John Rooks did an amazing job presenting a compelling argument on a civic approach to branding that drives behavior change. It was one of the most favorite sessions of last year's LOHAS Forum for me. Check out all the old commercials and movie clips playing behind him. Not many people new it but he had a VJ behind the screen  following his talk and splicing the clips together in real time. Very edgy and very cool! I can't wait to see what John has up his sleeve for the 2012 LOHAS Forum.

John Rooks: Sustainable Economy- LOHAS 2011 from The SOAP Group on Vimeo.

Ted Ning is renowned for leading the annual LOHAS Forum, LOHAS.com and LOHAS Journal the past 9 years Ted Ning is widely regarded as the epicenter of all things LOHAS leading many to affectionately refer to him as ‘Mr. LOHAS’. He is a change agent, trend spotter and principal of the LOHAS Group, which advises large and small corporations on accessing and profiting from the +$300 billion lifestyles of health and sustainability marketplace.  The LOHAS Group is a strategy firm focusing on helping companies discover, create, nurture and develop their unique brand assets.  For more information on Ted visit  www.tedning.com