Yoga Business

Become a Guru in Just Two Weekends?

Wednesday, March 26, 2014 by

Every day we get sent emails proclaiming the latest discovery, teacher or workshop that we MUST do if we are to have lasting happiness and self-mastery. Each proclaims that if we follow their instructions then we will be free, transformed, changed for ever, joyful as never before, fulfilled, fully enlightened. We even received notice of a Guru Training program where we can become a guru in two weekends after which, the brochure assured us, we are guaranteed to receive endless adoration, wealth and fame, or our money back.

We were recently sent an invitation to a conference on Altered States of Consciousness: Enlightenment, Entheogens, Shamanism and Peak Experiences. There were forty-six headlined speakers, all of whom had endless credentials, books, teaching centers and followers. Subjects ranged from The Humpty Dumpty Trajectory: Cracking Open Consciousness, to How to Tell Your Friends From the Apes, Gender-Specific Altered States of Consciousness and, thankfully, The Miracle of Ordinary Awareness.

When we taught at the MindBodySpirit Festival in London England, speakers were offering topics as diverse as Attract Your Past-Life Soulmate NOW!, The Secret Tibetan Red Egg Cure, Discover Your Secret Chakras, and Learn What Planet You Are From. And that was just on the first day. Later on you could Teach Your DNA to Listen to Your Higher Mind or, if that didn’t work, at least you could Learn How to Bend Spoons.

It’s clear that we will try anything when we’re in need of emotional or spiritual support and guidance, making us susceptible and easily vulnerable to outside influences; that we’ll easily believe strongly persuasive people who say they can help save us.

There seem to be four main reasons for this:

1. Life does not easily satisfy our needs. We get something but always want more. From constantly wanting more materially and emotionally, we then apply the same need to spirituality: more teachers and techniques must be better than just one, surely this one will finally solve all those nagging difficulties in my life? Or maybe it's this one?

2. To a large extent religion has failed many of us. We crave more esoteric excitement that sitting in church allows us, more out-of-this-world explanations for why we’re dissatisfied or unhappy, more instant and lasting ways to find happiness than atoning for our sins. There must be more meaning to life than we have found, surely?

3. Like the musk deer in India that has a beautiful smell in its belly but searches throughout the forest for that smell, so we look for happiness outside ourselves. But we’ll always come up short as whatever we find always changes. This is the truth of impermanence: nothing lasts forever. Yet we continually search for that elusive promise of foreverness wherever we can.

4. We externalize our needs, projecting ‘the savior’ on whoever is the current teacher-of-the-month, believing others sooner than we believe ourselves due to not trusting our own judgement and wisdom. Even though, logically, we are the only ones who can save ourselves, we’d much rather someone else do it for us.

How do we find our way through such a maze? Many teachers may have something wonderful to offer us, but what can we really learn in an hour or two or even a weekend? When we dig for oil we have to dig deep to reach it; if we dig too many different holes we will never get to the source of the oil. In the same way, if we guru hop and workshop too much we will never get to the essence of the teachings.

This blog is a chance for you to do a reality check. Are you listening to your own wisdom or is someone else telling you the way it is? Can you stop and simply be still? Do you go guru-shopping or can you look within your own mind and heart for what you know to be true?

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Award-Winning Authors Ed and Deb of Be The Change, How Meditation can Transform You and the World, are mindfulness, meditation and yoga experts. Deb’s new novel: Merging: Women in Love  -- what happens when you fall in love with the least likely person of the least likely gender? – and she is the author of Your Body Speaks Your Mind, now in 19 languages. They have three meditation CDs. See more at EdandDebShapiro.com

5 Ways Meditation Makes You Kinder

Wednesday, March 19, 2014 by

My religion is very simple. My religion is kindness. The Dalai Lama

When we were on our honeymoon we had the joy to sit with the Dalai Lama at his residence in McLeod Ganj, India. He held our hands and spoke about how his religion is kindness. It made us wonder how the world would be a better place if we all were just a little bit kinder. Luckily, he shows us the way to such an ideal through his daily practice of meditation.     

Meditation connects us to our innate kindness, like that of a mother watching her new born and making sure all is well. This kindness is within us all, though we may be out of touch with it. Meditation is paying attention to what is happening within and around us, and it changes us because through it we widen our perspective from being me-centered to other-centered; we go from being only able to see ourselves and our own viewpoints to seeing a much bigger picture that contains everything through compassionate and kind eyes.

We open our heart to ourselves with tenderness, seeing ourselves just as we are, maybe for the first time, opening with a heart as big as the Universe. In the same way we open to all others, seeing them just as they are, without likes or dislikes prejudicing our view. Which immediately shows us that, fundamentally, there is no difference between us. Out of this arises a natural, impartial kindness.

Be kind whenever possible. It is always possible. The Dalai Lama

1 Become a friend to yourself

It’s inevitable when we sit quietly with meditation as a companion that we will discover a new level of self-acknowledgment and self-friendship. We are kinder and more accepting of who we are, less concerned with superficial appearances or image.

2 Think of others equally

As we open to ourselves we become more aware that we are not alone here, that there is an intricate inter-dependence between all beings: we all want to be happy, and we are all doing our best to fulfill that. We see that no one is more important than another.

3 Be forgiving

As we see that all beings are striving to find happiness so we can be more tolerant, accepting, caring and forgiving of each other. We all make mistakes – if we didn’t then we would be like robots rather than humans. As we can forgive ourselves for mistakes, we can forgive others. Perfection is our ability to see our (or their) imperfections!

4 Do random acts

Kindness doesn’t need to be applauded. In fact, often the greatest act of kindness is that which goes unseen. A simple smile can sometimes be the greatest gift of all. Practice kindness wherever and however you can.

5 Pick yourself up every time you fall

Giving kindness includes giving it to ourselves. We are often hard on ourselves, finding fault, criticizing, or feeling embarrassed of perceived mistakes. Meditation creates an inner strength and confidence that enables us to get up over and over again. And if we get up just one time more than we fall then we can’t fail!

We have a photograph at home of Bishop Tutu with his hands held in prayer position. Underneath it are his words, Please make it fashionable to be compassionate. That photograph is many years old yet his words are even more relevant today. Is it not time to make compassion fashionable, to make kindness cool, to make consideration and care hot topics?

Our prime purpose in this life is to help others. And if you can't help them, at least don't hurt them. The Dalai Lama

 

Anytime Kindness

Whenever we get stressed we tend to close our hearts toward others. We get a ‘couldn’t care less’ attitude—nothing matters but our own issues. By developing a more loving and caring attitude, we find more joy and certainly less stress.

            Every time you feel rushed, irritated, annoyed or upset, sit quietly and silently repeat: May I be happy or May I be filled with loving kindness.

            If you can do this for one day then follow it the next day with: May you be well or May you be happy to each person you see or meet. It’s important not to tell them—just feel it in your heart. You can do this to people in an elevator, at work, in the street or at home.

            Silently repeat May you be filled with loving kindness when your partner or boss is upset or angry with you, or when someone is criticizing you. The more you do this, the more you’ll release the hook inside yourself so that anger cannot land.

            If a day feels easy, try a whole week. Let friendliness and kindness grow within you. Make it your goal to become a more loving and kinder person.                              

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Award-Winning Authors Ed and Deb of Be The Change, How Meditation can Transform You and the World, are mindfulness, meditation and yoga experts. Deb’s new novel: Merging: Women in Love  -- what happens when you fall in love with the least likely person of the least likely gender? – and she is the author of Your Body Speaks Your Mind, now in 19 languages. They have three meditation CDs. See more at EdandDebShapiro.com

Social Media as Social Currency: Selling Through Social Influencing

Saturday, February 8, 2014 by

A 5 Step Guide to Inside – Out Influencer Social Media Marketing

Social influencing is the ability to influence behavior through your social & digital networks. A strong ability to influence your social network equals high social currency net worth, which doesn’t just translate into a high number of followers and engagements, rather it is of direct financial impact on your company’s bottom line and potential for long term success.  

Purchasing power is in the hands of people, and business is no longer B2B or B2C, rather business is S2S – soul to soul. Success in business is dependent on personal relationships. 92% of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family*.

As the communication gab between brands and consumers have largely disappeared, and consumers can get access to any information about your company, and reviews on how other’s, whom they trust, experience shopping with you, your customers go social to find out about you, before they buy. And, they do not go to your website. They go to the key influencers talking about your business.

Social technologies offer effective & efficient ways to increase & engage your network both locally and globally, and it is of great value to most businesses to find the key to building social currency.  So, how do you crack this code to become a trustworthy social influencer?

Passion

Get beneath what you do & sell, and into the core of why you do what you do. Draw your audience towards you with your contagious passion for why you do what you do. If you are only focused on what you sell, the communication and connection with your audience will be too superficial to build social influencer standing.

If you grow and sell tea, then share all about why you are passionate about tea – perhaps it’s the fine flavor variations in tea from specific regions of the world; perhaps it’s the health benefits of herbal & green teas, or perhaps it’s the beauty of tea ceremony and the tradition of tea & slow living.  

Purpose

People are hungry for meaning & connection with other people, and purpose is a strong motivator in attracting a community of like-minded people, who share your values and can help bring your purpose-driven cause and business to life. Give your audience a way to connect and be part of your purpose. If you talk about a product on your company Facebook page, drive the context back to your purpose. Why is it that sharing this product with your followers is important. If the answer is ‘to sell more product’ you are not digging deep enough. Underneath the desire to sell more lies your true purpose.

Give

When you give from an authentic place - considering what the person in front of you needs or feels inspired about; because without a manipulating & self-serving hidden motive, we connect with people on a deeper level. If you keep this behavior consistent over time, you develop trust and loyalty with your audience & community. And, that’s what you need – people, who are loyal to you, who come back again and again, and, who also act as your ambassadors telling their friends about you. They will start doing this on their own, when you clear your attachment to a particular outcome and give to them from a clean place.

Trust

Trust is build over time, and is based on your consistent trustworthy behavior through all the touch-points between you and the people, who encounters your business – both internally & externally. This includes your website, all your social media profiles, any marketing materials, products, packaging, displays, written words, visual communication, how employees are treated – and most importantly, the behavior of everyone on your team, and how you and your team act in your local community and in the world at large. People buy from people they trust.

Evaluate your business on the below Trust Equation, so you can determine the current standing of your company’s trust building ability. From here you can create actionable efforts to increase the areas of weakness.

Credibility:  Your expertise as shared with your audiences. How knowledgeable are you in your field? Does your audiences see you as a credible expert? Do they listen to you?

Reliability:  Are you being consistent in frequency, tone of voice and visual feel in all touch-points? Do you follow through on delivering what you promise – every time?

Intimacy:  Your ability to make someone feel comfortable in opening up and being themselves with you.

Self-Orientation:  Where is your focus? The more you focus on the other, the more trustworthy you come across. If you are too self-oriented, you come across as low in trustworthiness.*

Plan

Random acts of social media do not work. If your goal is to increase your social influencer status, then you need to create a plan. But, before you plan, work through each of the above stages, and do your work. Observe yourself, your brand, your employees and all your communication touch-points thoroughly. Be honest with yourself. Identify your weaknesses, and create an action plan to improve these areas. Continue to observe, and fine tune behaviors again and over time. I recommend that you see this process of becoming better as a playful process of imperfection. There is no final perfection, but rather, this is a lifelong process of finetunement.

 

* Sources:

Nielsen: Global research study April 10, 2012

Jeff Bullas: The 10 Big Social Media Marketing Trends in 2014. Jan, 2014

Social Media Today: Is Self-Orientation Killing Your Trustworthiness by Charles Green

Top photo credit: marketingtango.com

 

 

Sandja Brügmann is founding partner & chief creative strategist at Refresh Agency, a specialized communications agency driving leadership transformation, international business, public relations and social media focused on the sustainable and social business lifestyle markets in the USA and Europe.

Refresh Agency service businesses on the leading edge of the sustainability and social-good areas globally including ITO EN, Matcha LOVE, Nisolo Shoes, Clementine Art, Sustainia, GoodBelly, Addis Creson (Better Place, Kashi), Chocolove, Neve Designs, Spier and TEDxCopenhagen spanning from Boulder, CO, New York, NY, Tokyo, Japan, Copenhagen, Denmark to Cape Town, South Africa.

Sandja was born and raised in sustainability-minded Denmark. A grounded island girl, who grew up on the beautiful island of Bornholm in the Baltic Sea. She is a certified yoga instructor, a Danish National Team Archery champion and former Olympic hopeful, a Dean’s Scholar at University of Colorado in Boulder, and she adores her daily lessons as a parent.

 

 

 

 

4 Ways Mindfulness Transforms Your Life (As It Did For the Seahawks!)

Wednesday, February 5, 2014 by

There’s an amazing epidemic sweeping America and it’s a healthy, vital and enriching one. In every walk of life people are hearing about the value and importance of mindfulness and meditation. For instance, the Seahawks include yoga and meditation in their training and they just won the Super Bowl!

Ohio congressman Tim Ryan, author of A Mindful Nation, calls mindfulness a “meditative practice that focuses on the present moment instead of worrying about the past or future.” He has helped land a $1 million grant in 2009 for Youngstown and Warren schools to teach mindfulness to elementary students. We interviewed Congressman Ryan in our E-conference and on our radio show, and his commitment to mindfulness and meditation is awe-inspiring.

Mindfulness – which is being present and aware – enables stress to be released, difficulties become workable, and true happiness become possible. Meditation is the training ground for mindfulness, as it teaches us how to focus our attention. But how does mindfulness shift our priorities and enable us to make friends with ourselves?

Here are some of the ways mindfulness and meditation can make your life more meaningful and enjoyable!

1. Stress Out, Relaxation In

It only takes a few minutes to chill out. As soon as we start paying attention, being aware and mindful of what is going on, then our whole physiology responds by calming the stress response and increasing the relaxation response, says our partner at RevolutionaryMindfulness.com, Brian Jones.

Meditation and medication are derived from the Latin word medicus: to care or to cure. Which means both meditation and mindfulness are, therefore, the most effective remedy for a busy and overworked mind.

Anytime you feel stress rising, heart closing, mind going into overwhelm, just bring your focus to your breathing and quietly repeat with each in- and out-breath: Breathing in, I calm the body and mind; breathing out, I smile. Becoming aware of the breath makes it easy to then be awareness to your body, thoughts, feelings, and your world.

2. Appreciating the Details

Mindfulness brings us into an awareness of all the small things – those that get missed when we are stressed, and which give life real meaning. Take a moment right now to appreciate the chair you are sitting on. Consider how the chair was made: the wood, cotton, wool, or other fibers, the trees and plants that were used, the earth that grew the trees, the sun and rain, the animals that maybe gave their lives, the people who prepared the materials, the place where the chair was made, the designer and carpenter and seamstress, the shop that sold it—all this just so you could be sitting here, now. Then extend that appreciation to everything and everyone, so you take nothing for granted.

3. From Self-centeredness to Other-centeredness

Mindfulness increases awareness of ourselves, which means we become aware of any self-centeredness, selfishness, and neurosis. We don’t often accept negative feelings too easily, we’re more likely to repress or disown them. But when denied they cause shame, depression, anger, and anxiety. Mindfulness invites us to openly meet these places, to see how selfishness, aversion and ignorance create endless dramas and fears.

Mindfulness also connects us to the stillness that is always there between our thoughts, behind the story, beneath the noise. And it enables us to be less focused on ourselves, more aware of others, and more aware of the interconnection between us.

4. Kindness Rocks

In a stressed state, we lose touch with inner peace, compassion and kindness; in a relaxed state, our mind is clear and we can connect with a deeper sense of purpose and altruism. Mindfulness awakens us to caring and kindness: how can we cause harm when we are aware that in the process we are also causing ourselves harm? Simply through the intent to cause less pain you can bring greater dignity to your world so that harm is replaced with kindness.

Every time you see or feel suffering, every time you make a mistake or say something stupid and are just about to put yourself down, every time you think of someone you are having a hard time with, every time you encounter the confusion and difficulty of being human, every time you see someone else struggling, upset or irritated, you can bring kindness and compassion. Breathing gently, silently repeat: May I be well, may I be happy, may I be filled with loving kindness; May they be well, may they be happy, may they be filled with loving kindness.

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Ed and Deb are the co-founders, with Brian Jones, of RevolutionaryMindfulness.com. Join to get our newsletter, free meditation downloads, community support, and learn to balance your nervous system. They are the authors of award winning Be The Change, How Meditation can Transform You and the World. See more at RevolutionaryMindfulness.com and EdandDebShapiro.com

Super Bowl and TIME Magazine Both Focus on Mindfulness

Monday, January 27, 2014 by

Guess what, we all meditate! We may be unaware of this because we believe meditation means sitting still and closing our eyes. However, the moment we focus attention on one thing and bring the mind into a quiet place then we are meditating, which means it can be as much active as it is being still.

The most well-known forms of meditation are watching the flow of the breath or repeating a mantra, as these focus the mind. But it could just as easily be mindfully throwing a football or the stroke of a brush as you paint; most meditation traditions do walking meditation as well as sitting practice. This is meditation in action, which is mindfulness: awareness of the present moment.

“The Seahawks believe their kinder, gentler philosophy is the future of football,” says Alyssa Roenigk in ESPN The Magazine. So could mindfulness and meditation be a way to win the Super Bowl? The Seahawks obviously believe that it can. They are taught yoga and sitting meditation as a part of their training, as it’s difficult to be focused if they are distracted by a monkey mind jumping from thought to thought.

“Meditation is as important as lifting weights and being out here on the field for practice,” says Russell Okung of the Seahawks. “It’s about quieting your mind and getting into certain states where everything outside of you doesn’t matter in that moment. There are so many things telling you that you can’t do something, but you take those thoughts captive, take power over them and change them.”

Meditation focuses the mind in one place and this equally applies to the Denver Broncos, even if they may not knowingly meditate. In football, mindfulness is needed for the accuracy of a touch-down pass down the field, or the presence to know when to throw or when to run with the football: Payton Manning’s great passes are made mindfully, Knowshaun Moreno runs with awareness, Eric Decker receives in the moment!

We taught meditation to the Torquay United Football team in England, sitting in the men’s locker room. They were at the bottom of their league but won their next game, which meant they advanced to the next division. Filmed by the BBC on the 6:00pm evening news, the coach was convinced that the mindfulness training had enabled the players to stay positive, despite being in such a losing position.

As our partner, Brian Jones says: “Meditation is as much something that happens to us as, as something we do, like the “ah-ha” moment when we first learn to ride a bike. All of a sudden it just makes sense, becomes familiar, and comfortable. Meditation and mindfulness, like riding a bike, are about embodiment, self-mastery, and self-fulfillment.”

TIME Magazine agrees. The Feb 3rd issue focuses on mindfulness, the far-reaching effect it is having in all walks of life, and on Jon Kabat-Zinn, who brought mindfulness to hospitals and clinics, through his Mindfulness Based Stress Reduction (MBSR).

“People come with a huge amount of pain and suffering, both physical and emotional,” says Kabat-Zinn in our Award Winning book, Be The Change. “Through the cultivation of mindfulness, they develop a more functional relationship with that suffering, they turn towards it, open to it, and actually befriend it to a degree rather than insisting that it stop, and in the process, the pain often transforms or even falls away… For the most part, they will tell you that they are more in touch with their own beauty than they may have been since they were children.”

Whether we sit in formal meditation with our eyes closed, go for a walk or throw a football, if we do it with awareness we are meditating. We can sit with our eyes closed but if our mind is scattered then there’s no stillness, while we can be running everywhere playing competitive sport but if our mind is focused and aware then we are being mindful. A clear and comprehensive training in mindfulness is vital, so it can become integral to every part of our life. Play to win: practice mindfulness! 

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Ed and Deb are the co-founders, with Brian Jones, of RevolutionaryMindfulness.com. Join to get our newsletter, free meditation downloads, community support, and learn to balance your nervous system. They are the authors of award winning Be The Change, How Meditation can Transform You and the World. See more at RevolutionaryMindfulness.com and EdandDebShapiro.com

Sharpen Your Focus - Meditation for your Office and Desk

Thursday, December 19, 2013 by
 
Lately, I have been hearing from more and more of my people and clients how difficult it is for them to stay focused, be calm, and make good decisions in the midst of all the  interruptions and information overload they are constantly experiencing.
 
I have been praciticing meditation for over 16 years,  and today I want to share a very simple meditation with you that you can apply in your office, at your desk, or before a meeting. It will quickly help you to regain focus, clear your head, and calm your mind so you can be prepared for any coming task, be it a meeting, an important phone call or a serious decision you need to make.
 
You can do this meditation for 1 minute, 3 minutes or even 5 minutes.
Do it for however long it feels good. You will feel the effect quickly.
 
Now let's get started:
 
Move to the front of your chair.
Sit upright, with a straight back, and keep your chin tucked in a little .
 
Take a deep breath and fill up your lungs. 
Exhale long and deep. Repeat this 3 times. Then, breathe in and out through your nose and allow  your breathe to slow down to a natural state. Let the breathe come and go without forcing or holding anything.
 
Focus your attention and awareness on the air entering and exiting through your nostrils. Simply follow your breath as it comes and goes in and out at the tip of your nose. Let all thoughts come and go without following any particular one.
 
Now imagine a clear light appearing between your eyebrows. 
The light clears fills your head and shines out into the world.
Every confusing or cluttering thought and emotion you have is now disappering and you become very clear and focused.
 
Hold this light for as long as you wish and as long as the experience remains fresh.
 
When you can nolong hold the light any longer return your focus to your breath that comes in and out through your nose and finish the meditation.
 
Enjoy.
Stay strong. Stay focused.
 
Sascha Bosio
 

 

About Sascha Bosio
Sascha Bosio is an international expert for innovation and leadership, Sascha is also an entrepreneur and meditation/awareness trainer. As Founder of The Brilliant Leadership Company a firm for strategic innovation for the lifestyle industry in San Francisco, Sascha has made it his vision to help business owners to create a flow of sustainable innovation and business growth. Sascha has worked with many lifestyle companies and leaders such as adidas, Montblanc, frontlineshop.com, Bryan Kest's Power Yoga.

 
 
 

Top 10 Wellness Travel Trends for 2014

Wednesday, November 20, 2013 by

With so much interest in wellness travel, I'm pleased to share the “Top 10 Wellness Travel Trends of 2014”. The forecast is based on year-long research and data collection in which I've consolidated trends across several industries to bring practical knowledge to both individuals and businesses.  

I'd like to encourage consumers and businesses to think of vacation in new ways. Our data shows that consumers view vacations as an important way to improve health, happiness and productivity.  Vacation trips are often a catalyst for transformation and consumers view wellness travel as a personal investment.  Vacations are no longer a luxury, they are a necessity for well-being.

Top 10 Wellness Travel Trends for 2014
Mind Matters: 
Consumers have caught on to mindful vacations that offer mental restoration.  Practices learned on a trip such as meditation, yoga, qi going and journaling can be incorporated at home to help manage stress, improve cognitive capacity and maintain emotional equilibrium. 

The Rise of Wellness Travel Agents
With the growing interest in trips to enhance mind, body and spirit, wellness tourism has created a new niche for travel agents to grow or expand their business while offering a personally and professionally rewarding career specialty. 

La Local Vita: 
Consumers have developed a deeper appreciation for locally relevant and authentic experiences with an emphasis on living  “la local vita” (the local life).  Mindsets have shifted away from tourist behavior to a keen interest in community-based exploration where getting to know the locals in a meaningful way sweetens the experience. 

Breaking Bread With Wellness 
Food tourism is a big trend intersecting with wellness travel. In addition to the physical aspect of sustenance; food tours, cooking classes, agriculture and farm-to-table experiences speak to the emotional, social, intellectual and sustainable aspects of well-being. 

Vacation RX: 
“Take 2 weeks and call me in the morning.” Physicians are now prescribing vacations as an antidote from stress.  Doctor’s orders for physical activity in parks are also being written to help combat obesity and diabetes in children. 

Looking for Personal Enrichment
With the understanding that wellness is more than fitness and nutrition, consumers are choosing trips that either focus solely on personal enrichment or as a part of their travel plans.  In search of fulfillment and meaning, many consumers are viewing vacations, weekend getaways and retreats viewed as a catalyst for change. 

Slow Travel: 
Have you ever felt pressured to run through your vacation checking off sites to see and things to do? Slow travel advocates changing the pace in order to sip, savor and revel in the vacation experience. 

Affluent & Altruistic:
Spurned by personal growth and discovery, affluent travelers value experiences connecting them to charitable causes and local communities. Volunteering on vacation has become increasingly popular and research shows altruism can improve well-being. 

Burgeoning Secondary Wellness Market: There is a large segment of travelers who may not opt for wellness retreats or tours but are committed to maintaining their healthy lifestyle on the road. Air transit and hotels are investing resources to attract these guests that are both business and leisure travelers.

Spas on a Mission:
The spa industry is staking a claim on wellness tourism and on wellness in general. Eager to shake the image of pampering for the affluent, spas are repacking and rebranding as wellness providers to attract a larger market.

To request a free download of the Infographic “Top 10 Wellness Travel Trends for 2014” or for more information on wellness travel, please visit www.wellnesstourismworldwide.com.  

The Spa Industry Looks Well and Good

Wednesday, November 13, 2013 by

ispaAfter attending the 2013 International Spa Association (ISPA) annual conference, it certainly was apparent to me that all is well and good in the wellness industry.  From my observations, the $14+ billion U.S. market looks to be growing at a steady and healthy pace. “Things certainly are looking up.” Said Roberto Arjona, General Manager of the legendary Rancho La Puerta Resort and Spa. “We have not seen reservation bookings for our resort like this since before 2008 and we are now over one hundred percent capacity going into next year.”  Rancho La Puerta is not the exception. According to ISPA’s 2013 research, people visiting day spas, hotel and resort spas, and destination spas are all on the rise from 156 million in 2012 to 160 million in 2013 and spending has increased to an average of $87 per visit ; almost a two percent increase over the previous year. ISPA organizers said conference attendance was also back to pre-2008 numbers with packed educations sessions, and a busy expo floor showcasing interesting new products and services. I have been coming to this show for several years and here are some of the major observations I see trending in the wellness space:

Going deeper

It appears that spa product companies are becoming more intelligent and in touch with ingredients that promote healthy-aging rather than anti-aging. In previous years it was sometimes difficult to find truly natural and organic brands that were not greenwashing.  Labeling is a tricky thing and not many brands carry certifications such as USDA organic, Ecocert, or Natrue to verify their claims of being organic. This is because many are small boutique brands and find certification expensive. I did see a lot of companies claiming to be eco-friendly or natural and when questioned further most had intelligent responses and provided a deeper back story on sourcing and manufacturing.  

Evidence and Earth Based

I saw a lot of brands promoting benefits of natural ingredients such as seaweed, oils, stem cells and anti-oxidants. Although these ingredients have been used in spas for years if not decades, it seemed that there are more or perhaps I am just now beginning to recognize them. The science and evidence based elements of research as it relates to natural and organic based skincare regimes is more apparent and bringing about a new products that are very interesting including brands like OSEA, Dr. Hauschka, and Pino. However, with the FTC green guidelines recently released it is important that brands be aware that any eco claims that cannot be backed are subject to fines.

Bathing popularity

Kniepp claimed their sales of salt bath products have doubled in the past year due to the growing awareness of the ability to re-mineralizing the body through salt mineral bathing.  Salt products harvested from salt mines of the Himalayas or from European seas such as Kerstin Florian seemed to be more prevalent. I love salt baths and think they are a great component of a healthy regiment. But hearing that salt demand is on the rise globally is concerning. I hope the purity is maintained while the mining of this is also environmentally conscious.

Oil overflowing

It seemed like every other vendor was promoting essential oils which I think is a good thing.  For years many aromatherapists have claimed the healing benefits of essential oils.  I ran into an old friend Michelle Roark, the founder of Phia Lab, who was a professional skier, engineer, and now perfumer. She is doing energetic measurements of essential oils in kilojoules. She claims she has scientific proof of the calming or energizing qualities of oil frequencies. Here reports should be public soon and will demonstrate scientific proof of health benefits in using essential oils which is quite exciting and I am sure will be welcomed by the aroma therapy community.

Wellness Tourism on the Rise

My favorite session was on the growth and expansion of Wellness tourism presented by Suzie Ellis of SpaFinder. She spoke on “Why You Should Care About Wellness Tourism: Latest Research on the Global Wellness Tourism Market - And How Spas Can Benefit.” She covered the distinctions of medical tourism vs. wellness tourism. Susie said medial tourism focuses on reactive, symptom based medicine that people travel to another state or country to fix and heal. This includes cosmetic surgery, cancer treatments and organ transplants. Wellness tourism promotes a more proactive and less invasive approach that promotes a healthy lifestyle focusing on physical activity, diet and personal development or mind body experiences.  This has become a $439 billion dollar global market with major potential. It encompasses not only spa but alternative medicine, active lifestyles, yoga and mind body fitness which are all overlap the LOHAS market.

I was very impressed at how far the industry has not only grown but also how LOHAS values on wellness have become more integrated.  It appears that spa goers have become more conscious of how they surround themselves in spa settings and what type of ingredients they are putting on their skin and the spa companies are responding.  The recession has made brands and properties smarter in their decisions as it relates to communicating their mission to consumers and property greening as it relates to dollars and cents.  Although work still needs to be done, I look forward to what the industry has in store in the coming years.

 

Six Reasons Why I Love the Green Festival

Tuesday, November 5, 2013 by

Green FestivalWhen the organizers of the Washington, DC Green Festival approached me this past spring about becoming their regional director,  I wondered if an event like this still resonated with consumers. Even though the event is widely recognized as the nation’s premier sustainability event, I asked myself if there was enough demand for an actual event in today’s age of virtual this, "there’s an app for that” and hash tags becoming part of our ever day lexicon.  Especially in a sector where green events have come and gone. Well, I found out that the resounding answer is YES! If my experience in September is any indication, while technology may have taken on a prominent place in our daily lives, there is absolutely a place in consumers’ lives for good, old fashioned face-to-face events.  We crave community and in-person interaction now more than ever. Technology hasn’t lessened the demand for this type of interaction. In fact, it’s quite the opposite.  It has increased.  People want to talk with others, gather information and look someone in the eye while doing it.  They want to touch and try out products, taste samples and see for themselves what resources are available to them.  Most importantly they want to be part of a like-minded community and participate in that community.

As my colleagues working on the San Francisco Green Festival gear up for the last event of the year November 9 & 10 at the San Francisco Concourse Exhibition Center, it seems like a good time to  reflect on some of my favorite elements of the Green Festival.

1.       At its core the Green Festival message is about celebrating what is working in the community and providing consumers easy-to-use, actionable solutions they can take home with them and implement right away. Whether it be delicious vegetarian recipes from  Washington Post Food Editor Joe Yonan’s new book ‘Eat Your Vegetables’  to DIY ways to repurpose furniture courtesy of Habitat for Humanity, to tips on bike commuting, composting, gardening, energy efficiency and so much more, there truly is something for everyone.  Kids too.

2.       The opportunity to connect with and learn from inspirational businesses, organizations, nonprofits and other like-minded individuals who believe in making a difference, leaving our planet in better shape then we inherited and finding ways to live an eco-friendly life.  The Festival routinely features well-known, national change agents like Ralph Nader or Amy Goodman, as well as locally-based leaders like Bernadine Prince, co-founder and co-executive director of FRESHFARM Markets, yoga teacher Faith Hunter of Embrace DC, who lead free yoga classes all weekend long in the Yoga Pavilion  and Fashion Fights Poverty, which curated a green fashion show .

3.       The event talks the talk and walks the walk.  Organizers actively encourage attendees to bike or take alternative transportation to reach the Green Festival. Anyone who bikes to the Festival receives free admittance.  Over 90% of waste generated by the Festival is diverted from landfills. There is even have a dedicated team of volunteers who sort through the trash making sure nothing is missed.

4.       As consumers are increasingly interested in where their food comes from, who prepared it and how it was made, that evolution has been reflected in the programming at the Festival. Food as a topic was addressed from every angle imaginable from the control of food production by a handful of large companies, to vegan baking tips from ‘Cupcake Wars’ veteran Doron Petersan, to growing gardens and food in small spaces, to leading area farmers markets and nonprofits showcasing how they are making it easier for consumers to have access to fresh, healthy and local foods.  Exhibitors offered healthful options for mom’s and mom’s to be, fair trade chocolates, juicing and smoothies, raw foods, and organic products just to name a few.  There were panels on how food creates opportunities for conversation about the environment and more.  Food is such an integral part in allowing us to live full lives, and there is so much going on behind the scenes that the average consumer has no idea about, so it’s important to provide opportunities to entertain, educate and inspire change all under one roof.

5.       The creativity and diversity of the exhibitors and sponsors.  They ranged from larger companies like Ford Motor Company test driving their fuel efficient vehicles and Equal Exchange Fair Trade Chocolates sampling and selling their tasty chocolates to small mom and pops like Karmlades selling environmental friendly cleaning products that smell wonderful and clean naturally without chemicals. I fell in love with one-of-kind scarves from a local clothing designer that were designed in the DC area and made with bamboo, an eco-friendly and super soft material.  Other exhibitors whose creativity caught my eye included a woman who used old scarves, jackets and other materials to make home goods, including a pillow made out of a World War II Army uniform, as well as the exhibitor who made bags, wallets and iPad covers out of old football and basketballs. Talk about reusing and recycling!

6.       Organizers are committed to reaching out to the community and making the event accessible to everyone. Complimentary tickets to the event are handed out at events throughout the area, can often be found online and through special social media promotions.

I think the most powerful take away for me was that there continues to be a thriving community, whether they be consumers, speakers, businesses or nonprofit organizations, who are devoted and committed to creating change.  To steal an oft quoted phrase from Ghandi, the Green Festival gives me hope that we will be the change we want to see in the world.

Hope to see you at the San Francisco Green Festival!

The Ultimate in Conscious Media

Wednesday, October 16, 2013 by

GaiamTV

If you consider yourself a  conscious consumer or LOHAS individual you probably seek alternative forms of information, insights that foster betterment of well-being and education instead of FOX, CNN and the E! Channel. I continually find myself seeking other ways to get inspired and informed but have to sift through a lot of garbage to do this. However my problems have been solved with my new found source – GaiamTV. You may have seen my previous post on The Growth of Online Yoga and Fitness that gives a list of fitness focuses streaming media. However GaiamTV not only covers yoga but much more.

I like to consider GaiamTV the Conscious Netflix of today. It is a streaming video subscription service that offers access to the world’s largest collection of transformational media. It is a fantastic resource for those those seeking knowledge, awareness and personal transformation.

I truly feel that we are standing on the precipice of a new, transformative era and believe that everyone holds the potential for true transformation and higher awareness.  Equally important is the need to have access to creative alternative forms of media that foster awareness and growth.

As a subscriber you get unlimited access to the entire GaiamTV library, including inspiring documentaries, cutting-edge interviews, energizing yoga classes, and much more. This can be overwhelming at first glance but GaiamTV is curated into five categories:

Active & Well:  Explore yoga, fitness and natural health videos to help you look and feel your best.

Spiritual Growth: Learn valuable life lessons and gain personal insight from top spiritual leaders.

Seeking Truth: A new frontier of reality with exclusive programming that explores cutting-edge information and ideas.

Nature & Culture: Venture to the far corners of the earth through exciting travel videos, get a first-hand look at cultural narratives from around the world, and discover the latest in green technology.

Original Programs: Exclusive interviews on provocative topics and original shows with visionary hosts that encourage people to see the world through new eyes.

By providing curated content on a variety of groundbreaking subjects, Gaiam TV is paving the road through the wilderness of today’s mainstream media outlets.

I highly recommend trying the 10 day free trial. If you like it the fee is only $9.95 per month and it is available via computer, mobile device, Roku, Apple TV, Blu-ray player and many others. You can also get a free month for every friend you sign up. It is a great way to develop or round out your personal wellness and development program.

Check it out and see what you think!

4 Keys to Creating Successful Social Media Content

Saturday, September 21, 2013 by

 

Social Media offers many free tools to connect with and engage your various target audiences of interest, however, it can be an expensive investment considering the time it can take to write content, answer questions & comments, build followers and so forth - especially if those efforts are not generating results.

It takes forethought, understanding and time to use these tools in a manner, which brings you return on your investment. I want to help you save your resources, because I know how important each dollar is in a start-up business. Therefore, I am sharing with you four key considerations to create successful & engaging social media content.

 

  1. Think about ‘what can I give’, and not ’what can I get.’

It is an old, well-known law of attraction that when we give from an authentic place, considering what the person or people in front of us need or feel inspired about, we connect with people on a deeper level. Over time if we keep this behavior consisten, we develop trust and loyalty. And, that’s what you need – loyal customers, who come back again and again, and, who also act as your ambassadors telling their friends about you.

 

  1. Focus more on ’social’ than ’media.’

Social media works because it taps into the basic human need of socializing and belonging, being part of a group of shared beliefs and values.  Talk about why you do what you do, what you believe, your passions and what you are all about – then you will attract the kind of people, who understand you, and will support you. A source of inspiration for me on this topic is Simon Sinek – watch his TEDtalk here.

 

  1. Be engaging in your content, not pushy.

Nothing turns off your audience quicker than when you continue to post pushy sales content. That’s a surefire way to NOT get people interested and engaged in your brand.  Consider, what does it take to engage your target audience? What about you and your business would your customer find interesting, share-worthy, response-worthy?  Keep in mind the 80/20 rule of thumb on content. Maximum 20% sales & self-promotional content, the remaining 80% needs to be focused on them, not you.

 

  1. Courage to lead & stand out.

What is unique about your business? Be courageous and share how you do things in a totally different way - perhaps a way, which has never been done before.  Dare to be yourself, and share your uniqueness. It can be the founder’s story and way of life; how the business came to be (inspired by nature’s own architecture); how the business began (in your mom’s garage on a $100 start-up budget); the products themselves, the ingredient sourcing, the humor you mix into a difficult health topic, the way you do business, your business values etc.  Be sure not to force a unique way of being in the social media space, just to be different. It will appear forced, and it will not work. Authenticity is something people pick up on quickly. Know that you are unique, so just be yourself.

Think big, but start small and be realistic - & lastly, have fun with the process, experiment, and remember that what works – also in this digital world – is to be human.

 

Sandja Brügmann is founding partner & chief creative strategist at Refresh Agency, a leading specialist PR, communications and Social Media agency focusing on the sustainable and social business lifestyle markets in the USA and Europe.  Sandja was born and raised in sustainability-minded Denmark. A grounded island girl, who grew up on the beautiful island of Bornholm in the Baltic Sea. She is a certified yoga instructor, a Danish National Team Archery champion and former Olympic hopeful, and a mom to her worldly-minded daughter of 14.

When it comes to LOHAS brands & marketing; the ocean is an expansive as creativity.

Tuesday, August 13, 2013 by

 

I just returned from several sun and sea-soaked days in the LA area and realized once again how a change of scene can quite literally change you. As a creative director and brand strategist, I make my living with words. Ideas. Concepts. And perspective.

Since my agency is virtual, I can (and do) work from any and everywhere on the planet. And I've found that nothing recharges creativity and leads to more expansive thinking than travel. It's impossible not to be profoundly opened and altered by new experiences, people—and especially the dazzling sun as it reflects light on the Pacific Ocean.

My green and wellness-centric marketing agency specializes in social and environmental change. My clients are mostly sustainable businesses and organizations that are passionate about creating a better world  through organic food, yoga, alternative medicine, holistic practices, inner transformation and more.

As a leader in wellness marketing and sustainable advertising, I've found that the best way to continue offering high impact, memorable and jaw-dropping creative is to stay open to the jaw-dropping, perspective-changing experiences that happen all around us every day. Like the egg I found nestled among native plants as I walked to my office this morning— or a sparkling day amidst the boats, sea and sand of Corona Del Mar.

 

Lisa Proctor is the president and creative director of firefly180 marketinga Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

The Growth of Online Yoga and Fitness

Friday, July 26, 2013 by

Online yogaUnless you have been living in a cave you already know that yoga has hit the masses. According to a 2012 study by Yoga Journal the U.S. 20.4 million Americans practice yoga, compared to 15.8 million from 2008 and is an increase of 29 percent. Fitness clubs, studios and yoga practitioners have increased spending on yoga classes and products, including equipment, clothing, vacations, and media to $10.3 billion a year. This is up from $5.7 billion in 2008.

Will it continue to grow? In my mind there is no doubt. I see 3 main elements contributing to yoga and fitness going online.

1.  Technology - More and more people are connected via mobile phones, tablets, and computers that provide faster and easier communications and accessibility at an accelerated rate.
2.  Proven Business Model - The progression of various new subscription commerce business models is growing rapidly and ranges from razor blade sample services to fitness memberships.
3.  Behavior Adaptation - The growth of self monitored fitness and fitting time around an individual’s personal schedule compared to the individual arranging their schedule to participate in a fitness class.

These three elements have created a growth and innovative ways to engage with individuals relating to fitness never seen before. There are several LOHAS fitness companies that have successfully used these key elements. I have been fortunate to meet a few online yoga companies and their founders and here are some that I think are doing it right:

My Yoga Online logoMyYogaOnline- www.myyogaonline.com
MyYogaOnline is $9.95 per month and claims to be the #1 yoga website in the world. Their site provides a selection of over 1000 yoga, Pilates and fitness videos filmed in studios around the country such as Laughing Lotus in New York City and 8 Limbs in Seattle.

MyYogaOnline started in 2005 and by Jason Jacobson and his wife Michelle Trantia. Prior to starting MyYogaOnline Jason was in fitness and was a boxing coach. He hung up the gloves for business and film school. His wife was a yoga instructor. And they came up with the idea that combined their passions for film, business and fitness.  When it started streaming media was barely available. "The technology wasn’t there.” says Jacobson, “When we started out I thought things would go a lot faster. I thought that in 5 years everyone would be streaming to TV's.”
Although their projected growth was slower than expected, they are still growing at a rapid pace. Today, they have over 20 employees and are expanding their Vancouver offices for more space to include their own yoga studio.

MyYogaOnline has a very engaged yoga community of 300,000 yogis that are quite vocal and wants to share experiences they have.  They interact with their community with online giveaways and newsletters and also have good relations with many yoga festivals such as Wanderlust.  MyYogaOnline establishes relationships with yoga festival management teams to film the events, and share the festival experience with their community online. They also edit highlight promotions for future festivals. Filming at festivals provides them a unique connection with the yoga community.  Their website is nicely organized and intuitive to navigate.

Yoga Vibes logoYogaVibeswww.yogavibes.com
Yogavibes is $20 per month and features videos filmed in real yoga studios and offer a variety of vinyasa-style classes from renowned teachers like Ana Forrest, Dana Flynn, Faith Hunter, and Sadie Nardini, plus a full primary Ashtanga session with Kino MacGregor. By partnering with Exhale yoga studio and the Wanderlust Festival, YogaVibes keeps their content fresh and timely. You can choose classes based on their style, length, difficulty, anatomical focus, or teacher.

Founder Brian Ratte created YogaVibes after experiencing his own life transformation through yoga in overcoming personal trauma and wanted to share this insight and experience with others.  Extensive work-related travel had him doing yoga classes in studios around the world. Although he was away from home and familiarity, Brian became very drawn to the deep sense of unity he experienced in the yoga-sphere. He saw how people really connected in yoga classes and opened up to new things.

Ratte is also an executive at IBM and began to see the growth of consciousness in society and in business.  He began researching all kinds of things ranging from quantum physics to conscious business practices. He wanted to bridge his two world of yoga and technology and felt compelled to do so. In 2005-06’ he started creating business on his personal time between raising family and work. He started filming yoga classes and launched YogaVibes with 20 classes.  

YogaVibes classes have all kinds of types of people in classes representing all types of viewers.  “People like to see people like them in classes and we have many feedback comments to support this.” says Ratte. It  has a model that focuses on meeting people where they are at by not having famous teachers and attractive settings for yoga . It seems to be working as the YogaVibes has doubled its growth rate every 6 months for the last 4 years.

GaiamTV logoGaiamTV.com www.GaiamTV.com
GaiamTV is $9.95 per month and an extension of Gaiam, one of the country¹s largest producers and distributors of yoga and fitness DVDs, has joined the online video market with the launch of its streaming service, GaiamTV.com. This strategic move has positioned Gaiam to become a leading hub of yoga and wellness on demand. One can access almost every DVD produced by Gaiam in the last 15 years from your computer or mobile device.

Gaiam TV offers over 1,000 yoga and fitness titles with the brand¹s mainstays like Rodney Yee, Colleen Saidman and Mari Winsor, along with newer names like Kathryn Budig, Shiva Rea and Seane Corn. In the fitness realm, Jillian Michaels is their marquee name.  Gaiam TV's original digital titles include top talent like Kia Miller, Tommy Rosen, Amy Ippoliti, Chrissy Carter and dozens more covering every yoga style and level.

But what makes Gaiam TV different from other online yoga services is the wealth of additional transformational content offered. Subscribers can learn valuable life lessons from top spiritual leaders like Deepak Chopra, Marianne Williamson and the Dalai Lama; venture to the edges of reality with exclusive programming with hosts like George Noory and David Wilcock; get a first-hand look at cultural narratives from around the world; or discover the latest in green technology. This positions Gaiam TV well, since other online yoga services don¹t venture beyond yoga content.

These are only a few online fitness options currently available and more will show up as well as new concepts as it evolves. If you are into yoga and general fitness I recommend you try one as this may be the new norm for many gym goers or travelers.


 

Wanderlust Adds Kids to the Summer at Copper Celebration

Wednesday, June 12, 2013 by

Wanderlust is a festival bringing together the world’s leading yoga teachers, top musical acts and DJs, renowned speakers, top chefs and winemakers and much, much more – all in a setting of breathtaking natural beauty. We’re talking about fun in the sun and dancing under the stars. Hiking on peaceful trails and enjoying a tasty farm-to-table dinner with early morning meditations and all-night musical performances – it’s a one-of-a-kind celebration. This year, Wanderlust coincides with the 4th of July, inspiring us to add even more to the celebration – the celebration of our families, our kids and our country!

The Wanderlust Wanderkind Kids Program is the number one spot for kids ages 4 to 10 to have a safe and exceptionally cool Wanderlust experience all their own. Custom tailored to the interests of Wanderlust families, the Wanderkind Kids Program is held on-site and runs daily throughout the festival. All activities, like kids’ yoga, music, hula hooping and arts and crafts, are included in the program, as are samples from kid-friendly snack sponsors.

For a Wanderlust spin on the traditional 4th of July parade, kids use recycled materials, including newspaper, egg cartons and water-based paints, to decorate their personal bike, skateboard or roller skates for the Primp My Ride Kid-Powered Parade. After the decorating party, participants will ride their newly decorated ‘vehicles’ in a parade throughout The Village led by the Copper Fire Department.

The family festival will also include juggling and hula hoop making workshops, all of Copper’s regular summer activities from mini-golf and go-karts to the climbing wall and Alpine Rush Zip Line, face painting, fire dancers and a brilliant fireworks display over West Lake.

For the latest information, check out www.wanderlustfestival.com.

Check out Copper for a Cause

Tuesday, May 28, 2013 by

 

Wanderlust Yoga

Snow Days Support Worthy Causes

Sure, Copper believes in Snow Days. But we also believe in the importance of youth education and the progression of our sports, supporting our community and protecting our mountain environment. Check out our jam-packed event calendar for all the fun you can have on your Snow Day, and check out this quiz to find out what charitable organizations those events support!

Match the Copper event with the charity it supports:

Descriptions

Events     

A. Grab your snowshoes and walk, trot or run to Copper's 9th annual race benefiting the Copper Environmental Fund.  1.Copper Triangle
B. Off the Mat Into the World (OTM) is the official event non-profit partner, supporting OTM's mission of transforming individuals and communities through the power of yoga.  2.Gobbler Chase Snoweshoe Race
C. Since 2004, the Davis Phinney Foundation has invested more than $3.8 million in initiatives to support, inform and inspire people living with Parkinson's to live well today.  3. USASA Nationals
D. This event and organization is dedicated to fun and fair events for all ages across the country. attracting snowboarders and freeskiers, promoting their development, providing member education and influencing the future of our sports.  4.Wanderlust
E. Copper is proud to be the official winter training site for these Colorado-based athletes, as well as the official host resort for the culminating event for the last 24 years!  5. Warrior Dash
F. These athletes get no government funding. Their success is dependent on passionate fans, like you! See how you can help athletes achieve their dreams. With the 2014 Winter Olympics in Sochi on the horizon, it's bound to be a competitive season.  6. Guitar Town
G. St. Jude is one of the world's premier centers for the research and treatment of pediatric cancer and other deadly childhood diseases. It costs $1.7 million a day to operate St. Jude, where families never pay for the care they recieve.  7. Copper Country
H. Hosted by Copper for more than 20 years, this 13 day, 155 mile bicycle tour through scenic mountain passes raises over $2 million every year for Children's Hospital.  8. Sprint U.S. Grand Prix
I. Over $6,500 was raised in 2012 for MusiCards, through live and silent auctions of original artwork created by local and regional artists. MusiCares provides a safety net of assistance for music people in times of need.  9. Winter Special Olympics
J. In addition to the amazing free live music, two painters "perform" their art during the main stage shows, then donate their artword to be auctioned in support of the Copper Environmental Foundation. The CEF funds local educational, environmental programs for youth in Summit and Lake counties.  10. Courage Classic

Answers: 1. C, 2. A, 3. D, 4. B, 5. G, 6. I, 7. J, 8. F, 9. E, 10. H

Free One Month Membership To My Yoga Online

Friday, May 3, 2013 by

My Yoga Online is the leading international online source for yoga instruction and overall healthy living. The website promotes mind-body health, wellness and holistic living with more than 1,000 online yoga, Pilates, and meditation videos.  The site also provides expert information on healthy living, workplace wellness, green living, health advice, a Q&A forum with experts, and more.

On Mother’s Day, May 12, My Yoga Online will launch the “Yoga for Busy Moms” Series, helping moms everywhere stay calm and centered!

Use this link for a free one month membership to My Yoga Online: http://www.myyogaonline.com/m/lohas

 

Strategies to elicit higher creativity and sustainable innovation within your team.

Wednesday, May 1, 2013 by

In my leadership work with business owners and executives, I often hear the question: "How can I motivate and inspire my people to perform on a higher level, solve problems more independently, and receive a regular flow of unsolicited ideas to increase my company's level of innovation?"

Here's my response. I have outlined a simple 3-step strategy that you can apply in every situation where you provide feedback or guidance to an employee that will encourage and motivate them to share their new ideas. One thing I want you to know before you start: this strategy only works if you make it a fundamental part of your mindset and continuously apply it. It truly must become a habit and natural response in your repertoire of leadership skills. It simply will not work if it's artificially applied. You must honestly mean it and feel it!

Step 1: See people on the highest level.
This is the basis of the strategy. Put your focus on all the great skills and qualities you can find in the person. Don't stop on a superficial level and think: "… he's doing his job pretty well, he’s a good guy." Go deep. You must be one hundred percent present and specific when you focus on his best talents and highest qualities. Say to yourself, for example, "The way he's speaking and articulating himself is incredible. With his level of clarity and energy he is representing our company in the best possible way." Here, it is important to check your own ego and increase your level of self-awareness. It is often hard to give someone, particularly a team member or employee, a lot of credit and acknowledgement. A brilliant leader steps up to the plate and rejoices in fulling seeing the person’s quality as a big asset for his firm or team.

Apply this view whenever you engage in a feedback conversation with your employee and constantly seek out ways to find and integrate more of his better qualities and skills into his work. I know you might think now that this is a bunch of BS, that this person is not good at this specific thing and he needs to improve it and by me just not focusing on it he will not get better. I totally understand this thought. Not everyone is excellent at everything, but remember one thing - whatever your focus on will expand (positive or negative) - so the more you elicit qualities and skills in people and elevate them, the better the people will become. And here's another big thing, the more you elevate your employees the quicker they will improve on skills they weren't good at before and they better they will perform. And why? It’s because the more you constantly connect them with their inherent resources and talents in what they naturally excel in, the better they will feel, the more confident the will be, and the more inspiration and enthusiasm they will express. The secret of this philosophy is that you will see yourself surrounded by more and more brilliant people who will contribute to your company's success. You will be in GOOD COMPANY ;-)

Step 2: Discover their bright spots and success stories.
Find examples in their work that were exceedingly good. Find situations when they performed on the highest level, did something unexpected that turned into success, contributed with innovative ideas, and solved problems without much advice and guidance from your side. Get curious and find out what they exactly did in these situations. Ask them: "How did you convince this new prospect to partner with us? What exactly did you do, what steps did you follow?" Learn the strategy they followed and the steps they took and give them credit for that. Praise works wonders if you connect it to a specific situation or incident. It will become the resource for your employee to do more of it and to share it so that others can also learn and benefit from his talent and knowledge. Your job as a leader is to discover these bright spots and provide very specific feedback and acknowledgement that will elevate that person.

Step 3: Turn successes into repeatable strategies.
Now you can ask yourself: “How can I support this person to repeat these success stories more often in his work.” Also ask your employee directly and work with him to develop the ideal conditions and circumstances that will enable him to perform on the highest level. Once you understand what he needs you will be much better at creating and providing the resources for success. He will thank you with providing a high level of commitment, outstanding performance, and a flood of new ideas that can contribute to your companies level of innovation.

 

Sascha BosioAbout Sascha Bosio

Sascha Bosio is an international expert for innovation and leadership, Sascha is also an entrepreneur and meditation/awareness trainer. As Founder of The Brilliant Leadership Company a firm for strategic innovation for the lifestyle industry in San Francisco, Sascha has made it his vision to help business owners to create a flow of sustainable innovation and business growth. Sascha has worked with many lifestyle companies and leaders such as adidas, Montblanc, frontlineshop.com, Bryan Kest's Power Yoga.
 

 

LOHAS Health Trends

Sunday, April 28, 2013 by

wellness trendsI am in a unique position to view various market verticals and get some ideas on what are trends for various elements of LOHAS. Here are a few I think to be on the lookout for in the health and wellness space.

Happiness and Health

More of us will see happiness as key to achieving good health and vice versa. We will increasingly understand that happiness and health go hand in hand. There have been several studies indicating the connection between these two vital factors.

Mindful Living

Just think about the last time you ate your meal in peace. Mindful eating involves savouring every bite without distraction from electronics, whether phones or TVs. But this type of mindful living will also follow us through our everyday errands — mindful shopping, for example, means not overspending and buying only what’s needed to feel fulfilled at that moment.  Mindful Stress Reduction research has shown to be highly effective in teaching responsible in the health management, vitality and healing.

Nature As An Antidote

More people are looking at nature as an escape from noise, pollution and traffic and overall brain fatigue from the numerous stimuli we face daily that lead to stress. A recent study from Scotland claims that you can ease brain fatigue simply by strolling through a leafy park. The premise is that “grounding” the body to the earth’s surface stabilizes natural electrical rhythms and reduces disease-causing inflammation. Footwear companies such as Juil are using this concept for thier products and providing copper pressure points on your feet and ground you to the electromagnetic field of the earth. Its all about remembering to connect with the relaxing and energizing qualities Mother Nature has always provided.

Detoxing the home

For most, a new year means cleansing our bodies and getting rid of junk from our diets and kitchen cupboards. But detoxing in 2013 will also be about detoxing our homes and the environment around us. Consumers and brands are both turning to chemical-free and toxin-free products to use everyday. This means opportunities for green cleaning companies such as Method, Ecover and Seventh Generation.

Fitness Self-monitoring

In the past data was commonly equated with tech nerds. Today data is king and will go mainstream thanks to an increasing number of smartphone apps that help you easily store data on your own behavior via collection of wearable devices, from Nike Fuel to LarkLife, that do all the work for you.

Your Favorite Class Will Go Mobile

Mobile, portable classes are the wave of the future — thanks to the rise of beloved celebrity teachers who can’t be everywhere at once. Set up your iPad for a yoga class with the simulated feeling of individualized attention. Open up your laptop and decide what kind of class you’ll do that day — on your own time.  Providers include MyYogaOnline, GaiamTV and YogaVibes, Hotels, for example, are designing guest rooms to accommodate people doing yoga or cardio, or providing workout videos, while some airports, like San Francisco International Airport, even offer yoga rooms.

Healthy Hotels

In 2013 and beyond, what constitutes a true “vacation” will be redefined and “hospitality” will be rewritten. We’ll see an explosion of new “wellness everywhere” hotel chains and environments becoming more mainstream. In the past, gyms and spas have been positioned as mere amenities, but now these walls are being conceptually (and literally) broken down. Established hotel chains are re-branding around wellness and it’s not just about fitness. Customized food and beverage offerings (gluten-free and vegan menus) are becoming standard fare, and hotels are jumping into the juice-themed vacation frenzy.

Adult Playgrounds

Cities worldwide are trying to tackle obesity and overall inactivity by designing playgrounds for adults. These workout spaces are meant to eliminate cost and accessibility limitations and help adults get more active. In 2012, New York City opened its first adult playground and plans to create two dozen more.

Yoga Continues to Grow

Yoga booming – The latest “Yoga in America” study, released by Yoga Journal shows that 20.4 million Americans practice yoga, compared to 15.8 million from the previous 2008 study*, an increase of 29 percent. In addition, practitioners spend $10.3 billion a year on yoga classes and products, including equipment, clothing, vacations, and media. The previous estimate from the 2008 study was $5.7 billion.

Standing Desks

If research has shown us anything in 2012, it’s that sitting at our desks with poor posture is slowly killing us. As we head into the new year, experts at JWT predict more upright desk features for offices across the country. Companies like Ergotron have already created standing workstations with cart-like features.

 

Ted Ning is renowned for leading the annual LOHAS Forum, LOHAS.com and LOHAS Journal the past 9 years Ted Ning is widely regarded as the epicenter of all things LOHAS leading many to affectionately refer to him as ‘Mr. LOHAS’. He is a change agent, trend spotter and principal of the LOHAS Group, which advises large and small corporations on accessing and profiting from the +$300 billion lifestyles of health and sustainability marketplace.  The LOHAS Group is a strategy firm focusing on helping companies discover, create, nurture and develop their unique brand assets.  For more information on Ted visit  www.tedning.com

Brands, Balance & LOHAS

Tuesday, April 23, 2013 by

 

A friend of mine recently asked if I’ve always been so balanced. And I had to admit it wasn’t always so. Finding my center through life and work has been the most challenging of postures. It’s something I’ve strived for. Worked toward. Meditated about. And then…somehow when I wasn’t striving, working or meditating—it just seemed to have happened. Like magic.

It’s same kind of magic that happens when conscious businesses engage in LOHAS marketing, mission-based marketing, wellness marketing, social advertising and yoga marketing…all the ways, we at firefly180 work to support our clients. There is a Tibetan Buddhist mantra, Om mani padre hom; which translated, means, “the jewel is in the lotus.”

We are the jewel. And our seated posture is the lotus. This wisdom is true as well for brand strategy, messaging, website content and design, advertising copywriting and art direction. The creative is the jewel. The lotus is the strategic foundational work.

So let your light shine in all its brilliance. And keep bringing that light forward into your work—and the world.

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

Green Jobs: Resources for Careers in Natural, Organic and Sustainable Products

Monday, April 22, 2013 by

Here at Compass Natural Marketing, a lot of folks ask us about resources for finding jobs and career opportunities in the $300 billion LOHAS market, i.e., the “Lifestyles of Health and Sustainability” market for natural, organic, eco-friendly, and socially and environmentally responsible products and services.

There are a lot of great companies and NGOs in the LOHAS market, from organic food to renewable energy and from yoga to green building. In fact, with significant growth in demand for natural, organic and sustainable products, according to the Organic Trade Association, the organic food industry is creating jobs at a much higher rate than the conventional food industry.

Here are some good resources below for finding jobs in the natural and organic foods and sustainable products industry, and for social and environmental mission based organizations.

Of course, if you identify companies you’d like to work for, check their websites. Often, the larger companies, such as Whole Foods Market, UNFI, Pacific Natural Foods, Earthbound Farm, and other brand leaders will have job postings on their own websites. Do some research of your favorite brands.

We welcome your comments and suggestions to add to the list.

Green Job Resources

Green Dream Jobs. You can search by level and region. Awesome resource presented by our friends at SustainableBusiness.com.
www.sustainablebusiness.com/jobs/

Here’s a great resource for sales, marketing, management and executive level jobs in the Denver/Boulder region, created by our friend and colleague Luke Vernon.
www.lukescircle.com

Also, GreenBiz has a great sustainable jobs board.
http://jobs.greenbiz.com

TreeHugger has green job listings.
http://jobs.treehugger.com

Sustainable Industries posts green jobs across the country.
http://sustainableindustries.com/jobs

Just Means job listings have a social mission and NGO focus.
http://www.justmeans.com/alljobs

Natural and Organic Industry Resources. A good compendium of industry resources.
http://naturalindustryjobs.com/natural-organic-foods.asp

Naturally Boulder is another resource for job listings in the Boulder/Denver region.
http://www.naturallyboulderproducts.com/news/#jobs

World Wide Opportunities on Organic Farms. Wanting a Peace Corps-like volunteer experience, but on an organic farm somewhere around the world where you can learn about organic agriculture? Feeling young and adventurous? Check out WWOOF.
http://www.wwoof.org

Green Career Guide job thread.
http://greencareerguide.jobthread.com

California Certified Organic Farmers, an excellent organization for organic producers, posts job listings.
http://www.ccof.org/classifieds.php#emp

ReWork:  Founded in 2011 by alumni of the Unreasonable Institute in Boulder, ReWork helps people find careers in values-based, socially responsible and sustainable businesses.
http://rework.jobs/talent

Hope this helps get you started. Happy green job hunting!

________________________________________________

Steven Hoffman is Managing Director of Compass Natural LLC, a full service marketing communications, public relations and business development agency serving natural, organic and sustainable business. Hoffman is Co-founder of the LOHAS Forum annual market trends conference, former Editorial Director of New Hope Natural Media’s natural and organic products trade publication division, and former Program Director of Natural Products Expo East and West. A former Peace Corps volunteer and agricultural extension agent, Hoffman holds a M.S. in Agriculture from Penn State University. Contact steve@compassnatural.com.