The 2012 LOHAS Forum was an incredible experience. It was great to see old friends, meet new ones, and share our collective wisdom it's a great time to peek at some of the great offerings of this years conference.
Our workshop on How to Create Brand Loyalty and Advocacy Through Social Media Marketing interactive panel helped attendees to discover how to take thier brand to the next level. Examples of social media community building, viral video campaigns, and other marketing success elements will reveal new ways for you to build your brand. We explored social shopper data, understanding the role of customer data, crisis management, insights, and brand digital translations.
No matter how new or deep your company's experience is in using social media well to connect to people who love your products or services, most felt it was a great panel. We' had a fun and lively discussion that included audience participation and left with some ideas that attendees could use right away for their business.
Panelists included Jarod Ballentine from White Wave Foods, Steven Sashen from Xero Shoes, Wendy Hofsetter from Udi's Gluten Free Foods, Rich Fleck from Merkle Connect and James Clark and Brett Greene from Room 214.