LOHAS TRENDS

LOHAS Goes Urban

Wednesday, September 28, 2011 by Ted Ning
Earlier this year I attended the Urban Green Summit. This was an event that focused on the inner city citizens of Denver to promote better awareness of green and sustainable business opportunities. It was definitely a crowd that I wanted to connect with and peaked my curiosity to know if LOHAS aspects penetrate different cultures and economic circumstances. I was not disappointed. The event was developed by CURE-T’s Dr. H. Malcolm who received federal funding to promote green jobs and education in Colorado. Dr. Malcolm is a mover and a shaker and you can’t help but be magnetized to his presence and his message. He is always deflecting praise and bringing in others to highlight. This is a sign of a great leader in my book. He also echoed a concern that I have myself: Why is it that the urban communities of color always appear absent in green initiatives, conferences and activities? The LOHAS market tends to target the largely affluent caucasian market. But there is plenty of opportunity unseen and untouched in the minority dominant urban markets as well.

The summit had a star studded panel that included Phaedra Ellis-Lamkins, CEO of Green For All, environmentalist and author, John Francis III and founder of Green for All and current president of Rebuild a Dream, Van Jones. These heavy hitters were mixed with other local movers and shakers in the green movement. Unfortunately I was hoping that there would be more people in attendance at the event. I was told from an insider that having an event on a Saturday morning early is not so PC in the African American communities. There were indeed more people who were there as the day progressed.  I found it to be a very interesting event and demonstrated that green needs to be connected to the urban community by education and clear benefits. The best presentation for me came from Van Jones.

Here is what Van had to say to the urban based audience. See if it resonates with you:

van jones“These days people are gathering in unusual groups. Not large groups but different ones. They are the ones who grew were the sensitive children. These are the ones that wanted to save the polar bears and save the world and were disturbed by the mistreatment of others. This tribe is just beginning to find each other. There are more people entering life who are sensitive. Something happening where humanity is being tested and if we don’t pass nothing will be left. Will humanity prove to be a blessing or a curse. This the first time technology and size make up a force of nature. The creator could have made us as robots he did not. We are something more interesting. We have free will, choice and decision making abilities. All other species are set in process.

Will we be locusts or honey bees? Both work hard but one is destructive and one is constructive. Locusts wipe out everything in its path. Destroy habitat until there is none at which point they die. Bees work is a blessing. It makes life of others possible. This movement is deeper than just solar panels and part of interest is the growing sense of peril. I cannot believe that only one race cares for the earth. The U.S. colonization was just as much about land as it was about labor. Land is sacred. We need to remember to view it as such instead of a commodity. We need to remember the difference between a tree and lumber, an animal vs. a pelt, a person vs. a slave. These sacred beliefs were considered paganism. Indigenous peoples of the world have this wisdom and are outcasts in modern society. They are called witches, druids, and pagans. It turns out they are quite wise. They are also known as the highest ecological wisdom. It is only now after 500 years of colonization that the children of the colonizers are coming around to honoring this wisdom.

Do we belong to the earth or does the earth belong to us? An economy that is run by fossil fuels equals trouble in the future. We run a civilization that runs on death. Coal is 40 million years old. Oil is 60 million years old. Both are made up of dead materials. We burn death in our cars and as electricity but are shocked when death shows up as asthma and global warming. We are much better when we have a living economy. One that runs on life such as the sun, wind and water.

So how do we get there? We need to change our ways. Change has 4 drivers. There are the mystics. They see the vision of what we are to become. Then there are the artists who popularize the vision. The entrepreneurs who create the technologies and then the politicians who create the rules.  The current culture is not ready for change. The Tea Party is a buzz saw. And yet the biosphere is so small that we need change. We are a soap bubble in the universe.  What can we do? The last economy had 3 mistakes: 1. Consumptions 2. Credit 3.Ecological destruction

Production has moved overseas and our economy was based on spending. Kill it, shrink wrap it, sell it, trash it was the method. The past 18 months has seen the most wacky weather and environmental changes. Mother earth is telling us something. We need to adopt a strategy of green growth, restoration and conservation. Create local consumption that respects the earth. If I had talked to you all in 08’ it would have been very different. You would have all been smiling. Obama will take care of us. Now everyone is looking gloomy. This was only 2 ½ years ago. Do you remember where you were when he was elected? When he was sworn into office? How you felt? We forgot how we got to that moment. Obama was not the author for hope. The movement for hope didn’t start with Obama it started in 03’. When Bush went to war you stood up. More people mobilized in the 1st week than Vietnam did in 6 years. We lost but we didn’t quit. In 06’ Kerry ran and was only 100K votes short of an Indiana win and lost but we didn’t quit. In 05’ Katrina hit as did the Huffington Post and YouTube. We had the 1st speaker of the house. Obama was out there as an unknown Senator selling a book and ran into the movement and found us. Don’t insult yourself. Obama inspired us but we inspired him first. Now it is time for the movement of hope and change. This can’t be about things we are against but things we are for. We need to be willing to connect people with work that needs to be done. Soldiers are coming home to nothing. Nation building needs to be done here too. There is a saying – bankers get rich in good times, the people go broke in bad times. We need to praise and support our public employees – teachers, fire fighters, nurses and police. Now rich people don’t pay tax and communities are abandoning them when they never have abandoned us.

You were born for a reason. You are sensitive for a reason. Depression is terrible. It clouds you so you can’t see the opportunity. They tried to kill hope in 68’ when Kennedy was assassinated. We are throwing away our efforts because FOX TV is mean. We have been through much more than the tea party. In 1906 no woman could vote, no paid holidays, no weekend, no child labor laws. People fought year after year until today. You fought when they had clubs and guns. We didn’t have social media and yet we mobilized. Are you going to be locusts or honey bees to make the next century ordinary or extraordinary and beautiful.”

Love to hear what you think of what Van Jones has said and if you feel LOHAS can be intergrated into urban markets is a better way.

Comments for LOHAS Goes Urban

Friday, September 30, 2011 by Phil Allsopp:
Excellent posting.
Over the past 70+ years, we have systematically wrecked our human and natural habitats turning over vast tracts of lands to speculative developers and builders whose only care has been to make as much money as possible in the shortest time by providing shoddily-built shelters for a wide range of human endeavors. So instead of enabling and supporting commerce, culture, learning and ingenuity, our cities and suburbs injure us in insidious ways that it has taken almost two generations for us to wake up and realize what we've done to ourselves and to our planet.

The change we need to make isn't just about "place-making". As your web site and your posting rightly point out, we have to think hard and act well to achieve the major changes we so obviously need.

One solution we have been pursuing is to work with existing communities and community-based organizations to plan, design and build complete but small-scale, "fundable" neighborhoods or new communities. These are not real estate plays or "planned communities". Instead we begin with human endeavors and then discover what small amounts of space and shelter are needed to enable and permit those endeavors to happen and to change with time. We call this "Urban Acupuncture" and our objective is to form such places and communities which:
* Are driven by enterprise, education, culture and continuous adaptation to unforeseen change and
* Exhibit a more sustainable balance among the personal, the private and the commons and a resilient relationship with place – both natural and man-made
* Are of sufficient scale to be successful enough to encourage other enterprises and human endeavors to accumulate in their immediate vicinities thus increasing overall diversity and resilience; critical aspects of any species' ability to survive, adapt and evolve.

When I look at the insanity taking place in state legislatures and Washington DC and our so-called representatives who are fiddling while our Rome burns, I have to conclude that we simply must take action into our own hands locally if we are to have a hope of creating a better world for us, our children and their descendants.

Thanks again for your posting

Phil Allsopp
Shaping Foot prints, Inc.
www.sfpinc.org
Scottsdale, Arizona

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