If you’re reading this blog, there’s a good chance that your corporate culture doesn’t see plastic bottles and paper bags as disposable items with a limited shelf life. You wouldn’t toss a soda can into the garbage or throw a milk jug in the dumpster. So why would you spend valuable time and effort creating purposeful, inspiring content and let it go to waste? Like all good products, the content you develop can have a second life. Be a conscious leader and recycle your content too.

3 Reasons to Recycle Your Content

1. Increase Engagement – Everyone connects differently. One customer might prefer reading blogs while another lives for Twitter.  Reusing your content helps you connect to people where they are and increases the chances that they’ll see the information and take interest.
2. Improve SEO - Search engines love new content and continually scan your website for updates.  Repurposing content lets you increase your web pages as information flows from an e-book to a landing page to a blog post. It also gives you the ability to send keyword rich links back to your site as you publish the content to different platforms.
3. Reduce Clutter – Nobody likes waste.  Don’t churn out useless or uninteresting information. Invest the time and resources to develop several solid pieces of content and recycle them.

3 Ways to Recycle Your Content

Businesses create content for many reasons (to inform, educate, engage, get leads, etc.). But, a single piece of content should never be just that. Ecological thinking applies to content too.

• Reposition a Presentation - After giving a presentation, write a blog post highlighting the key messages, and post the presentation on Slideshare.
• Recycle an e-Book – After you publish an e-book, break the chapters out into a series of blog posts and share them through social media.
• Repurpose a Press Release – After submitting a press release, write a blog summarizing the news and repurpose it once again in an e-newsletter.

 

Content can and should be repurposed, repositioned and reused.  Just remember to customize your recycled content for each audience. Let your content come full circle and take on a new life of its own.  

 

To see an example of recycled content in the making, check out the original post on our content marketing blog.