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By the year 2050, 25 percent of the U.S. population will be of Latino heritage. Green businesses, are you listening?
Actor Julia Ahumada Grob, who was raised by a Chilean father and Jewish mother in New York City, and produces the original Web series East Willy B (a cross between Cheers and Spike Lee's Do The Right Thing), calls herself a "hyphenated person."
Grob helped create the digital show in part to represent the New Generation Latino, or people like her.
Green marketers trying to sell their products to the New Generation Latino, take note. These potential customers are:
The brewer was forced to pull its its Puerto Rican Pride ad campaign after two days, following a heated digital protest within the urban Puerto Rican community.
Further proof that, thanks to Twitter, Facebook and the like, social responsibility is here to stay. Your customers won't stand for anything else.
Heather Munro Marshall is a freelance writer, yoga teacher and creator of Namaspray® yoga mat cleaner. She is blogging from the LOHAS Forum 2011.
By the year 2050, 25 percent of the U.S. population will be of Latino heritage. Green businesses, are you listening?
Actor Julia Ahumada Grob, who was raised by a Chilean father and Jewish mother in New York City, and produces the original Web series East Willy B (a cross between Cheers and Spike Lee's Do The Right Thing), calls herself a "hyphenated person."
Grob helped create the digital show in part to represent the New Generation Latino, or people like her.
Green marketers trying to sell their products to the New Generation Latino, take note. These potential customers are:
- Urban
- Culturally proud/sensitive
- Tech/Media savvy
- Global
- Socially Conscious
The brewer was forced to pull its its Puerto Rican Pride ad campaign after two days, following a heated digital protest within the urban Puerto Rican community.
Further proof that, thanks to Twitter, Facebook and the like, social responsibility is here to stay. Your customers won't stand for anything else.
Heather Munro Marshall is a freelance writer, yoga teacher and creator of Namaspray® yoga mat cleaner. She is blogging from the LOHAS Forum 2011.
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