What does mind/body wellness have to do with environmental concern? What is the glue that holds the broad Lifestyles of Health and Sustainability umbrella together? What do the practices of yoga and meditation have to do with environmental awareness? Systems thinking shows the folly of disembodied mind, disconnected individuals and deracinated culture, while providing glue that cements together the disparate LOHAS threads. 

First off, what is, systems thinking? Systems thinking goes beyond linear thinking and a mechanical view of the world that does not recognize connecting linkages. Linear thinking reflects a simple cause/effect relationship, for example measuring the independent variable’s effect upon the dependent variable. A system is an ecology of relationships all interacting with unpredictable results. Systems thinking describes emergence; which means the collective properties of the whole are not found in the parts. There is no discrete cause and effect between two isolated variables. Everything is connected within the ecological system. Whole systems are driven by the logic that when you remove particular parts, the system falls apart and you lose explanatory power.

Recognition of three systems; the mind/body system, the self/society system and the culture/nature system shows how systems thinking forms the foundation of the Lohas philosophy. It reinforces the importance of yoga and meditation for harmonizing body and mind, the importance of social relationships in forming our individual identity and the importance of nature in the formation of culture.

Beyond the fact that nature is a prerequisite for our survival, humanity has spiritual needs to connect with the environment on a deeper level. Throughout history and throughout the world, we see the human urge to connect to something greater than themselves is universal. Rather than projecting our religious impulse skyward, now, we see the need to project that impulse to the world around us. Our connection to nature is not just a biological fact; it is a spiritual principal that colors the world with meaning. Life has meaning because we are connected to the world around us. The meaning lies in that connection and with the environmental peril we face, the meaning requires political engagement along with spiritual and social engagement because facing the environmental crisis will require policy change, policy choices and collective action on unprecedented levels. Facing this environmental crisis could provide an engine for spiritual renewal. Sustainability could become the new religion, a religion rooted in scientific fact and a religion formed in response to environmental challenges.

Three systems, body-mind system, the self-society system and the culture-nature system move our consciousness outward from our mind, to our self, to our community and finally to the natural system. This forward movement in consciousness will hopefully spur on evolutionary adaptation that will increase human nature’s capacity to deal with the growing environmental crisis. The LOHAS market is a tool for moving this evolutionary adaptation forward.

I find color fascinating. The light frequencies we experience as color define our world in wondrous ways. Visualize an azure ocean, a verdant forest or crimson sunset, these are all examples of color environments, which positively influence our emotions and restore our health.

As an interior designer I know the power color has in defining a space and ‘creating a mood’. We have all experienced that instant chill when entering a ‘cold room’, which had nothing to do with its temperature. Conversely, we automatically feel more relaxed and engaged in a warm hued environment, think of a dining room painted a luscious burnt umber (dark red orange) - All around YUM (even without any food)! 

I am currently mesmerized by the blue winter hues and their accompanying reflections in snow, so dreamlike and otherworldly. This is the time of year we ‘go inside’ physically and figuratively. It is a wonderful time to do what the earth does, retreat deep within and cultivate inner renewal (hence, the perfect time for resolutions).

It is also during these short days many of us experience the ‘winter blues’. Seasonal Affective Disorder (SAD) is now recognized as a common disorder, affecting some people severely. There are ways, other than jetting off to a tropical island (which I also recommend), to make these cold days more bearable.

Light therapy, using ‘light boxes’ is a proven treatment for S.A.D. There is even a beautifully designed one in production.

 Many studies show that most of the US population lack Vitamin D, known as the sunlight vitamin. This nutrient is needed at proper levels for almost every tissue in the body, including the brain, heart, muscles and immune system. Supplements are an easy way to get the correct amount., and feel better.  

Light a fire. Few things trigger passionate, primordial feelings in human beings the way fire does. We symbolically honor the return of the light and new beginnings with candles and fireplaces in our homes. Easy and romantic!

Another great way to lighten up, both figuratively and literally, is to do more Yoga! I incorporate a few extra Sun Salutations in the winter, which creates body heat and expresses reverence for the life-giving solar energy. It is impossible to feel cold with an open (warm) heart, which is what yoga is all about. The gesture/salutation NAMASTE means ‘I bow to the light in you, which is also in me’, ~ a beautiful truth that we are all one when we live from the heart. 

It maybe hard to believe, with this being the coldest month of the year, but sunlight is growing stronger day by day. The more we connect and honor the natural rhythms of the seasons the more we increase the light within us.

 Let this winter be an extraordinary time to listen to your heart-fire, and tend your own sacred light. Remember, everything begins at home.  

Warm Home Blessings, ~ Cheryl - VITAL DESIGN 

Ironically, the holiday season is usually the most stressful. Imagine you are trying to squeeze some toothpaste out of a tube but you have forgotten to take the top off. What happens? Deb actually did this in one of her most unaware moments and the toothpaste soon found another way out through the bottom of the tube and got all over her. It forces a hole in the side or wherever is the weakest point.

Now imagine that the tube of toothpaste is you, under pressure and beginning to experience psychological or emotional stress. But you don't take your lid off, as it were, by recognizing what is happening and making time to relax or deal with your inner conflicts.

So what happens to the mental or emotional stress building up inside? In her book, Your Body Speaks Your Mind, Deb shows how eventually it has to find a way out and if it can't come out through the top, as it were, by being expressed and resolved, it will come out somewhere else, whether through your digestion, nerves, immune system, behavior, or sleep patterns. Repressed or ignored stress can manifest as depression, addiction, or anxiety; projected outwards it can become hostility, aggression, prejudice or fear.

We have built into our physiology a fight-or-flight response that enables us to respond to danger if, for instance, we are on the front line of a battle or facing a large bear. The battle may be with your teenage son and bears tend to come in a variety shapes and sizes. Seemingly unimportant events can even cause a stress reaction, as the brain is unable to tell the difference between real and imagined threats: if you focus on your concern about what might happen it plays as much havoc with your hormones and chemical balance as it does in a real situation. 

Recent studies show--as if we didn’t know--that job dissatisfaction, moving house, divorce, and financial difficulties are at the top of the list of known stressors. But we all respond differently to circumstances: a divorce may be a big stressor for one but it may be a welcome relief to another. The difference lies in our response, for although we may have little or no control over the circumstances we are dealing with, we do have control over our reaction to them.

 In other words, the cause of stress is not as much the external circumstances, such as having too many demands and not enough time to fill them, as it is our perception of the circumstances as being overwhelming; and our perception of our ability to cope, as when you feel stretched beyond what you perceive yourself to be capable of.

What you believe will color your every thought, word and action. As cell biologist Bruce Lipton says in his book, The Biology of Belief, "Our responses to environmental stimuli are indeed controlled by perceptions, but not all of our learned perceptions are accurate. Not all snakes are dangerous! Yes, perception "controls" biology, but… these perceptions can be true or false. Therefore, we would be more accurate to refer to these controlling perceptions as beliefs. Beliefs control biology!"

 In other words, believing that it is your work, family or lifestyle that is causing you stress and that if you could only change these in some way then you would be fine, is seeing the situation from the wrong perspective. It is the belief that something out there is causing you stress that is causing the stress. And, although changing the circumstances certainly may help, invariably, no matter what you do, it is a change within your belief system and perception of yourself that will make the biggest difference.

Try It Yourself         

If you find yourself feeling stressed, take ten minutes to breathe more deeply. Most people who are tense breathe short, shallow breaths into the upper part of their chest. If you take slower breaths and deepen your breathing into your belly, the stress will dissolve. 

Then find an affirmation that works for you to shift perceptions and belief patterns and to reinforce your strengths, such as: “My mind is at ease and I am capable of doing everything,” or “With every breath I am more relaxed and flowing through my day with ease.”

******

Deb is the author of the award-winning YOUR BODY SPEAKS YOUR MIND, Decoding the Emotional, Psychological, and Spiritual Messages That Underlie Illness.

 Also see our award-winning book: BE THE CHANGE, How Meditation Can Transform You and the World, forewords by the Dalai Lama and Robert Thurman, with contributors Jack Kabat-Zinn, Byrone Katie, Jane Fonda, Marianne Williamson, and many others.

 If there is one book you read about meditation Be The Change should be the one. Hear about some of the cool people who are doing it and why you should do it too. -- Sharon Gannon, founder Jivamukti Yoga.

 Our 3 meditation CD's: Metta—Loving kindness and Forgiveness; Samadhi–Breath Awareness and Insight; and Yoga Nidra–Inner Conscious Relaxation, are available at: www.EdandDebShapiro.com

Ed is a passionate and expert skier. When you sit for meditation and your mind drifts you can just bring it back to your practice and continue. But if you are skiing down a steep mountain and you lose concentration you could hit a tree. Ed teaches this, calling it inner skiing, where our perception is on the edge and we're in tune both within and without. It is a dynamic and relaxing freedom – meditation in action.
To anyone first coming to meditation they can be met with a plethora of advice and techniques that is enough to baffle and confuse. Where to go? What to do? Which is best? How to start? How to chose between mindfulness, TM, mantra recitation, kundalini, vipassana, insight, witness, breath awareness, shamata, visualization, MBSR, metta, and more?
Part of the difficulty is that the word meditation means both the experience and the technique. This is important because the experience is spontaneous, natural, arising from within, while the technique is simply the learnt method that helps you have the experience. And it makes little difference which technique you use. When you drive to Rome you need a car but once you get there you don't. The techniques are designed to help you calm the mind, to bring your attention inward, focused in just this present moment, so that the experience of meditation arises naturally.
We clarify this difference in our book, Be The Change, How Meditation Can Transform You and The World, as it is so easy to get caught up in the technique – mine is better than yours – and forget that it is only a way to something, it is not the something itself. We talked with over 100 meditation teachers and practitioners who all stressed that the experience is far more important than the technique used because what you are really doing is opening yourself to an inner stillness that grows each time you come to sit quietly with yourself. In other words, just shut up, sit still, and see what happens!
The experience of meditation is one of being completely and utterly present. That may sound so simple but it is rare – notice how your normal state of mind is distracted by issues from the past or dealing with issues in the future – anywhere but just right here! When we are fully present all those demanding thoughts begin to drop away, are seen as being far less important, even the anger, resentment, hurt and other negative emotions lose their power. Being fully present we experience the totality of our being and the richness found in stillness and silence.
So, when looking for a meditation technique, it may be worth trying them all. Each one will offer a slightly different take on the same thing, and we each need to find that one that suits us best. As one of Deb's teachers said, there are as many forms of meditation as there are people who practice it.
Just watching the flow of the breath as it enters and leaves very naturally internalizes our attention and is more than enough for many people (mindfulness, breath awareness, shamata --see below). Others have the same affinity to repeating a mantra or sound as the repetition induces greater peace (TM, mantra meditation). We can also purposefully foster positive states of being, such as cultivating greater peace, kindness, and forgiveness, through the repetition of simple phrases or visualization.
However, meditation can appear very boring, especially to beginners. Just sitting and watching our mind can seem so absurd, especially when we are invariably confronted with an endlessly chattering mind: the dramas, fears and neurosis seem to have a picnic, pushing anything meaningful out of the way. It's not that this chatter is new, just that we are now more aware of it, like an endless parade of senseless scenarios. When we were teaching meditation in England Ed was explaining how the mind can create havoc, and how some of the most inane thoughts can arise like: “I want to kill my mother!” The woman he was talking with blurted out, “How did you know?”
Practice
All you have to do is sit comfortably and watch your breathing. Just breathe naturally, in and out, no forced, short or long breathing. Simply watch each movement of breath. If this is hard, then you can also silently repeat, "breathing in, breathing out" with each breath.
Thoughts will come and go. You will probably find yourself getting distracted. The mind is very good at finding reasons not to be still, like a monkey bitten by a scorpion leaping from branch to branch it leaps from or drama to drama. When it does, just come back to watching your breath. The monkey will eventually get quiet and be still.
Make friends with meditation by not pushing yourself. Start with sitting for just 10 minutes a day until you naturally find yourself wanting and doing longer. That way you won't resent it. Sit upright – a bent or slouchy back will bring your energy down.
And as the saying goes, practice makes perfect. Which means that meditation is accumulative – you may not experience anything the first time you do it, but keep at it and you will. And though it may appear as if nothing is happening, in the midst of it all you may have a breakthrough, a moment of insight, and that one moment can change your life.
******
See our award-winning book: BE THE CHANGE, How Meditation Can Transform You and the World, forewords by the Dalai Lama and Robert Thurman, with contributors Jack Kornfield, Jane Fonda, Father Thomas Keating, Marianne Williamson, Ram Dass, and many others.

Our 3 meditation CD's: Metta—Loving kindness and Forgiveness; Samadhi–Breath Awareness and Insight; and Yoga Nidra–Inner Conscious Relaxation, are available at: www.EdandDebShapiro.com

If you do not change direction, you may end up where you are heading. ~ Lao Tzu

At a time of economic downturn, with corruption on the rise and countries at war, we wondered what could bring greater awareness, kindness, and compassion to a world in so much chaos? Could something as subtle and understated as meditation possibly have any affect on business, the environment, conflict, or even politics? Can meditation make a big enough change in consciousness to transform the way we see ourselves, each other, and our world?

We have both been immersed in meditation since we were young. It is the foundation of our lives, and often makes us wonder what life would be like without it when we look around and see the massive chaos and suffering that many people experience. So, for our book, Be The Change, How Meditation Can Transform You and The World, we wanted to paint a more varied picture by including many of the cool people who do it, how it affects them, and why you should do it too!

Meditation has been the main focus of spiritual practice for thousands of years, but it is only in the last few decades that the general population has begun to realize how valuable it really is, regardless of spiritual or religious interests. However, this poses a conundrum. If meditation is so available and as well known as it seems to be, why is it not already an integral part of everyone’s lives? If health reports are saying how good it is as a way to cope with stress, how it makes you feel better about yourself and others, why do we ignore it or find excuses not to do it?
Self-centeredness and selfishness -- hallmarks of the ego -- affect not only our own lives and relationships but also influence the way we behave in the world. There is no limit to the damage a strong ego can do, from the arrogant conviction that our own opinions are the only right ones and everyone should be made to believe in them, to wielding and abusing power at the expense of other people’s lives or liberties. The ego is neither good nor bad, except when self-centeredness dominates our thoughts, feelings, and perceptions of life. A positive sense of self gives us confidence and purpose, but a more negative and selfish aspect of the ego makes us unconcerned with other people’s feelings; it thrives on the idea of me-first and impels us to cry out, “What about me? What about my feelings?”

The ego also makes us believe that we are the dust on the mirror, that we could never be so beautiful as the radiant reflection beneath the surface. Yet how extraordinary to believe that we cannot be free when freedom is our true nature! When we begin to see that such self-centeredness does not lead to happiness and we yearn for something more genuine, when we realize that the pit of meaninglessness and emptiness inside is never truly satiated no matter how much we feed it, or when we have just had enough of chaos and suffering, then the longing for change arises.
This brings us to the importance of contemplation and meditation. Without such a practice of self-reflection, we are subject to the ego’s every whim and have no way of putting a brake on its demands. Meditation, on the other hand, gives us the space to see ourselves clearly and objectively, a place from which we can witness our own behavior and reduce the ego’s influence.

Meditation changes us. From being self-centered, we become other-centered, concerned about the welfare of all equally, rather than being focused on just ourselves. We become more acutely aware of how we affect the planet, how we treat each other and our world, and seek to become a positive presence rather than a negative one. As we find our own peace, we want to actively help others to also be at peace.

Science is now proving that meditation is a genuine way to generate peace by reducing potentially harmful emotions, such as fear and anger. We usually think of such mind states as a fixed part of life, but they do not need to be. Many negative emotions arise from the emphasis we place on success and achievement, which is a left-brain activity. During meditation, we engage the right side of the brain, which encourages us to communicate in a more positive and caring way.

To bring peace to those around us and to our world, we have to change from being concerned with our own needs to reaching out and helping each other. But for kindness and compassion to become a natural expression of who we are, we need tools—help, guidance, and support. Meditation in its many forms is the one tool we have found that does all of this. By getting to know ourselves, discovering that we are more than we thought we were, and by connecting more deeply with our essential self, we find that we have the resources, strength, and wisdom to not only make changes, but to become the change we so long for.

******
See our award-winning book: BE THE CHANGE, How Meditation Can Transform You and the World, forewords by the Dalai Lama and Robert Thurman, with contributors Jack Kornfield, Jane Fonda, Father Thomas Keating, Marianne Williamson, Ram Dass, and many others.
Our 3 meditation CD's: Metta—Loving kindness and Forgiveness; Samadhi–Breath Awareness and Insight; and Yoga Nidra–Inner Conscious Relaxation, are available at: www.EdandDebShapiro.com  

Yoga has lost its essence, its core meaning, from what it was originally meant to be. It is wonderful that what is popularly known as yoga has reached millions of people, as the physical practices are brilliant in promoting health and well-being, but this is a bit like having a tiny slice of delicious pie and thinking you have the whole pie. There is so much more pie to go, as the vastness of yoga takes us into deepening our understanding of the whole of ourselves.

Unfortunately, yoga's very popularity has led to the loss of the key ingredient: love. Without love, yoga is dry, a physical and mental exercise that doesn't truly touch our inner being. It lacks what yoga is authentically meant to be about, which is a direct way to realize our full potential, our creative nature, our pure understanding and transcendence. We can read all the books and know the teachings, such as the Vedas, yoga sutras, and specifically the Bhagavad Gita, but these just point the way and are not enough to awaken.

With love, yoga comes alive, opening the heart wide with compassion, awakening kindness, joy, generosity, caring and laughter. The real joy, the heart of yoga, is love. Love reveals the way for us to live in truth.
If you are doing it to look better or lose weight then it may be good but it isn’t yoga. If it is a physical exercise class or a social event to have fun then it isn’t yoga. But if it is touching your heart, if it is reaching deep into your being and revealing the goodness of who you are, if it is giving you a glimpse into what is possible, then you are tasting of the beauty of yoga. If you feel joy and peace beyond understanding, that is yoga!

Rather than struggling to perfect awkward-looking postures, we learn to transform our minds and emotions and to connect deeply with our inner selves. Ultimately, this leads to awakening, the discovery of who we really are, free from obsessive ego identification. En route to awakening is the heart.

Opening our heart as wide as the universe is one of life's most powerful experiences. The heart is the core of our being, the place we point to when we refer to ourselves. And it is the center of love. The purpose of yoga is to realize our authentic true self, rather than focusing on the egoistic and superficial self we relate to daily. To do this we have to be in love, we have to be in the heart.

We do not have to go in search of this love, or fear giving away so much that we have none left. We can never lose love; we can only lose sight of it. Love could not happen if it was not already an integral part of who we are. How can we lose what is our nature? How can we be left with nothing when love is the source of all life? This is the fearless embracing of ourselves and all others, enemy and friend alike!

When we complete the journey to our own heart, we will find ourselves in the hearts of everyone else—Father Thomas Keating, from our book, Be The Change

This is seen in the following Native American story of a child learning the lessons of life from his father. “There are two wolves that are fighting each other in my heart," his father says. "The first wolf is angry, jealous, dishonest, bitter, and hateful. The second wolf is kind, caring, compassionate, generous, and honest.” The child asks which of the wolves will win the fight. His father replies, “The one I chose to feed.”

We recently led the Sunday morning service at our local Unity Church. At the end of our talk, over the loud speakers, came the Beatles' famous song: All You Need Is Love! The only way out of political madness and confusion and world suffering is love. Yes, what the world needs now is love.

Do you do yoga from your head or from your heart? Do comment below. You can receive notice of our blogs every Tuesday by checking Become a Fan at the top.

******

See our award-winning book: BE THE CHANGE, How Meditation Can Transform You and the World, forewords by the Dalai Lama and Robert Thurman, with contributors Richard Freeman, Seane Corn, Jane Fonda, Jack Kornfield, Marianne Williamson, Ram Dass, Byron Katie, and many others.

Our 3 meditation CD's: Metta—Loving kindness and Forgiveness; Samadhi–Breath Awareness and Insight; and Yoga Nidra–Inner Conscious Relaxation, are available at: www.EdandDebShapiro.com

I have a dream…

I have a dream that every person in every nation remembers and identifies with their life as a global citizen, each person responsible for the well being of every member of their global tribe.

I have a dream that every child grows up with an awareness of the potential bubbling within their own hearts- all the life waiting to explode forth.

I have a dream that each human looks in the mirror to see the absolute beauty shining back at them- and feels cherished beyond measure.

I have a dream that the symbol of true wealth is the amount of love we generously share, and the depth of wisdom we can articulate in every interaction.

I have a dream that healthcare is universally free- freely given, freely received.

I have a dream that commerce, as we know if, becomes obsolete. Every gift is freely offered, in love…and every creature is respected and gently, tenderly provided for.

I have a dream that true service is being aware of how to encourage people to remember their own magnificence.

I have a dream that artwork and beauty are a cultural extravaganza.

I have a dream that sexuality is expressed with kindness, honesty and joy.

I have a dream that communities dance and sing their visions, evoking the visions of the tribe, for the benefit of all life.

I have a dream that homelessness is fully abolished, put into the realms of an ancient, barbaric distant past.

I have a dream that the overriding passion is ignited in the heart of each human being.

I have a dream that we are not alone, not any of us, ever.

I have a dream that miracles are as near as every breath we take, every sweet creative idea unfolding into forms of beauty, wisdom, tenderness and play.

I have a dream that the intense focus on technology softens and eases its tight grip, and the more receptive fields of art, music, touch and sensual reflections take root in our consciousness, as equally valuable, rewarding and integral to our wellness and health.

I have a dream that guilt, shame and worry are obliterated from all family ancestral lines and from the depths of our being.

I have a dream that sitting in old growth forests becomes a global pastime, and the deep woods share their patient wisdom to each willing journeyer.

I have a dream that theft is no longer a concept, action or within the realm of possibility here. People openly share things, and the idea of ownership becomes antiquated. The ideal of stewardship and councils for the care of shared resources becomes prominent.

I have a dream of an empowered culture based on flow, acceptance of both similarities and differences, and the overriding dedication towards creating peace.

I am spending a good deal of time upstate in the Catskills where my boyfriend manages a two thousand acre estate (yes, two and a half times the size of Central Park!). This gilded age estate includes a once grand 20,000 sq ft mansion and riding stables. Needless to say, it is paradise for me, Nature Gal. The abundant wildlife (including bobcat and bear), fresh air, pure spring water, and total lack of light pollution has me ‘blissed out in the boonies' I believe nature is our ultimate healer - it is the reason I incorporate all things natural into my design work. I have never felt healthier or happier in my whole life than this summer enveloped in this magical kingdom.

 We are also very isolated on the mountain with so many acres around us and Andy suggested we have a party for me to meet our community (and vice versa). The party, he said, could be an ‘Old Fashioned Pig Roast’, which took me a little while to get my head wrapped around, being new to the meat eating scene. It would also help his caretaker’s new business venture (pig roasting), as well as support a local farm, and after all, this is the country. I love parties (and have been called the Eco version of Martha many times) and since so many people have never seen this grand old estate it could also serve as its introduction. I found a fabulous online invite and gathered names and emails of everyone I met. I bought a bolt of black and white checkered fabric for the 50’ long table (black saw horses with heavy decking on top). Being the Green Designer I upcycled everything, old metal feeding cans held utensils, giant old wood well covers were tables, many mismatched chairs – total farm charm. For a homegrown atmosphere I gathered dozens of various candles from antique hurricane lanterns, votives, mini star lanterns to Tiki torches that lit the parking field. This was a Big Country Deal and was all-the-buzz in our little ‘neck of the woods’. I wore a vintage black and white handkerchief full-skirted dress with high wedge sandals (very country chic). We planned the party to follow our local town’s Community Day in order to continue the festivities onto our property, which is fairy tale gorgeous. It was also a full moon! After everything was set up and perfect, Andy and I got dressed, nervous and excited (and incredulous that the two of us orchestrated this wonderful event). We began to greet our guests and mingle when a storm cloud gathered and sprinkled a few drops…

 Although the forecast was cloudy with rain expected late that evening Mother Nature had her own agenda. It started raining, a real summer rain, just when everyone was arriving, the food set on the tables – and although everyone said it would pass, it seemed to just rain harder. It was a disaster! I quickly changed my fashion shoes for black boots and everyone grabbed a dish to bring into the large empty room, the old gym of the derelict mansion (luckily I cleaned just in case of rain).

The main table was too large and cumbersome to carry in but we had a few other makeshift tables that guests brought in. People were asking me were to put everything, ice coolers, food, candles (it was now dark!)…I paused, uncertain, “I don’t know, where ever you think best”. Since I invited ‘the world’, we had a very diverse group of folks: farmers, ‘flatlanders’ (city dwellers), locals, plain and fancy all tossed together in one big ugly room, dessert food next to dinner food, everything disorganized… and everyone started mingling! I stood there - soggy, hair flat, with my rain boots on and for some reason I smiled - my control and perfection issues dissolving with the rain.  Perhaps it was all of my yoga and Buddhist studies, or just all the curves life has thrown at me but I was happy. It was heartfelt to see everyone chipping in to help, saying ‘no big deal, it’s the country’, we’re used to this”, and still thanking us for having them.

 And then, it cleared with a magnificent double rainbow. We all came back outside to witness Andy’s firework display, along with his secret paper lanterns that float up into the sky and follow the wind currents to amazed oohs and aahs. The evening ended with an enormous bonfire and the 200 or so guests dispersed into the lawns and fields after hugs, offers to clean up, handle excess food and compliments on the party. It was a success after all! I felt welcomed into this warm and wonderful community.

 I truly believe home is in your heart, it’s not about the perfect sofa, table or lamp (somewhat unique for a designer). The most important ingredient in creating ‘home’ is love: for ourselves, our family, friends and community, and our larger home ~ the planet. This evening was a powerful reminder of all that I believe, what we seek is always already there. I am Home.

  The best laid plans of mice, men… & ‘Martha’., ~ Cheryl Terrace, VITAL DESIGN

 Ring the bells that still can ring. Forget your perfect offering. There is a crack in everything. That's how the light gets in.

Leonard Cohen
 

Yoga has lost its essence, its core meaning, from what it was originally meant to be. It is wonderful that what is popularly known as yoga has reached millions of people, as the physical practices are brilliant in promoting health and well-being, but this is a bit like having a tiny slice of delicious pie and thinking you have the whole pie. There is so much more pie to go, as the vastness of yoga takes us into deepening our understanding of the whole of ourselves.

Unfortunately, yoga's very popularity has led to the loss of the key ingredient: love. Without love, yoga is dry, a physical and mental exercise that doesn't truly touch our inner being. It lacks what yoga is authentically meant to be about, which is a direct way to realize our full potential, our creative nature, our pure understanding and transcendence. We can read all the books and know the teachings, such as the Vedas, yoga sutras, and specifically the Bhagavad Gita, but these just point the way and are not enough to awaken.

 With love, yoga comes alive, opening the heart wide with compassion, awakening kindness, joy, generosity, caring and laughter. The real joy, the heart of yoga, is love. Love reveals the way for us to live in truth.

 If you are doing it to look better or lose weight then it may be good but it isn’t yoga. If it is a physical exercise class or a social event to have fun then it isn’t yoga. But if it is touching your heart, if it is reaching deep into your being and revealing the goodness of who you are, if it is giving you a glimpse into what is possible, then you are tasting the beauty of yoga. If you feel joy and peace beyond understanding, that is yoga!

Rather than struggling to perfect awkward-looking postures, we learn to transform our minds and emotions and to connect deeply with our inner selves. Ultimately, this leads to awakening, the discovery of who we really are, free from obsessive ego identification. En route to awakening is the heart.
 
Opening our heart as wide as the universe is one of life's most powerful experiences. The heart is the core of our being, the place we point to when we refer to ourselves. And it is the center of love. The purpose of yoga is to realize our authentic true self, rather than focusing on the egoistic and superficial self we relate to daily. To do this we have to be in love, we have to be in the heart.

We do not have to go in search of this love, or fear giving away so much that we have none left. We can never lose love; we can only lose sight of it. Love could not happen if it was not already an integral part of who we are. How can we lose what is our nature? How can we be left with nothing when love is the source of all life? This is the fearless embracing of ourselves and all others, enemy and friend alike!

When we complete the journey to our own heart, we will find ourselves in the hearts of everyone else—Father Thomas Keating, from our book, Be The Change

This is seen in the following Native American story of a child learning the lessons of life from his father. “There are two wolves that are fighting each other in my heart," his father says. "The first wolf is angry, jealous, dishonest, bitter, and hateful. The second wolf is kind, caring, compassionate, generous, and honest.” The child asks which of the wolves will win the fight. His father replies, “The one I chose to feed.”

We recently led the Sunday morning service at our local Unity Church. At the end of our talk, over the loud speakers, came the Beatles' famous song: All You Need Is Love! The only way out of political madness and confusion and world suffering is love. Yes, what the world needs now is love!

When one has once fully entered the realm of love, the world – no matter how imperfect – becomes rich and beautiful, for it consists solely of opportunities for love. -- Kierkegaard

******

See our award-winning book: BE THE CHANGE, How Meditation Can Transform You and the World, forewords by the Dalai Lama and Robert Thurman, with contributors Jon Kabat-Zinn, Jane Fonda, Jack Kornfield, Marianne Williamson, Ram Dass, Byron Katie, and many others.

 Our 3 meditation CD's: Metta—Loving kindness and Forgiveness; Samadhi–Breath Awareness and Insight; and Yoga Nidra–Inner Conscious Relaxation, are available at: www.EdandDebShapiro.com

Here it is mid August and already I have to start working on my conference attending schedule for the fall of 2011. It seems like I have to do this earlier and earlier each year primarily because there are so many LOHAS oriented conferences being added or are catching my attention that I did not know of before. I have done a post on what events I think are important the past 2 years and here is my 3rd installment of top green/health and wellness/social enterprise/sustainability/leadership conferences worth considering as you plan your conference schedule for the fall.

For those new to the conference scene, there are two seasons – fall and spring. There are associations and organization that provide 1 or 2 events a year usually during those months. This is primarily because summer is a time when many set up personal vacation time and winter has more holiday time and weather issues.

Conference strategy
In determining which event is best for you take a look at the speakers and topics that will be presented. It is also important to look at the sponsors and how the event is presented via the event website. This will give you a feel on the type of companies that will be attending the event and what type of audience the event is trying to attract. By viewing the agenda content you can get an idea on how in depth they plan on going on topics. Also look at the networking opportunities that are in the program. Some events consciously embed them in the program via receptions, meals and outings and others do not. It is really up to you to make the best of the time for your own networking purposes.

On site
I find attending events to be incredibly stimulating. However I also find them to be extremely exhausting. Make sure you eat right, drink plenty of fluids, keep to a good sleep schedule and maintain a steady energy balance. For the large trade shows make sure you wear comfortable and supportive shoes for those hours on the exhibit floor. There are plenty of after party events to attend at which you can have some great business talks. It is up to you to make sure you know what formula works best for you. Set up meetings in advance if you can. That way you have some anchors to build the rest of the day's plan around and not get too lost in the shuffle of things - especially if they are large trade shows.


Leadership
Women in Green - August 30-31st Santa Monica CA
Focuses on women in leadership positions that promote green business. Although all the speakers are women you don’t need to be of the double X chromosome to attend. This is the second year of the event and according to people who attended last year it was about 200 people. This year there should be more.

Conscious Capitalism - OCT 12-14 Austin TX
You need an invite to attend this prestigious event that brings many CEO’s together to discuss conscious leadership within organizations. It is a relatively small event with around 200 attending. John Mackey of Whole Foods co-founded this and has people ranging from the CEO of the Container Store to Jean Houston speaking on how business can drive conscious change.

Green
Green Initiatives Conference Sept 29-30th Ft Lauderdale FL
A new event on my radar that has some interesting presenters and sponsors. The event team that is putting this on look like they have a tech background and may be one of the main focuses of the event. There are larger corporations participating such as DOW, HP and Coca Cola. It looks like they will focus on sustainability within larger companies and case studies from experiences.

SXSW Eco Oct 4-6 Austin, TX
SXSW music festival looks to sing a new green tune this year with the addition of a green event. Former LOHAS speakers who will be presenting include Simran Sethi and Philippe Cousteau. This is thier first year and the B2B event looks interesting. A great idea tagging it onto SXSW.

Opportunity Green Nov 9-10 Los Angeles, CA
OG is in its 3rd year and brings together green business and sustainable design in LA. They have about 800 attendees from all walks of life – corporate, entrepreneurs, media and of course Hollywood. They hold a great green design competition and it is a high energy event with interesting sessions and booths ranging from LED lighting for studios to BMW to water filters.

BSR - Nov 1-4 San Francisco, CA
The big one for the larger corporations that has been around a long time focusing on the corporate responsibility of multi-national corporations. Last year they had over 1000 in attendance. If you are looking to connect with the bigger companies on CSR initiatives this is the one to check out.

Funding and Finance
SOCAP Sept 7-9 Fort Mason, San Francisco CA
A vibrant event focusing on investing into social entrepreneurship. This event brings together large funds and banks with social entrepreneurs. Competitions on business plans are submitted ahead of time for a competition for funding and there is great education on raising capital for the startup and social enterprises.

SRI in the Rockies OCT 2-5 New Orleans, LA
A flagship event for social responsible investing(SRI) that brings SRI funds together with financial advisors. They also bring in a mix of speakers who focus on humanitarian, social and environmental impacts such as Jane Goodall, David Bornstein, Hunter Lovins and Bill McDonough. If you want insights on SRI and where it is headed this is THE event to attend.

Slow Money OCT 12-14 San Francisco, CA
Slow Money is a network of food activists, investors and entrepreneurs who nurture a range of conversations in order to actively develop funding and investment channels for local and sustainable food enterprises. Like Slow Food, they have local gatherings and a larger main event promoting a slow and steady investment into businesses who are seeking an alternative to the conventional Wall Street type investor.  Speakers include David Suzuki, David Orr and Vananda Shiva.

Investor's Circle OCT 26-27 Philadelphia, PA
A membership organization that  support a great entrepreneurs that are addressing social and environmental issues. They look at 10-15 high impact deals that are seeking investment.  They also provide a due diligence process that starts once the event is complete. It is about 200 people in attendance who are angel investors, fund managers, family office managers, foundation executives and trustees, wealth, financial and philanthropic advisers and their clients and other accredited investors.

Industry Specific
EcoTourism and Sustainable Tourism Conference Sept 19-21st Hilton Head SC
With over 30 inspiring sessions, 50 leading industry partners, and impactful and engaging keynote presentations, the ESTC 2011 (Hilton Head Island, SC, USA, September 19-21, 2011) sets the platform for ongoing dialogue promoting innovative ideas and practical solutions, driving change in global tourism.

Expo East Sept 22-24 Baltimore MD
Attended by as many as 25,000 industry professionals and featuring thousands of exhibits, Natural Products Expo East is the largest natural, organic, and healthy products trade show on the East Coast. With the newest and best-selling products and branded ingredients available this show features the best in organic at All Things Organic/Organic Products Expo-BioFach America, offers an extensive retailer training program and provides an advocacy platform through a strategic partnership with Natural Products Association East. Natural Products Expo East is ranked as one of the top 200 tradeshows in the US.

Greenbuild Oct 4-7 Toronto Canada
Greenbuild is the green building industry's can't miss event. It's where we go to learn about what's new in green building practices through the extensive educational sessions, see the latest technology and innovation in the exhibit hall, and perhaps more importantly, where we go to do business.  Greenbuild is a one-stop shop for credential maintenance. From pre- or post-show LEED workshops to sector-specific summits, from green building tours to concurrent educational sessions, you will find the education you need at Greenbuild. Most sessions at Greenbuild will be approved for continuing education credits for LEED and other professional credentials, allowing you to maintain your credential with ease.

Beauty/Wellness
Natural Beauty Summit Oct 6-7 NYC
This is a smaller and formal event for the natural and organic beauty industry that brings together the mission driven companies such as Dr. Bronners and Weleda with the larger corporations such as Este Lauder, L’Oreal and Avon. It is more of a lecture format and a lot of presentation intake. If you are a data hound you will get your fill. If you are a networker you will need to work for it but there are good connections to be made. The group is a bit insular if you are an outsider but if you are seeking to enter the luxury skincare market it may be worth considering.

Green Spa Network - Oct 9-12 Sundance, UT
This event is made up of a group of spa resorts and products that want to go the extra mile in promoting green efforts in the spa industry. The event has about 100 passionate people who want to move the spa world in the direction of holistic and sustainable integration. They are a very open and friendly group that welcomes newcomers (and new members). Plus the events are always at pristine green resorts.

ISPA - Nov 7-9 Las Vegas
If you are in the spa industry you have to go where everyone goes which is the International Spa Association Conference. Every other year they have their annual event in Las Vegas which brings investors, products and service providers, spa techs and directors together. This is THE most well groomed event I have ever experienced with exhibitors providing facials, teeth whitening and massages. There is good data provided on the spa world and great sessions specific to spa owners and employees. ISPA provides great data on the spa market as well. 

Social Venture Network Oct 27-30 Philadelphia, PA
SVN is a membership organization of successful social entrepreneurs ranging from Ben Cohen and Jerry Greenfield, creators of Ben & Jerry’s, to Van Jones, former Green Czar to Obama, to Tom Szaky founder of Terracycle. It mixes sustainability with community building and innovation and a ton of passion. You can’t leave this event without 2-3 bonding hugs. It is a great place to seek mentorship, collect ideas and also potential funding from successful entrepreneurs and community leaders who are interested in helping others. This overlaps with the Investor’s Circle previously mentioned.

Net Impact Oct 27-29 Portland, OR
Net Impact is a large event that brings 2500 students and corporations together. They have chapters associated with Universities all over the country with a large membership and the event focuses on social enterprise, green business strategies, and nonprofit work.

Public Events
Yoga Journal Conference Sept 18-25 Estes Park, CO
For yoga die hards and trainers interested in the business of yoga or just to improve their own yoga practice. Famous yoga instructors such as Rodney Yee, Sean Corn and Shiva Rae have taught classes here. There is a vendor area as well.

Greenfestivals
Greenfests are the creations of Green America and a designed to celebrate green and diversity in various regions. Their flagship event in San Fran pulls in 30,000 attendees and they have some amazing keynote speakers such as Dr. Weil, Deepak Chopra, Amy Goodman, Jim Hightower and many more. Companies large and small mingle together with the public selling their products and services. I think these are great not only to see what is being sold but to see who is buying and the similarities and differences each region has as it relates to green. There is always a colorful audience at Greenfestivals.
New York  10/1-2
Los Angeles  10/29-30
San Francisco 11/12-13

Bioneers San Rafael, CA 10/14-16
Bioneers is where ecology meets activism meets celebration. I could spend hours in the parking lot just reading all the bumper stickers on people’s cars (mostly hybrids). If you are into fighting injustices of the underserved, hearing the wisdom of traditional cultures and the stories of animals and unique journeys of people this is an event for you. There are workshops on business, youth, art, peace and more.  It draws about 3-5,000 who are all there because of the larger mission Bioneers embodies. Networking is great but you will need to be selective on who you connect with since there are so many types of people there.

America will never be destroyed from the outside. If we falter, and lose our freedoms, it will be because we destroyed ourselves. -- Abraham Lincoln

The political arena right now can make any sane person feel sick and angry, because of the few selfish leaders imposing their own egocentric whims. As we have seen in the last few weeks in Washington, politicians appear to enjoy butting heads, creating chaos, and getting close to ruining millions of people's lives while they're at it. Granny may not get her Medicare or Ginger be able to pay her college tuition, but do they genuinely care about this, about the pain and suffering of others? How many lobsters, fancy cars, houses or private jets do they need? The awful horror is that these things can never make anyone happy but they certainly can pay for a hospital bed, overdue bill or foreclosure. We're pretty sure they didn't include such greed in their election campaigns.

It is a man's own mind, not his enemy or foe, that lures him to evil ways. -- Buddha

Seems like the Buddha got this one right as there is no doubt the majority of politicians appear sleazy, selfish, stubborn, and focused only on what they think is right, regardless of anyone else. The late senator Ted Kennedy was one of the few who really cared, but as President John F. Kennedy said: Mothers may still want their favorite sons to grow up to be President, but . . . they do not want them to become politicians in the process.

For example, during his recent TV show Lawrence O'Donnell played a video of Tea Party Rep Joe Walsh saying, "I won't place one more dollar of debt on the backs of my kids" before noting that Walsh owes those kids $117,437 in child support. Banning Walsh from his show, O'Donnell added "He can go tell his lies about his family values and his sense of fiscal responsibility elsewhere."

Dangerous consequences will follow when politicians and rulers forget moral principles. Whether we believe in God or karma, ethics is the foundation of every religion. – The Dalai Lama

However, this is actually a wonderful opportunity to take all politicians, as difficult as it may be, into our hearts – yes, our hearts — as it will free us from negativity. When we hate someone it is in ourselves that hate is felt, the other person feels nothing.

Holding on to anger is like grasping a hot coal with the intent of throwing it at someone else; you are the one who gets burned. -- Buddha

We need to recognize that such selfish behavior arises from ignorance. If politicians genuinely understood we are all equal here and in it together, they could not behave like this. Therefore, we can have compassion for them. Although challenging, caring unconditionally makes us more decent individuals and allows us to open our hearts even more. It is easy to love someone we care about but can we be at peace with someone who may cause us suffering? This is not easy but it is liberating. Only then can we be free. We don’t have to approve or accept their actions but we can care about the being inside.

Despite being a wondering mendicant living without paying a mortgage, without health care expenses, and without having to have a regular job, the Buddha had remarkable insights into the intricacies of human nature and how best to live a more balanced life.

He extoled his followers to tell the truth, to be honest with both themselves and others: There are only two mistakes one can make along the road to truth; not going all the way, and not starting. – Buddha. And: Three things cannot be long hidden: the sun, the moon, and the truth. -- Buddha

He expressed the power of words and the importance to use them wisely: Whatever words we utter should be chosen with care for people will hear them and be influenced by them for good or ill. – Buddha. And: Better than a thousand hollow words, is one word that brings peace. – Buddha. And: Words have the power to both destroy and heal. When words are both true and kind, they can change our world. -- Buddha

He also stressed the need for skilful behavior. Unskilful behavior is harmful, hurtful, creates unhealthy circumstances and suffering. Skilful behavior generates positive outcomes, treats others with respect and dignity, and ensures that all the needs of all are met.

In particular, the Buddha emphasized that it is man's own mind that is at the root of our difficulties: All wrongdoing arises because of mind. If mind is transformed can wrongdoing remain? -- Buddha

The Dalai Lama, often considered to be a modern day Buddha, recently retired from the head of the Tibetan government, while remaining their spiritual leader. In a current article in Rolling Stone Magazine he says, "I often tell people that this century should be a century of dialogue. Peace will not come from thought or from Buddha. Peace must be built by humans, through action. So that means, whenever we face a problem – dialogue. For peace we need inner disarmament. … It will not come immediately but we have to make the effort."

If only a few of the people in a position of power were to follow some of this sage advice, perhaps our country and even the world would not be in the state it is in.

What would you like to say to politicians?
 

******

See our award-winning book: BE THE CHANGE, How Meditation Can Transform You and the World, forewords by the Dalai Lama and Robert Thurman, with contributors Jon Kabat-Zinn, Jane Fonda, Jack Kornfield, Marianne Williamson, Ram Dass, Byron Katie, and many others.

Our 3 meditation CD's: Metta—Loving kindness and Forgiveness; Samadhi–Breath Awareness and Insight; and Yoga Nidra–Inner Conscious Relaxation, are available at: www.EdandDebShapiro.com

Awake. Be the witness of your thoughts. You are what observes, not what you observe.

The Buddha

We come from opposite sides of the Atlantic Ocean and couldn't be more different if we tried. Ed is from an over-crowded apartment in the Bronx who became a NYC dance champion; Deb was at a boarding school in the English countryside and was then an art student in London. Yet we both began the spiritual journey at the same time in the late 1960s. When Ed was in India being initiated as a Swami – a yogic monk -- Deb was becoming a Buddhist. So on our honeymoon it was obvious that we should go to India to meet with our respective gurus.

We have previously written about how we can be addicted to a guru, therapist, healer or movie star and how an ego-driven guru can take advantage of his devotees to boost their power and create a 'gurudom' or kingdom. But that was only one side of the story. To put it into perspective we want to share the beauty of what it means to have a guru, someone whose sole purpose in our life is to show us the confusion within ourselves until we wake up and realize our radiant selves.

Who is and what does a guru mean? Simply, it means a teacher, and nowadays is a term used for multiple reasons. According to Wikipedia it is: 'one who is regarded as having great knowledge, wisdom, and authority in a certain area, and who uses it to guide others.' This can be a business leader as much as a schoolteacher, as long as each is an expert in their field and able to impart their understanding. Traditionally in yoga, in the highest sense, the meaning refers to a Satguru, one who is not ego-driven but who removes ignorance and darkness and leads the disciple to self-realization

Due to our chaotic minds it can be difficult to see ourselves clearly -- just as it is difficult to see our own face unless we look in a mirror -- so a genuine guru is a mirror reflecting our inner self. In particular, such a guru can see through our often subtle, mischievous and trickster egos, how we get stuck wading in mentally murky water, caught up in delusions either of grandeur or of insecurity and self-doubt.

The path of personal development never goes in a straight line, there are many detours and it is easy to go astray or even get lost. The deluded ego leads us into believing we are way special and enlightened. The guru has been down this road before us, they've already done the work and got the T shirt and can, therefore, help us to navigate the path more easily.

Spiritual gurus are not all the same – some are like loving mothers or fathers, others are like military captains (we have experienced both) – but each, in their own way, is there to help us open our minds and hearts as they see in us what we cannot see in ourselves, particularly our potential and true nature. The guru reflects a skillful and awakened mind and reveals the same in us. They show us that if one person can do it so can we. As the Dalai Lama said to us when we met with him at his residence, "We are all equal here."

One of India's greatest holy men, Ramana Mahashi, always said that the role of the guru is to push the student from the outside in order to see the guru within – as the true guru is within each and every one of us. However, this does not mean that we must have a guru, particularly as these days they appear to be in relative short supply. The good news is that Ramana was self-realized, without a guru.

Ultimately, as the guru is our true nature and is hidden within each and every one of us, we simply need to deeply trust ourselves. Only from within can we awaken – it is not something someone else can do for us. Through meditation and insight we come to see clearly, beyond a mind that can be as distracted as a monkey bitten by a scorpion, leaping from one thought or drama to the next, to a place of clarity and wisdom. We take responsibility for our actions, recognizing the interdependent and impermanent nature of all things. Life is a precious gift and nothing in this world will make us forever happy, but when we look within we find a radiant reality. The greatest gift is our own wonderful selves.

************

See our award-winning book: BE THE CHANGE, How Meditation Can Transform You and the World, forewords by the Dalai Lama and Robert Thurman, with contributors Jon Kabat-Zinn, Jane Fonda, Jack Kornfield, Marianne Williamson, Ram Dass, Byron Katie, and many others.

Our 3 meditation CD's: Metta—Loving kindness and Forgiveness; Samadhi–Breath Awareness and Insight; and Yoga Nidra–Inner Conscious Relaxation, are available at: www.EdandDebShapiro.com

 OK, I admit I am a fanatic regarding pure air. I once (single-handedly) moved a dresser into the hallway of a charming B&B because of the mothball smell (my boyfriend at the time was not impressed). Admittedly, it has never been easy being me/green - I smell EVERYTHING! Synthetic perfumes, soaps, laundry detergents, ‘air-fresheners’, and conventional-you-name-it-so-called-fresh smells gag me, (I must have been a bloodhound in a previous life). But, having made my living specifying healthy home materials for a long time, I am not only an Eco-Taste-Maker (after all, smell is the crucial component of taste), but also a Toxic Avenger.

The U.S. government has finally admitted formaldehyde is a cancer-causing chemical, which is found in many common household products.

It’s about time! I have always believed it is of VITAL importance to analyze items to make certain they truly are non-toxic and this proves it. 

 Our sense of smell is so powerful that one whiff of something can instantly transport us back to a certain time and place. Think mom’s apple pie, or my new favorite smell – herb and lemon roasted chicken - YUM! I am new to eating meat [only free-range, organic] and cannot believe I never appreciated this amazing aroma before! I am also surprised at how often this sense is neglected in a home. The simple act of opening a window and burning a candle can remedy even the stinkiest of houses. Take it a step further and create any mood with a scented (non-toxic) candle - there is even the smell of The New York Times in a candle! (Made with palm wax & eco production, I fact-checked).

 Besides just smelling good, one of the most important components of a healthy home is proper ventilation.

As in Yoga (and in life), expression of movement is key to avoid toxic build up (in feelings and emotions also), so…Air it out!

Open your windows wide and let your home, and yourself breathe!

 Happy Summer Breezes …blowing through the jasmine in my mind, ~ Cheryl 

Since these substances may interact in unpredictable ways with each other or water additives like chlorine, the LOHAS community may have some legitimate concerns about the trends for increased US prescription drug use.  This connects personal health choices and commitments to sustainability and environmental health to what happens when a patient enters a doctor’s office, especially among people looking for options to improve health through non-invasive, natural, and lifestyle oriented solutions.  Yet for those who inquire about stress management with the majority of conventional doctors, they may be more likely to receive advice about anti-anxiety prescription options than a suggestion about exercise or styles of yoga to try.  Though pharmaceuticals play a key role for some conditions, many people would prefer making lifestyle changes to improve their health when possible.  

The result of an exclusively traditional benefit plan may leave people opting for a lack of follow-up or no care at all if they prefer holistic alternatives.  For LOHAS companies, ideas are brewing over how to connect cost-effective benefit planning to corporate values by offering benefit plans that provide options to include types of care that employees want and need: care that focuses on preventive medicine and whole person health, like holistic or integrative medicine.  Investing in integrative medicine has the potential to capture the best of both fiscal and value-driven goals. 

• Urban 
• Culturally proud/sensitive
• Tech/Media savvy
• Global
• Socially Conscious

The below article is brought to you as part of elephant journal’s ongoing coverage of LOHAS Forum. For our complete coverage, be sure to follow elephant on Twitter and Facebook.

By the year 2050, less than 53 percent of the U.S. population will be non-Hispanic white. The other 47 percent? People of Color.  And they will have trillions of dollars to spend.

"We're becoming a majority People of Color Nation," says Erica Williams, Citizen Engagement Lab. 

Speaking at the LOHAS Forum 2011 in Boulder, CO, Williams also predicted that "Millennials," or people born between 1981-2000, will eclipse the number of Baby Boomers by 2020. Additionally, the majority of U.S. youth will be non-white by 2019.

"In short," she says, "we are getting younger, and  browner."

Williams is part of the next generation of Social Entrepreneurs, who are blending culture and technology to target these domestic emerging markets. 

Rha Goddess, CEO of Move The Crowd, sums up the business strategy simply as: Stay True. Get Paid. Do Good. 

It's all about making connections, collaborating, and most importantly, creating a community of shared values. That means to find customers, you will have to do more than speak their language, you will have to have an ongoing conversation.

"Listening's great. Responding is better," says Rolando Brown, Poet and Collaborator of mvmt.com. "If you're not responding, you become irrelevant very fast."