The below article is brought to you as part of elephant journal’s ongoing coverage of LOHAS Forum. For our complete coverage, be sure to follow elephant on Twitter and Facebook.

By the year 2050, less than 53 percent of the U.S. population will be non-Hispanic white. The other 47 percent? People of Color.  And they will have trillions of dollars to spend.

"We're becoming a majority People of Color Nation," says Erica Williams, Citizen Engagement Lab. 

Speaking at the LOHAS Forum 2011 in Boulder, CO, Williams also predicted that "Millennials," or people born between 1981-2000, will eclipse the number of Baby Boomers by 2020. Additionally, the majority of U.S. youth will be non-white by 2019.

"In short," she says, "we are getting younger, and  browner."

Williams is part of the next generation of Social Entrepreneurs, who are blending culture and technology to target these domestic emerging markets. 

Rha Goddess, CEO of Move The Crowd, sums up the business strategy simply as: Stay True. Get Paid. Do Good. 

It's all about making connections, collaborating, and most importantly, creating a community of shared values. That means to find customers, you will have to do more than speak their language, you will have to have an ongoing conversation.

"Listening's great. Responding is better," says Rolando Brown, Poet and Collaborator of mvmt.com. "If you're not responding, you become irrelevant very fast."