John Rooks did an amazing job presenting a compelling argument on a civic approach to branding that drives behavior change. It was one of the most favorite sessions of last year's LOHAS Forum for me. Check out all the old commercials and movie clips playing behind him. Not many people new it but he had a VJ behind the screen following his talk and splicing the clips together in real time. Very edgy and very cool! I can't wait to see what John has up his sleeve for the 2012 LOHAS Forum.
John Rooks: Sustainable Economy- LOHAS 2011 from The SOAP Group on Vimeo.
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