I just returned from several sun and sea-soaked days in the LA area and realized once again how a change of scene can quite literally change you. As a creative director and brand strategist, I make my living with words. Ideas. Concepts. And perspective.
Since my agency is virtual, I can (and do) work from any and everywhere on the planet. And I've found that nothing recharges creativity and leads to more expansive thinking than travel. It's impossible not to be profoundly opened and altered by new experiences, people—and especially the dazzling sun as it reflects light on the Pacific Ocean.
My green and wellness-centric marketing agency specializes in social and environmental change. My clients are mostly sustainable businesses and organizations that are passionate about creating a better world through organic food, yoga, alternative medicine, holistic practices, inner transformation and more.
As a leader in wellness marketing and sustainable advertising, I've found that the best way to continue offering high impact, memorable and jaw-dropping creative is to stay open to the jaw-dropping, perspective-changing experiences that happen all around us every day. Like the egg I found nestled among native plants as I walked to my office this morning— or a sparkling day amidst the boats, sea and sand of Corona Del Mar.
Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.