I am fortunate to be able to connect with various experts in a variety of LOHAS related categories as well as research various articles predicting what to expect as new opportunities and market trends in the growing LOHAS market. Based on my discussions and findings, here are a few things that I think stand out in the organic and natural food vertical of LOHAS:

1.       A growing awareness of ingredients and sourcing – organic, GMO, fair trade

Those who are opposed to genetically-modified organisms in their food — everything from grains to fish — are getting louder and their concerns heard as demonstrated when, anti-GMO activists hijacked Cheerio’s Facebook page. But following the defeat of California’s Proposition 37, which would have been the first legislation to require GMO labeling, the community is bound to get noisier than ever.

2.       Closing the Price Gap on Organic

Consumers will be able to find certified organic products in all sections of the supermarket and pharmacy.  Expect an evolution of other industry sectors, such as organic personal care, pet food (more like pet treats) dietary supplements. What manufacturers create or retailers carry all depends on the target customer. Capturing discriminating LOHAS (Lifestyles of Health and Sustainability) customers goes well beyond one person: it spreads to their families and pets.

3.       Accessible Organic

Larger organic production, from farm acreage expansion to processing facilities, will translate into organic landing where it is most needed: schools, hospitals, food banks, convenience stores and in mainstream America’s home. Some communities are better served by organic than others, but organic will continue to pop up as distribution channels increase beyond grocery stores. New markets will open to organic food growers, makers and sellers as consumers look for cleaner food beyond grocery stores.

4.       Gluten free integrated into all food options and will be a common part of menu options

The gluten-free market, by comparison is expected to have reached US$1.3 billion in sales by 2011. However, the gluten-free market, which is still in its early growth, is expected to achieve higher growth rates (31%) from 2011 to 2014. Sales in the category have doubled in the last 5 years and are expected to double again in the next 3 years to $5.5 billion by 2015. The new ‘gluten-free’ is already here. With food allergies rising worldwide — at least seven per cent of Canadians have a food allergy — more companies will build facilities dedicated to manufacturing foods free of allergens like dairy, peanuts, egg, soy and shellfish.

5.       Healthy Fast Food - Other Chipotle type chains on the rise.

According to Baum & Whiteman, other chains are following suit, but need to make sure they capitalize on more than just comfy décor and made-to-order food: Companies  will needs to wear its heart on its sleeve … incorporating not just value, but values. Expect more fast food chains to promote sustainable food choices and friendly casual atmospheres. Giants like McDonald’s are embracing this with their new calorie information menus

6.       Food waste awareness on the rise

Americans throw out nearly half of their food, tossing up to 40 percent in the garbage each year, according to a new study. That adds up to an estimated $165 billion according to Natural Resources Defense Council. As more people seek to squeeze money out of their budgets this will be scrutinized as more become aware not to mention restaurants that may waste more .

7.       Chia seed and fermented beverages rule

The nutty tasting Chia seed has more protein, energy and fiber than any other whole grain. The seed is one of the most nutrient-dense foods on the planet. Three ounces of Chia contains the same amount of Omega-3 fatty acid as 28 ounces of salmon, as much calcium as 3 cups of milk, as much iron as 5 cups of raw spinach, and as much vitamin C as seven oranges!   Chia drinks & oils have seen over a 1000% growth in 2012 according to SPINS. No, we’re not talking about the kind you grow in a pot, but 2013 is all about adding the chia seed to your diet.

8.        Chill out power drinks

In a rebound from power shots such as 5 hour energy and Red Bull there are now drinks that promote relaxation using supplements and herbs. The drinks, which evolved in Japan as far back as 2005, contain no alcohol but some have melatonin, a hormone that can cause drowsiness for those suffering from insomnia and high stress.

9.       Sustainable seafood continues to grow  

According to the National Restaurant Association’s chef survey, sustainable seafood is a top trend among chefs. And sustainability initiatives, such as the well-known Monterey Bay Aquarium Seafood Watch program, report an increase in the number of chefs and operators following their guidelines.

10.   Organic soil promoted as carbon reduction

According to the Organic Center Analyzing  international experts headed by scientists from the Research Institute of Organic Agriculture (FiBL) in Switzerland have concluded that organic agriculture provides environmental benefits through carbon sequestration in soils. Not only are their health benefits but global environmental benefits.

11.   Increased Demand on Transparency

Consumers demand transparency they will come to know what organic means across categories such as personal care, household cleaners and dietary supplements. Natural retailers are already at the forefront by using shelf talkers that tell the story behind the products. Manufacturers only have so much room on labels but can provide more detailed information on their website, Facebook and Twitter. Social platforms will allow consumers to become educated on organica. Companies such as Stoneyfield Farms and Nature’s Path are leaders in this.

Ted Ning is renowned for leading the annual LOHAS Forum, LOHAS.com and LOHAS Journal the past 9 years Ted Ning is widely regarded as the epicenter of all things LOHAS leading many to affectionately refer to him as ‘Mr. LOHAS’. He is a change agent, trend spotter and principal of the LOHAS Group, which advises large and small corporations on accessing and profiting from the +$300 billion lifestyles of health and sustainability marketplace.  The LOHAS Group is a strategy firm focusing on helping companies discover, create, nurture and develop their unique brand assets.  For more information on Ted visit  www.tedning.com

By Amena Lee Schlaikjer

I spent my whole life wandering the globe as the daughter of an American diplomat, fascinated by different cultures and their different takes on similar things.  How the ‘French Fry’ transforms its shape, taste and cultural definition differently in America, France, The Netherlands, China and Japan.  How gifting for favours can be outright bribery in some places or a business necessity in others.  How health is either something you’re born with, are lucky to have, need to strive for, or is the simple balancing act of a set of routine steps.  It’s no wonder I found myself in the profession of insight marketing and innovation, digging for clues as to why people perceive and embrace things the way they do, and how companies can inspire people to make healthy, intelligent choices (well, at least the ones I try to work with).

Working with the Asia Pacific LOHAS group from one of the most dynamic (yet unhealthy and unsustainable) cities in China: Shanghai, I’ve had the pleasure to witness the unfolding of LOHAS in its early stages.  To grasp China’s take on LOHAS, it’s important to understand the cultural perspective of people’s interaction with their environment.   It is this personal vs. planetary relationship that dictates the level of concern, involvement and impact people will have towards change.  In theory, the Chinese attitude towards sustainability is a very ‘holistic’, symbiotic relationship where “me and my environment are One” based on traditional Daoist/Buddhist influences.  However, in practice, it is actually more ‘distanced’.  Consumers see the problems of the environment but are removed from them because they feel powerless and disengaged to make a difference, a responsibility that is believed to belong to the government.  However, they feel how the environment and strain of over-development has had its toll on health and hence, know they are a part of the equation.  One has to remember that , China’s population of young, influencing “me-focused” One-Child Policy working citizens (18-35 years of age) are coming into more wealth than China’s middle and upper classes has ever seen.  As the editor of LOHAS magazine (a China-based publication), Jane Yu, commented, “People never really consumed a lot here so it would be unnatural to get them to stop. The overall contribution to the environmental impact would be the same so long as that consumption behaviour is mindful.  Chinese values resonate much more with “loving yourself” first before you can think about your family and the environment.”     
     
Therefore, in comparing the attitudes towards Sustainability with other cultures, they are not Dominant (like America taking the lead in global initiatives), not Socalistic (like Europe where everyone has a say in how things are legislated), not Reverent  (like New Zealand/Australia where nature is in everyone’s backyard) nor Doomed (like in places at the edges of climate change seeing its drastic effects).  In China, that “Distanced” perspective, with the right education and mindfulness may revert back to the more traditional view of being Harmonized with one’s environment, and therefore, feel the need to change behaviour to respect that harmony. 

The guildelines, as crafted by LOHAS magazine, the leading authority on the definition of LOHAS in China are:
1) Love Yourself
2) Care for others
3) Concern for the planet

Very much in that order.  At the core of the awareness cycle, it’s all about “Am I making the right choices for me, my home and my family?” And these tend to be household decisions that are health-focused, something everyone can have control over and an insight that any company positioning themselves with a green message in China should consider..  “There may be milk scandals and bleached mushrooms in the market, but I, as a smart LOHAS consumer, will tend to consume something I know to be safe, rather than petition or lobby against the forces that be.”  This is a cynical marketplace, in constant fear of the safety and quality of products on shelves.  There’s disbelief in that something could be 100% organic:  more likely a false label in order to charge a premium.  They’d almost rather buy something that is 51% organic but honest with product labeling.  Consumers feel like they can only be cautious; and take small actions, like not using plastic bags, taking more public transportation, buying more plants for the household and conserving energy usage: most of which are already deeply embedded in the behaviour of most low-to-middle class Chinese as a way to save money and live healthy.  In conveying this mentality, companies have embraced “LOHAS” as a kind of stamp of approval.  Not a certifying authority on anything green, but a consumer-created “brand” or “badge” that says, “This product is going to make your life more stress-free.”  I’ve seen it used on the likes of everything from Dairy Queen brochures to healthy fast food eateries, from fashion retail outlets to spa treatments.  It’s an attitude.

That attitude doesn’t really get involved beyond a consumer choice into community activities that proactively try to promote environmental awareness and action.  The past 5 years has seen an increase in community volunteer organizations (HandsOn China is the largest of these, promoted mostly through CSR programs) though we’re at very early stages of consumer adoption into realms of social responsibility: like embracing Fair Trade, CSR, civil justice, volunteering and philanthropy.  It’s so early-stages that even awareness towards recycling or green packaging  are a “nice-to-have”, so long as the ingredients I’m buying are safe, natural and healthy.

The reality of it is just that some issues are out of people’s control, and as a Shanghai resident, I also feel this deeply. The air I breathe is horrendous, government programs to promote green feel propagandist, China’s necessary fast-growing economy to raise everyone towards a better standard of living (from a GDP-growth standpoint) is happening and it’s not slowing down.  Therefore, it’s impossible to be completely purest with an ideology towards sustainable practices (our economy is growing in the double-digits and two coal factories are built each week) or good health (I’ve tried raw food diets and vegetarianism in China…it’s really, really hard).  In essence, it’s about balance, social stability and just creating a happy, healthy home with the best educated choices I can make.  And in that sense, not too far off from the LOHAS consumer behaviour elsewhere in the world, just in earlier stages of awareness that is still “me-focused” with an infrastructure that is still learning about how invest in natural capitalism.  There are more sacrifices here around what’s available and what you’re able to have control over.
The practice of “balancing” one’s life and creating a happy home will soon evolve into a re-discovery of that harmonious relationship of the body with its surrounding environment, hopefully with a proactive ability to change things.  That moment will be a positive phase in tackling this as a global community.  For now, LOHAS in China is perceived as a trend.  A brand or lifestyle that promotes stress-free living and smart, trendy consumer choices (and let’s not forget, you have to consume to be LOHAS here).  A lifestyle that is modern, but about going back to traditional roots of being closer to Nature.  The point at which Chinese consumers understand that much of this personal stress experienced through the pressures of modernization and over-development are intrinsically connected to environmental stresses, is the day that everything clicks.

By Amena Lee Schlaikjer
Independent Wellness Innovator  www.the-wellness-works.com
Shanghai Manager of Asia-Pacific LOHAS   www.lohas-asia.org

Ted Ning is renowned for leading the annual LOHAS Forum, LOHAS.com and LOHAS Journal the past 9 years Ted Ning is widely regarded as the epicenter of all things LOHAS leading many to affectionately refer to him as ‘Mr. LOHAS’. He is a change agent, trend spotter and principal of the LOHAS Group, which advises large and small corporations on accessing and profiting from the +$300 billion lifestyles of health and sustainability marketplace.  The LOHAS Group is a strategy firm focusing on helping companies discover, create, nurture and develop their unique brand assets.  For more information on Ted visit  www.tedning.com

A Celebration of Being … and Becoming

Transformation is a process that draws its power from the depths of this very moment. When we're fully present and seeing clearly, we can access the fullness of our compassion, courage, creativity, and joy—the very qualities that will sustain us and support our future vision as we go about our lives. The Wake Up Festival is your opportunity to deepen your appreciation of the preciousness of the moment, all the while celebrating together the dreams and aspirations that make you uniquely you.

Join us in community with more than 25 Sounds True authors and teachers in beautiful Estes Park, Colorado, August 14-18, 2013.  Pre-Festival Intensives also available.  Learn more at WakeUpFestival.com.

Ted Ning is renowned for leading the annual LOHAS Forum, LOHAS.com and LOHAS Journal the past 9 years Ted Ning is widely regarded as the epicenter of all things LOHAS leading many to affectionately refer to him as ‘Mr. LOHAS’. He is a change agent, trend spotter and principal of the LOHAS Group, which advises large and small corporations on accessing and profiting from the +$300 billion lifestyles of health and sustainability marketplace.  The LOHAS Group is a strategy firm focusing on helping companies discover, create, nurture and develop their unique brand assets.  For more information on Ted visit  www.tedning.com

I am in a unique position to view various market verticals and get some ideas on what are trends for various elements of LOHAS. Here are a few I think to be on the lookout for in the health and wellness space.

Happiness and Health

More of us will see happiness as key to achieving good health and vice versa. We will increasingly understand that happiness and health go hand in hand. There have been several studies indicating the connection between these two vital factors.

Mindful Living

Just think about the last time you ate your meal in peace. Mindful eating involves savouring every bite without distraction from electronics, whether phones or TVs. But this type of mindful living will also follow us through our everyday errands — mindful shopping, for example, means not overspending and buying only what’s needed to feel fulfilled at that moment.  Mindful Stress Reduction research has shown to be highly effective in teaching responsible in the health management, vitality and healing.

Nature As An Antidote

More people are looking at nature as an escape from noise, pollution and traffic and overall brain fatigue from the numerous stimuli we face daily that lead to stress. A recent study from Scotland claims that you can ease brain fatigue simply by strolling through a leafy park. The premise is that “grounding” the body to the earth’s surface stabilizes natural electrical rhythms and reduces disease-causing inflammation. Footwear companies such as Juil are using this concept for thier products and providing copper pressure points on your feet and ground you to the electromagnetic field of the earth. Its all about remembering to connect with the relaxing and energizing qualities Mother Nature has always provided.

Detoxing the home

For most, a new year means cleansing our bodies and getting rid of junk from our diets and kitchen cupboards. But detoxing in 2013 will also be about detoxing our homes and the environment around us. Consumers and brands are both turning to chemical-free and toxin-free products to use everyday. This means opportunities for green cleaning companies such as Method, Ecover and Seventh Generation.

Fitness Self-monitoring

In the past data was commonly equated with tech nerds. Today data is king and will go mainstream thanks to an increasing number of smartphone apps that help you easily store data on your own behavior via collection of wearable devices, from Nike Fuel to LarkLife, that do all the work for you.

Your Favorite Class Will Go Mobile

Mobile, portable classes are the wave of the future — thanks to the rise of beloved celebrity teachers who can’t be everywhere at once. Set up your iPad for a yoga class with the simulated feeling of individualized attention. Open up your laptop and decide what kind of class you’ll do that day — on your own time.  Providers include MyYogaOnline, GaiamTV and YogaVibes, Hotels, for example, are designing guest rooms to accommodate people doing yoga or cardio, or providing workout videos, while some airports, like San Francisco International Airport, even offer yoga rooms.

Healthy Hotels

In 2013 and beyond, what constitutes a true “vacation” will be redefined and “hospitality” will be rewritten. We’ll see an explosion of new “wellness everywhere” hotel chains and environments becoming more mainstream. In the past, gyms and spas have been positioned as mere amenities, but now these walls are being conceptually (and literally) broken down. Established hotel chains are re-branding around wellness and it’s not just about fitness. Customized food and beverage offerings (gluten-free and vegan menus) are becoming standard fare, and hotels are jumping into the juice-themed vacation frenzy.

Adult Playgrounds

Cities worldwide are trying to tackle obesity and overall inactivity by designing playgrounds for adults. These workout spaces are meant to eliminate cost and accessibility limitations and help adults get more active. In 2012, New York City opened its first adult playground and plans to create two dozen more.

Yoga Continues to Grow

Yoga booming – The latest “Yoga in America” study, released by Yoga Journal shows that 20.4 million Americans practice yoga, compared to 15.8 million from the previous 2008 study*, an increase of 29 percent. In addition, practitioners spend $10.3 billion a year on yoga classes and products, including equipment, clothing, vacations, and media. The previous estimate from the 2008 study was $5.7 billion.

Standing Desks

If research has shown us anything in 2012, it’s that sitting at our desks with poor posture is slowly killing us. As we head into the new year, experts at JWT predict more upright desk features for offices across the country. Companies like Ergotron have already created standing workstations with cart-like features.

Ted Ning is renowned for leading the annual LOHAS Forum, LOHAS.com and LOHAS Journal the past 9 years Ted Ning is widely regarded as the epicenter of all things LOHAS leading many to affectionately refer to him as ‘Mr. LOHAS’. He is a change agent, trend spotter and principal of the LOHAS Group, which advises large and small corporations on accessing and profiting from the +$300 billion lifestyles of health and sustainability marketplace.  The LOHAS Group is a strategy firm focusing on helping companies discover, create, nurture and develop their unique brand assets.  For more information on Ted visit  www.tedning.com

On June 18th LOHAS will have several pre-event, day long workshops focusing on impact investing, LOHAS marketing, social media and leadership. These workshops provide a deep dive into insights, strategies and best practices that attendees will be able to apply directly to their personal and professional lives. All workshop attendees will also be able to attend the opening sessions and reception of the LOHAS conference. Pricing varies and discounted for LOHAS attendees. Limited space for each.

Impact Investing Collaboratory
The LOHAS Conference in cooperation with The Boulder HUB , will provide a unique opportunity for investors and entrepreneurs to connect, learn and collaborate around the funding challenges and successes in the emerging sector alternately defined as impact investing, social entrepreneurship and sustainable venturing. As the market has matured, and investors are more educated, This workshop provides more sophisticated investors with an experience of unquestionable value, while treating aspiring investors to a dip into the deep end, and supporting qualified entrepreneurs to a rich environment.

What Marketers Need to Know About LOHAS Consumers
This hands-on intensive workshop provides insights for attendees on best marketing and communications practices relating to both conscious consumerism and mainstream markets. Leading edge data will be presented along with case studies of successes and failures on leading LOHAS companies communicating valuable messages including authenticity, transparency and social responsibility. Attendees will gain key insights and ideas to implement into their companies immediately.

High-Impact Digital Marketing for Challenger Brands
For many LOHAS brands, “digital marketing” has become just “marketing” as campaigns increasingly live solely online. Yet many young companies have found it challenging to build a solid digital strategy with limited time, budget and creative resources. This workshop will equip savvy marketers and entrepreneurs with high-impact strategies for best representing their brands on social media along with the trends shaping the way we communicate online. Digital novices and veterans alike will come away with the tools to efficiently drive brand awareness and engage their fans across the major social media platforms.. Get ready to share in a day of digital marketing inspiration!

Breaking the Habit of Being Yourself
Break free from old patterns and emotions, and create a life with creativity, and more happiness, health and abundance, simply by changing how you think. Renowned author, speaker, neuroscientist, researcher and highly-successful chiropractor, Dr. Joe Dispenza combines the fields of quantum physics, neuroscience, brain chemistry, biology and genetics to show you what is truly possible. Now you can access these remarkable techniques in Breaking the Habit of Being Yourself. Rewiring your brain is grounded in scientifically proven neuro-physiologic principles that he explains that is entertaining and easy to understand.

We encourage both LOHAS attendees and other professionals interested in the insights we plan to share to attend one of these events. Register HERE today!

Ted Ning is renowned for leading the annual LOHAS Forum, LOHAS.com and LOHAS Journal the past 9 years Ted Ning is widely regarded as the epicenter of all things LOHAS leading many to affectionately refer to him as ‘Mr. LOHAS’. He is a change agent, trend spotter and principal of the LOHAS Group, which advises large and small corporations on accessing and profiting from the +$300 billion lifestyles of health and sustainability marketplace.  The LOHAS Group is a strategy firm focusing on helping companies discover, create, nurture and develop their unique brand assets.  For more information on Ted visit  www.tedning.com

1.    Cross section of attendees is like no other event. LOHAS brings together Fortune 500 companies with start up entrepreneurs, investors, nonprofits, thought leaders and media who all want to make the world a better place. It is a great networking event for those who want to stretch their comfort zone and meet new people.

2.    On the cutting edge of what is next. LOHAS has many cutting edge thought leaders, researchers and visionary presenters who have a pulse on trends that often become mainstream. If you want to know what will be mainstream in 2-5 years then the LOHAS conference is a must attend event.

3.    Permission to drop the armor of image is granted and expected.  Everyone at the event wants to know who each other is at heart first and then get to professional interests second. This makes the networking much easier as attendees are sincerely attentive to each other’s needs.

4.    Market data worth thousands of dollars is presented by a variety of green market trend specialists. Those that are interested on what is happening in the LOHAS space can collect a tremendous amount of insight from these highly sought presentations.

5.    LOHAS is Embedded Into Boulder. LOHAS uses distinctive historic landmarks in downtown Boulder as the venue for attendees to experience the charm of the city during the conference during June.

6.    LOHAS has a Legendary Gift Room. Rather than provide a pre stuffed conference bag of brochures that are typically dumped in the hotel room we provide a gift room of various items from LOHAS companies that attendees can pick and choose from. Attendees love this and the gift bags are usually quite stuffed when people leave the room!

7.    Program content transcends green business to include elements to connect with the human spirit and community in a way that is energetic and inspiring.

8.    Not just a conference but a community celebration! We have a variety of ways built into the event ranging from morning yoga and meditation to musical entertainment to after parties to engage the senses for attendees.

Don't miss out. We would love to see you there! REGISTER HERE.
 

Ted Ning is renowned for leading the annual LOHAS Forum, LOHAS.com and LOHAS Journal the past 9 years Ted Ning is widely regarded as the epicenter of all things LOHAS leading many to affectionately refer to him as ‘Mr. LOHAS’. He is a change agent, trend spotter and principal of the LOHAS Group, which advises large and small corporations on accessing and profiting from the +$300 billion lifestyles of health and sustainability marketplace.  The LOHAS Group is a strategy firm focusing on helping companies discover, create, nurture and develop their unique brand assets.  For more information on Ted visit  www.tedning.com

Do you ever wish you could do more to help the Earth? Do you wish there was one place you could go to discover the latest information about sustainability and learn simple, practical tools you can use to create a more sustainable lifestyle?

With the Spring of Sustainability, a FREE online sustainability conference, you will learn many simple, affordable steps you can take NOW to make your life greener while also enhancing your lifestyle.

You’ll hear from more than 30 leading sustainability pioneers including John Perkins, Joanna Macy, Francis Moore Lappé, and Andrew Harvey. I’m honored to be one of the speakers for this truly world-changing event!

If you’d like to...
•    Learn how to transform fear and frustration into hope and inspiration
•    Discover simple daily actions you can take NOW that actually enhance your lifestyle while helping to create a sustainable world
•    Be inspired to create stronger communities and a greener world by engaging your family, friends, neighbors, and coworkers in simple, fun activities
•    Learn about the latest cutting-edge research into sustainable solutions
•    And much more…

Then, please join me in creating a brighter future at the Spring of Sustainability!

Remember, the Spring of Sustainability is completely FREE. You can register here.

Let’s face it, it's easy to worry about the state of our world. There’s no denying that there is a lot to worry about. We just have to shift our focus a bit to see that progress is being made! We are beginning to shift the direction of our world toward a truly sustainable, thriving planet.

As more of us make a commitment to more sustainable choices we accelerate the process. We have the power to co-create a truly sustainable planet for ourselves, our children and grandchildren, and for all living beings.

If you’ve ever thought that living sustainably takes too much work or was too expensive, it’s time to shatter that myth.

The Spring of Sustainability will open your eyes and your mind to the many simple, affordable steps you can take NOW to make your life greener while also enhancing your lifestyle!

Please join me for this important event that has the potential to help transform our world into a truly thriving, sustainable planet for all!

Ted Ning is renowned for leading the annual LOHAS Forum, LOHAS.com and LOHAS Journal the past 9 years Ted Ning is widely regarded as the epicenter of all things LOHAS leading many to affectionately refer to him as ‘Mr. LOHAS’. He is a change agent, trend spotter and principal of the LOHAS Group, which advises large and small corporations on accessing and profiting from the +$300 billion lifestyles of health and sustainability marketplace.  The LOHAS Group is a strategy firm focusing on helping companies discover, create, nurture and develop their unique brand assets.  For more information on Ted visit  www.tedning.com

Original post located on Housekeeping.org

As spring approaches, those who garden or want to garden start getting the itch to get into the soil and plant something.  Check with your local garden center to find out when the last frost date is expected, so that you know when it’s safe to start planting your garden.  In the meantime, you can be cleaning up the garden and creating new beds.  If you plant seeds inside, you will have a jumpstart on the season and save money.  Seeds are far cheaper than buying starter plants from the greenhouse.  Once you prepare the garden and plant your seeds you will need to know how to care for the plants.  These 21 blogs will take you through all of the necessary steps for creating the best spring garden.

Garden Preparation

After the winter, you may have dead plants and weeds that need to be removed from your garden.  These clean-up measures are your first step if you have an existing garden.  If you want to start a brand new garden, you will need some tips on how to find the best location for your bed.  You will want to take some time to watch how much sun the area gets and to make sure that you have access to water.  Look through these seven blog entries to learn how to prepare your garden for spring planting.

• Spring Gardening Tips: Preparing Your Garden for Planting Take care of any weeds you might have and repair any raised beds before adding compost to your garden.
• Start Your Spring Garden Prep Now Sharpen your tools and plan your beds and containers.
• Preparing for Your Spring Garden Take care of any bugs in your garden and clean up your beds in preparation for spring planting.
• List of Steps to Prepare for Your Spring Garden If you are starting a new garden, this blogger explains how you can find a place and clear the grass to till the soil.
• Get Ready for Spring Gardens with DIY Planters During the late winter and early spring you can start seeds in whatever kind of containers you might have.
• Get Ready to Garden—5 Tips for Spring Suggestions on how to determine a location for your new garden are discussed, as well as ways to prepare an established bed.
• Preparing Your Garden for Spring Tips are shared for clean-up of the beds and lawn to get the ground ready for spring growing.

Selecting the Plants

Once your garden is weed free, the compost is added and it’s tilled, it’s time to select your plants.  You may have started seeds inside during the winter, and if that’s the case you can transplant those seedlings into the actual garden after the last frost.  For a flower bed, you will need to consider the height of the plants to make sure that you plant the tall ones in the back and short ones in the front.  Take a hint from the label that’s in the plant; if it says it would be a great border plant, then plant it in front because it will be short.  Check out these seven blog posts for more tips about selecting the right plants for your spring garden.

• Gardening Tips: Native Plants for the Home Landscape A general article about the benefits of planting native plants in your beds.
• Early Spring Flowers A long list of early spring flowers is explained, along with beautiful pictures of each flower to help you decide what to plant.
• 7 Must-Have Seeds for Your 2013 Veggie Garden Find an explanation of what seeds will grow well in your garden this spring.
• 4 Steps to Starting a Vegetable Garden Learn how to determine which seeds you should plant and how to plant them.
• How to Plant Your Own Spring Garden Germinate your seeds in a wet paper towel and let the kids help you move them into a cardboard egg carton, then into the garden.
• Starting Your Spring Garden Tips about speeding up seed germination and using starter plants in your garden can be found in this article.
• How to Plant… Just the Best Tips to Work with Mother Earth Beginner tips on how to plant a successful spring garden.

Care of the Garden

Once you have tilled the garden, chosen the plants and planted them, you must know how to care for your plants so that they grow to maturity.  Whether you’ve planted a flower garden or a vegetable garden, you will need to know how to fertilize the plants and get rid of the weeds and bugs.  These seven blog posts can help.

• Caring for the Garden in Spring Many tips are shared about fertilizing and taking care of pests.
• Caring for a Spring Garden Pruning and taking care of slugs and other pests are discussed in this article.
• Mid-Spring Garden Guide What to Do in the Yard & Garden Find a comprehensive list of what you should be doing to care for your garden come mid-spring.
• Caring for the Garden Throughout Spring Suggestions about fertilizer types based on different plants can be found on this post.
• Spring Gardening Post #3 Information about how to care for tomato plants, whether starting from seed or plant can be found in this article.
• Garden Chores for March Various spring tasks are explained.
• Indoor Seed Starting You can find a lot of information about seeds and germination times on this blog entry.

Original content from Aupairjobs.com

Whether you’re a nervous driver or a staunch supporter of mass transit as a means of reducing your carbon footprint, relying solely upon public transportation will require you to live in a city with a suitable public transportation system in place. Of all the cities in the United States, these 10 have the best mass transit systems in place and are most well-suited to traveling sans car.

1. New York – New York has the second-highest rate of mass transit use in the country, with estimates running as high as 54.7% of the population relying solely on public transportation by the United States Census Bureau. The entire region is quite dependent upon the public transportation system, which does not include taxis or other small-scale people-movers.
2. San Francisco – When you think of San Francisco, the iconic image of the city’s charming cable cars probably comes to mind. In addition to the cable cars, San Francisco has the BART subway, along with an impressive network of commuter rail, light rail and buses, making it the best city for public transportation on the West Coast and number two in the nation.
3. Boston – Boston’s place on this list was a given when you consider the fact that it was the birthplace of American subways. The compact layout of the city creates an ideal environment for using buses and trains, spurring a significant chunk of the population to do just that.
4. Washington, DC – The mass transit system in the nation’s capital is one of the best in the country, due in part to the large influx of both tourists and commuting workers that come in each day. Because the transportation’s infrastructure is so sound, D.C. boasts some of the most walkable suburbs in the entire country.
5. Philadelphia – The Southeastern Pennsylvania Transportation System is the fifth-largest in the country with the most comprehensive commuter rail, subway and bus system in the United States. Trolley services run as well, and commuters can access all of them with an $11.00 One-Day Independence Pass or a $28.00 family pass for visitors.
6. Chicago – With the combined efforts of the el train network and the sprawling bus system, it’s easy to navigate the Windy City without a car. In fact, Chicago is the third-largest city in the nation with the second-largest transportation system due to its role as a major transportation hub in the United States.
7. Seattle – In 1962, Seattle built a demonstration monorail, but waited for years to expand much beyond it. Today, the home of Starbucks and grunge is in the process of building and expanding a modern network of streetcars and a municipally-sponsored car-sharing Zipcar program.
8. Miami – With the largest mass transit system in the state of Florida, Miami’s Metrorail, Downtown Metromover, Paratransit and Metrobus systems come together to make Miami a city impressively navigable by public transportation.
9. Baltimore – With 80 bus lines and a comprehensive transit system running throughout the Baltimore-Washington Metro area, Baltimore’s MTA Maryland connects to several other systems in the region, making it easy to travel with public transportation.
10. Portland – It’s no surprise that Portland earns a spot on the list of cities with the best public transportation. As one of the most livable cities, with a high collective focus on reducing carbon footprints, Portland is certainly progressive when it comes to eco-conscious travel. Portland natives and visitors alike take advantage of a rapidly-expanding light rail system, as well as the streetcar lines.

To ensure your safety on public transportation, it’s wise to make sure that you’re comfortable with your knowledge of routes, know how to reach your destination completely and avoid riding buses or trains that are totally empty. Staying awake and aware of your surroundings is also important, as distractions can make you a target for criminals. Taking a few extra precautions can mean the difference between arriving safely at your destination and meeting trouble along the way, so don’t neglect basic public transportation safety.

Long time LOHAS ambassador and advocate, Academy Award nominated actress, author, eco activist, mental health awareness spokesperson, mother, and healthy lifestyle products entrepreneur, Mariel Hemingway has co authored, "The WillingWay; Stepping Into the Life You Were Meant to Live" by Changing Lives Press.

It will be released nationally on March 29, and was co authored by her partner, Bobby Williams with whom Mariel speaks nationally on all things LOHAS.

This life affirming book includes strategies to optimize ones quality of life by fortifying the connection inside (through yoga, breath work, cultivating joy and mindfulness) and to the outside (by walking, hiking, staying curious), etc..

While on book tour for The WillingWay and the impending release of the Oprah Winfrey executive produced documentary, Running From Crazy, Mariel will stay happy, healthy, and nourished by enjoying Mariel's BlissCuits.

At the last LOHAS Conference mycologist Paul Stamets shared how all of us are related to mushrooms and how they can save the world. As we are now well engaged in the 6th Major Extinction (“6 X”) on planet Earth, our biosphere is quickly changing, eroding the life support systems that have allowed humans to ascend. Unless we put into action policies and technologies that can cause a course correction in the very near future, species diversity will continue to plummet. What can we do? Fungi, particularly mushrooms, offer some powerful, practical solutions, which can be put into practice now. Paul's hope is that this talk will deepen your understanding and respect for the organisms that literally exist under every footstep you take on this path of life.

Here is his talk from last year and of year's past at LOHAS:

Ted Ning is renowned for leading the annual LOHAS Forum, LOHAS.com and LOHAS Journal the past 9 years Ted Ning is widely regarded as the epicenter of all things LOHAS leading many to affectionately refer to him as ‘Mr. LOHAS’. He is a change agent, trend spotter and principal of the LOHAS Group, which advises large and small corporations on accessing and profiting from the +$300 billion lifestyles of health and sustainability marketplace.  The LOHAS Group is a strategy firm focusing on helping companies discover, create, nurture and develop their unique brand assets.  For more information on Ted visit  www.tedning.com

Author: Cissy Bullock, Awesome LOHASIAN and CEO LOHAS Asia

We’ve got some seriously good news for LOHAS companies, because if you’re working for a sustainable future of our planet as well as your bottom line, there is a new generation of investors looking to help you expand across the globe, improving the lives of even more LOHAS consumers. LOHAS companies are already seeing rapid growth. Success stories like Patagonia and the delicious Innocent Smoothies prove that mission-based companies with LOHAS values embedded at their core, make very attractive investments.

The rise of conscious capitalism,  whereby consumers, producers and investors assess economic decisions based on their impact on the triple bottom line of People, Planet and Profit, rather than just economic growth, is frequently cited as one of the megatrends for this decade. As part of this, more and more individuals are recognizing the benefits of Lifestyles of Health and Sustainability (LOHAS), and are seeking out more eco friendly, socially aware and sustainable products/brands to support a more balanced way of life. Take a look out of your window any morning before work, you’ll see more and more people walking, running and cycling; if they’re putting that much effort into their health, you can be sure that it’s not the only thing they’re consciously doing to improve their lives.

According to research by the Natural Marketing Institute (NMI), 56 million consumers in the US, a massive 18% of the population, are LOHAS consumers and the market is estimated to be worth USD290 billion. Across Asia – the worlds fastest growing consumer market – the LOHAS movement is spreading rapidly amongst cultures who have lived with health and sustainability values, and the importance of balance, in their hearts for centuries. LOHAS Asia was set up in response to this movement, helping good companies grow alongside the Asian LOHAS community.

16% of Asian consumers, approx. 300 million people, are LOHASIANS. Ask a resident of one of Tokyo’s bustling city streets what LOHAS stands for and 70% of them will be able to answer correctly. No real surprises, then, why Coca Cola chose Japan to test launch their ‘I LOHAS’ mineral water in their cornstarch, eco-crush PlantBottle.

Across the rest of Asia, awareness of LOHAS is growing, and in China alone, the number of LOHAS consumers is estimated to be 110 million. As environmental concerns escalate, such as those associated with the recent choking smog in Beijing that led one US embassy employee to famously tweet the message “Crazy Bad” in one of their daily air quality posts, health and sustainability will only become more important factors influencing individuals’ consumption choices.

Sustainable product innovation is being driven by the enormous market opportunity that exists with Asian consumers and increasing numbers of LOHAS entrepreneurs are responding with new and exciting market disrupting businesses. LOHAS Asia has members with a widely diverse range of products like Shokay, a yak down fashion brand which supports the herding communities which supply the fiber, to Saught who makes jewelry forged from old Cambodian landmines while supporting mine clearance programs, and eco-friendly household cleaning products made exclusively from soapnuts, called Soapnut Republic. Last year LOHAS Asia provided funding for Arterro, a sustainable art company.

The investment community is studying these exciting developments with interest, looking for conscious capitalists who are aligning purpose with profit. These investors recognize that good businesses make good investments, music to the ears of LOHAS entrepreneurs looking to scale their business, but concerned that the cost of investment is a lessening of the values upon which their company was founded.

With LOHAS companies looking for investment and LOHAS investors desperate to find the best opportunities within the market place, we put together the LOHAS Accelerator program, a business incubator that brings LOHAS companies together with an extraordinary team of cross-industry experts from Accenture, Google, Ogilvy & Mather, Silicon Valley as well as some of our own successful LOHAS entrepreneurs.

The LOHAS Accelerator team provides LOHAS companies with all the training, advice and support their business needs to develop a business plan into an investment winning pitch ready to present to venture capital funds.

LOHAS companies that are based in Asia, or have an Asian element of their business (supply, production, plans for expansion) can apply to pitch their business to our panel of LOHAS investors. Provided they can make a captivating business case, they could receive investment of anywhere between USD50,000 to USD10 million.

I spoke to one of the LOHAS Accelerators consultants, Chen Ley Ong, a triple-bottom line Silicon Valley angel and Cradle Fund mentor, "It's exciting to be a part of LOHAS Accelerator program because it brings forth the new wave of entrepreneurship – enterprises with a mission that benefit society and environment, i.e. social enterprises. The traditional business model is no longer a sustainable option. The LOHAS Accelerator program prepares entrepreneurs to shape and grow their enterprises in a healthy and sustainable manner."

Our last round saw the successful investment of $100,000 in LOHAS Hub Member, Indosole, who craft a range of fashionable and functional footware from old motorbike tires, which are salvaged directly from landfills, sanitized, and then transformed by the Balinese community who make them. This investment has helped them transition to a larger production facility in Indonesia, allowing them to increase inventory, attract further investment and build their team of quality staff, brand awareness and sales.

“Application to the LOHAS Accelerator was one of the best business decisions I have ever made.” Kyle Parsons, founder of Indosole, “The process was smooth, comfortable and very supportive from start to finish. The LOHAS Accelerator gave me the ability to identify my business model and then put it into action with experienced and professional consultants from Accenture; and all for free! Fortunately for Indosole, we got the funding we needed to grow our business. Additionally, we gained a strategic partnership with a group of people who genuinely care and have the ability to take our business to the next level in SE Asia.”

These are truly exciting times for the LOHAS movement, the companies working for our planet as well as their profit margin and the consumers who are trying to live a little more LOHAS. The unique LOHAS Accelerator program links the new wave of social entrepreneurs to enlightened investors and the skills and experience of experts from some of the world’s top companies. If you are interested in learning more about the LOHAS Accelerator, either as a LOHAS business or a LOHAS investor, please contact Cissy from LOHAS Asia.

Ted Ning is renowned for leading the annual LOHAS Forum, LOHAS.com and LOHAS Journal the past 9 years Ted Ning is widely regarded as the epicenter of all things LOHAS leading many to affectionately refer to him as ‘Mr. LOHAS’. He is a change agent, trend spotter and principal of the LOHAS Group, which advises large and small corporations on accessing and profiting from the +$300 billion lifestyles of health and sustainability marketplace.  The LOHAS Group is a strategy firm focusing on helping companies discover, create, nurture and develop their unique brand assets.  For more information on Ted visit  www.tedning.com

At the 2012 LOHAS Conference Gopi Kallayil, Community Partnerships and Marketing Leader of Google + spoke on a very interesting subject regarding the Internet vs. the Inner Net. The Internet and various devices to connect to it are a constant presence in our life. All the information that comes towards us around the clock demands our attention and response. And yet, the most important technology that we use to respond is a very ancient technology - our body, mind, breath and consciousness- Our Innernet. How can we nurture and manage our inner technologies or our  Innernet in the midst of responding to the needs of all the technology that surrounds us. I thought it was a very intriguing talk that brought 2 worlds together that we all connect with daily. Check out his full talk below.

(Please note that the audio gets better around 1min 15 seconds into the talk.)

Ted Ning is renowned for leading the annual LOHAS Forum, LOHAS.com and LOHAS Journal the past 9 years Ted Ning is widely regarded as the epicenter of all things LOHAS leading many to affectionately refer to him as ‘Mr. LOHAS’. He is a change agent, trend spotter and principal of the LOHAS Group, which advises large and small corporations on accessing and profiting from the +$300 billion lifestyles of health and sustainability marketplace.  The LOHAS Group is a strategy firm focusing on helping companies discover, create, nurture and develop their unique brand assets.  For more information on Ted visit  www.tedning.com

The LOHAS internship is a part-time, or full-time school year remote or in Louisville, CO based LOHAS office position for a student or recent graduate seeking experience in a sustainable business environment.

Hours per week: 10-25 (will escalate as LOHAS conference gets closer)

Employment Start Date: Immediately

 

Job Description:

Event project intern will report to and work directly with Executive Director, Production team, sales manager organizing the annual LOHAS conference, LOHAS.com web content and LOHAS e-weekly newsletter. Intern will gain skills in event project management, sponsor management, speaker management, online event marketing and sustainable business content; managing multiple projects with deadlines and various online platforms – Drupal, Compendium, Get Response, Eventbrite and Regonline.

Candidates must have strong verbal and written communications, be a self starter able to take on projects and responsibilities confidently and have strong writing and editing skills. Other essential skills for a successful internship include familiarity with Microsoft Word, Excel, Facebook, LinkedIn, Twitter and Google +. HTML background a plus.

Intern responsibilities

• Manage the delivery of LOHAS e-weekly newsletter
• Update relationship contacts and outreach lists
• Assist with marketing outreach via social media and online promotions
• Assist with sponsor relations and materials needed
• Upload sponsor logos and information on to LOHAS.com website
• Upload speaker details on website
• Update online program
• Pass sponsor deliverable details to event coordinators
• Load sponsor details into LOHAS HUB
• Be on call meetings regarding event logistics
• Coordinate with volunteers
• Assist with publishing LOHAS.com blog posts and comments

Onsite:

• Assist with event set up and registration
• Assist with attendee QA, onsite logistics
• Assist with event tear down

Qualifications:

• Must be motivated and determined to succeed
• Must be able to work cooperatively with all departments
• Must be able to meet deadlines on time in a diligent and professional manner
• Must be familiar with MS Office (excel, word) and comfortable learning new online platforms
• Must be a student of an accredited intern program

If interested please contact us.

Ted Ning is renowned for leading the annual LOHAS Forum, LOHAS.com and LOHAS Journal the past 9 years Ted Ning is widely regarded as the epicenter of all things LOHAS leading many to affectionately refer to him as ‘Mr. LOHAS’. He is a change agent, trend spotter and principal of the LOHAS Group, which advises large and small corporations on accessing and profiting from the +$300 billion lifestyles of health and sustainability marketplace.  The LOHAS Group is a strategy firm focusing on helping companies discover, create, nurture and develop their unique brand assets.  For more information on Ted visit  www.tedning.com

As grocery stores continue to raise food prices, more people are turning to their own land to produce food instead of purchasing it at the store.  Whether you want to grow your own herbs, harvest your own fruits or vegetables or raise cattle, there are many ways you can maximize your land as a food source. These 25 blog articles will dig into how you can live off the land.

How to Do It

There’s no way that one blog could give you all of the information that you need to live off the land, but combining these five blog entries can give you some ideas on how to go about starting the adventure.

• Live Off Your Land—Fifteen Steps You Can Take to Get Out of the Cubicle and Onto Self-Reliance
• Infographic: How Much Backyard Do You Need to Live Off the Land?
• The Floyd Eco-Village: Living Off the Land with an Economic Plan
• Tough (and Valuable) Lessons from the Homestead
• Rural Free Delivery: Living Off the Land, Almost

Meat

Hunting isn’t the only way to have meat on your dinner table if you are living off the land.  Many folks choose to raise their own livestock to butcher for food.  A family of four can eat for several different meals from the meat that comes from a whole pig or cow.  If you live by water, you can add fish or other seafood to your diet.  These five blog posts will share some of their insights with you.

• Living Off the Land
• The Year in Oysters
• Living Off the Land
• Abandon the Office: Be a Hunter-Gatherer
• Living Off the Land – And Sea—In Kotzebue

Vegetables

Probably one of the easiest ways to start saving money and living off the land is by growing your own garden.  For instance, one tomato plant will yield about one bushel of tomatoes. These tomatoes will allow you to make and can your own tomato sauce, stew tomatoes and make salsa, in addition to eating them fresh.  Just think of all that you could do if you had more than one plant.  Making your own salsa is a snap when you grow your own onions, jalapenos and cilantro, and you don’t have to step foot into a grocery store.  These five blog posts will give you some ideas for getting started.

• A British Town Relearns How to Live Off the Land [Video]
• Garden Prep [What I’m Doing to Prepare for Spring Gardening in DECEMBER]
• Gardening in November?
• The Progressive Garden—Living Off the Land
• Living Off the Land

Off the Grid

Some people have taken ‘living off the land’ one step further and have decided that they are going to live off the grid as well.  Living off the grid means that you don’t pay for electricity from a company; instead, you create your own by using solar, wind or water power.  Or you could go completely electricity free.  Take a look at these five blog entries to see what others are doing to get off the grid.

• Living Off the Grid, Urban-Homesteading Style, With the Dervaes Family
• 16×9—Off the Grid: Living Off Land Hour from Vancouver
• Living Off the Grid—In a Bus
• Living Off the Grid: Could Decreasing Energy Dependence Ultimately Make Life Easier?  (Video)
• Living Off the Grid

Little House on the Prairie Living

When you were a kid you may have read the Little House on the Prairie books by Laura Ingalls Wilder or watched the spin-off TV show.  If you did, you may remember how hard life was on the prairie and how the Ingalls family survived by living off the land for the most part.  Read these five blog posts to learn a bit more about living like they did back then.

• It’s ‘Little House on the Prairie’ Up In Here
• The Meteorology of Little House on the Prairie
• In Search of Little House on the Prairie
• The “Historical Pa” (Little House on the Prairie, Controlling Love Etc…)
• Little House on the Prairie and Djibouti

For other resources like this visit GoodHouseKeeping.org.

Ted Ning is renowned for leading the annual LOHAS Forum, LOHAS.com and LOHAS Journal the past 9 years Ted Ning is widely regarded as the epicenter of all things LOHAS leading many to affectionately refer to him as ‘Mr. LOHAS’. He is a change agent, trend spotter and principal of the LOHAS Group, which advises large and small corporations on accessing and profiting from the +$300 billion lifestyles of health and sustainability marketplace.  The LOHAS Group is a strategy firm focusing on helping companies discover, create, nurture and develop their unique brand assets.  For more information on Ted visit  www.tedning.com

Original blog post from www.housekeeping.org

Opting for a real Christmas tree lends a delicious and seasonal scent to your home that an artificial tree simply cannot replicate. Unfortunately, a real tree can’t just be shoved into a box to await its triumphant return at the end of the year. If you’re Christmas tree is still hanging around long after the season ends simply because you aren’t sure how to dispose of it in an ecologically responsible manner, these nine solutions can help you get your home back to normal, so that you’re not the last family on the block with the sad remnants of a once-beautiful tree languishing in your living room.

1. Check for Curbside Services in Your Area – If your community offers curbside recycling pick-up services, there’s a good chance that they will also accept discarded Christmas trees during at least the first two weeks of the New Year. Checking with any existing facilities in your area is the most effective way of determining whether or not this is an option where you live. Be aware before you drop your tree on the curb, however, that almost all curbside pick-up services will require that all lights, tinsel and ornaments be removed as a condition of pick-up.
2. Big Box Retailers – Some big box home improvement chains like Home Depot offer free recycling for your Christmas tree at the end of the season, provided that you’re willing to drop it off yourself. As with most recycling options, you will need to be sure that any lights, tinsel or decorative flocking has been completely removed before you drop the tree off.
3. Brush Pile Roosting Area – If you’re a bird-watching enthusiast, few recycling options for your old Christmas tree will be as appealing as the idea of creating a brush pile for birds to roost in. Sparrows, finches and other small birds will seek shelter from bad weather in the branches of your Christmas tree, providing them with safety and you with plenty of opportunities to watch them flit about.
4. Make Mulch – As long as all of the remnants of your tinsel or decorations have been removed from your Christmas tree, it is a completely biodegradable structure. It will also make great mulch for your landscaping and gardening needs, provided that you have access to a wood chipper.
5. Let it Sleep with the Fishes – Film noir references aside, a Christmas tree actually makes a great habitat for fish when it’s sunk to the bottom of a lake or pond. When your tree is nestled in the deep waters, fish and other marine wildlife will be able to create habitats within them. Shallow wetlands can also benefit from tree placement, as they provide barriers against soil erosion. Before sending your tree to public shore through, you’ll want to be sure doing so is not against the law in your area.
6. Planting – While it won’t be an option if you chose to purchase a real tree that was cut down, ball-and-burlap trees are designed to be replanted at the end of the holiday season. To boost your tree’s chances of survival and ensure ease of planting, it’s wise to pre-dig your hole in the autumn, before the ground freezes.
7. Non-Profit Pickups – Most non-profit Christmas tree pick-up programs are sponsored by scouting groups like the Boy Scouts of America, who will usually pick up old Christmas trees during a designated period after the holidays for a donation of around five dollars.
8. Create a Soil Erosion Barrier – If you live on a shore line and are concerned with soil erosion, your Christmas tree can provide an effective barrier against the problem. Coastal and waterfront communities often use old Christmas trees specifically for this purpose, so check to see if such programs exist if you’re not living directly on the water yourself.
9. Donate Your Tree – Municipal programs that accept donated Christmas trees at the end of the season typically turn them into mulch for park landscaping, cover for hiking paths and other sustainable, ecologically sound products. Looking into the programs that exist in your area can help you determine whether or not donating your tree is an option and figure out the logistics of completing the donation if such programs do exist.

However you choose to recycle your Christmas tree, be sure that you’re following all local ordinances and guidelines or that you have permission to leave it on someone else’s property. Even if you’re trying to provide a roosting place for the birds or a habitat for the fish, property owners aren’t likely to take kindly to an unceremonious dumping of a discarded tree on their land or in their pond. For more information visit www.goodhousekeeping.org

Ted Ning is renowned for leading the annual LOHAS Forum, LOHAS.com and LOHAS Journal the past 9 years Ted Ning is widely regarded as the epicenter of all things LOHAS leading many to affectionately refer to him as ‘Mr. LOHAS’. He is a change agent, trend spotter and principal of the LOHAS Group, which advises large and small corporations on accessing and profiting from the +$300 billion lifestyles of health and sustainability marketplace.  The LOHAS Group is a strategy firm focusing on helping companies discover, create, nurture and develop their unique brand assets.  For more information on Ted visit  www.tedning.com

Waste is a modern man made idea that through the creation of national collection and solution programs can be eliminated.  Tom Szaky, founder of TerraCycle shared at the 2012 LOHAS Forum how TerraCycle, through partnership with major manufacturing companies from Frito-Lay to Imperial Tobacco, has launched national collection and solution programs for hundreds of various traditionally non-recycbale waste streams (ranging from chip bags to cigarette butts) in over 20 countries around the world. This was a great presentation on some cutting edge LOHAS innovation!

Ted Ning is renowned for leading the annual LOHAS Forum, LOHAS.com and LOHAS Journal the past 9 years Ted Ning is widely regarded as the epicenter of all things LOHAS leading many to affectionately refer to him as ‘Mr. LOHAS’. He is a change agent, trend spotter and principal of the LOHAS Group, which advises large and small corporations on accessing and profiting from the +$300 billion lifestyles of health and sustainability marketplace.  The LOHAS Group is a strategy firm focusing on helping companies discover, create, nurture and develop their unique brand assets.  For more information on Ted visit  www.tedning.com

Now that the 2012 holiday shopping is behind us it is clear that the early predictions of a strong season of sales was incorrect and actually the worst for retailers since the 2008 financial crisis. As a result, many retailers are left scrambling to get rid of excess inventory.

As retailers ask themselves what went wrong and what they might do differently next year, I hope they will consider the missed opportunity to connect with the growing number of more sophisticated consumers looking for value beyond discounted prices. This growing consumer base are more savvy in understanding and demanding ethical and environmental products that are in line with their personal values instead of just price point value. These conscious consumers are part of the growing Lifestyles of Health and Sustainability (LOHAS) market. According to the annual trend research done by the Natural Marketing Institute, the LOHAS consumer segment is 13-19% of the population of adults and has close to $300-billion in buying power. The LOHAS consumer, which already has a tremendous impact on how companies address issues around the environment and health, is looking more closely than ever at what they buy and where they shop, with a different set of values in mind for their purchasing decisions. Their bottom line is not simply price.

LOHAS consumers are vital to understand because they are the early adopters of values based products and services and bring them to mainstream awareness. They are also willing to put their money where their mouths are, showing tremendous loyalty to the brands that reflect their values. They are the consumers who have demanded products such as hybrid vehicles, cfl light bulbs and organic foods find shelf space in big box stores and will continue to do so.

I see 5 areas where most retailers missed the boat in their 2012 marketing campaigns when it comes to connecting with their customers:

1. Transparency: ‘Green fatigue’ means LOHAS consumers are taking a closer look at where products come from, how and where they are made and transported. They demand a closer look across the supply chain of the products they buy. Transparency is all about being clear about your intentions, actions and impacts. Companies that can share successes and failures and leverage the tools and avenues of social media and engage whole heartedly will succeed. Companies and nonprofits alike can learn from the upstart nonprofit "charity: water." In just 6 years, they’ve succeeded in creating a compelling brand, a track record of results and a tribe of committed, engaged supporters.
2. Balance: Today’s hectic lives don’t look to be stopping soon as work/life balance for many is off. The 2012 Stress in America™ survey revealed that, as it happens year after year, people in the United States suffer from high levels of stress. Research suggests that stress, which has been shown to adversely affect animal brains, is also detrimental for humans. The desire and need for personal time and space is increasing. LOHAS consumers are on the leading edge of living more balanced and fulfilling daily lives, putting their collective buying power toward purchases and experiences that bring balance to their lives against all the craziness in these tough, chaotic times. They have moved from impulse buy to deliberate investment.
3. Personal Development: The ultimate goal of achieving his or her full human potential and living a more aspirational life are of utmost concern to the LOHAS consumer today. Whole Foods, Apple and BMW are a few success stories that provide consumers with items and environments that provide this. People patron these well known brands for different reasons but one common thread is that these companies think way ahead of the curve when it comes to innovations, design and comfort.
4. Community. Building community around your brand is more important than ever as ‘Bigger’, ‘better’, ‘faster’ and ‘more’ have been replaced with ‘shared experience’ and ‘dialogue’. Retailers need to build a strong and devoted community as sounding boards for new innovation and insight into what their customers want and need. Consumers are more skeptical about ads and more interested in word of mouth recommendations. According to a 2009 Nielsen study, 90% of consumers trust peer recommendations, while only 33% trust online ads. Myriad on-line communities and blogs show examples of how brands like Method, Care2, Zappos and Ecomom present a sensitivity to this in their marketing. Make sure to have a distinct personality and strong voice rather than dry response to any feedback you may get.
5. Spirituality: The Mayan prophecy has come and gone but desires for spirituality remain high. Today’s LOHAS consumer seeks a more spiritually rewarding life. The current growth in this market group strongly supports the notion that spirituality is no longer relegated to the New Age periphery but is undeniably migrating to the center of mainstream cultural awareness. This can also be seen in the yoga market.  The 2012 "Yoga in America" study, released by Yoga Journal shows that 20.4 million Americans practice yoga, compared to 15.8 million from the previous 2008 study*, an increase of 29 percent. These consumers seek out and support brands that understand and reflect their spiritual goals.

Ted Ning is renowned for leading the annual LOHAS Forum, LOHAS.com and LOHAS Journal the past 9 years Ted Ning is widely regarded as the epicenter of all things LOHAS leading many to affectionately refer to him as ‘Mr. LOHAS’. He is a change agent, trend spotter and principal of the LOHAS Group, which advises large and small corporations on accessing and profiting from the +$300 billion lifestyles of health and sustainability marketplace.  The LOHAS Group is a strategy firm focusing on helping companies discover, create, nurture and develop their unique brand assets.  For more information on Ted visit  www.tedning.com

Need a hand turning your innovative idea into a reality or taking your start-up to the next level? Telluride Venture Accelerator is now accepting applications from entrepreneurs who are eager to work as part of an innovative community. Our accelerator is the first of its kind to focus on outdoor recreation, tourism, natural products, health, energy, water, and education.

Awardee Benefits

The Telluride Venture Accelerator provides hands-on support from experienced business mentors to ensure your idea breaks into the high-growth marketplace. Each year, we award three entrepreneurs $30,000 each, plus an $8,000 travel and housing allowance for winners to participate in the six-month accelerator program in Telluride.

Participants also get:

• $100,000 in perks from companies like Microsoft and Amazon Web Services
• Support from game-changing mentors; and
• Access to an exclusive investors circle.

Eligibility

Telluride Venture Accelerator seeks to support emerging entrepreneurs with innovative business ideas, and nascent businesses generating less than $1 million in revenue and established within the last five years. Telluride Venture Accelerator will prioritize technological products and services (e.g. software, mobile, mobile apps, hardware).

Contact Us

Don’t miss this opportunity to help your business by taking part in our accelerator’s inaugural year! Register to learn more and submit your application online. The deadline is November 15, 2012

Ted Ning is renowned for leading the annual LOHAS Forum, LOHAS.com and LOHAS Journal the past 9 years Ted Ning is widely regarded as the epicenter of all things LOHAS leading many to affectionately refer to him as ‘Mr. LOHAS’. He is a change agent, trend spotter and principal of the LOHAS Group, which advises large and small corporations on accessing and profiting from the +$300 billion lifestyles of health and sustainability marketplace.  The LOHAS Group is a strategy firm focusing on helping companies discover, create, nurture and develop their unique brand assets.  For more information on Ted visit  www.tedning.com

It only took them 20 years (The first Guides were issued in 1992), but then again, as the saying goes, every overnight sensation is twenty years in the making. Maybe the FTC Green Guide staff put in their 10,000 hours, but, at last, they nailed it. The revisions to the Green Guides, published on October 1, 2012, shows that the FTC is finally putting their foot down (both of them) about the term 'green', along with such related generalized environmental claims as 'eco-friendly' and 'Earth smart'.

While they are at it, they're advising against the use of any label, logo, seal or product name or image -- what I like to call 'daisies, babies or planets' --  that can imply any hint of environmental (or health) superiority without adequate scientific support. Because chances are such claims are nearly impossible to support, the risk-adverse will stay far away from suggesting same.

And just in time, too. Interest in green claims continues to swell despite tough economic times. As global population climbs to an unimaginable 9 billion by 2050, we'll no doubt find many more ways  for consumers to 'go green', with accompanying eco-language to boot (Will "Mars friendly" be next?) But for now, we're all still here. So hopefully there's still time to clean up the green marketing business so we can one day harvest the potential to lighten consumers' size-18 planetary footprint.

The lawyers at the FTC did what 'greening' requires everyone to do — to think holistically, acknowledging the need to back up environmental marketing claims with life cycle assessments. They obviously consulted with some smart ecologists and biologists because the revised Green Guides demonstrate a sophisticated understanding of sound science. The Guides don't explicitly state the science, but for us laymen, here's a quick crib sheet that can help you understand why they're saying what they're saying:

There's no such thing as a green product. Every product uses resources and energy and creates waste.
One attribute does not a green product make.  An Energy Star certified compact fluorescent light bulb has a tinge of mercury (and as such require a hazardous waste permit to landfill in quantities of five or more.) Organic strawberries grown in California and eaten in New York are responsible for creating so many greenhouse gases on the trip cross country we might as well eat berries conventionally grown in New Jersey. Paper made from sustainably-certified wood still needs to be bleached and / or otherwise processed with dangerous chemicals and shipped to Staples.

Should CFLs not be Energy Star qualified? Should strawberries destined to hit the road not be labeled organic? Should paper that's on its way to be bleached not be described as 'sustainable'? Definitely not! Let's simply be more specific, as FTC recommends, and not suggest they are totally 'green'. (More on this below.)

100% recycled content can be less 'green' than 10% recycled content.  Depending upon the nature of the recycled content and how far it must be shipped to a recycling center, environmental costs of shipping and other impacts can actually make a recycled product less 'green' than a virgin counterpart.
Natural is not necessarily green or more healthful. Arsenic is naturally occurring.

Sustainable is a moving target. Corn may be in plentiful supply today and able to be regrown year after year, but when water supplies wane, it may not be so 'sustainable' to continue to grow it, no matter how fast or how economically it can be converted into bio-plastics and biofuel.

So, green is a relative, rather than absolute, measure. The best way to determine relative greenness is a bona fide life cycle assessment covering all facets of a product's environmental impacts, from raw materials procurement straight through to disposal. This is duly acknowledged in the latest installment of the FTC Green Guides.

We are the next endangered species on the planet. The planet is not at risk, we are. (Yet another reason not to include images of planets in one's advertising or to make grandiose claims about saving it.) This is not a political issue, but an issue of our future, and particularly those of our kids' and their kids.

So it's incumbent upon every marketer, manufacturer, retailer, producer, and everyone else in the supply chain and their stakeholders to understand not just these Guidelines and ideally their scientific underpinnings, but to do what we can to make all green marketing work as it's supposed to.
We in industry -- and concerned consumers, too -- should get on the case of questionable green claims. In their infinite wisdom and thoroughness, the FTC provides lots of helpful information for marketers and to the public to make the process of reporting such claims easy. (The National Advertising Division of the Better Business Bureau can help too.)

Green marketing is just good marketing. As I've been saying for a while now -- and it is admittedly counter-intuitive, the best green marketing doesn't lead with a product's 'greenness'. The good news about many green(er) products these days is that, thanks to advances in design, materials and technology, they offer superior delivery on the primary benefits that consumers buy products for. So why not focus on those things instead of altruism and planets that don't need to be saved?

At a minimum, consider that environmental marketing, reflecting the planet itself, encompasses so many potential product-related attributes, organic, VOC, recycled, biodegradable, among them, as to render the term 'green' meaningless. Rather than confuse, even deceive, consumers intentionally or unintentionally with messages about 'eco-friendliness' and 'natural' (which in their infinite wisdom, the FTC refused to define) why not hone in on those green-oriented terms that a now mass market seeks via all its segmentary splendor: 'energy efficient', 'organically grown', 'water efficient', 'recyclable', among them, and render your marketing both relevant, targeted, and credible? (FTC would love you for being specific.)
Moreover, let's link those same 'green' attributes to the benefits they deliver to consumers. For instance, let's tout all things 'water efficient' as 'cost effective', and 'fuel efficient' as 'convenient (fewer fill-ups and the ability to drive in the HOV lane).

Does this mean we should not talk about 'the environment' at all?  Not in the least!  Consumers still want specific, well-documented and genuinely helpful environment-related information -- so let's include them in our marketing messages in its secondary or tertiary place in line with its importance on our customer's shopping list.

All of us environmental types like to talk about how, 'if we do our jobs right we'll put ourselves out of business'. Well, before we get run out of town for more greenwash and hogwash by a now enlightened FTC (and the Enforcement Division that stands ready to pounce) let's agree to put ourselves out of the 'save the planet' business and into the business of saving our customers some money, time, etc. in an environmentally sound way -- and make our marketing more legitimately green for our bottom lines, rather than our faces red with shame.

Jacquelyn Ottman is principal and founder of the New York City-based J. Ottman Consulting, expert advisers on green marketing to Fortune 500 sustainability leaders as well as several U.S. government labeling programs. The author of four books on the subject, her latest is The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding (Berrett-Koehler, February 2011).

Ted Ning is renowned for leading the annual LOHAS Forum, LOHAS.com and LOHAS Journal the past 9 years Ted Ning is widely regarded as the epicenter of all things LOHAS leading many to affectionately refer to him as ‘Mr. LOHAS’. He is a change agent, trend spotter and principal of the LOHAS Group, which advises large and small corporations on accessing and profiting from the +$300 billion lifestyles of health and sustainability marketplace.  The LOHAS Group is a strategy firm focusing on helping companies discover, create, nurture and develop their unique brand assets.  For more information on Ted visit  www.tedning.com