Social Justice Issues

LOHAS and Systems Thinking

Thursday, February 2, 2012 by Christian Ettinger


global interconnectionWhat does mind/body wellness have to do with environmental concern? What is the glue that holds the broad Lifestyles of Health and Sustainability umbrella together? What do the practices of yoga and meditation have to do with environmental awareness? Systems thinking shows the folly of disembodied mind, disconnected individuals and deracinated culture, while providing glue that cements together the disparate LOHAS threads. 

First off, what is, systems thinking? Systems thinking goes beyond linear thinking and a mechanical view of the world that does not recognize connecting linkages. Linear thinking reflects a simple cause/effect relationship, for example measuring the independent variable’s effect upon the dependent variable. A system is an ecology of relationships all interacting with unpredictable results. Systems thinking describes emergence; which means the collective properties of the whole are not found in the parts. There is no discrete cause and effect between two isolated variables. Everything is connected within the ecological system. Whole systems are driven by the logic that when you remove particular parts, the system falls apart and you lose explanatory power.

Recognition of three systems; the mind/body system, the self/society system and the culture/nature system shows how systems thinking forms the foundation of the Lohas philosophy. It reinforces the importance of yoga and meditation for harmonizing body and mind, the importance of social relationships in forming our individual identity and the importance of nature in the formation of culture.

Beyond the fact that nature is a prerequisite for our survival, humanity has spiritual needs to connect with the environment on a deeper level. Throughout history and throughout the world, we see the human urge to connect to something greater than themselves is universal. Rather than projecting our religious impulse skyward, now, we see the need to project that impulse to the world around us. Our connection to nature is not just a biological fact; it is a spiritual principal that colors the world with meaning. Life has meaning because we are connected to the world around us. The meaning lies in that connection and with the environmental peril we face, the meaning requires political engagement along with spiritual and social engagement because facing the environmental crisis will require policy change, policy choices and collective action on unprecedented levels. Facing this environmental crisis could provide an engine for spiritual renewal. Sustainability could become the new religion, a religion rooted in scientific fact and a religion formed in response to environmental challenges.

Three systems, body-mind system, the self-society system and the culture-nature system move our consciousness outward from our mind, to our self, to our community and finally to the natural system. This forward movement in consciousness will hopefully spur on evolutionary adaptation that will increase human nature’s capacity to deal with the growing environmental crisis. The LOHAS market is a tool for moving this evolutionary adaptation forward.

Are your investments aligned with your values?

Tuesday, January 31, 2012 by Jared Brick
The 2012 investment world is rife with challenges, issues, corruption, greed and mainly a void for real social concerns.  The rise of the "Occupy" movement may have helped the world to realign personal values with personal spending.  Hundreds, thousands and millions of personal investment dollars are being spent on companies that do not support positive impacts.  Yet, the first impact in this new type of investing is upon you… the willing contributor. 

Impact Investments 

Most of us currently manage 401k's, mutual funds, diversified stock accounts and other related investment accounts, so we have the leverage to support this new sector. The recent growth of social and environment impact investments have spawned wholly new firms, new emerging markets and values-driven funds to match the personal interests of the contributors.   The larger investment world is starting to take notice of these small socially linked funds… that still return a profit!  While the overall financial return may be sometimes less than market averages, the returns to society are now finally beginning to be counted.   

The key remains diversification of your portfolio, as any sound financial advisor will tell you.  Mitigate your risk with long term, short term and medium growth opportunity investments.  Yet now you can begin to add social, environmental and impact investment funds to a portfolio.  Your direct support of this growth sector will contribute to the evolution of our financial markets.   

Asking the old question… "Am I making a good return on my investment," is no longer the only question to ask. Instead try on, "What impact is my investment making in the world?"

Here are some websites to further assist you in your research;

Hip Investor: Human Impact + Profits- http://hipinvestor.com
GIIN: Global Impact Investment Network- http://www.thegiin.org
The Investing Pledge http://investingpledge.com/

**Caution- This author is not a professional financial advisor or consultant. The information provided is for research and referenced basis only.  Please contact your financial advisor, begin your research and ask advisors to help you to find impact investments.**

Image from http://www.thegiin.org/cgi-bin/iowa/council/terragua/index.html

About the author: Jared Brick is a current Sustainable Management MBA student at the Presidio Graduate School in San Francisco.  You can follow him here:
https://twitter.com/jaredbrick

LOHAS Trends 2012

Saturday, January 28, 2012 by Ted Ning

After reviewing the numerous trend articles out there and considering my own perspectives I have put together some that I think are relevant to LOHAS. Here are a few that I feel are relevant for the coming year:

1. Whiskey is for Drinking, Water Is for Fighting Over
droughtThe famous Mark Twain quote will become more prevalent in society as new realities of its scarify will become better known to an ever growing global thirst.  Everyone will talk about it but few will do anything. Sadly, it may only start to take off if humanitarian crises hit.  A focus on water use is an admission that climate change is our new reality and it's time to start managing its effects. The material risks associated with increased droughts and flooding will be among the most poignant effects of climate change. You may already be talking about this with the lack of snowfall around the country during the early part of this year.

2. Capitalism as We Know is Changing and it Should
Since the Industrial Age, businesses have built their wealth off of the extraction of natural resources. Unless businesses start to value and protect these resources, this cycle will have a devastating impact on the lives of our children and grandchildren.  Richard Branson echoes this sentiment and also believes it cannot survive in its current model. This can also cause possible ecoflation that was identified in 2008.  Many people are beginning to realize that business as usual is no longer an option. What is an option is to reinvent capitalism to truly be a force for good in the world. Certification groups such as FairTrade and Benefit Corporation are working to use the power of business to solve social and environmental problems.  The current changing economic scene provides unique opportunity for innovation and success in unconventional settings. The sky is the limit as new ways to do better business are taking root everyday.

3. Blurring the Differences Between “For-Profits” and “Non-Profits”
nonprofit forprofitThere has been a surge of entrepreneurs providing innovative business solutions with the purpose of “doing good”.   In these tumultuous times where unemployment is high many are turning their backs on the job fairs and putting their efforts into creating new businesses that fill needs such as TaskRabbit, and Viatask.   Non-profits will incorporate more for-profit business models into their programs. There is a strong growth in social entrepreneurialism globally and this will increase with the emergence of new solutions for world issues. Groups like the Social Venture Network, Sansori and Unreasonable Institute will increase to provide resources for start ups. Social enterprises will encompass the very definition of business and 2012 will be an important year.

4. Gamificating Your life
Expect and increase in the game addiction methods to make a world a better place this next year. Game and point system rewards programs such as My Recycle Bank , My Energy and Greenopolis will see newcomers such as Ecobonus that rewards points to green and organic shoppers. More smart apps will be provided for LOHAS shoppers and energy efficiencies for homes and automobiles. 

5. Evidence Based Sustainability
Proof of sustainability will be emphasized more than ever as businesses will seek cost effective measure to reduce bills and be a good environmental citizen. Purchasing departments will be requiring vendors to document how they address sustainability issues within their own businesses will become more commonplace. As facilities and businesses increasingly operate in a more sustainable manner, they will turn to "dashboard" systems to help measure, manage and report progress.

6. We'll All Want to Plug in to Plug-in Hybrids
plugin hybridHybrids are not new but the latest improvements in technology will allow them to be more affordable to the average consumer. If electric cars like the Nissan Leaf and Chevy Volt are the trail-blazers, plug-in hybrids could be the game-changer the auto industry has been looking for. The prospect of a car than can travel distances of up to 40 miles using electric power before switching to a gas engine for longer journeys promises to overcome the biggest objection to electric cars: the fear the battery will run out mid-journey.  Design also looks exciting. We only need to look into BMW i8 roadster concept and visualize where this might take the car industry in near future. The high profile Vauxhall Ampera and Toyota Plug-in hybrid will create a lot of buzz this year and assuming the cars offer reasonable performance they could quickly become the default option for green-minded motorists and cost-conscious fleet operators

7. More Fun with Sharing Stuff
Sharing will not only be a part of social media but of reality. Considerations of downscaling due to financial, lifestyle reasons or social pressures will increase in sharing the excesses of the past decade as we become more conscious of what we have that we don’t use that others can borrow. Rent Stuff, Loanables andRent Stuff Easy allow you to do exactly what they say to others online.  A while back Sharable listed eight ways to share your stuff. That's about few of those thousands of ways of giving your stuff (or money) away for charity. Couchsurfing connects travelers with people who offer their homes as an economical place to stay. Rising oil costs will put pressure on transportation and the demand for shared and public transportation. Transportation share programs such as Zipcar, Bixi or Bcycle will increase. In four years the number of registered users have gone up from less than one million to more than four million. By Carpooling shared trips have gone up from less than three million to almost eight million.
 
8. Responsible Profitability Attracts Attention
Responsibility has been strongly associated with greater profitability, equity and asset returns, and shareholder value creation. But that’s no longer good enough. Today, the bar is being raised; success is itself changing. Companies are beginning to be judged against a whole new set of criteria by customers, governments, communities, employees, and investors. They’re already saying, so you made a profit. Yawn. Did you actually have an impact? Did what you do have a positive, lasting consequence that was meaningful in human terms? Several studies have provided evidence suggesting that betterness yields greater equity returns, asset returns, and profitability. This not only makes sense for those who are mission oriented but also for risk management.  One recent study found Firms that score strongly in terms of corporate social responsibility (CSR) find that their cost of equity capital financing is consistently lower than firms with weaker CSR track records. Responsibility fuels outperformance because it is risk management: better insurance against adverse future events.

9. Emphasis on Corporate Culture
Successful startup companies such as Method, Zappos and New Belgium Brewery are all preachers of their unique culture developed around their workplace. They preach not to chase the profits but to chase the dream. Engaging employees as a collective of ideas and not compartmentalization is a new form of corporate structure. It is not just about the fun office parties and surroundings but understanding the larger mission of the company and empowering employees. Creative agencies and culture builders have seen the need to train and educate companies on these emerging traits that are attractive for the young new work force.

10. Natural Disasters Will Continue
Expect your homeowners insurance rate to rise in 2012 as weather related damages cost $70 natural disastersbillion in U.S. economic losses in 2011.  All the indicators on climate risk are pointing the wrong way.  The financial and human cost of extreme weather and climate-related disasters is on an unmistakably upward trend. Meanwhile, our energy infrastructure remains as risky as ever with the Fukushima disaster following the BP oil spill in highlighting how fragile our energy supplies really are. It is a safe bet that 2012 will again be marred by a large-scale environmental tragedy of one form or another. Meanwhile, sensible businesses and policymakers will start taking climate adaptation more seriously.

References for these trends are:
Ecopreneurist.com
Taombo.com
Greenbiz.com
Huffington Post
PR Newswire

Are there any missing? Let me know what others trends you forsee for 2012 and LOHAS.

How To Chill When Times Get Stressed: India Style

Wednesday, January 4, 2012 by EdandDeb Shapiro
chill outIndia is an extraordinary country where you get to meet all sorts of unusual people. On a recent visit we had tea with Mary and Don, a fascinating couple, who were born-again Christians from Texas. For over twenty-five years they had been running a clinic for disabled and handicapped children, caring for the poorest of the poor in Chennai, South India. We found their sincerity and commitment to the suffering that surrounded them powerfully moving.

But we couldn't help wondering how they had coped when confronted with the very different cultures and attitudes of India when they first arrived in the early 1970’s, especially as they and their four small children were living in a small hut with no running water.                                                      

“During our early days I was visiting a hill station when I word that I was needed back in Madras, a bus and train journey away,” Don told us. “The next morning, riding the bus down the mountain from the station, we unexpectedly came to a halt. A long line of traffic revealed an accident between a truck and a bus, which was now blocking the road.

"I was concerned about catching my train so I began to try and organize a way through, unfortunately forgetting the legacy the English had left in India: a great reverence of authority. There were buses stopped on both sides of the accident. ‘Could they not,’ I asked, ‘exchange their passengers, turn around and go back to where they had come from, taking the passengers that needed to get there?’        

"‘Oh no, sir,’ came the answer, ‘the buses are from different companies and so they would not be able to sort out the money for the tickets and we have no permission for this.’       

"Then I discovered that the bus on each side was from the same company! ‘Could they not exchange passengers?’ I tried again.        

"‘But no, sir,’ said the drivers, ‘for then each driver would end up at a destination where they were not meant to be, and there is no permission for this to happen.’     

"By now I had joined forces with a Swedish man who had a jeep. Together we worked out that if we could fill in the ditch beside the road then the bus could be moved back off the road on to the bank and there would be enough room for the cars to get past. ‘Oh no, sir,’ came the reply, ‘this is not possible. To fill in the ditch we would need permission and we do not have the permission to do this.’       

"While all this had been going on, the various occupants of the many buses and cars now waiting on each side of the accident had spread their dhotis (long pieces of cloth like a sarong) and were sitting or resting quietly in the shade under the trees. Eric and I, getting extremely hot and irritated in the midday sun, were the only ones trying to get anything done. Everyone else was quite happy to let events unfold by themselves.      

"By now it was 1pm. We decided that if nothing had happened by 2pm then we would fill in the ditch and move the truck ourselves. At 1.30 pm the police arrived, assessed the situation, and gave the long awaited permission to have the ditch filled in and the truck moved and by 2.pm we were on our way down the hill. I caught my train with a few minutes to spare.”          

“So how has India changed you?” we asked.

Don laughed. “If presented with the same circumstances now I would simply spread my dhoti in the shade like everyone else and let the situation take care of itself!”

We are reminded of this story whenever we find ourselves getting worked up about something. It helps us let go and be present in this world of chaos and confusion. Just spread your dhoti is like saying, Breathe in, breathe out, and just chill. As the Holiday Season can, ironically, be one of the most stressful times going, this is the perfect time to spread your dhoti. Happy Chilled Holidays!



******

See our award-winning book: BE THE CHANGE, How Meditation Can Transform You and the World, forewords by the Dalai Lama and Robert Thurman, with contributors Jack Kabat-Zinn, Byrone Katie, Jane Fonda, Marianne Williamson, and many others.

If there is one book you read about meditation Be The Change should be the one. Hear about some of the cool people who are doing it and why you should do it too. -- Sharon Gannon, founder Jivamukti Yoga.

Deb is the author of the award-winning YOUR BODY SPEAKS YOUR MIND, Decoding the Emotional, Psychological, and Spiritual Messages That Underlie Illness.

Our 3 meditation CD's: Metta—Loving kindness and Forgiveness; Samadhi–Breath Awareness and Insight; and Yoga Nidra–Inner Conscious Relaxation, are available at: www.EdandDebShapiro.com

Delivering Happiness

Tuesday, December 20, 2011 by Ted Ning

Tony HseihI recently attended a conference where the keynote speaker was successful entrepreneur Tony Hsieh, CEO of the successful online apparel shop Zappos.com. In 1999, at the age of 24, Tony Hsieh sold LinkExchange, the company he co-founded, to Microsoft for $265 million. He then joined us as an advisor and investor, and eventually became CEO, where he helped us grow from almost no sales to over $1 billion in gross merchandise sales annually, while simultaneously making Fortune magazines annual Best Companies to Work For list. In November 2009, Zappos.com, Inc. was acquired by Amazon.com in a deal valued at $1.2 billion on the day of closing. I was very interested to know what makes Zappos so unique.

Tony shared with the audience that he views things differently than most. He perceives Zappos as not a shoe company but rather a service company that happens to sell shoes. One of the key things I heard Tony say was that they take funds that are typically set aside for advertising and apply it to customer service. In 2008 over $1 billion of sales was done with repeating customers and word of mouth. What was it that makes people come back to buy things at Zappos? Tony stated it was because they consider customer service as the number one priority. This is nothing new to sales and marketing.  I think we have all heard this before but what Zappos does differently is apply it to their corporate culture. Instead of viewing customer service as what the customer receives they view it as to what the customer experiences. Because Zappos is an online store their phone service is vital for success. They have their number in big numbers on every page of their website so people can easily find it and call. They recognize that the customer service must be good. But the people who call don’t often result in a sale and this is not the focus of the call center. Instead Zappos uses the call center as a branding opportunity. Yes sales do happen through the call center but that is not the call center’s primary focus. This is a very different way of looking at a call service center. They also provide overnight shipping anywhere in the U.S. They recognize this is expensive but it adds to the customer experience and out paces competitors. Zappos considers the extra costs as a marketing cost rather than an additional expense.

Corporate CultureYou would think the mantra in the company is all about customer service. It is a strong component of what Zappos is all about but the larger priority is creating a strong corporate culture and they work on maintaining, nurturing and protecting it. Zappos human resources department has an interview on culture for new employees to see if they are a good fit. Once they are accepted by Zappos the new hires go through a 5 week training course and once the training is complete they are given a choice to either join the company or be given $3,000 on the spot to leave. This process weeds out those who are focusing on the paycheck and not committed to the Zappos culture. Internal annual performance reviews value 50% based on culture and growth within the company. They want employees to contribute to the success of the Zappos culture with recommendations and initiatives.  All new hire training covers history of the Zappos culture and experience in their call center.  Customer service is not just a department but part of the whole company. All have to answer calls and understand the skills it takes which include executives, accountants, IT and other non-customer service related departments. When customers get the perfect fit of all of these it equals happiness. If customers get what they want and have a tremendous experience they feel happy. Therefore Zappos believes they are delivering happiness.

Zappos created 10 core values for their company. Tony stressed that it is important to not make these values meaningless. They must be committable core values. At Zappos they are used for hiring and firing people.

Here are Zappos 10 Core Values:
1. Deliver WOW Through Service
2. Embrace and Drive Change
3. Create Fun and A Little Weirdness
4. Be Adventurous, Creative, and Open-Minded
5. Pursue Growth and Learning
6. Build Open and Honest Relationships With Communication
7. Build a Positive Team and Family Spirit
8. Do More With Less
9. Be Passionate and Determined
10. Be Humble

This results in every employee living the brand alignment of value and in doing this it equates to long term sustainable growth. Zappos is now educating other companies on culture with online tools and seminars. Recently a refrigerator company has gone through the training and have seen their sales increase.

Another ingredient for success is to focus on a higher purpose beyond profit. It is important to think bigger than money and focus on what motivates you? Create that vision and chase the vision not the dollar. Perhaps it is being a good parent or good citizen. Tony stated in his talk, “Don’t chase the paper, chase the dream.”

He also pointed out the difference between motivation and inspiration. Motivation can be used to a point and makes up a large part of how leaders relate to their teams. But there also needs to be elements of inspiration that tap into the deeper and stronger soul energies of a person.

With today’s technology and digital aspects of sales there is a difference with high touch compared to high tech. High tech provides broader and faster access to customers and is a good tool. But it is only a tool. High touch provides an emotional connection with people to ensure their experience with a company is top notch. Zappos focuses on the high touch because it believes it makes customers happier. An example of a company that does this well is Cirque de Soleil. They are not in the circus business they are into the experience and emotions business.

Zappos is currently creating a new community building imitative in Las Vegas where they are based. Rather than go the Nike and Google campus model Zappos will integrate their main headquarters into the existing local community and use existing buildings. They plan to build residential businesses and use existing areas to build other business opportunities around Zappos with the Zappos mission. They offer daily tours of their headquarters to anyone interested. They will pick you up from the airport and share their story with anyone willing to listen.

Tony said according to happiness research we are really bad at predicting what will make us happy. For example most think that winning the lottery will provide happiness. But studies have shown that many winners are not happier than they were before. In fact in some instances it has caused more problems than benefits.

Why is happiness so mysterious to attain? It is because our current society messaging values perceived control and progress which are to demonstrate accomplishment which we are told will make us happy. Instead we should focus on connectedness and meaning which give us a sense of community, well being and contentment.

There are three types of happiness:  1. The Rock Star lifestyle with riches and fame where everyone loves you and what you do. This is very rare.  2.  Flow which is when someone is in synch with their challenges. Athletes talk about this when they are in the zone. This is not as rare but more sporadic and based on the correct circumstances. 3. A clear understanding of meaning and higher purpose. This is something that can be called upon from an individual at all times and anywhere. This is much more long lasting and sustaining.  

But people always aim for rock star.  We should reverse our efforts – meaning, flow, rock star. Once we do this happiness will ultimately follow.

THE LOHAS Book: The Gospel of Sustainability

Thursday, November 17, 2011 by Ted Ning
Gospel Of Sustainability: LOHASFor many years I have thought that there needs to be a book outlining the principles of LOHAS. A book that gives the origins of the concept and history on its evolution, the various sects that comprise the LOHAS concept and how they intersect and overlap and provides the different angle that LOHAS takes in as it relates not only to sustainability and health but also the spiritual aspect that I find many books on sustainability lack. I thought of writing one myself but realized it would take a lot of research and time to give the proper depth and understanding that I feel is needed to fully express the scope and scale of LOHAS.

It appears that Monica Emerich author of The Gospel of Sustainability: Media, Market and LOHAS has beaten me to the punch and with good measure. Monica was on the original team that conducted the first research in developing LOHAS and is a research affiliate at the Center for Media, Religion and Culture at the University of Colorado and president of Groundwork Research and Communications.  Her book is the first comprehensive look at the development of the LOHAS marketplace and discourse of the natural blending of sustainability with self awareness in society and natural worlds. Emerich draws on a myriad of sources including previous LOHAS Forums, LOHAS Journal articles and top leaders in the LOHAS world that are business, political, academic and philosophical. The book points out that LOHAS is not just about being with mindful consumption of values-based products and services but explains that there is a message about personal and planetary health that is reforming capitalism by making consumers more conscious.

Prior to this book I always had to refer to Paul Ray's book, The Cultural Creatives: How 50 Million People Are Changing the World which was the inital book that identified the conscious consumer base that is now known as LOHAS. His book is great but was done in 2000. Monica's book is much more up to date and takes in current events of the last decade. I find the book a great read and the best source out there that fully explains what LOHAS is and has the potential to become.  Anyone who wants to better understand the LOHAS marketplace has to put this on their must read list.

How LOHAS Fits With Occupy Wall Street

Wednesday, November 2, 2011 by Ted Ning
Occupy Wall StreetThis last week I had a chance to listen in on a discussion with some of the leaders of the Occupy Wall Street demonstration happening in New York. Unlike many of my Facebook friends who have been quite vocal on the demonstrations, I have been a bit of a quite bystander on the sidelines not really understanding what to make the protests nor clear on who is exactly leading the viral movement or what it really stands for. Furthermore, I did not see how the Occupy Wall Street movement and the LOHAS intersect. By being a part of this conversation with those who not only were sleeping in the park but actually leaders of the NY Occupy group I hoped would bring some answers to these burning questions. The first thing that struck me about the representatives of the demonstration was how young, energetic and passionate they were for their cause. All were in their twenties and full of zeal. Each of them wore several hats of responsibility ranging from tactical to basic services. One was part of the kitchen/comfort team that provided infrastructure needs. Another was a recent grad who has large student loans and was on the communications team for outreach and press. Another was a facilitator of meetings and responsible for damage control. They gave the ground rules of how there were going to interact with the business audience that I was a part of and did so in an untypical way. For example if you liked something you waved your fingers up. If you didn’t, you waived them down. The business group asked them what their demands were and they replied that there were no demands right now as they recognized that this movement/demonstration was still evolving and they did not want to be compartmentalized to specific demands yet. They explained that the movement is open source movement that focuses on equality and sharing for all involved. They said they had been mentored by those involved in the recent Egyptian movement and recognized revolution theory and practice must work in parallel and not one after the other. I think this is one of the most difficult things to understand from the outside looking in. The fact that this movement is being created on a completely seperate set of standards and rules are a bit perplexing. This certainly is a fluid movement that we are witnessing ebb and flow before our eyes. The Occupy Wall Street representatives spoke of a new breed of activism they were creating and were preparing for a long haul. One interesting thing I noticed is that they were not seeking money from the business audience which I would expect they want. This was the SVN conference with many investors and socially responsible entrepreneurs who were already active participants in the Occupy Wall Street movement. I couldn't think of a better place to ask for cash. But they didn't see it that way. They said they had $500K in a fund and were afraid it would get too large and unruly to manage. Instead they were asking for gifts of service and hard goods rather than money. One said ‘Giving money does not provide control by the giver once the check is passed. This is the mode of the traditional economy which we are protesting against.’ They want to promote and develop a new form of economy - a gift economy. What they said they needed most were the gifts of hard goods like strong and warm tents for the winter, food and supplies, educational training and more action oriented people to join them. They also want a gift economy website and a new open source web that was not draconian dominated by large search engines like Google. I found this discussion to be quite informative and gave me a better understanding of the thinking of the leadership. The open source and evolving platform is definitely new and challenging for institutions to understand since there are no demands. It is also challenging to hear what they are for rather than see what is reported on the news and see the hand made signs of what they are against. Listening to this meeting helped me understand their thinking a bit more. For those who want more information The Occupy Wall Street general assembly has a call to action document online at www.nycga.net.
 
Save the dates
On November 5th Occupy Wall Street asking everyone to move their money from the large banks to credit unions and community banks. The large banks continue to thrive while many are starving. Everyone has a credit union near them even if they don’t know it. For a list of national credit unions visit - www.thecommunitybanker.com/cu_links

Another option is a community bank which is one that supports investments locally. www.findabetterbank.com/community_banks_credit_unions.html

On November 17th they are planning a large scale demonstration. They want to disrupt all the bridges in the U.S. This is meant to have the 1% feel the pain of disconnection and cut off as the other 99% feel. People feel like their lives are falling apart and they want others to get a taste of that.

What The Occupy Wall Street Movement is Asking
The representatives were clear that you don’t need to spend the night in the park although you are welcome to do so.  This is not about just occupying a square but also occupying hearts and minds of people. They ask all who support their cause to be visible! The Occupy platform in new and is a new way to approach the current economic problems that is open source – use it! Participate!
 
To learn what events are happening and where go to www.occupytogether.org

To promote an event and needs of demonstrators go to www.occupywishlist.org/tos.html 
 
One person in the business group asked about the potential anger and backlash from the Nov. 17th planned protest and disruption by those who are not part of the 1% yet are affected and caught off guard and in the crossfire. Their response was that the demonstrations need to be adjusted to various situations and reminded everyone that this is a work in progress and is open source. Another asked if there are there concerns with infiltrators. The Occupy representatives recognized that security is a challenge but also pointed out that it is difficult to penetrate a horizontal model with no top down leadership. If there were people planning to undermine initiatives it is easier to see who they are and point them out to everyone involved. A question was raised on the relations with the NYPD union and if they are backing the Occupy movement and the concerns with police brutality. The Occupy representatives replied that the union publicly does not support them but police individually do. However the New York correctional facility union is publicly backing Occupy and is providing food for those camping out. This is probably putting some pressure and scrutiny on the NYPD union for their position. The question of police brutality came up and what they are doing about it. They also acknowledged that both sides have been the facilitators of abuse and that educating protestors on how to behave was a high priority.
 
So how does LOHAS fit into this? A challenging question to say the least. LOHAS is not only about healthy living and environmentalism but also social justice. When someone sees injustices they are typically inclined to act whether it be fair labor practices with coffee, child labor, blood diamonds, animal testing and all other forms of injustice that so many LOHAS products promote that they are against. Clearly there are a lot of people in pain and there is a feeling of imbalance and pain which has people seeking answers to the very complex process that got us to where we are.  LOHAS can help shape this movement and direct it. LOHAS is not just about the sale of products and services to the Whole Foods shopper. It can be used as an agent of change. Because this is open source movement it can be whatever we want it to be. I think we all agree that there is something quite interesting happening here and we are watching something happen in our country that we have not seen for a long time. We can’t put the genie back in the bottle. There is something going on. Those who believe in LOHAS principles needs to speak out but do so in a way that maintains balance in a situation that is ripe for polarity. If we do not we risk falling into the quarrels of black and white when everything is really grey. We must work on maintaining a voice to ensure there is a balance with in the movement. We must integrate both the qualities of defiance and protest with those qualities of bridging process and nurturing. It is easy to get caught up in our differences and overlook our similarities. We have become a country of residence instead of citizens who are active in our community and ensuring it improves for all.  Our power must serve our purpose not the other way around. We aspire for that perfect life where all are equal, the environment is clean and we are at peace. But to have that happen we need to get involved. We must expand our way of thinking since our old methods of structure clearly need an upgrade. This is what I believe the Occupy Wall Street is demanding. So is this what we have been waiting for? I ask for those out there to participate in some form to help shape this in a LOHAS way. Initially it looks a bit fragmented and dysfunctional and perhaps it will dissipate as time goes one. But that is what they said in Egypt. Stay informed on the matters, talk about it with others and educate them on the details. If you choose to get involved more by moving your money or donate gifts of goods and services to the cause or camping out and being an active demonstrator I applaud you. Being active in a LOHAS way can assist in the transformation of our world into one that provides healthy living and sustainability for everyone.

Here is MSNBCs Ryan Ratigan losing his cool but he does have a point. 
 

Mindfulness in the Workplace

Monday, October 24, 2011 by Ted Ning
Meng and I Ted Ning LOHASI recently had the opportunity to present at Naropa University in Boulder with Google’s Chade Meng Tan who has a job that I wish I had. He gave me his business card and his job title is Google’ Jolly Good Fellow (which nobody can deny). Really! He is one of the earliest engineers hired by Google and his job description is "Enlighten minds, open hearts, create world peace". I had a chance to speak with him about his role and his goals. The guy is a real gem - funny, unassuming and very approachable.

How did you come up with your job description?
One of the unique work policies at Google is the ‘20 percent time’. This means that throughout your work time at Google they allow employees to work 20 percent on anything that they want. One day I went on a walk and decided that I want to work on world peace through compassion.

That is great. Many people have dedicated their lives to this cause. How does yours differ?
My approach is a little different since I am an engineer and hardwired in logic and practicality. I want compassion to be a part of modern day living in the U.S. I believe that in order for this to take root it needs to have proven positive results.

Wouldn’t we all? Do you have an example of this?
In 1927 Harvard created the fatigue lab and wanted to study exercise to prove exercise is healthy. At the time this was thought of as nonscientific and no one would support the funding of the research. The only support they got was from the Army. The study had some amazing results and found that a fit person is a fit person is physiologically different from an unfit person. Today health is universal and everyone knows the following: 1. Everyone knows health is good. 2. All know how to get fit and information is available and accessible. 3. People can do it at work. 4. It is completely integrated into society. My goal is to apply the same principles to meditation.

That would be great! There are plenty of people who are stressed at work don’t you agree?
Yes indeed. At Google people wear stress as a badge of honor to show how strong they are and how much they can endure. I want to change the concept of stress reduction to a model of success. I want to create this to be customer focused and the by product will be world peace.
Meng at Naropa
So world peace is a bi product and not the focus?
Yes mindfulness leads to emotional intelligence. Emotional intelligence, if properly trained, leads to inner peace, inner joy and compassion.  All 3 are  needed. Inner peace alone will not do it. You must have all 3 at a global scale.

How do we implement this?
At Google we have the motto launch early and launch often. Some other engineers and I sat in the room trying to figure this out. We created the ‘Search Inside Yourself’ initiative and a building authentic relationship course and empathy course. This helped create the Google University.

Impressive! What does the ‘search inside yourself initiative’ teach?
The search inside yourself initiative focuses on attention. A calm and clear mind creates the foundation. How this is done is through mindfulness. Moment to moment non judging attention. A study was done on the brain. The amygdala is part of the brain that contains our emotions. If you perceive a threat your amygdala takes over. People with mindfulness training can downgrade the amygdala take over. When meditating we are calm and joyful. This joy is non energetic, is highly sustainable and subtle therefore takes a quite mind. This inner joy can be called on demand. Happiness is not what we pursue but what we allow.

And what do we do with our attention?
We create what I call ‘high resolution perception’. This causes subtle changes in process of emotional perception. We can experience the detection of emotion and create the option of choice. This leads to emotional mastery and develops confidence. Body emotional awareness increases empathy. Empathy reflects others emotions in and on my body and therefore I can view the emotional process. Emotions are physiological processes, and recognizing that allow us to change from ‘I am angry’ to ‘I am experiencing anger in my body’. The emotion is not a part of being. Kindness and goodness are mental habits. Compassion fosters habit of helping others. These are trainable. If you want to be happy change your interactions with others. What you think you will become.

How do you bring this to the corporate world?
We must bring science and statistics to it. We need to own the knowledge and be customer oriented and meet people where they are in order to have it be applied to daily life easily.

How can it be communicated in business to those who don’t believe in the theory or think it is too strange?
There are 3 things that need to be implemented to be affective. The first thing is the correct language. Language is extremely important. We cannot go beyond the current level of expertise of people or it will be over their heads. At Google ‘deeper awareness’ training has been reworded to ‘high resolution perception’ training. This is much more acceptable to employees and human resources department. Remember human resources is coming from a place of caution and risk prevention for the company. Therefore you need to have empathy for their point of view in order for them to support a companywide initiative. Secondly, we need to use the minimum affective dose. If we overdose we will push people away. We teach people a simple 2 minute meditation exercise. This is about the same amount of attention time that my 12 year old daughter has for this so I think it is a short enough time for people to practice. Thirdly, is to get an appropriate instructor. You need someone with a deep practice who owns the science and provides credibility and speaks the language of the audience. Saving the world will fail as a goal. But if you work on mindfulness and compassion it will be a byproduct of the end results.

LOHAS Goes Urban

Wednesday, September 28, 2011 by Ted Ning
Earlier this year I attended the Urban Green Summit. This was an event that focused on the inner city citizens of Denver to promote better awareness of green and sustainable business opportunities. It was definitely a crowd that I wanted to connect with and peaked my curiosity to know if LOHAS aspects penetrate different cultures and economic circumstances. I was not disappointed. The event was developed by CURE-T’s Dr. H. Malcolm who received federal funding to promote green jobs and education in Colorado. Dr. Malcolm is a mover and a shaker and you can’t help but be magnetized to his presence and his message. He is always deflecting praise and bringing in others to highlight. This is a sign of a great leader in my book. He also echoed a concern that I have myself: Why is it that the urban communities of color always appear absent in green initiatives, conferences and activities? The LOHAS market tends to target the largely affluent caucasian market. But there is plenty of opportunity unseen and untouched in the minority dominant urban markets as well.

The summit had a star studded panel that included Phaedra Ellis-Lamkins, CEO of Green For All, environmentalist and author, John Francis III and founder of Green for All and current president of Rebuild a Dream, Van Jones. These heavy hitters were mixed with other local movers and shakers in the green movement. Unfortunately I was hoping that there would be more people in attendance at the event. I was told from an insider that having an event on a Saturday morning early is not so PC in the African American communities. There were indeed more people who were there as the day progressed.  I found it to be a very interesting event and demonstrated that green needs to be connected to the urban community by education and clear benefits. The best presentation for me came from Van Jones.

Here is what Van had to say to the urban based audience. See if it resonates with you:

van jones“These days people are gathering in unusual groups. Not large groups but different ones. They are the ones who grew were the sensitive children. These are the ones that wanted to save the polar bears and save the world and were disturbed by the mistreatment of others. This tribe is just beginning to find each other. There are more people entering life who are sensitive. Something happening where humanity is being tested and if we don’t pass nothing will be left. Will humanity prove to be a blessing or a curse. This the first time technology and size make up a force of nature. The creator could have made us as robots he did not. We are something more interesting. We have free will, choice and decision making abilities. All other species are set in process.

Will we be locusts or honey bees? Both work hard but one is destructive and one is constructive. Locusts wipe out everything in its path. Destroy habitat until there is none at which point they die. Bees work is a blessing. It makes life of others possible. This movement is deeper than just solar panels and part of interest is the growing sense of peril. I cannot believe that only one race cares for the earth. The U.S. colonization was just as much about land as it was about labor. Land is sacred. We need to remember to view it as such instead of a commodity. We need to remember the difference between a tree and lumber, an animal vs. a pelt, a person vs. a slave. These sacred beliefs were considered paganism. Indigenous peoples of the world have this wisdom and are outcasts in modern society. They are called witches, druids, and pagans. It turns out they are quite wise. They are also known as the highest ecological wisdom. It is only now after 500 years of colonization that the children of the colonizers are coming around to honoring this wisdom.

Do we belong to the earth or does the earth belong to us? An economy that is run by fossil fuels equals trouble in the future. We run a civilization that runs on death. Coal is 40 million years old. Oil is 60 million years old. Both are made up of dead materials. We burn death in our cars and as electricity but are shocked when death shows up as asthma and global warming. We are much better when we have a living economy. One that runs on life such as the sun, wind and water.

So how do we get there? We need to change our ways. Change has 4 drivers. There are the mystics. They see the vision of what we are to become. Then there are the artists who popularize the vision. The entrepreneurs who create the technologies and then the politicians who create the rules.  The current culture is not ready for change. The Tea Party is a buzz saw. And yet the biosphere is so small that we need change. We are a soap bubble in the universe.  What can we do? The last economy had 3 mistakes: 1. Consumptions 2. Credit 3.Ecological destruction

Production has moved overseas and our economy was based on spending. Kill it, shrink wrap it, sell it, trash it was the method. The past 18 months has seen the most wacky weather and environmental changes. Mother earth is telling us something. We need to adopt a strategy of green growth, restoration and conservation. Create local consumption that respects the earth. If I had talked to you all in 08’ it would have been very different. You would have all been smiling. Obama will take care of us. Now everyone is looking gloomy. This was only 2 ½ years ago. Do you remember where you were when he was elected? When he was sworn into office? How you felt? We forgot how we got to that moment. Obama was not the author for hope. The movement for hope didn’t start with Obama it started in 03’. When Bush went to war you stood up. More people mobilized in the 1st week than Vietnam did in 6 years. We lost but we didn’t quit. In 06’ Kerry ran and was only 100K votes short of an Indiana win and lost but we didn’t quit. In 05’ Katrina hit as did the Huffington Post and YouTube. We had the 1st speaker of the house. Obama was out there as an unknown Senator selling a book and ran into the movement and found us. Don’t insult yourself. Obama inspired us but we inspired him first. Now it is time for the movement of hope and change. This can’t be about things we are against but things we are for. We need to be willing to connect people with work that needs to be done. Soldiers are coming home to nothing. Nation building needs to be done here too. There is a saying – bankers get rich in good times, the people go broke in bad times. We need to praise and support our public employees – teachers, fire fighters, nurses and police. Now rich people don’t pay tax and communities are abandoning them when they never have abandoned us.

You were born for a reason. You are sensitive for a reason. Depression is terrible. It clouds you so you can’t see the opportunity. They tried to kill hope in 68’ when Kennedy was assassinated. We are throwing away our efforts because FOX TV is mean. We have been through much more than the tea party. In 1906 no woman could vote, no paid holidays, no weekend, no child labor laws. People fought year after year until today. You fought when they had clubs and guns. We didn’t have social media and yet we mobilized. Are you going to be locusts or honey bees to make the next century ordinary or extraordinary and beautiful.”

Love to hear what you think of what Van Jones has said and if you feel LOHAS can be intergrated into urban markets is a better way.

3 Keys to Activating Your Life Purpose

Thursday, September 8, 2011 by Ted Ning

Written by Jean Houston

Jean HoustonAs I travel around the globe speaking and training, I have consistently found that most people ask me the same question, ‘how do I discover my purpose in life?’  In the past, who you became was determined by your family and circumstances. You didn't have much choice. But now there is an open moment in history where you have the chance to tap into the soul of your purpose. 
 Millions of people right now are experiencing a yearning and desire to awaken to their unique gifts and offer them in service to the world—while living a life of joy and fulfillment. It's a surging of the human spirit, a virtual global awakening, at a scale that no one has ever seen before. Simply put, people are longing to finally feel fully alive and to fulfill their unique purpose in life.
So then why is living a life of meaning and purpose so difficult? It is because our current social systems have not been set up to prepare us to live a life of true purpose. That's because today's culture exists not to nurture our highest aspirations, but to ensure our basic survival.

Our educational system is designed to create good workers who will slot into jobs and careers later in life—not to empower fiery, creative people who are forging the path ahead together.

Our social contracts exist to perpetuate the status quo—not to encourage our highest potentials to blossom. Is it any wonder why so many people's best attempts to evolve themselves and our culture fall short of the goal? We simply haven't been trained in how to bring the possible future into the present.

It's not that they don't have the talent or interest to live purposeful, meaningful life. The issue is far simpler. People struggle to activate their "purpose code" because they haven't woken up to--or are only partially awake to--our situation as a human race. Most people hold on to old, limiting beliefs of themselves and our human story. Overwhelmed by all the changes in the world around them, most people live their lives within a "small story," and therefore confine themselves to a "small self." That's why so many people feel that they don't have a purpose, or that they aren't able to actually *live* the life they were born to live.

     There is a saying that “What the caterpillar calls the end of the world, the master calls a butterfly.” I believe that it is butterfly time.  Just as the guidance cells in the mush that is the caterpillar in its cocoon suddenly begin to activate the transformation of mush into butterfly, so too this is the time when we realize that the guidance or imaginal cells of our bodies, our communities, and, yes, even of the cells of our planet are calling us to come together in all our parts to form something gorgeous, interdependent, living lightly on the Earth, cross pollinating cultures, ideas, spiritual forms, glowing with the light that suffuses us, becoming transparent  to transcendence.  And to rise out of the mush we have been caught in these many hundreds of years and to take flight in the air of the new story which is emerging in our time. 

 For the fields we traverse, the many flowers of mind states and soul knowings we now enter are those that belong to the whole, earth, to many cultures, to what I am calling PanGaia. And as the butterfly pollinates and cross pollinates from place to place, flower to flower, so do we also if we have the will and the willingness to discover our purpose and  be part of this extraordinary moment in time.

Three Keys to Empowering New Beliefs

 The first key to activating your life's purpose is to hold new beliefs about yourself and about your role in the Great Story of where humanity is headed.

       Living a great life, requires that you understand the challenges and opportunities of our moment in history. To understand this for myself, I've gathered information from my work in over 100 countries and 40 different cultures and what I've discovered has served as a sure guide on my path. Specifically, I have found five great shifts in our understanding of the story of our time that are affecting everything we do today.  I believe that awakening to the power of these shifts will help you cultivate your sense of compassion and of the infinite possibilities of this moment.

The five shifts are:
• Our understanding of who and what we are and what we need to become in order to be able to deal with the complexity of our time is evolving.

• Human societies are in the process of re-patterning. Social constructs are dissolving and whole new stories are trying to emerge, such as the rise of women to a full partnership with men across the globe, and many others.

• How we conduct business and governance is shifting in the midst of vast ecological and financial changes.  This is perhaps the most important social event of the last five thousand years, because these issues  impact almost everything in our lives.

• The rise and fusion of different cultures--we are swiftly moving towards a planetary civilization that accentuates the uniqueness of each culture while blending them together. Think of the great fusions of food and of music and of beliefs.

• Whole new orders of spirituality are emerging that are not about religion. The new cosmologies are giving us a view of ourselves that we never had before. For the first time ever, we find that we don't just live in the universe, but that the universe lives in us.
      

This journey begins by letting go of old beliefs and patterns to make room for the new beliefs and capacities that will empower you to awaken to and live your higher purpose.

 The Second key allows you to discover and realize the vast field of inner intelligences—using multiple means of knowing and being in order to gain insight into life at a level to which that most people rarely have access.  These skills are to be found on four levels of your human capacity, sensory-physical, psychological-emotional, mythic-symbolic, and unitive-spiritual. As you learn how to utilize the extraordinary capacities to be found at each of these levels you literally move into new ways of being.  For example, you will learn how to play with time in such a way as to take five minutes and experience it internally as hours—these are "hours" you can use to develop a skill or move a project forward.

You will learn to access "inner experts", willing helpers or personas that will help you navigate the complexity of life with elegance and confidence.
 
The third key gives you the means to break free from unconscious, habitual ways of reacting to life that were born thousands of years ago, and embrace higher ways of being for a new era.You will discover ways to move through life with ebullience in your bones and an appetite for celebration—seeing everything as an expression of the Creator. You will move through life, motivated not by guilt or obligation, but by gratitude and an abiding zest for doing the things that are called forth by living out of your higher purpose.

Dr. Jean Houston is presenting a FREE 75 minute downloadable audio seminar entitled 3 Keys to Discovering and Living Your True Purpose Available Now at www.DestinyandYou.com .

Dr. Jean Houston is a Scholar, Philosopher and one of the foremost visionary thinkers and doers of our time. She is considered one of the principal founders of the Human Potential Movement. A powerful and dynamic speaker she has served as consultant to several agencies of United Nations including UNICEF and the UNDP. She has worked in over 100 countries training leadership at every level to enhance skills and purpose so as to bring a new mind to bear upon challenging issues. A prolific writer and author of 26 books including A Passion for the Possible and The Mythic Life, Dr. Houston has recently joined the faculty of Evolving Wisdom, today's fastest growing global e-learning company specializing in transformative education, to provide her wisdom online in a cutting edge format.
www.DestinyandYou.com

CSR Means True Partnerships

Wednesday, August 10, 2011 by Ted Ning

Written by Scott Jameseconomic hitman

This month I sat down with John Perkins, the author of the New York Times bestseller,  Confessions of an Economic Hit Man, and many other titles, and former chief economist at a major international consulting firm.

Scott: Tell me about your work with business students around the US, particularly as it relates to Corporate Social Responsibility.

John: We talk about what’s really important for any business leader to understand today. We have moved into a new era where people understand we’ve created a failed system.  When less than 5 percent of the world’s population live in the United States and consume more than 25 percent of the world’s resources, while roughly half the world is either starving or on the verge of starvation — the only way you can define that system is as a failure.

It’s not a model that we can sell to Africa or Latin America or India.  It’s not something we want to pass onto our children.  And an awful lot of business people are beginning to understand this.  Young people are getting it, including young MBA students. Those who are going to be running our companies in the future years are waking up to these facts. I’m very familiar with this, because I’m going out and meeting with them, speaking to them in large assemblies and at much smaller gatherings, going to classes with them, and teaching classes for them.

Any responsible executive today of any corporation needs to understand that this is the future.  And let’s face it: people who stay with the status quo have never been the really successful ones in history.  The ones who understand future trends have always been the ones to prosper most.

When city-states became nations, very few people understood the implications, but the Medici did. They knew that their bank wasn’t any longer just about Florence. They needed to go to Venice. They needed to go all over Europe. They got it, and as a result were very successful.

We’re in a stage like that today where things are changing radically.  We’re moving from this time that was defined, when I was a young person in the ’50s and ’60s, as the time to just continually expand materialism, produce things that seemed to make life easier – vacuum cleaners, dishwashers, mass-produced food, etc.  Now we’re moving into a time when people are really getting the fact that we have to be sustainable, that that has to be the driving force.

And sustainability includes social justice. So we can’t be sustainable if people in the world are starving and being exploited. That’s not working. It seeds the roots of turmoil, even terrorism, and it creates tremendous problems for our children. We’re now finally beginning to understand these new facts of life, and our young people are waking up the fastest.

Corporate executives who understand these new trends and steer their companies in directions that recognize(s) that they are not just about making profits regardless of the social and environmental costs will thrive.

When I went to business school in the late ‘60s we were taught that a good CEO is like a good soldier – he protects the long-term interests of his employees and the communities where they live and work, as well as looking out for the interests of his stockholders. That all changed in the ‘70s and 80’s with the adoption of what we now think of as the theories of Milton Friedman and the Chicago School of Economics. They said that the sole responsibility of business is to maximize profits regardless of everything else. They said: to hell with the long term and the idea of being socially and environmentally responsible! But today we are understanding that profits are not the sole responsibility of business.

We recognize – as our grandparents did – that to be responsible and successful, businesses are going to have to pay decent rates of return to their investors while taking into account the creation of a world that we want to pass onto our children; a sustainable world, a just world, a world where everybody can thrive on some level.

All executives – even executives of corporations that today appear extremely successful and profitable – need to understand that their corporations are very vulnerable to these future trends. They need to get on the sustainability bandwagon; the ones who do so are going to be successful in this new era.

But many business leaders who are already CEOs and CFOs, who graduated with my generation – 30 or more years ago, often take the attitude that this is their system, and that as far as they’re concerned, everything’s working just fine. They are wrong and ultimately they – or their companies – will pay a very high price for these outdated attitudes.

Scott: What does a world look like without CSR…where corporations are all simply responsible enough that we don’t need to tack a CSR department onto them?

John: We have a precedent in this country for that.  For the first hundred years that the United States was a nation, no corporation could get a charter unless it proved that it was going to serve a public interest.  Charters lasted on average for ten years.  There were exceptions – such as building a highway or a bridge –  but on average ten years.  Then the corporation had to go back and prove that IT had met the public interest and would continue to do so, in order to renew its charter.

That all changed in the 1880s when the Supreme Court decided that corporations had the rights of individuals but not the responsibilities, and we’ve been moving further and further in that direction ever since.  “Citizens United” is the most recent example.

There’s a backlash today. The general population – despite the recent Supreme Court rulings that seem to favor corporations – are really beginning to get it.  that backlash is going to increase as people decide they only want to support corporations that really are committed to creating a better future, to serving a public interest.

Scott: As this backlash is happening people are not only reacting against the negative but also moving towards the positive. What are the positive aspects within CSR that you’re seeing abroad from which the North American CSR community could benefit?

John: In the last decade, we’ve witnessed a revolution in Latin America against the form of capitalism that I call “predatory capitalism,” the Milton Friedman form of capitalism.  We’ve seen ten countries which represent roughly 80 percent of the population of South America vote during democratic elections for presidents who campaigned with the promise of reigning in the corporations.

These countries are not getting rid of the corporations, not nationalizing them, not driving them out – because they recognize that they need them – but saying to these corporations, “If you’re going to drill for oil here in Ecuador, or if you’re going to drill for gas here in Bolivia, or grow bananas in El Salvador, that’s okay, but you must share a larger percentage of the profits with our people.  You’ve got to pay higher taxes, and you’ve got to pay higher wage rates.  You must make sure that the people working on these projects are adequately compensated and that they’re not working as slaves to you. And you have to offer the same protections for our environment as those required in alaska and other states.”

The old model used to be that when a foreign corporation went into another country, it would set up a contract whereby it got about 80 percent of the profits, and the country got 20 percent. The new leaders are changing this. For example, Rafael Correa who’s president of Ecuador and has a Ph.D. in economics from the University of Illinois understands the system, he’s a capitalist. He’s not trying to get rid of corporations, but he is asking the corporations to stop externalizing the costs associate with destroying the local environment and exploiting local populations. Correa, like other latin leaders, is demanding that corporations internalize those costs and that they return a much larger percentage of the profits to the people. These presidents are not asking for a reversal of the 80-20 formula but they are asking for something that is fairer for their people.

Every one of these countries, for most of my lifetime, was run by brutal dictators often put into power by our own CIA. Now, in peaceful, democratic elections all that has changed. I want to point out that these countries are not opposed to the United States.  They’re not anti-American.  They’re not anti-corporation.  They’re just trying to say, “Listen, you’ve got to be socially and environmentally responsible if you want to work on our lands.”  And the interesting thing is that many of the corporations – the ones that will truly thrive – are getting it.

I recently was a keynote speaker at a conference which was held in Panama which was primarily CEOs and CFOs of extractive industries in Latin America, mostly Canadian companies.

Before I accepted the invitation, I asked them, “Why me?  What do you think I’m going to offer you?”

They said that policies in Latin America have changed. These elections have proven that business is not “as usual.” They told me, “We still want the minerals, and we understand we have to be good neighbors. We hear what they’re saying, and we want to cooperate.” these are very forward-looking senior business leaders saying they get it, and that they want to move forward. They want to be at the top of the curve, to continue to innovate and be the pioneers in this new and changing business environment.

That’s the real message today from all over the world – what I find in China and Latin America, Europe, and the Middle East. People understand that capitalism is a very effective system to channel human and natural resources and to apply creativity in areas that result in very productive activities. Now it simply needs to redefine its objectives. Capitalism must accept a goal not just of making profits but also of serving a public interest. When it does that, we arrive at a win-win, a true partnership. Those who understand this will become leaders in this new era. They will thrive, prosper, profit, and create beneficial environments for themselves, their customers, their suppliers, their employees, and the communities in which they work. And for their progeny.

Scott: Yes, definitely a more equitable and respectful relationship, one that can be sustained indefinitely. Any parting words of wisdom?

John: Simply this – that any truly responsible businessperson has to look to the long term. Bonuses may be measured by the quarterly profit statements but true success has to be long-term. As a society, as a species, it is imperative that we understand the importance of creating a world our grandchildren will want to inherit.

Interview with Marc Barasch: Let's Just Save the World Already, Dammit.

Thursday, June 23, 2011 by Lopa Brunjes

elephant journal is proud to be the official new media partner with LOHAS Forum. Click here for our ongoing LOHAS coverage, and be sure to follow our live coverage on Twitter. [Our editor Waylon Lewis is honored to serve on two panels during this event.]

[youtube]http://www.youtube.com/watch?v=lDkT3fPRn3U[/youtube]

elephant journal:  Tell me about your experience with LOHAS.

Marc Barasch:  I’ve been around since almost the beginning.  New age business had been bifurcated, and suddenly people were beginning to figure out how to put their spiritual ideas into business.  It started with good ol’ tofu companies, small granola businesses just beginning to advertise and act like real businesses.

elej: How have you seen it change over the years?

MB: It’s been a mixed blessing. You lose some of the authenticity of the core intent as companies sell to larger conglomerates.  It’s wonderful thatit propagates the meme and distributes the products at a scale that a small company never could have done.  There are tremendous benefits to that.  But from my somewhat outside observation, you also lose some of the integrity. For example, if you look at Ben and Jerry’s, when they were acquired by Unilever, I believe they intended to keep a very progressive business model, including a fixed ratio of how much top executives were paid. However, that model was not kept.

So the LOHAS community needs to ask:  how can LOHAS not replicate some of the disparities and discontinuities of the prevailing system that are collectively driving us off a cliff?  I think it’s time for companies to not just look at the sustainability and humanity of their organizational development, not just as a CSR add-on or a laudable afterthought, but something that’s included in the raison d’être of the company itself?  I think that’s the question that we need to be asking. What does the company do?  What is the product?  How can we ensure that it’s not increasing consumerism?

How does this push forward a new emergent model, without pushing forward the parameters of a dysfunctional system?  How does it value and push forward what needs to be done in the world?  And quickly?  We need to step out of the matrix and look at this from some zero point and reverse engineer it.  What does the world need, and how do these entities—businesses and corporations—directly serve that need?

In an era where money is de-realized into nothing but bits and bites, a fictive system based on number magic, the priests of the numerate have always worked abstract magic on the masses, and become the elite through magical hand gestures—in this case, tapping on keyboards.

I’m very personally interested in complementary currencies.  Look at Switzerland, for example.  One reason that they’ve been so stable economically is not just because they are neutral, but because they have some very sophisticated complementary currencies to meet social needs, as well.

elej: What do you think we need now?

MB: I think it’s time for radical experimentation, we need hybrid or fusion companies, with nonprofits using the profit system and businesses founded with a social mission first, such as Patagonia.

How do we take on the really large social mission of true transformation, and not just nibble around the edges of real change?  I think that’s not just grandiosity.  It’s necessity.

How do we model as organizations that meet emergent civilization?

elej:  How are you modeling an organization that meets the emergent civilization?

MB: This might sound pretentious, but I really took a cue from something Thomas Keating once said, something to the effect of, “I get up every morning, and I decide what will do the most good.  This simplifies things tremendously.”

6 years ago, when Field Notes on the Compassionate Life came out, I thought, “If I’m talking about compassion, I need to enact it.”  So I stopped my entire career trajectory from that point forward, and asked how I could do the most good and accept whatever answer I was given.  I asked myself, "what does the universe want?" And I’ve followed that question pretty loyally for these last 5 years.

That lead to a lot of coincidences, that eventually led me to planting trees in Ethiopia, to start.  I started the Green World Campaign, and watched it grow into a mostly volunteer-driven organization that’s now operating in 5 countries (Kenya, Ethiopia, Mexico, Philippines, India).  We’ve planted close to 500,000 trees.  We’re involved in regenerating communities.  We’re restoring the economy and ecology of the world’s poorest places, doing work that serves people and planet.  In the model of agroforestry that humans and nature have been co-creating since the beginning.

The idea that our relationship to the natural world is to avoid keeping our own destructive hands off it, is inadequate, completely. We’re supposed to work in an integral way together. Renew communities as we renew the environment.

How do we take the holistic model that we all ascribe to philosophically and apply it in the real world, particularly at the bottom of the pyramid, with the people and places that our collective fate is inextricably entwined?  Collective enactment of the global village.

As a critique, we’re very good at created “enlightened, green-gated communities”.  But how does this affect the poorest of the poor?  Trickle down economics.  Everything is connected.  Everything should be seen as interactive parts of a whole.

Reforestation is a quantifiable healing strategy.  We are using interactive new media and new technologies.  It’s part of the DNA of GWC.  We have an alliance with Digital Globe, the largest satellite imaging company, to be able to show donors over time degraded areas turning green.

A tree is a deeply embedded meme in the human psyche.  We’re a tree-planting species.  We always have been.

We’re operating in many domains, whether it’s carbon credits for eco-stoves, creating social enterprises by sourcing commodities like herbs and teas, non-timber forest products, how to partner with indigenous communities in a way that empowers them and also introduces appropriate technology and new agronomic strategies that are harmonious with their traditional agricultural practices.

We are not only providing environmental education, but also working on linking that up with schools in the US, so kids can get a sense of the global village.  I’m big on creating positive feedback loops in a way that empowers global citizens. Doing good doesn’t have to be only through large corporations and large environmental groups.  How do we self-aggregate and do something that we can see that benefits all of us?

How do we all learn from each other?  I’m taking pains to pick and search partners that are mission-aligned and have a real global citizen mindset.  Some sort of understanding of the spiritual underpinnings of human existence, if you will. We’re not aiming to be USAID.  We want to work with the LOHAS community.  We’re propagating ideals in the context of the developing world that are really building global community that includes the poorest of the poor.

Our model is infinitely scalable.  With proper funding, we could scale this up almost immediately.

I call this work Green Compassion.  And the movie “I Am” also relates to this.

elej: Tell me about I Am.

MB: I got a call from Tom Shadyac, who wanted to make a film about the book.  A large part of the film is based on the book.  Here’s a guy who had earned about $2.1B dollars gross for the studios thru his Jim Carey and Eddie Murphy movies.  As much as possible, I want Green World Campaign to be congruent with the ideals presented in the movie and the book. Everything I do is informed by my own healing work and experience, and my background in Buddhism.  It all stems out from that.

Interviewer's note:  And that's what it's all about.

Marc Barasch rockin' a slanted beret FTW.

Jean Houston Tells Us All How to Wake Up!

Thursday, June 23, 2011 by Bud LOHAS

The awesome energy and vision of Jean Houston was evident in her passionate presentation today at the LOHAS conference in Boulder, Colorado.  Her capacity to express herself in cosmic metaphors staggers the mind.  As Ted Ning, the LOHAS conference director, commented, "listening to Jean is like attempting to take a sip from a fire hose."

Jean Houston Human Potential Advocate


Her challenge to all of us is to step into the fullness of our biological and spiritual design as human beings. 

"These are mythic times of transformation on Planet Earth and we are the mything (sic) link. It is up to humans to embrace our creative capacity to bring balance and harmony back into our communities and our way of being in the world. Jean Houston has researched creative change makers for decades and found that they all embody the ability to "marinate" in their own imaginations, pondering the possible. She went on to say: "They are excellent spelunkers of their own creativity." Her enthusiasm and passion launches her into many rapid fire quotes, practically jumping across the universe from Goethe to Joseph Campbell.  

Jean Houston On Stage in Boulder at LOHAS
Of course, she took issue with Joseph Campbell's insistence that there are no Heroine Journeys', only the Heroes Journey, which was very popular with the women in the audience. She went on to share some fascinating research from 107 countries. It is women who are on the forefront of making things work in their communities. In fact, it is a specific subset of women. She called this phenomenon as "Post-Menapausal Zing." These findings are consistent with research from the Micro Finance world, unfortunately for men, they have found that money given to men in the developing world is often squandered on alcohol or consumer goods that have nothing to do with the sustainability of their communities. In Jean's research 70 to 80% of all activity that sustains a community is being done by women. She reassured the men in the audience that the clarity of masculine energy can be engaged to restore the biosphere in partnership with women.  She emphasized it is not about the "rise of women," it is about designing a whole new culture of kindness.

www.youtube.com/watch Here Jean Houston speaks briefly about the Possible Human.

She touched a resonant nerve with Marc Barasch, a LOHAS Forum attendee, who launched his own Green World Campaign, based upon his dreams. The Axis Mundi image of the Tree of Life connecting Heaven and Earth awakening a passion for manifesting and bringing forth into the world our most cherished ideals. 

Axis MundiAXIS MUNDI

Her parting words inspired the audience to a standing ovation when she encouraged everyone to allow our personal liberation to embrace our inventiveness. She believes the Earth is desperately needing the "possible human" to emerge into the "possible society" and create an entirely new civilization. Everyone alive today is born for these times.



Let's step up to the challenge, the Earth is eager for all of us to wake up.

Onward with Courage.


Bud Wilson Bud Wilson was a student-athlete-activist during the tumultuous era at Harvard University and emerged with an interdisciplinary degree combining, child development, innovative education and urban social policy.  He the Global Director of Bio-Regional Leadership and an awareness instructor and wilderness guide for Sacred Passage and The Way of Nature. Bud has devoted his passion and energy to raising awareness (including his own) and shifting human consciousness to appreciate that we are all living in an interdependent, interconnected world where there is more than enough for all of humanity to live in peace and harmony. A proud dad of 2 wonderful grown children! 

This Is Our Time.

Thursday, June 23, 2011 by Emily Casey

The below article is brought to you as part of elephant journal’s ongoing coverage of LOHAS Forum. For our complete coverage, be sure to follow elephant on Twitter and Facebook.


Dr. Jean HoustonDr. Jean Houston's presence is warm and familar like your second grade teacher. Adorned in a long velvet sparkeling coat she emmenates an air of majesty. 

Dr. Houston echoed my own thoughts and feelings, but from an angle of extensive research and experience. She says, we've lived the good times...we're living the great times. To reach a fully realized society we must first actualize our individual human potential. As the most importzant people to have lived we are choosing the fate of everything— to die or to grow.

What qualites of the mind/body/spirit must we cultivate to achieve a planetary society?

We need passion, deep listening, music, women, and vision.

A partnership that's never existed is rising— the union of male and female forces. In her conversation with the Dalai Lama he says, "The women of the West will make the change."

While studying African communites, Dr. Houston learns the way they resolve disputs and come up with new ideas is not much like the linear presentations and papers we are accoustoum to creating. Instead they create through music, dance, and singing.

Engaging the audiance, Dr. Houston starts a call and response.

Ay ya ya ya
Ay ya ya ya
Ya ya ya hay
Ya ya ya hay

Art allows us to tap into the structure of the universe shining light on the way things are made. When we enter into this creative space of flow everything is avaiable to us. Dr. Houston speaks of Balinesse culture where people do not just create art they become it. It is in these "leaky margins" that divine knowledge is accesable and we align with a power beyond ourselves.

Dr. Houston quotes author of the Yoga Sutra, Patanjali saying,

"We access all information by becoming it through the focus of our intention."

With enthusiasm and confidence she closes by telling the invigorated audiance: "Be not afraid, we are made for these times."

LOHAS



~ Emily Casey

Can Opinion Leaders and Business Gurus Bring on a Sustainable Culture?

Wednesday, June 22, 2011 by Bud LOHAS
That's the question the folks in the natural products industry and other big brand businesses are exploring in Boulder, Colorado this week! LOHAS is the acronym that translates to Lifestyles of Health and Sustainability.  Stay tuned for the latest cutting edge ideas coming from the heart of "Organic Land".  

Changing individual human behavior is the key to our future. Improving the quality of life is often the purpose of non-profit organizations. Julia Butterfly Hill ( the courageous activist / protector of Redwood trees) likes to call those entities For Benefit Organizations! That's a really nice way to think about the essence of their work.  

In Boulder, the for-profit sector will be exploring how their business practices can affect our society for the better.  Anyone interested in the triple bottom line approach to corporate social responsibility will find many members of their tribe at the St. Julien Hotel for the next few days! Astute observers will be watching to see if they can truly green our world, once and for all.

Time to Green our World

Whole systems, ecological thinking will most definitely be in vogue.

Convincing one another that cooperation and collaboration is the key to success is the first order of business. Reinventing business for the 21st century will require a radical transformation of "business as usual". We'll see if this crowd of motivated and energetic entrepreneurs is up to the task.
Reaching out to the main stream is the next challenge! Stay tuned.


_________________________________________________________________

Bud Wilson Bud Wilson was a student-athlete-activist during the tumultuous era at Harvard University and emerged with an interdisciplinary degree combining, child development, innovative education and urban social policy.  He the Global Director of Bio-Regional Leadership and an awareness instructor and wilderness guide for Sacred Passage and The Way of Nature. Bud has devoted his passion and energy to raising awareness (including his own) and shifting human consciousness to appreciate that we are all living in an interdependent, interconnected world where there is more than enough for all of humanity to live in peace and harmony. A proud dad of 2 wonderful grown children! 



Creating Campaigns That ADD to Society

Thursday, June 16, 2011 by Ted Ning

by Fred Haberman

What if five percent of the $500 billion in global ad spending was instead
invested in making this a better world.

Each year, companies worldwide spend $500 billion in advertising. Corporations enlist talented advertising agencies and brilliant marketers to present their products as boldly and creatively as possible – often at a cost of tens of thousands of dollars per second.

It’s an astounding amount of money. $1.7 million per 30-second spot for the Academy Awards. $3 billion spent on political ads. $12 billion spent by U.S. tobacco companies. $3 million for a 30-second Super Bowl ad – many of which are violent, degrading, or sexist.

As a marketer and parent, it’s given me pause to ask, what does all this money really do to add to our society?

What if these brands could redirect some of these ad spends for for good causes? Could a fast food brand unleash its best creative marketing minds to raise awareness that many Americans have no access to fresh produce? Why can’t an athletic apparel brand run an entire ad encouraging us to donate shoes to the citizens of Haiti?

It’s not just charity, it’s smart marketing. Research suggests consumers want this type of commitment. According to Cone Communications, 79% of consumers say they would be likely to switch from one brand to another, when price and quality are about equal – if the other brand is associated with a good cause. This means that campaigns that add value to our world can also add value for a brand, resulting in the same (or better) increase in sales that an advertising  campaign may offer. Two iconic examples are Pepsi’s Refresh Project and Dove’s Campaign for Real Beauty.

It’s time to begin a deeper dialogue about where and how the companies whose products and services we support spend their marketing dollars. My company is seeding this conversation with a grassroots program we call “ADD or DELETE” that asks fellow marketers, “Could the $500 billion projected to be spent on advertising in 2011 be put to better use?” We hope that ADD or DELETE inspires chief marketing officers at Fortune 500 companies, creative directors at global advertising agencies, designers toiling at boutique shops and struggling copywriters entering the workforce to consider their legacies: do we want to be known for lavish ad shoots or for creating campaigns that positively impact our world?

We’ve created a website, www.ADDorDELETE.com, to provide a forum for all consumers to identify advertisements that ADD value to society vs. merely being “ads” that consumers would rather DELETE. Our video shows why. Please follow us on Facebook to join the conversation.

Our vision is that consumers will inspire business to leverage at least five percent of their advertising or marketing assets to solve social issues. If all were to agree, that would equate to $25 billion the greatest minds on Madison Avenue and creative shops worldwide could devote to stemming the rise in diabetes, fighting cancer, curbing unwanted teen pregnancies, eradicating food deserts and so much more.

Don’t get me wrong. I love humor in marketing, in the workplace and in life. I love ads. But when customers demand better from the companies they patronize, it’s an opportunity for all of us to use our influence, power and resources to help those in need. So, let’s start ADDing more to society.

How the Content of the LOHAS Forum is Developed

Wednesday, June 8, 2011 by Ted Ning

If you know me you are well aware that I have a bit of a hectic travel schedule and go to a variety of conferences oriented around green business, social enterprises, health and wellness and everything in between. Yes I am an admitted conference junkie. But there is a reason for my addiction and I will try to explain them rationally as any junkie in denial will do. For me, my reasons are to keep on the edge of what is happening in the various spaces that comprise LOHAS. I enjoy attending conferences not so much to hear about what someone is saying on stage but rather what is being said in the hallways. I feel that getting into the candid conversations at dinners or over drinks really gives me an up close and personal view point into various market sectors with various market leaders. The presentations on stage are an added bonus and if I am lucky they are indeed worth listening to. But I am a critique on a variety of levels. My preference is someone who not only provides a picture of the problem but also presents a vision and solutions to it. If I want gloom and doom I can just watch the news. No need to tell me more about it. I think we are all aware that we are all in deep s#!@ and in it for a long while. I want inspiration and something that speaks to me at a deeper level. I also don’t want a sales pitch. I know that corporate presentations tend to have specific parameters on what they can and cannot say. But getting those people off the stage and into a conversation in the hall is great. That is when you can get to the heart of burning questions and have them give you more in depth answers that they can’t when in front of an audience. I also need imagery. I’m a visual person and a visual learner. If someone presents something with multiple bullet points and is reading them off – that immediately sends me to checking my email on my smartphone. Yawn! But is someone has a well thought out presentation and integrates examples and lead ins using images it is magic. Presenters don’t always need to have images behind them on a large screen. They can take the audience on a wild ride just with a compelling story that has colorful detail and elements that the audience can relate to. After all we are a society of storytellers. They also must have that connection with the audience that a few have and others do not. Hard one to teach but when it is there you can feel it. I also run into some of the most interesting people I would not expect and allow myself to do so by being open to whomever or whatever manifests in front of me. By attending various conferences and hearing different thoughts and ideas both on stage and off I begin to weave together trends and similarities I hear repeated in various LOHAS sectors. I also try to integrate new ideas and concepts that may be fresh to LOHAS. This process constantly reminds me of the fable of Stone Soup. The fable goes like this:
Some travellers come to a village, carrying nothing more than an empty cooking pot. Upon their arrival, the villagers are unwilling to share any of their food stores with the hungry travellers. The travellers fill the pot with water, drop a large stone in it, and place it over a fire in the village square. One of the villagers becomes curious and asks what they are doing. The travellers answer that they are making "stone soup", which tastes wonderful, although it still needs a little bit of garnish to improve the flavor, which they are missing. The villager does not mind parting with just a little bit of carrot to help them out, so it gets added to the soup. Another villager walks by, inquiring about the pot, and the travellers again mention their stone soup which has not reached its full potential yet. The villager hands them a little bit of seasoning to help them out. More and more villagers walk by, each adding another ingredient. Finally, a delicious and nourishing pot of soup is enjoyed by all.
This is in essence how the core content of the LOHAS Forum is developed. We then add additional speaker applications into it from those who submit presentations and we adjust a bit here and there but that is how it is contrived. It may not be perfect but the mix is a work in progress and I hope that you are able to enjoy some of the nourishment that the LOHAS soup provides by attending the LOHAS Forum, attending LOHAS regional events, subscribing to our e-newsletter or our various social media groups such as Facebook, Twiiter, LinkedIn and YouTube.

The Future is Bright, The Future is LOHAS!

Tuesday, May 3, 2011 by EdandDeb Shapiro
You can never have an impact on society if you have not changed yourself. -- Nelson Mandela

bright futureArianna Huffington recently said at Urban Zen NYC's Conversations on Sustainable Wellness series: "If there's one thing the world is starving for it's wisdom, and health is connected to wisdom."

We couldn’t agree with her more, as we need wise and productive change now! The world is in turmoil and, until we can come together in a healthy way, life will be even more challenging than it need be. Amidst the confusion, there is a crucial need to bring business leaders to this same understanding, as they are in a position to make lasting and effective differences. Which is the very purpose of LOHAS, aka Lifestyles of Health and Sustainability.

As we are all well aware, times have changed. What we were talking about three years ago is now happening: bringing bags to the grocery store, using CFL light bulbs, driving a hybrid car – thankfully, these are all accepted as normal. We’ve got the green bit going, got recycling sorted, so now it’s about ensuring green assets are fully sustainable so that everyone participates. We need to be inspired. It may be the right thing to do but it has to be worth it to turn computers off at night or refit a whole office with recyclable materials.

LOHAS is a wonderful and innovated global phenomena bigger in Asia than even in the west. In Chinese LOHAS translates as ‘happy living’ and has spread like wildfire. The concept wraps traditional values of Asian believes, philosophy and cultural understanding in with a cool western packaging, which is very attractive to the younger generation. There are LOHAS department stores, energy bars, and restaurants, to name a few. Amazingly, director Ted Ning has conducted LOHAS tours of Boulder, Colorado, for Japanese businessmen who are fascinated to see what healthy and sustainable lifestyle looks like in a living environment.

As change is where it’s at, the theme of this year’s forum is the Future of Possibility. “If we took a snapshot of how everyone is right now, there’s a real frantic energy,” believes Ted Ning. “Everyone seems to be on the run going everywhere and anywhere, busily trying to make things happen. Two words that reflect the world this year could be instability and uncertainty. If we look at Japan, the Middle East, the weather, everything is changing and is really uncertain and no one knows what’s going to happen next.”

Doom and gloom can be depressing, but the upside means there are many possibilities ahead. Out of the mud comes new growth, such as a beautiful lotus flower.

The Future of Possibilities is at the cutting edge. Among many speakers is brilliant futurist Jean Houston, founder of the Mystery School and author of many new thought books, talking on “Understanding the Great Mystery;” and Dan Millman, bestselling author of The Peaceful Warrior and The Four Purposes of Life, talking on “The Business of Living — on Purpose.”

“We must find the way that speaks to our innate capacity for knowing, for being, for entering into those wisdom states that give us the intuitive knowledge of what we are and what we must do in this most important time, for what we do now will most profoundly make a difference to our future.” -- Jean Houston, from our book Be The Change

Also speaking is Chris Kilham, named by CNN ‘the Indiana Jones of Natural Medicine,’ who will tell “Tales From The Medicine Trail,” while John Peterson, founder of the Arlington Institute, will talk on “2012: The Shift We have Been Waiting For.”

And to top it all, the former keyboardist for Santana, Freddie Ravel, will be headlining the closing in a “Tune Up for Success.”

Participants come looking for meaning and value-based purposes. That’s why LOHAS is a beacon showing how business can be profitable, even in these difficult times. Yogis and successful ‘green’ companies will be rubbing shoulders with Coca Cola, Walmart, a Russian trade association, as well as prominent Chinese and Japanese business leaders, as they share new ways of thinking and sustainable practices.

‘Lifestyles of Health and Sustainability’ describes a marketplace focused on health, the environment, social justice, personal development and sustainable living. One in four Americans is part of this group—nearly 41 million people. They are the future of business and also the future of progressive social, environmental and economic change.

We will be at this exciting event as we have been for the past few years, for you never know who you will meet —last year we found business cards made from elephant pooh while Ed overdosed on delicious organic chocolate!

The LOHAS Forum is June 22-24th in Boulder, Colorado. It provides a cross section of thoughtful and progressive executives, and is known for fantastic networking with decision makers who are involved in LOHAS business. There will also be a special regional event on May 12th in Minneapolis, MN

What can you do to make life more healthy or sustainable in your world?
******
See our award-winning book: BE THE CHANGE, How Meditation Can Transform You and the World, forewords by the Dalai Lama and Robert Thurman, with contributors Marianne Williamson, Joseph Goldstein, Marc Ian Barasch, Jane Fonda, Ram Dass, Byron Katie, Mark Mawrence, and many others.
Our 3 meditation CD's: Metta—Loving kindness and Forgiveness; Samadhi–Breath Awareness and Insight; and Yoga Nidra–Inner Conscious Relaxation, are available at: www.EdandDebShapiro.com




Cautiously Optimistic at Laguna Niguel

Tuesday, April 26, 2011 by Jennifer Schwab of SCGH

LAGUNA BEACH, CA – “FORTUNE Brainstorm Green” is probably the number one environmental business conference in the world. A host of top CEOs, heads of NGOs, and a variety of consultants, private equity investors, venture capitalists and journalists descend upon the spectacular Ritz-Carlton Laguna Niguel each April — this was my third annual event — to examine the state of green biz.

Fortune Brainstorm Green 2011

There was still optimism in the room on April 4-6, but with a strong dash of reality check. As in, many of these guys are not making the returns they expected by now, and a lot of them have tens if not hundreds of millions invested in “Greentech” companies. That said, they still seem confident that their investments will ultimately pan out, even without federal energy legislation.

Many of the firms represented are major, well-established corporations who seem to be making sincere and in many cases effective efforts to operate sustainably. It is impressive that more and more major companies are adding the title “Chief Sustainability Officer” to the C-Suite, as CSOs from dozens of firms were on the attendee roster.

Not surprisingly, a dominant underlying theme was that unless they’re good business, sustainable policies won’t pass muster with management or shareholders. “The key is cheaper. Sustainability is nice but it’s not the driver,” observed Bill Joy, a founder of Sun Microsystems, now a partner and leading greentech investor with the ubiquitous Silicon Valley venture capital firm, Kleiner Perkins. This sentiment was echoed throughout the conference by various speakers in sessions ranging from “The Future of Climate Policy,” with Environmental Defense Fund President Fred Krupp and James Rogers, CEO of Duke Energy; to “Sustainable Seafood, It’s Not A Fish Story” featuring Greenpeace USA Executive Director Phil Radford and Bumble Bee Foods CEO Chris Lischewski, among many more over two and a half days of speeches, round table discussions, networking and even entertainment.

None other than the Allman Brothers and Rolling Stones keyboardist Chuck Leavell performed with his band, although he was not just the musical interlude. Leavell has written no less than four significant books about the environment, his latest being Growing A Better America, which examines how we can balance population and business growth with the need to offer everybody clean air, water, plentiful food and adequate natural, open land.

A session of particular interest to me was “Urban Green,” which aired out the tremendous population explosion expected in major cities by 2050 and what we can do to keep some semblance of green in the face of crowding and gridlock. “We expect 80 percent of the world’s population to be city dwellers by 2050,” said legendary architect, urban planner and sustainability expert William McDonough. “Beijing will double in size within five years from 20 to 40 million. How do we provide sewage plants? How do we give everyone the basics of clean air, fresh water and adequate food?”

Laura Turner Seydel, Trustee of the Turner Foundation and yes, daughter of Ted, said Atlanta has become a model of the sustainable city. “It takes a concerted effort from government, business and non-profits. Atlanta received matching funds from Coca-Cola and the Turner Foundation, got Atlanta airport to recycle, now the whole city recycles.” This was echoed by Cindy Ortega, Senior Vice President of Energy and Environmental Services for MGM Resorts, developer of Las Vegas’ City Center, the country’s largest LEED-certified development. “Green is being embraced by corporate America, because waste of natural resources is not good for the bottom line.” The overall thrust was that with skyrocketing urban population growth, only a true partnership of city government, NGOs and local corporations will be able to maintain a sustainable way of life.

Security was tight at this green conference, and rightly so, as luminaries such as Richard Branson, former Siebel Systems founder/CEO Tom Siebel (who is now doing a green startup, C3), Wal-Mart EVP Leslie Dach and NRDC President Frances Beinecke, among many others, appeared as speakers and panelists. Even Theodore Roosevelt IV (yes he does look like his great great grandfather) was on hand, he is Chairman of Barclays Capital Cleantech Initiative.

The conference closed with motivational words from pro surfer, fitness expert and all-around-athlete Laird Hamilton, who is otherwise known as the “Force of Nature,” also the title of his book, which chronicles the way to a truly healthy lifestyle (no you won’t look like Laird even if you follow the diet and exercise plan). When asked how the average person can follow his program and achieve true fitness, Hamilton reminded us that the old tenet, “no pain, no gain” is really the answer. “My food often tastes like crap, the workouts are hard, they hurt. But you have to push yourself to the next level if you want to improve your results. Potato chips in, potato chips out … you need to eat jet fuel to do these workouts.”

Indeed, our path to a truly sustainable future will also follow his edict: no pain, no gain. It won’t be easy, it won’t be cheap, and it will take sacrifice on everyone’s part. The conference left me with a feeling that we do have the talent, capital, entrepreneurship, science and dedication necessary to make our society — and the developing world — a sustainable environment with adequate natural resources and energy to meet the needs of all citizens.

Here’s hoping I’m right…


Ahimsa: The Yoga of Non-Injury Will Set You Free

Wednesday, April 20, 2011 by EdandDeb Shapiro

If there is one yoga that that leads to Self-Realization it is non-injury or ahimsa. Yoga Master Swami Satchidananda

yoga  Imagine, as John Lennon said, what a world it would be if there were no wars and no suffering. How cool it would be if we could set just one day aside each year when we all stop causing pain and focus on harmlessness. A day when peace is more important than all our differences.

‘Make love not war’ may be the key to a better life but if we look around that isn’t what’s happening in today’s world. Yet there is nothing that could be more significant, helpful, or honoring of human existence and decency than non-injury, called ahimsa in yoga. If we were to practice this we would be aware not to think ill of others, not to use words that are hurtful or aggressive, or commit actions that can be destructive and cause pain.

This may sound so simple, but ahimsa actually requires a complete shift in attitude. Few of us get through life without causing harm, whether by ignoring someone’s feelings, by using more of the earth’s resources than we need, or by buying products made by underage and underpaid workers. What to do when insects invade the kitchen or slugs eat away at the vegetable garden, yet we don’t want to harm them? And how often do we do things that are hurtful or harmful to ourselves?

How many times a day, consciously or otherwise, do we put ourselves down, reaffirm our hopelessness, dislike our appearance, or see ourselves as incompetent or unworthy? How much resentment, guilt, or shame do we hold on to, thus perpetuating negativity? 

In a world where selfishness and self-interest are the norm, it takes great courage not to react with greed or anger, which can so easily lead to violence. Yoga teaches us to be honest, respectful, to take care of ourselves and others. Ahimsa is integral to these fundamental yoga teachings. Simply through the intent to cause less pain each of us can bring greater dignity to our world, so that harm is replaced with harmlessness and disrespect with respect.

Gandhi, one of India’s greatest yogis, was the champion of ahimsa. He changed the course of history in India by showing how harmlessness is more powerful than violence, inspiring millions of others to follow his lead. Both Nobel Peace Prize winners, the Dalai Lama and Ang San Suu Kyi, are long-term meditation practitioners and activists devoted to peacefully reclaiming the freedom of their countries. All three have used the power of meditation and harmlessness to show that human dignity through non-injury is the essence of human decency.

For instance, while the Dalai Lama is known for his pacifist attitude toward the Chinese, it is less well known that he rises at four a.m. each day to meditate for at least two hours – he is a true yogi!

Nelson Mandela, Bishop Tutu, and Martin Luther King, Jr., have all being fearlessly dedicated to non-violence, often in the face of tremendous opposition, as have numerous other lesser-known figures who, motivated by their meditation, faith, and belief in non-injury, have added their voices and sometimes even their lives. President Clinton asked Nelson Mandela if he was angry at his imprisonment and he answered, “If I were I would be still in prison.”

By developing a sense of respect for others and a concern for their welfare we reduce our own selfishness, which is the source of all problems, and enhance our sense of kindness, which is a natural source of goodness. The Dalai Lama

Practicing mindful yoga, sitting in quiet reflection, meditation or prayer has an immediately calming and peaceful effect. When we get off the cushion that peace stays with us, highlighting any tendency to cause harm and making such behavior far less likely. It becomes even more improbable as we deepen in awareness of our fundamental interconnectedness, for then violence toward another is the same as causing harm to ourselves.

Try this: Throughout the day, whether practicing yoga or meditation or wherever you are, silently repeat: “May I be well, May others be well, May I practice harmlessness to myself and to all others.”

Ed and Deb Shapiro are featured bloggers at Oprah.com and HuffingtonPost.com. See their award-winning book: BE THE CHANGE, How Meditation Can Transform You and the World, with forewords by the Dalai Lama and Robert Thurman, with contributors Jack Kornfield, Jon Kabat-Zinn, Jane Fonda, Ram Dass, Byron Katie, and many others. They also have 3 meditation CD's: Metta—Loving kindness and Forgiveness; Samadhi–Breath Awareness and Insight; and Yoga Nidra–Inner Conscious Relaxation; which are available at: EdandDebShapiro.com