Just what the world needs – another design award.  

The More Than Promote® MashUp Awards give sustainability-minded graphic designers and green marketing experts a chance to take on their favorite (or least favorite) brands and give them a More Than Promote makeover.  Its a graphic and strategic design challange for green marketers.

More Than Promote campaigns are designed to have the following metrics:

Corporate Value – Classic ROI for ad campaigns - like sales, traffic, brand recall.  Exsisting campaigns likely already have this (or better), but you can change them.

Civic Value – Add a positive benefit that the promotion itself offers to the community or the planet in general.  Pick up garbage, paints bike lanes, financial literacy, cures cancer.  Make sure the Civic impact in on brand, or at least moves the brand forward.

Cultural Value – Add a progressive positive dialogue through the promotion that moves our culture forward.  What culture change is needed to sustain the brand and the planet?

Here's the task:  Pick a brand campaign and mash it up with the values created through More Than Promote.  Have fun with it.  What MORE can promotion do?

Here are a few MashedUp examples to get your started:

NetFlix uses their two-way envelopes allowing soldiers and their family's to communicate for free with positive messages of support and pride.

Corporate: Branding

Civic: Free communication for troops and families.

Cultural: Positive messages of support.

DunkinDonuts launches a promotion to promote and support home composting. Pick up your bag of used coffee grounds at your local DD's.

Corporate: Store foot traffic, less waste disposal.

Civic: Increase composting, waste steam reduction.

Cultural: Introduce composting language and action to target demo.

Now it’s your turn.  Submit your own promotion image(s) and strategy MashUps for the 2011 MTP Mashup Awards.  Winners will be announced at this year's LOHAS Conference in June in Boulder Colorado.

You can find more about the strategy, the rules and submission guides right here.