Health Conference

LOHAS Asia Forum set to land in Hong Kong

Friday, January 10, 2014 by

With the success of the inaugural LOHAS Asia Forum in 2012, Hong Kong will be hosting this year’s conference on the 14th and 15th of February 2014 at the Hong Kong Exhibition and Convention Centre, Wan Chai.

The’ two-day LOHAS Asia Forum will bring together world-class health and sustainability speakers, innovative discussions and unparalleled networking opportunities for both businesses and entrepreneurs within the growing sustainable consumer market in Asia.

“We are seeing a huge growth in the number of consumers across Asia who are demanding better products and better behaviour from companies,” said Cissy Bullock, CEO of LOHASIA and co-organiser of the event. “These people are actively seeking out brands that share similar values and the Forum will help provide insight for companies wanting to take advantage of this opportunity.”

The Growing LOHAS Movement …

The socially responsible consumer is on the rise in Asia, with more and more people seeking to incorporate LOHAS values (lifestyles of health and sustainability) into their daily lives. As the region continues to urbanise and develop at a rapid pace, consumers are demanding better from the brands they buy – better products, better practices, better materials – as they seek to find balance between a higher standard of living and a lesser level of impact on the planet.

The LOHAS Asia Forum 2014, to be held at the Hong Kong Convention and Exhibition Centre, will explore this increasingly important consumer demographic and provide insight into how LOHAS businesses can best position themselves to take advantage of this rapidly developing market opportunity.

Important Visionaries …

Featured speakers at the LOHAS Asia Forum this year include:

  • Paul Wouters, Regional Manager for Ecover, one of the world’s pioneering LOHAS brands, who will discuss how companies can expand whilst still retaining their core values.
  • Cissy Bullock, CEO of LOHASIA, helping socially responsible businesses grow and connect, will be discussing the LOHAS movement and where businesses will be heading in the near future.
  • Tara Hirebet, Asia Pacific Head for Trendwatching.com, a leading global trends, insight and innovation firm, will share her insights on the future direction of the responsible consumer movement.
  • Richard Brubaker, founder of Collective Responsibility, will explore how business models are evolving in response to sustainability.

Speakers from across the region will share how the LOHAS opportunity is developing in their market, and panels of successful LOHAS entrepreneurs will share their experiences and insights in operating within this dynamic sector.

Background …

LOHAS Asia is in direct partnership with the USA-based LOHAS.com, which has been successfully organising LOHAS Forums for the past 17 years. The LOHAS Asia Forum 2014 (Hong Kong) will coincide with the 3rd annual Hong Kong LOHAS Expo, the biggest LOHAS industry tradeshow in the region.

The LOHAS Asia Forum website contains more information about the event, including daily programmes, featured speakers, networking opportunities and an easy online registration process: www.lohasasiaforum.com 

The Spa Industry Looks Well and Good

Wednesday, November 13, 2013 by

ispaAfter attending the 2013 International Spa Association (ISPA) annual conference, it certainly was apparent to me that all is well and good in the wellness industry.  From my observations, the $14+ billion U.S. market looks to be growing at a steady and healthy pace. “Things certainly are looking up.” Said Roberto Arjona, General Manager of the legendary Rancho La Puerta Resort and Spa. “We have not seen reservation bookings for our resort like this since before 2008 and we are now over one hundred percent capacity going into next year.”  Rancho La Puerta is not the exception. According to ISPA’s 2013 research, people visiting day spas, hotel and resort spas, and destination spas are all on the rise from 156 million in 2012 to 160 million in 2013 and spending has increased to an average of $87 per visit ; almost a two percent increase over the previous year. ISPA organizers said conference attendance was also back to pre-2008 numbers with packed educations sessions, and a busy expo floor showcasing interesting new products and services. I have been coming to this show for several years and here are some of the major observations I see trending in the wellness space:

Going deeper

It appears that spa product companies are becoming more intelligent and in touch with ingredients that promote healthy-aging rather than anti-aging. In previous years it was sometimes difficult to find truly natural and organic brands that were not greenwashing.  Labeling is a tricky thing and not many brands carry certifications such as USDA organic, Ecocert, or Natrue to verify their claims of being organic. This is because many are small boutique brands and find certification expensive. I did see a lot of companies claiming to be eco-friendly or natural and when questioned further most had intelligent responses and provided a deeper back story on sourcing and manufacturing.  

Evidence and Earth Based

I saw a lot of brands promoting benefits of natural ingredients such as seaweed, oils, stem cells and anti-oxidants. Although these ingredients have been used in spas for years if not decades, it seemed that there are more or perhaps I am just now beginning to recognize them. The science and evidence based elements of research as it relates to natural and organic based skincare regimes is more apparent and bringing about a new products that are very interesting including brands like OSEA, Dr. Hauschka, and Pino. However, with the FTC green guidelines recently released it is important that brands be aware that any eco claims that cannot be backed are subject to fines.

Bathing popularity

Kniepp claimed their sales of salt bath products have doubled in the past year due to the growing awareness of the ability to re-mineralizing the body through salt mineral bathing.  Salt products harvested from salt mines of the Himalayas or from European seas such as Kerstin Florian seemed to be more prevalent. I love salt baths and think they are a great component of a healthy regiment. But hearing that salt demand is on the rise globally is concerning. I hope the purity is maintained while the mining of this is also environmentally conscious.

Oil overflowing

It seemed like every other vendor was promoting essential oils which I think is a good thing.  For years many aromatherapists have claimed the healing benefits of essential oils.  I ran into an old friend Michelle Roark, the founder of Phia Lab, who was a professional skier, engineer, and now perfumer. She is doing energetic measurements of essential oils in kilojoules. She claims she has scientific proof of the calming or energizing qualities of oil frequencies. Here reports should be public soon and will demonstrate scientific proof of health benefits in using essential oils which is quite exciting and I am sure will be welcomed by the aroma therapy community.

Wellness Tourism on the Rise

My favorite session was on the growth and expansion of Wellness tourism presented by Suzie Ellis of SpaFinder. She spoke on “Why You Should Care About Wellness Tourism: Latest Research on the Global Wellness Tourism Market - And How Spas Can Benefit.” She covered the distinctions of medical tourism vs. wellness tourism. Susie said medial tourism focuses on reactive, symptom based medicine that people travel to another state or country to fix and heal. This includes cosmetic surgery, cancer treatments and organ transplants. Wellness tourism promotes a more proactive and less invasive approach that promotes a healthy lifestyle focusing on physical activity, diet and personal development or mind body experiences.  This has become a $439 billion dollar global market with major potential. It encompasses not only spa but alternative medicine, active lifestyles, yoga and mind body fitness which are all overlap the LOHAS market.

I was very impressed at how far the industry has not only grown but also how LOHAS values on wellness have become more integrated.  It appears that spa goers have become more conscious of how they surround themselves in spa settings and what type of ingredients they are putting on their skin and the spa companies are responding.  The recession has made brands and properties smarter in their decisions as it relates to communicating their mission to consumers and property greening as it relates to dollars and cents.  Although work still needs to be done, I look forward to what the industry has in store in the coming years.

 

St Julien Hotel & Spa offers a LOHAS experience and notable sustainable initiatives

Tuesday, October 29, 2013 by

Boulder is definitely a distinctive place with an abundance of green-minded individuals and businesses — the perfect spot for the amazing Lifestyles of Health and Sustainability (LOHAS) conference I attended for the first time this year. After shopping at the irresistible eco-conscious stores on Pearl Street, I headed over to St Julien Hotel & Spa to check out the spa. As a spa industry educator, I always feel compelled to do my on-location research — especially after writing a book on Green Spas and Salons: How to Make Your Business Truly Sustainable.

The LOHAS frame of mind is central to the spa and wellness industry as it shifts into a more natural and organic world.  I have tried at least 50 product lines over 25 years through my esthetics practice, teaching, and research.  At the Spa at St Julien I received an excellent customized facial and definitely noticed a difference in my skin with Naturopathica and Luzurn products. 

The most notable part of the spa experience was that the entire spa staff gave exceptional customer service. They were present and mindful of their guests so one did not feel like they were just a “tourist.” Spa at St Julien carries thoughtfully chosen products, including clothing, gifts, and aromatherapy candles. Skin care products include Naturopathica, Luzern, Organic Male, Zents, Farm House Fresh, Body Bliss, and Soleil Organique. The makeup lines are Jane Iredale and La Bella Donna.

Boulder’s natural environment inspires the hand-made spa treatments that incorporate indigenous ingredients of plants, seeds, stones and extracts. Fresh herbs (organic mint and rosemary) for treatments such as the Mountain Mojito Scrub are harvested from the on-site herb garden.

St Julien Hotel & Spa works closely with Boulder-based UHG Consulting to reduce the Hotel's footprint on the community. Impressively, the property has decreased energy use by 17% from 2009-2012; reduced natural gas use by 30%; and water use decreased 11% (all decreases are per occupied room). The facility has also reduced waste by 85% since 2007.

Some specific green practices include carrying local products in the gift shop, switching from paper towels to washable hand towels, composting food waste, using an Ozone laundry system, and using compostable disposable cups. St Julien Hotel & Spa also donates opened amenities, linens, and supports other charities. Sustainable events and education are part of their culture and business practices.

Check out the St Julien Spa next time you are in Boulder. To grow the LOHAS mindset, let businesses know you appreciate their eco-conscious efforts and practices. Find more on spa sustainability from Shelley Lotz at www.greenspasandsalons.com.  

 

GMOs in the News: Washington State Labeling Campaign in Full Swing

Sunday, June 16, 2013 by

The debate over genetically engineered foods continues to heat up in the U.S. Here's a summary of recent headlines. For those attending the 2013 LOHAS Business Conference, a seminar on GMOs and Labeling will be held on Thursday, June 20 featuring Ken Cook of Environmental Working Group, Robyn O'Brien of Allergy Kids, T.J. McIntyre of Boulder Brands, Lennon Bronsema of Yes on 522, and Steven Hoffman of Compass Natural Marketing.

Washington State Yes on 522 Launches GMO Labeling Campaign into Full Gear
With a new website, www.yeson522.com, the recent hiring of professional campaign management staff, and $1.1 million in contributions received, the Yes on 522 campaign to label GMO foods in Washington State is swinging into full gear and is appealing to natural and organic products business leaders to help fund what many experts say is the best opportunity to achieve mandatory GMO labeling in 2013. At a recent press conference, Rep. Jared Polis (D-CO), co-sponsor of the Boxer-DeFazio federal GMO labeling bill, said it is critically important to support the Washington State initiative to give greater weight to the Washington, DC, federal GMO labeling efforts, given biotech’s strong lobbying presence in the nation’s capitol. In a letter to donors, Yes on 522 finance chair David Bronner of Dr. Bronner’s reported that the campaign has launched an ambitious grassroots outreach program called “Kitchen Conversations,” in which advocates can receive a kit containing information to host informal gatherings among voters, and is rolling out a “Dining Out for 522” chef’s fundraising campaign. The campaign scheduled its first stakeholder meeting for May 31 in Seattle. Presence Marketing/Dynamic Presence is among the leading supporters of the Yes on 522 GMO labeling bill. Steven Hoffman of Compass Natural Marketing is helping lead fundraising efforts and outreach to natural and organic products industry leaders. For information and to contribute, visit www.yeson522.com.

Whole Foods Market Endorses Washington State’s Yes on 522 GMO Labeling Bill
Joining a coalition of leading Washington State-based retailers including PCC Natural Markets and Marlene’s Natural Foods Market and Delis, among others, Whole Foods Market on April 25 announced its support for the Yes on 522 (www.yeson522.com) campaign to label genetically engineered, or GMO, foods. In support of Yes on 522, Whole Foods Market launched a grassroots effort, Will Vote for Food (www.willvoteforfood.com) to engage consumers and build support for the ballot initiative. “This issue is about transparency and the consumer’s right to make informed decisions,” said Joe Rogoff, president of Whole Foods Market’s Pacific Northwest region. “We believe that growers using genetically modified seed, and producers using the products grown from those seeds, have an obligation to share that information with their public. And the price paid by the food industry for relabeling is a pittance compared to the distrust that increasingly results from their concealment. We support Yes on 522. At Whole Foods Market, we will vote for food.”

New Leaf Markets Require GMO Labeling; Terra Organica Labeling GMO Products In-Store
Following in the footsteps of Whole Foods Market, Santa Cruz, CA-based natural retailer New Leaf Community Markets announced it would require labeling of foods containing GMO ingredients in its seven stores by 2018. New Leaf was an early retail member of the Non-GMO Project and a strong supporter of California’s Prop 37 2012 GMO labeling measure, which was defeated by a narrow margin. New Leaf co-owner Scott Roseman commended Whole Foods for taking the lead on the labeling issue and said the five-year deadline gives manufacturers time to update packaging or research alternative ingredients. In related news, Stephen Trinkaus, owner of Terra Organica in Bellingham, WA, asked his customers what they wanted in terms of GMO labeling. The choices were: do nothing, label products that contain GMO ingredients, or get rid of the items altogether. Customers overwhelmingly chose labels, so Trinkaus began labeling products in the store that are likely to contain GMO ingredients. “I thought it would be simpler than it is,” Trinkaus told the Seattle Times. He wants customers to know if a manufacturer is working to replace GMO ingredients with non-GMO alternatives – many are after Whole Foods Market’s announcement to require GMO labeling in 2018, he said – and is revamping labels in his store to display more complex information.

Vermont, Maine Advance GMO Labeling Legislation
On May 14, despite concerns over lawsuit threats from the biotech industry, Maine’s House Agriculture Committee passed a GMO labeling measure on an 8-3 vote. The bill, LD 718, offered by Rep. Lance Harvell (R-Farmington) wouldn’t go into full effect until 2018, and only after four of the nine northeastern states approve similar laws. However, they may be one step closer to realizing that goal: on May 10, the Vermont House passed a mandatory GMO labeling bill by an overwhelming 107-37 vote, again, despite massive lobbying efforts by the GMO biotech industry and threats to sue the state. If approved by the state Senate and signed by the governor, the bill, H 112, could make Vermont the first state in the nation to require labeling of genetically modified foods. But the measure likely wouldn’t go into effect for two years, and it would not affect meat, milk or eggs from animals that were fed or treated with genetically engineered substances, including GMO corn and the rBGH cattle hormone. While GMO labeling is not required in the U.S., according to the Center for Food Safety, 64 countries, including China, Russia and all EU nations currently have GMO labeling laws in place.

Monsanto CEO Blames Social Media for “Elitist” Anti-GMO Sentiments
Citizens who are against genetically modified foods or are calling for mandatory labeling of GMO foods are guilty of “elitism” that is fanned by social media, and they fail to consider the needs of the rest of the world, said Monsanto CEO Hugh Grant in a May 15 interview with Bloomberg Press. “This place is getting busier and more crowded,” Grant said. “As long as you’ve got money in your back pocket and you drive your station wagon to the supermarket on weekends, then it’s out of sight, out of mind, so far.” The advent of social media helps explain why many people in the U.S. have come to oppose genetically engineered crops in recent years, Grant told Bloomberg. Grant feels that GMOs are the answer to feeding the world’s growing population, while opponents point to increased use of toxic synthetic pesticides associated with GMO agriculture, the fact the farmers can no longer save seed if they are practicing GMO farming, the potential contribution of GMO farming to global climate change, and peer-reviewed studies that warn of risks to human, animal and environmental health. In related news, executives from Monsanto, DuPont and Dow Chemical – among the world’s largest producers of GMO crops and pesticides, and owners of a significant majority of the world’s seed companies – told Reuters that they are developing a national promotional campaign aimed at turning the tide on growing public sentiment against GMO crops. With GMO labeling measures before the federal government and more than 20 states, the biotech firms seek to limit the spread of such initiatives, which the companies say would only confuse consumers and upset the food manufacturing industry, according to Reuters. The biotech industry is still working out details of their marketing campaign, but it will likely have a large social media component, the company executives said.

Supreme Court Rules for Monsanto in Seed Case
Rejecting an Indiana farmer’s argument that his planting of seeds he had bought second-hand did not violate Monsanto’s GMO seed patent, the U.S. Supreme Court on May 12 ruled unanimously that farmers must pay Monsanto each time they plant the company’s genetically engineered soybeans. Farmer Vernon Hugh Bowman asserted that because the company’s herbicide-resistant, Roundup Ready soybeans replicate themselves, he was not violating the company’s patent by planting progeny seeds he had purchased elsewhere. However, the justices unanimously rejected that claim, with Justice Elena Kagan writing there is no such “seeds-are-special” exception to the law. But Kagan warned that the Monsanto decision was a limited one and did not address every issue involving a self-replicating product. The court ordered Bowman, a conventional farmer, to pay nearly $85,000 in damages to Monsanto. The Supreme Court’s decision implies that Monsanto has the legal right to stop farmers from saving seeds from patented genetically modified crops one season, and plant them the next season.

More than 2 Million People Rally in 52 Countries to Protest GMO Giant Monsanto
From a single Facebook page started in February, the March Against Monsanto held on May 25 drew more than 2 million people in 52 countries and 436 cities to protest chemical giant Monsanto and the genetically engineered seeds it produces. “If I had gotten 3,000 people to join me, I would have considered that a success,” protest organizer Tami Canal told USA Today. “It was empowering and inspiring to see so many people, from different walks of life, put aside their differences and come together,” she said. The group plans to harness the success of the event to continue its anti-GMO cause. “We will continue until Monsanto complies with consumer demand. They are poisoning our children, poisoning our planet,” she said. “If we don’t act, who’s going to?” Protests were held in Los Angeles, Portland, OR, Buenos Aires, Argentina, Amsterdam in the Netherlands, and elsewhere around the globe. “As a single company, Monsanto is the tip of the iceberg representing the threat that unchecked corporate power has in corrupting our democratic institutions, driving family farmers off the land, threatening human health and contaminating our environment,” said Dave Murphy, executive director of Food Democracy Now, in a May 28 commentary in the Huffington Post.

After Being Rejected by Consumers, Will GMO Spuds Make a Comeback?
While the FDA weighs approval of GMO salmon, a dozen years after Monsanto ditched its GMO potato after disappointing sales, an Idaho company, J.R. Simplot, asked FDA in mid-May to approve five varieties of GMO potatoes. The varieties have been genetically engineered to avoid black spots and designed to have less acrylamide, a naturally occurring but potentially toxic chemical. Simplot, according to MSN News, sells potatoes to McDonald’s for its French fries, and McDonald’s rejects potatoes with black spots. The FDA is also reviewing the “Arctic” apple, genetically engineered by Canada-based Okanagan Specialty Fruits to resist turning brown when cut. While Simplot said 20 field trials demonstrate that GMO potatoes are virtually identical to their unmodified cousins, Bill Freese, senior policy analyst with Washington, DC-based Center for Food Safety, said that genetic engineering is a “noisy, unpredictable process,” where the best-intentioned genome tinkering could be accompanied by unforeseen effects on human health and the environment. “The biotech approach is to change the food on a genetic level in quite frankly risky ways with inadequate regulation to adapt a crop to an industrial food system that’s really unhealthy in so many ways,” he said.

Roundup Pesticide, Used in GMO Agriculture, Linked to Increase in Autism, Diabetes, Cancer
In a study published April 10, 2013, in the scientific publication Entropy, researchers at the Massachusetts Institute of Technology linked the use of glyphosate, the active ingredient in Roundup®, the most widely used herbicide in the world and the one most closely associated with genetically engineered agriculture, to increases in the incidence of diabetes, autism, infertility and cancer in humans. Through the inhibition of a crucial enzyme, Cytochrome P450, glyphosate enhances the damaging effects of other food borne chemical residues and environmental toxins. Negative impact on the body is insidious and manifests slowly over time as inflammation damages cellular systems throughout the body, report the researchers, leading to gastrointestinal disorders, obesity, diabetes, heart disease, depression, autism, infertility, cancer and Alzheimer’s disease. Glyphosate’s Suppression of Cytochrome P450 Enzymes and Amino Acid Biosynthesis by the Gut Microbiome: Pathways to Modern Diseases, Anthony Samsel and Stephanie Seneff, Entropy 2013, Vol. 15, April 10, 2013. For a complete executive summary of peer-reviewed research demonstrating the human, animal and environmental health risks associated with GMOs in food and agriculture, click here.

 

In Praise of Telecommuting

Tuesday, May 21, 2013 by

telecommutingYahoo's decision to end their work-from-home policy caused quite a stir. I won't second-guess Marissa Mayer's decision to do this, because I'm not there. She's got on-the-ground knowledge.

However, as a long-time telecommuter and huge fan of this mode of work, I would leave Yahoo rather than give it up. Here's why:

From a green business perspective, telecommuting is a Triple Bottom Line practice.

People - Commuting to work is generally not adored by those who do it. Telecommuting:

  • Gives you back your life - literally. How much of your life do you want to spend sitting in traffic? My last employer was 15 miles away, a 30 to 45-minute trip during rush hour. When the traffic was really bad, it was closer to 90 minutes a day. Conservatively, that's 5 hours a week for 50 weeks a year or 250 hours a year. Do the math for your commute. Really think about that number. You never get that time back.
  • Reduces stress. For me, almost any activity is less stressful than driving in rush hour traffic. And stress, as a recent Fortune article reminds us, can kill you. Among other things, I use the extra time to sleep. That's not lazy - that's healthy. Wondering if being crazy-busy is bad for you? It is.

Planet - If the Earth could hug people, it would hug telecommuters because they:

  • Use less gas. And thus are responsible for less pollution related to the drilling for, transporting, refining and distributing of oil and gasoline.
  • Produce fewer greenhouse gas emissions. In my case, not driving an extra 7500 miles per year avoids about 3400 pounds of GHG emissions. TerraPass has a simple calculator to help figure out what you could save, based on your specific car and commute.
  • Can drive their cars longer. My Honda Civic Hybrid is 10 years old. Not buying a new car - with all the attendant steel, rubber, plastic, glass, fabric, electronics, wiring, etc. required - conserves natural resources for the planet.

Profit - Telecommuting cuts costs and boosts revenues for my business.

  • Cost savings include:
    • Lower car maintenance bills. I replace tires, brakes, oil and so on less frequently because I drive my car less. The Honda dealer has actually tried to buy my Civic back becuase it's in such good condition.
    • Lower bills for gas. Driving 7500 miles less per year means using about 166 fewer gallons of gas. At $3.50 a gallon X 166 gallons, I save about $583 a year. If you don't drive a hybrid, you'll save a lot more.
    • No tolls. My old route cost $3.50 a day, $17.50 a week, about $875 annually.
  • More revenue comes from:
    • Using the extra 250 hours a year to do more billable work. I don't burn the midnight oil. I just use the time otherwise lost in commuting.
    • Using the extra time to invest in ongoing business education. From conferences to courses to reading business books, it's essential in order to provide the best client service. 

These are MY numbers. According to Global Workplace Analytics, some 3 million Americans telecommute some or all of the time. That's a fraction of the number who could telecommute. I encourage you to try it!

Tips for Successful Telecommuting

How you telecommute really depends on your work style. There's no one right way to do it. Here are 5 tips that work for me:

Logistics

  • Have an office space with the proper equipment. Have people who can troubleshoot your equipment when it acts up.
  • Office doors physically separate my workspace from the rest of my life. When my daughter was young, she knew that closed doors meant that Mom was working and she had to wait. Unless she was bleeding. My doors have big glass insets, so I could see if she was bleeding.

Mindset

  • Focus on results. When I write something for a client, they don't care if I wrote it at Starbucks or behind my office desk. They just want it to be good and achieve their business objectives. Businesses that don't trust that you are working unless they can see you are behind the times.

Operating procedures

  • Maintain regular communications with your boss and co-workers, or with clients. It keeps isolation at bay and ensures you are in the loop when circumstances change. Take the initiative to overcome the "out of sight, out of mind" syndrome.
  • Get out of the house every day. Continual sitting is actually a health risk, so don't feel guilty about taking breaks. It gives both body - and your creativity - a boost.

Telecommuting and kids

One thing I did not do was work from home and try to care for my child at the same time. My daughter always had childcare in a different location. That choice worked well for my family. Your choice may differ.

So telecommute if you can!

It's a win for you, your clients, and the planet. How often is that the case?

Final shout out: Here's A Visual Breakdown of the Benefits of Working from Home from the LOHAS blog in October 2012.

Alison Lueders is the Founder and Principal of Great Green Editing. She provides writing and editing services to businesses and social enterprises that value high-quality content. She earned her Bronze seal from Green America in April 2013 and Platinum-level recognition from the Green Business Bureau in 2012.

 

 

 

Green Jobs: Resources for Careers in Natural, Organic and Sustainable Products

Monday, April 22, 2013 by

Here at Compass Natural Marketing, a lot of folks ask us about resources for finding jobs and career opportunities in the $300 billion LOHAS market, i.e., the “Lifestyles of Health and Sustainability” market for natural, organic, eco-friendly, and socially and environmentally responsible products and services.

There are a lot of great companies and NGOs in the LOHAS market, from organic food to renewable energy and from yoga to green building. In fact, with significant growth in demand for natural, organic and sustainable products, according to the Organic Trade Association, the organic food industry is creating jobs at a much higher rate than the conventional food industry.

Here are some good resources below for finding jobs in the natural and organic foods and sustainable products industry, and for social and environmental mission based organizations.

Of course, if you identify companies you’d like to work for, check their websites. Often, the larger companies, such as Whole Foods Market, UNFI, Pacific Natural Foods, Earthbound Farm, and other brand leaders will have job postings on their own websites. Do some research of your favorite brands.

We welcome your comments and suggestions to add to the list.

Green Job Resources

Green Dream Jobs. You can search by level and region. Awesome resource presented by our friends at SustainableBusiness.com.
www.sustainablebusiness.com/jobs/

Here’s a great resource for sales, marketing, management and executive level jobs in the Denver/Boulder region, created by our friend and colleague Luke Vernon.
www.lukescircle.com

Also, GreenBiz has a great sustainable jobs board.
http://jobs.greenbiz.com

TreeHugger has green job listings.
http://jobs.treehugger.com

Sustainable Industries posts green jobs across the country.
http://sustainableindustries.com/jobs

Just Means job listings have a social mission and NGO focus.
http://www.justmeans.com/alljobs

Natural and Organic Industry Resources. A good compendium of industry resources.
http://naturalindustryjobs.com/natural-organic-foods.asp

Naturally Boulder is another resource for job listings in the Boulder/Denver region.
http://www.naturallyboulderproducts.com/news/#jobs

World Wide Opportunities on Organic Farms. Wanting a Peace Corps-like volunteer experience, but on an organic farm somewhere around the world where you can learn about organic agriculture? Feeling young and adventurous? Check out WWOOF.
http://www.wwoof.org

Green Career Guide job thread.
http://greencareerguide.jobthread.com

California Certified Organic Farmers, an excellent organization for organic producers, posts job listings.
http://www.ccof.org/classifieds.php#emp

ReWork:  Founded in 2011 by alumni of the Unreasonable Institute in Boulder, ReWork helps people find careers in values-based, socially responsible and sustainable businesses.
http://rework.jobs/talent

Hope this helps get you started. Happy green job hunting!

________________________________________________

Steven Hoffman is Managing Director of Compass Natural LLC, a full service marketing communications, public relations and business development agency serving natural, organic and sustainable business. Hoffman is Co-founder of the LOHAS Forum annual market trends conference, former Editorial Director of New Hope Natural Media’s natural and organic products trade publication division, and former Program Director of Natural Products Expo East and West. A former Peace Corps volunteer and agricultural extension agent, Hoffman holds a M.S. in Agriculture from Penn State University. Contact steve@compassnatural.com.

Introducing the LOHAS Conference Pre-Event Workshops June 18th, 2013 Boulder CO

Wednesday, April 17, 2013 by

On June 18th LOHAS will have several pre-event, day long workshops focusing on impact investing, LOHAS marketing, social media and leadership. These workshops provide a deep dive into insights, strategies and best practices that attendees will be able to apply directly to their personal and professional lives. All workshop attendees will also be able to attend the opening sessions and reception of the LOHAS conference. Pricing varies and discounted for LOHAS attendees. Limited space for each.

Impact Investing Collaboratory
The LOHAS Conference in cooperation with The Boulder HUB , will provide a unique opportunity for investors and entrepreneurs to connect, learn and collaborate around the funding challenges and successes in the emerging sector alternately defined as impact investing, social entrepreneurship and sustainable venturing. As the market has matured, and investors are more educated, This workshop provides more sophisticated investors with an experience of unquestionable value, while treating aspiring investors to a dip into the deep end, and supporting qualified entrepreneurs to a rich environment.

What Marketers Need to Know About LOHAS Consumers
This hands-on intensive workshop provides insights for attendees on best marketing and communications practices relating to both conscious consumerism and mainstream markets. Leading edge data will be presented along with case studies of successes and failures on leading LOHAS companies communicating valuable messages including authenticity, transparency and social responsibility. Attendees will gain key insights and ideas to implement into their companies immediately.

High-Impact Digital Marketing for Challenger Brands
For many LOHAS brands, “digital marketing” has become just “marketing” as campaigns increasingly live solely online. Yet many young companies have found it challenging to build a solid digital strategy with limited time, budget and creative resources. This workshop will equip savvy marketers and entrepreneurs with high-impact strategies for best representing their brands on social media along with the trends shaping the way we communicate online. Digital novices and veterans alike will come away with the tools to efficiently drive brand awareness and engage their fans across the major social media platforms.. Get ready to share in a day of digital marketing inspiration!

Breaking the Habit of Being Yourself
Break free from old patterns and emotions, and create a life with creativity, and more happiness, health and abundance, simply by changing how you think. Renowned author, speaker, neuroscientist, researcher and highly-successful chiropractor, Dr. Joe Dispenza combines the fields of quantum physics, neuroscience, brain chemistry, biology and genetics to show you what is truly possible. Now you can access these remarkable techniques in Breaking the Habit of Being Yourself. Rewiring your brain is grounded in scientifically proven neuro-physiologic principles that he explains that is entertaining and easy to understand.

We encourage both LOHAS attendees and other professionals interested in the insights we plan to share to attend one of these events. Register HERE today!

 

Ted Ning is renowned for leading the annual LOHAS Forum, LOHAS.com and LOHAS Journal the past 9 years Ted Ning is widely regarded as the epicenter of all things LOHAS leading many to affectionately refer to him as ‘Mr. LOHAS’. He is a change agent, trend spotter and principal of the LOHAS Group, which advises large and small corporations on accessing and profiting from the +$300 billion lifestyles of health and sustainability marketplace.  The LOHAS Group is a strategy firm focusing on helping companies discover, create, nurture and develop their unique brand assets.  For more information on Ted visit  www.tedning.com

Watch free "livestreaming" of WHO CARES WINS, a leading Scandinavian CSR Conference

Friday, April 12, 2013 by

Who Cares WIns is a leading CSR Conference in Copenhagen, Denmark April 16th, 2013 9am – 6pm GMT

I am often asked to share my knowledge and insight regarding the cutting edge of sustainable lifestyle and business practices in the Nordic Countries with my USA LOHAS peers. Particularly Copenhagen is heralded for and mentioned as a case-study for sustainable living worldwide.  I therefore wanted to share with you the opportunity to participate free of charge through a live-stream link, when WHO CARES WINS again opens it’s doors for a full day of keynote speakers, debates, panels and workshops on April 16th in Copenhagen, Denmark.

“The most significant CSR event in Copenhagen” says CSR Magazine.

The sold out CSR conference Who Cares Wins in Copenhagen wishes to emphasize, once and for all, that CSR and sustainability can lead the direct way to a more solid bottom line.  To debate this controversial subject, Mohan Munashinge, who shared the Nobel Peace Prize in 2007 with former Vice President of the United States Al Gore, the CSR-guru Wayne Visser, Josephine Fairley (founder of one of the world’s first Fairtrade brands and Derek Abell (professor at Harvard Business School) among other interesting guests will be key note speakers at the conference.

FREE LIVE STREAM of the entire conference here. The broadcast will be free for everyone interested, and the event will be streamed in English: http://stream.whocareswins.dk

Timezone Converter here.

 

Sandja Brügmann is managing partner of Refresh Agency, a leading specialist PR and communications agency focusing on the sustainable lifestyle market [LOHAS – lifestyles of health and sustainability] in the USA and Europe.  She has served leading brands at the cutting edge of the LOHAS phenomenon such as GoodBelly, Crocs, Sterling Rice Group, Ticket to Heaven, Addis Creson, Clementine Art, Vickerey, ITO EN, TEAS' TEA, Neve Designs and Chocolove.  Sandja was born and raised in the fashion-centric and sustainability-minded Denmark. She grew up on the island of Bornholm in the Baltic Sea in a household run mostly on solar power by an entrepreneurial mother and an eco-conscientious father. 

Connect with Sandja Brügmann sandja@refreshagency.com www.refreshagency.com  

Twitter @sandja www.Facebook.com/RefreshAgency  www.Pinterest.com/Sandja  Instagram @sandjabrugmann 

8 things That Makes the LOHAS Conference Unique

Tuesday, April 9, 2013 by

LOHAS Forum

1.    Cross section of attendees is like no other event. LOHAS brings together Fortune 500 companies with start up entrepreneurs, investors, nonprofits, thought leaders and media who all want to make the world a better place. It is a great networking event for those who want to stretch their comfort zone and meet new people.

2.    On the cutting edge of what is next. LOHAS has many cutting edge thought leaders, researchers and visionary presenters who have a pulse on trends that often become mainstream. If you want to know what will be mainstream in 2-5 years then the LOHAS conference is a must attend event.

3.    Permission to drop the armor of image is granted and expected.  Everyone at the event wants to know who each other is at heart first and then get to professional interests second. This makes the networking much easier as attendees are sincerely attentive to each other’s needs.

4.    Market data worth thousands of dollars is presented by a variety of green market trend specialists. Those that are interested on what is happening in the LOHAS space can collect a tremendous amount of insight from these highly sought presentations.

5.    LOHAS is Embedded Into Boulder. LOHAS uses distinctive historic landmarks in downtown Boulder as the venue for attendees to experience the charm of the city during the conference during June.

6.    LOHAS has a Legendary Gift Room. Rather than provide a pre stuffed conference bag of brochures that are typically dumped in the hotel room we provide a gift room of various items from LOHAS companies that attendees can pick and choose from. Attendees love this and the gift bags are usually quite stuffed when people leave the room!

7.    Program content transcends green business to include elements to connect with the human spirit and community in a way that is energetic and inspiring.

8.    Not just a conference but a community celebration! We have a variety of ways built into the event ranging from morning yoga and meditation to musical entertainment to after parties to engage the senses for attendees.

Don't miss out. We would love to see you there! REGISTER HERE.
 

 

Ted Ning is renowned for leading the annual LOHAS Forum, LOHAS.com and LOHAS Journal the past 9 years Ted Ning is widely regarded as the epicenter of all things LOHAS leading many to affectionately refer to him as ‘Mr. LOHAS’. He is a change agent, trend spotter and principal of the LOHAS Group, which advises large and small corporations on accessing and profiting from the +$300 billion lifestyles of health and sustainability marketplace.  The LOHAS Group is a strategy firm focusing on helping companies discover, create, nurture and develop their unique brand assets.  For more information on Ted visit  www.tedning.com

Together We Can Create a Thriving Planet (Join Me!)

Wednesday, April 3, 2013 by

Do you ever wish you could do more to help the Earth? Do you wish there was one place you could go to discover the latest information about sustainability and learn simple, practical tools you can use to create a more sustainable lifestyle?

With the Spring of Sustainability, a FREE online sustainability conference, you will learn many simple, affordable steps you can take NOW to make your life greener while also enhancing your lifestyle.

You’ll hear from more than 30 leading sustainability pioneers including John Perkins, Joanna Macy, Francis Moore Lappé, and Andrew Harvey. I’m honored to be one of the speakers for this truly world-changing event!

If you’d like to...
•    Learn how to transform fear and frustration into hope and inspiration
•    Discover simple daily actions you can take NOW that actually enhance your lifestyle while helping to create a sustainable world
•    Be inspired to create stronger communities and a greener world by engaging your family, friends, neighbors, and coworkers in simple, fun activities
•    Learn about the latest cutting-edge research into sustainable solutions
•    And much more…

Then, please join me in creating a brighter future at the Spring of Sustainability!

Remember, the Spring of Sustainability is completely FREE. You can register here.

Let’s face it, it's easy to worry about the state of our world. There’s no denying that there is a lot to worry about. We just have to shift our focus a bit to see that progress is being made! We are beginning to shift the direction of our world toward a truly sustainable, thriving planet.

As more of us make a commitment to more sustainable choices we accelerate the process. We have the power to co-create a truly sustainable planet for ourselves, our children and grandchildren, and for all living beings.

If you’ve ever thought that living sustainably takes too much work or was too expensive, it’s time to shatter that myth.

The Spring of Sustainability will open your eyes and your mind to the many simple, affordable steps you can take NOW to make your life greener while also enhancing your lifestyle!

Please join me for this important event that has the potential to help transform our world into a truly thriving, sustainable planet for all!

 

Ted Ning is renowned for leading the annual LOHAS Forum, LOHAS.com and LOHAS Journal the past 9 years Ted Ning is widely regarded as the epicenter of all things LOHAS leading many to affectionately refer to him as ‘Mr. LOHAS’. He is a change agent, trend spotter and principal of the LOHAS Group, which advises large and small corporations on accessing and profiting from the +$300 billion lifestyles of health and sustainability marketplace.  The LOHAS Group is a strategy firm focusing on helping companies discover, create, nurture and develop their unique brand assets.  For more information on Ted visit  www.tedning.com


 

Solutions from the Underground: How Mushrooms Can Help Save the World

Wednesday, March 13, 2013 by

At the last LOHAS Conference mycologist Paul Stamets shared how all of us are related to mushrooms and how they can save the world. As we are now well engaged in the 6th Major Extinction (“6 X”) on planet Earth, our biosphere is quickly changing, eroding the life support systems that have allowed humans to ascend. Unless we put into action policies and technologies that can cause a course correction in the very near future, species diversity will continue to plummet. What can we do? Fungi, particularly mushrooms, offer some powerful, practical solutions, which can be put into practice now. Paul's hope is that this talk will deepen your understanding and respect for the organisms that literally exist under every footstep you take on this path of life.

Here is his talk from last year and of year's past at LOHAS:

 

 

 

Ted Ning is renowned for leading the annual LOHAS Forum, LOHAS.com and LOHAS Journal the past 9 years Ted Ning is widely regarded as the epicenter of all things LOHAS leading many to affectionately refer to him as ‘Mr. LOHAS’. He is a change agent, trend spotter and principal of the LOHAS Group, which advises large and small corporations on accessing and profiting from the +$300 billion lifestyles of health and sustainability marketplace.  The LOHAS Group is a strategy firm focusing on helping companies discover, create, nurture and develop their unique brand assets.  For more information on Ted visit  www.tedning.com

The Internet vs The Inner Net

Saturday, March 2, 2013 by

At the 2012 LOHAS Conference Gopi Kallayil, Community Partnerships and Marketing Leader of Google + spoke on a very interesting subject regarding the Internet vs. the Inner Net. The Internet and various devices to connect to it are a constant presence in our life. All the information that comes towards us around the clock demands our attention and response. And yet, the most important technology that we use to respond is a very ancient technology - our body, mind, breath and consciousness- Our Innernet. How can we nurture and manage our inner technologies or our  Innernet in the midst of responding to the needs of all the technology that surrounds us. I thought it was a very intriguing talk that brought 2 worlds together that we all connect with daily. Check out his full talk below.

(Please note that the audio gets better around 1min 15 seconds into the talk.)

 

Ted Ning is renowned for leading the annual LOHAS Forum, LOHAS.com and LOHAS Journal the past 9 years Ted Ning is widely regarded as the epicenter of all things LOHAS leading many to affectionately refer to him as ‘Mr. LOHAS’. He is a change agent, trend spotter and principal of the LOHAS Group, which advises large and small corporations on accessing and profiting from the +$300 billion lifestyles of health and sustainability marketplace.  The LOHAS Group is a strategy firm focusing on helping companies discover, create, nurture and develop their unique brand assets.  For more information on Ted visit  www.tedning.com

LOHAS Internship Opportunities

Thursday, February 28, 2013 by

LOHAS internshipThe LOHAS internship is a part-time, or full-time school year remote or in Louisville, CO based LOHAS office position for a student or recent graduate seeking experience in a sustainable business environment.

Hours per week: 10-25 (will escalate as LOHAS conference gets closer)

Employment Start Date: Immediately


 

Job Description:

Event project intern will report to and work directly with Executive Director, Production team, sales manager organizing the annual LOHAS conference, LOHAS.com web content and LOHAS e-weekly newsletter. Intern will gain skills in event project management, sponsor management, speaker management, online event marketing and sustainable business content; managing multiple projects with deadlines and various online platforms – Drupal, Compendium, Get Response, Eventbrite and Regonline.

Candidates must have strong verbal and written communications, be a self starter able to take on projects and responsibilities confidently and have strong writing and editing skills. Other essential skills for a successful internship include familiarity with Microsoft Word, Excel, Facebook, LinkedIn, Twitter and Google +. HTML background a plus.

Intern responsibilities

  • Manage the delivery of LOHAS e-weekly newsletter
  • Update relationship contacts and outreach lists
  • Assist with marketing outreach via social media and online promotions
  • Assist with sponsor relations and materials needed
  • Upload sponsor logos and information on to LOHAS.com website
  • Upload speaker details on website
  • Update online program
  • Pass sponsor deliverable details to event coordinators
  • Load sponsor details into LOHAS HUB
  • Be on call meetings regarding event logistics
  • Coordinate with volunteers
  • Assist with publishing LOHAS.com blog posts and comments

Onsite:

  • Assist with event set up and registration
  • Assist with attendee QA, onsite logistics
  • Assist with event tear down

Qualifications:

  • Must be motivated and determined to succeed
  • Must be able to work cooperatively with all departments
  • Must be able to meet deadlines on time in a diligent and professional manner
  • Must be familiar with MS Office (excel, word) and comfortable learning new online platforms
  • Must be a student of an accredited intern program


If interested please contact us.

 

Ted Ning is renowned for leading the annual LOHAS Forum, LOHAS.com and LOHAS Journal the past 9 years Ted Ning is widely regarded as the epicenter of all things LOHAS leading many to affectionately refer to him as ‘Mr. LOHAS’. He is a change agent, trend spotter and principal of the LOHAS Group, which advises large and small corporations on accessing and profiting from the +$300 billion lifestyles of health and sustainability marketplace.  The LOHAS Group is a strategy firm focusing on helping companies discover, create, nurture and develop their unique brand assets.  For more information on Ted visit  www.tedning.com

From Growth Capitalism to Sustainable Capitalism: The Next 20 years of Sustainable Investing

Monday, December 3, 2012 by

By Joe Keefe, President and CEO, Pax World Management  (From the special 20th Anniversary issue of the GreenMoney Journal and www.GreenMoney.com )

Twenty years from now, we will have either successfully transitioned from our current economic growth paradigm to a new model of Sustainable Capitalism or we will be suffering the calamitous consequences of our failure to do so. Likewise, sustainable investing will either remain a niche strategy or it will have supplanted mainstream investing. This is the critical point we must embrace: sustainable investing can no longer simply present itself as an alternative to traditional investment approaches that ignore environmental, social and governance (ESG) imperatives; it cannot simply be for some people; it must actually triumph over and displace traditional investing.  

The current model of global capitalism - call it growth capitalism - is premised upon perpetual economic growth that must ultimately invade all accessible habitat and consume all available resources.[Footnote 1] Growth capitalism must eventually collapse, and is in fact collapsing, for the simple reason that a finite planet cannot sustain infinite growth. Moreover, the dislocations associated with this infinite growth paradigm and its incipient demise - climate change, rising inequality and extreme poverty, resource scarcity (including food and water shortages), habitat loss and species extinctions, ever more frequent financial crises, to name just a few - will increasingly bedevil global policy makers in the years ahead. The public sector is already experiencing a high degree of dysfunction associated with its inability to confront a defining feature of this system: the need for perpetual growth in consumption spurs a corresponding growth in public and private debt to fuel that consumption, which has roiled financial markets and sovereign finances across the globe. 

Meanwhile, the environmental fallout from this infinite growth paradigm is becoming acute. All of earth’s natural systems – air, water, minerals, oil, forests and rainforests, soil, wetlands, fisheries, coral reefs, the oceans themselves – are in serious decline. Climate change is just one symptom. “The problem is the delusion that we can have infinite quantitative economic growth, that we can keep having more and more stuff, on a finite planet.”[FN 2] The problem is an economic system that makes no distinction between capital investments that destroy the environment, or worsen public health, or exacerbate economic inequality, and those that are aligned with earth’s natural systems while promoting the general welfare. Under growth capitalism, a dollar of output is a dollar of output, regardless of its side effects; short-term profit is valued regardless of the long-term consequences or externalities. 

It is therefore discouraging that, in the U.S. at least, there is no serious discussion in mainstream policy circles about alternatives to the present system. Nor do I think there will be for some time given our current political/cultural drift. Political and economic elites, and the public itself, remain committed to growth capitalism, accustomed to “having more and more stuff,” for a host of economic, social and psychological reasons. As Jeremy Grantham has written, “[t]he problems of compounding growth in the face of finite resources are not easily understood by optimistic, short-term-oriented, and relatively innumerate humans (especially the political variety).”[FN 3] Our campaign finance system, wherein policy makers are essentially bought off by and incentivized to advance the very interests that stand to profit most from the current system, is no help. Making matters worse, large segments of the public do not even accept what science teaches us about climate change, or natural systems, or evolution, or a host of other pressing realities. The late U.S. Senator Daniel Patrick Moynihan once said that everyone is entitled to their own opinion but not their own facts. Today, it seems that a growing number of people, aided and abetted by special interests that stand to benefit from public ignorance, are increasingly opting for their own “facts.”

So, neither the public sector nor corporate and economic elites, as a result of some newfound enlightenment, seem poised to consider alternatives to the current system. To the contrary, their first impulse will be to resist any such efforts. This is the critical problem at the moment: while there is an array of powerful forces aligned against the type of sweeping, systemic change that is needed, there is no organized constituency for it. There are individuals and groups who support this or that reform, or who are focused on critical pieces of the larger puzzle (e.g., climate change, sustainable food & agriculture, gender equality, sustainable investing), but there is no movement, no political party or leader, no policy agenda to connect the dots.

That is a shame because there is a clear alternative to growth capitalism that has been articulated in recent years by a diverse body of economists, ecologists, scientists and other leading thinkers - including leaders in the sustainable investment community.[FN 4]

Although there is as of yet no unified theory or common language, let alone any sort of organized movement to speak of, what has emerged is essentially a unified vision, and that vision might best be described as Sustainable Capitalism.[FN 5]

Sustainable Capitalism may be thought of as a market system where the quality of output replaces the quantity of output as the measure of economic well-being. Sustainable Capitalism “explicitly integrates environmental, social and governance (ESG) factors into strategy, the measurement of outputs and the assessment of both risks and opportunities…. encourages us to generate financial returns in a long-term and responsible manner, and calls for internalizing negative externalities through appropriate pricing.”[FN 6] Essentially, business corporations and markets alter their focus from maximizing short-term profit to maximizing long-term value, and long-term value expressly includes the societal benefits associated with or derived from economic activity. The connections between economic output and ecological/societal health are no longer obscured but are expressly linked.[FN 7]

There is no question that growth capitalism must give way to Sustainable Capitalism. It’s as simple, and as urgent, as that. Over the next 20 years, the sustainable investing industry must play a pivotal leadership role in ushering in this historic transformation. We will need to connect the dots and catalyze the movement. Why us? For the simple reason that finance is where the battle must be joined. It is the financial system that determines how and where capital is invested, what is valued and not valued, priced and not priced. The sustainable investment community’s role is vital because the fundamental struggle is between a long-term perspective that fully integrates ESG factors into economic and investment decisions and our current paradigm which is increasingly organized around short-term trading gains as the primary driver of capital investment and economic growth regardless of consequences/externalities.

The notion that sustainable investing can simply keep to its current trajectory - a few more assets under management here, a few more successful shareholder resolutions there, a few more GRI reports issued, another UN conference, an occasional victory at the SEC - and achieve what needs to be achieved on the scale required is, frankly, untenable. We need to be more ambitious in our agenda.

We will also need to take a more critical stance, not only advocating for ESG integration but against economic and investment approaches that ignore ESG concerns. We will need to consistently critique the notion that externalities associated with economic output are somehow collateral, or that financial return is sufficient without beneficial societal returns, or that markets are inherently efficient and self-correcting. We will need to unabashedly offer sustainable investing not as an alternative approach but as a better approach - as the only sensible, responsible way to invest.

I believe the sustainable investing industry will also need to align itself with a more explicit public policy agenda - while remaining non-partisan - and work with like-minded reformers to advocate for that agenda. For example, sustainable investors should be sounding the alarm about resource scarcity and advocating for a massive public/private investment plan in clean energy, efficiency technologies and modernized infrastructure.[FN 8] The age of resource scarcity and the need for efficiency solutions is upon us.[FN 9] At Pax World, we offer a fund - the Global Environmental Markets Fund (formerly the Global Green Fund) - whose investment focus is precisely that. Our industry needs to fashion such investment solutions, and I believe there will be opportunities to do so collaboratively as well as competitively.

I also feel strongly that the greatest impediment to sustainable development across the globe is gender inequality. Advancing and empowering women and girls is not only a moral imperative but can unleash enormous potential that is now locked up in our patriarchal global economy. Sustainable investors need to press the case that gender equality needs to be a pillar of Sustainable Capitalism. At Pax World, we also have a fund - the Global Women’s Equality Fund - whose investment focus is exactly that.

In my view, the sustainable investing community should also be advocating for public funding of federal elections, either through a constitutional amendment or, absent an amendment, through a voluntary public funding system. The notion that we can tackle any major public policy issue, let alone undertake the epochal transition to Sustainable Capitalism, while politicians and regulators are captive to the very interests they are supposed to regulate, is beyond naïve. We will not be able to reform capitalism if we cannot reform Congress. 

Finally, asset management firms like my own will need to find ways to craft new, more persuasive messages, launch new products, form new partnerships, and fashion new distribution strategies and alliances that are focused on lifting the industry as a whole, because a rising tide will lift all boats. Pax World has taken a step in this direction in launching our ESG Managers Portfolios, where many ESG managers and strategies are now available under one roof in one set of asset allocation funds. There is more to be done - together, as an industry. 

The times call for leadership. The transition to Sustainable Capitalism is necessary and urgent, as is the triumph of sustainable investing over investment approaches that effectively prolong and exacerbate the current crisis. Twenty years from now, our industry will be judged by whether we have met this burden of leadership. Our impact either will be dramatic or inconsequential. We either will succeed or we will fail. We should resolve to succeed, and to work collaboratively toward that end. 

 

Article by Joe Keefe, President & CEO of Pax World Management, headquartered in Portsmouth, NH. Pax World manages approximately $2.5 billion in assets, including mutual funds, asset allocation funds and ETFs, all of which follow a sustainable investing approach. Prior to joining Pax World, Joe was President of NewCircle Communications (2000-2005), served as Senior Adviser for Strategic Social Policy at Calvert Group (2003 – 2005), and was Executive Vice President and General Counsel of Citizens Advisers (1997-2000). A former member of the board of US SIF (2000 - 2005), Joe was named by Ethisphere Magazine as one of the “100 Most Influential People in Business Ethics” for 2007, 2008 and 2011, and in 2012 was recognized by Women’s eNews a one of “21 Leaders for the 21st Century, where he was the sole male honoree. 

You should consider a fund's investment objectives, risks and charges and expenses carefully before investing. For this and other important information, please obtain a fund prospectus by calling 800.767.1729 or visiting www.paxworld.com . Please read it carefully before investing.

Equity investments are subject to market fluctuations, a fund’s share price can fall because of weakness in the broad market, a particular industry, or specific holdings. Emerging market and international investments involve risk of capital loss from unfavorable fluctuations in currency values, differences in generally accepted accounting principles, economic or political instability in other nations or increased volatility and lower trading volume.

Distributed by ALPS Distributors, Inc., Member: FINRA            PAX002590 08/13

Footnotes:

[1] See, William E. Rees, “Toward a Sustainable World Economy,” Paper delivered at Institute for New Economic Thinking Annual Conference, Bretton Woods, NH, April 2011, p. 4.

[2] Paul Gilding, The Great Disruption, Bloomsbury Press, 2011, p. 186.

[3] Jeremy Grantham, “Time to Wake Up: Days of Abundant Resources and Falling Prices Are Over Forever,” April 2011 GMO Quarterly Letter.

[4] I am thinking of such writers and thinkers as Wendell Berry, Lester Brown, Paul Gilding, Herman Daly, Thomas Friedman, Paul Hawken, Richard Heinberg, Mark Hertsgaard, Amory Lovins, Hunter Lovins, Bill McKibben, Donella Meadows, Jorgen Randers & Dennis Meadows, James Gustave Speth and, of course, E.F. Schumacher. Contributions from the sustainable investing community include Steven Lydenberg’s Corporations and The Public Interest, Robert Monks’s The New Global Investors, Marjorie Kelly’s The Divine Right of Capital, and The New Capitalists by Stephen Davis, Jon Lukomnik & David Pitt-Watson. See also the work of The Capital Institute, www.capitalinstitute.org

[5] Credit Al Gore, David Blood, Peter Wright and the folks at Generation Investment Management for putting a stake in the ground and endeavoring to define and popularize this concept.

[6] “Sustainable Capitalism,” Generation Investment Management LLP, 2012, p. 2.

[7] This notion of Sustainable Capitalism is not unlike the concept of “shared value” s advanced by Michael E. Porter and Mark E. Kramer. See, “Creating Shared Value,” Harvard Business Review, Jan-Feb 2011.

[8] See Daniel Alpert, Robert Hockett & Nouriel Roubini, “The Way Forward: Moving From the Post-Bubble, Post-Bust Economy to Renewed Growth and Competitiveness,” © 2011, New America Foundation, www.newamerica.net

[9] See Jeremy Grantham, “Time to Wake Up: Days of Abundant Resources and Falling Prices Are Over Forever,” supra; See also, “Resource Scarcity and The Efficiency Revolution,” Impax Asset Management, www.impaxam.com

 

For more information go to- www.GreenMoney.com

 

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LOHAS Forum 2012: NativeEnergy Releases CO2 Report

Friday, October 5, 2012 by

>> Download the 2012 LOHAS Forum CO2 Report

The annual LOHAS conference is one that I look forward to. LOHAS is an acronym for lifestyles of health and sustainability. It refers to the substantial market for products and services, ethically delivered, for consumers especially concerned about wellness and corporate responsibility. It is the market at “the Intersection of Personal and Planetary Heath,” as Gwynne Rogers of the Natural Marketing Institute put it.

LOHAS attracts the friendliest assemblage of conferees I have encountered. Perhaps it is all the yoga and healthy eating that makes attendees so cordial. Perhaps it is their determination to make the world a better place. Often when people advocate “change,” what they mean is the other guy should change. At LOHAS, the notion of change is often aimed at oneself.

LOHAS features talented business leaders like Kevin Rutherford, CEO of Mrs. Meyers, and Kim Coupounas, co-founder of GoLite, sharing insights. Douglas Gayeton, author of the Lexicon of Sustainability, is using the power of words to “activate change and transform societies.” His vehicles include billboards, social media, pop up shows, and PBS short films.

And this year, as in previous years, marketing experts, like Suzanne Shelton of the Shelton Group, dissected the “green market” and offered useful counsel on how to attack it. For example, inspire don’t educate. Don’t make the problem seem so big an individual can’t do something about it.

Personal conviction is the trump card at LOHAS, and it this seems to explains the abounding goodwill at the conference.

The conference was held in Boulder, Colorado, which is one of those supremely livable small cities and thus an appealing destination. We were there just before the forest fires arrived. The Mountain West is dry country and, to my thinking, increasingly vulnerable to climate change.

This year, as in previous years, NativeEnergy was the carbon offset sponsor, providing offsets from our signature Help Build™ projects to balance the greenhouse gas pollution from conference-related travel, lodging, and operations.

>> Download the 2012 LOHAS Forum CO2 Report

 

About NativeEnergy
NativeEnergy is an expert provider of carbon offsets, renewable energy credits, and carbon accounting software. With NativeEnergy’s Help Build™ offsets, businesses and individuals can help finance the construction of wind, biogas, solar, and other carbon reduction projects with strong social and environmental benefits. Since 2000, NativeEnergy’s customers have helped build over 50 projects, reducing more than 2.5 million tons of greenhouse gases, and the company has over 4 million tons under contract. All NativeEnergy carbon offsets undergo third-party validation and verification. Learn more at www.nativeenergy.com.

5 Ways to Get to Know Your Customer and Be a Conscious Leader

Friday, September 28, 2012 by

If you're in business, you should know your current customers. Sounds like common sense, right? Believe it or not, many companies cannot clearly identify their buyers. In fact, in a perfect world, you should know them by name. One of the best ways to be a conscious leader is create a buyer persona that defines the person behind who your product or service is trying to reach. A buyer persona is not just another marketing buzzword, but a useful and strategic tool to help you connect with your audience and develop lasting, more meaningful relationships.

A buyer persona exemplifies the real person you need to influence and is developed from research and conversations with actual customers.  It enables you to determine your potential audience to target marketing efforts toward this specific group.

Once you really get to know your buyer, like where she shops, what she eats and what she does for fun, creating content that speaks to her will be as easy as talking to a good friend. You’ll feel like a proud parent when you’re done creating this wonderful person, so give him or her a name!  Are they a Jane or a Jade? Don’t forget to name your different personas to really bring them to life.

Here are some simple steps to create a buyer persona who wants to follow your lead:

1.     Find out the Facts.

Finding out specific demographic information about your buyers will help you visualize who they are and create a realistic picture about their needs, wants and goals.

  • Are they male or female?

  • How old are they?

  • Are they married?

  • Do they have kids?

  • Where do they live (city, suburb, rural)?

  • What’s their education level?

  • What is important to them?

2.      Understand their Daily Life.

Now that you know the facts, put yourself in their shoes. Knowing their habits, lifestyle and daily activities will help you create a consistent message about why your product or service is useful and how it positively impacts their daily life.

  • Do they work?

  • What do they do for fun?

  • What are their hobbies?

  • Where do they shop?

  • What music do they listen to?

  • What do they read?

3.      Discover their Challenges and Needs.

Businesses in the LOHAS marketplace understand that it’s not just about selling products or services, but solving problems and fulfilling needs. How does your offer help solve a problem in your buyer’s life? Get specific about it. For example, if you sell organic coffee beans, think about how your beans meet your buyers desire to be healthy.  Create messaging that speaks to the benefits that your organic coffee has on a person’s health rather than how your beans are the “best” or “most unique” beans out there.

4.      Identify How they Search.

Understanding how your buyer finds and consumes info is essential to being found by the right audience. Do they search in Google? Are they active in social media? If so, are they more likely to spend time on Facebook, Twitter or Pinterest? Do they ask friends and family for referrals, or read online reviews from consumers?  Do they read industry blogs? Do they attend LOHAS conferences? Once you know how they find information, you can focus on reaching them in the right channels.

5.    Say Hello!

Now, take a look at all the information you’ve gathered. Chances are, you’ll have a clear picture of your ideal target audience. Once you know whom you’re speaking to, don’t forget to say hello! It’s easy to have a conversation with your customers thanks to social media. Make it a priority to spend several hours a week just being human and talking to your audience through social media channels.  It’s also a great way to ask direct questions to get authentic feedback about your products and services.

As a content marketing agency, we work with entrepreneurs and busy marketing directors who are passionate about what they do, believe their brand story is worth telling and care about building meaningful relationships with their clients. Let us know how we can help you!

LOHAS Reader Discount to Mexican Tropics

Thursday, July 12, 2012 by

TAO Inspired Living

Are  you looking for an extraordinary place to hold your next event? Or maybe you just want to get away Jonathan Ellerby Ph.D, CEO of TAO Inspired Living has an answer for this. TAO Inspired Living is located in the Mexican Carribiean only 15 minutes from Tulum and 50 minutes from Cancun. TAO Inspired Living, has been created to offer an incomparable event center and residential community that feels remote and secluded, yet provides a dynamic atmosphere. Within each aspect of the TAO property you will find a focus on total well-being and love of the natural world. Their Tulum real estate development is the quintessential luxury destination paradise; one that offers a perfect blend of functionality, sophistication, serenity and self fulfillment, all at accessible prices.Their event center offers more than you can imagine, in a simple, elegant fashion with a host of wellness oriented enhancements.

Today LOHAS is very excited to announce a special offer to all our LOHAS friends, fans, and partners that may help further the amazing work that you do. We have collaborated with our 2012 sponsor, TAO Inspired Living, to create an incredible discount package for you and any of your clients who are looking for an unforgettable facility for events, group retreats, trainings, client incentives or a for-profit conference.

Until October of 2013, TAO Inspired Living will be offering the following special LOHAS rate at their tropical event facility in the Riviera Maya of Mexico, 60 miles south of Cancun, near to the beach, ancient Mayan sacred sites and countless ecological wonders:

$145 per night double, $165 per night single, minimum four nights, and a minimum of 20 people (maximums can range from 150 to 300 depending on the type of event and smaller groups can be negotiated)

This price includes:

  • airport transfers from Cancun
  • luxury accommodations
  • all meals
  • all drinks
  • private beach club
  • full free access for all of your guests to the TAO Wellness center including all daily programs, gym, lap pools,
  • Your event rooms and set up
  • all basic audio and video set up,
  • full use of the hotel and wellness center spas, Mayan Temazcal, LOHAS-style boutique, all-natural elixir bar and much more!


To take advantage of this or to learn more please contact Lorissa TAO’s Partnership Specialist. or you can reach Jonathan Ellerby PhD directly.

We hope you consider taking advantage of this fantastic deal.

 

Ted Ning is renowned for leading the annual LOHAS Forum, LOHAS.com and LOHAS Journal the past 9 years Ted Ning is widely regarded as the epicenter of all things LOHAS leading many to affectionately refer to him as ‘Mr. LOHAS’. He is a change agent, trend spotter and principal of the LOHAS Group, which advises large and small corporations on accessing and profiting from the +$300 billion lifestyles of health and sustainability marketplace.  The LOHAS Group is a strategy firm focusing on helping companies discover, create, nurture and develop their unique brand assets.  For more information on Ted visit  www.tedning.com

LOHAS Impact Investing Collaboratory - Bringing Money and Ideas Together

Tuesday, June 5, 2012 by

The time is nearing for our long-anticipated LOHAS Impact Investing Collaboratory on June 12th 9:30-5:30, cohosted with HUB Boulder! This is a special event seperate from the LOHAS Forum and focuses on the subject investment for entrepreneurs and investors relevant to LOHAS.  

If you haven’t yet registered, please do so as soon as possible so we can reserve your spot.  There is a great line-up of speakers and events taking place, so this is not to be missed!  For what to expect and more information, view the original post.

You can register on the LOHAS Conference Registration Page. The Investing Collaboratory is $225, which includes the day, plus lunch, and the opening evening of the LOHAS Forum.  HUB Boulder Members and LOHAS Forum attendees pay $150 (HUB Members contact Emily Higgins — emily [[at]] hubboulder [[dot]] com to get your discount code, or find it in your Members Newsletter).

To get you excited about the event, here is the agenda!
_____________________________________________________________________________

LOHAS Impact Investing Collaboratory
Working together to increase impact enterprise funding.

Theme : What’s the deal?  People with real-world experience talk about making and raising investments that balance financial returns with positive impact, on the regional economy, on the environment, and on social equity.

9:30 – 10:00 amNETWORKING and COFFEE

10:00 – 11:00 amOPENING
Introductions, welcome and frame-up.
Interview:  Kimbal Musk is one of the more successful entrepreneurs in Boulder.  The interview provides attendees with a rare insight into his world view, and perspective on impact, entrepreneurship and investing.

  • Kimbal Musk, Board Director, The Kitchen, Tesla, SpaceX
  • Bill Shutkin, President, Presidio School of Graduate Management (Moderator)

11 – 12:30 pm - CONCURRENT DISCUSSIONS – Thematic Issues
A. THE EXIT: What does it mean to cash-out of an impact deal?   Investors expect to make a financial return, and entrepreneurs seek to create the most impact possible, presumably over the long term.  How do we provide both outcomes, and leave all parties satisfied?  What does this mean for structuring the investments from the beginning?

  • Greg Berry, Managing Director, HUB Boulder (Moderator)
  • Rich Hoops, Board Member, HUB Boulder, SVP Boulder County, Center for Education in Social Responsibility, Leeds School of Business, University of Colorado
  • Zenia Tata, Owner, Zenia Tata, Inc.
  • Lopa Brunjes, Managing Director, The Biochar Company

B. THE LONG RUN: What does it take to last in the impact field? Where are the jobs?  What values make people successful? Why have some people stood the test of time, while others have washed out?

  • Steve Schueth, President, First Affirmative Network (Moderator)
  • Kathy Leonard, Vice President, Investments, UBS
  • Al Doerksen, CEO, iDE

12:30 – 2:00 pmLUNCH & NETWORKING

  • By discussion topics at multiple local restaurants.  Topics to include:
  • Impact Investing In The Public Markets (Kathy Leonard)
  • Move Your Money: Localize Your Banking
  • State of Crowdfunding Today
  • Foundations & Investing: PRI & MRI (Caryn Capriccioso)
  • The 25% Food Shift: Local Food System Infrastructure Investing
  • HUB Ventures — Program Overview (Evan Steiner)
  • Impact Investing Fund on The Front Range (Elizabeth Kraus)

2:00 – 3:30 pm - CONCURRENT WORKSHOPS – Practical Balance of Impact and Return
A. DUE DILIGENCE Workshop (accredited investors only)
Over the past year, the Toniic investor network has gathered, cataloged, and synthesized best practices in due diligence in impact investing from their members, who include some of the most sophisticated impact investors in the world.  George will present some of the findings in that process, and will lead an interactive discussion to help improve the quality of due diligence in our community.

  • George Deriso, Director, Toniic Network (Moderator)
  • Robert Fenwick-Smith, Managing Director, Aravaipa

B. PITCH PRACTICE Workshop
We will conduct a review of multiple pitches which have each been used successfully in raising money in the past year.  The session will include a round of critical feedback from people who have seen hundreds of pitches, and an open round of questions from the:

  • Ian Fisk, Executive Director, William James Foundation (Moderator)
  • Elizabeth Kraus, local investor (Panelist)
  • Gregg Bagni, Managing Director, White Road Investments (Panelist)
  • Evan Steiner, Director, HUB Ventures (Panelist)
  • Zubaida Bai, CEO, Ayzh (Presenter)
  • Ali Cherry, CEO, Snack Packers (Presenter)

3:30 — 4:15 pm - CLOSING CIRCLE: Building An Impact EcoSystem
Attendees shares the one action they are going to take forward to help build the impact entrepreneurship economy in their home – whether it’s Boulder, Denver, Tokyo or Des Moines.

4:15 – 5:30 pmFOCUSED NETWORKING & DEAL MAKING
Get people connecting with new contacts, and create opportunities for prospective deals to break out and have private discussions.
One on One Networking
Speed Dating?

— END OF INVESTING PROGRAM —
Your ticket to the collaboratory also includes:

5:30 — 7:00 pmLOHAS RECEPTION, Boulderado
Maybe the best night of networking in Boulder all year.  400 company CEOs, 50 thought leaders, beautiful people, kindred spirits.

7:00 — 8:45 pmLOHAS OPENING PLENARY PANEL
The Redeming Power of Capitalism

In an age of increasing cynicism, more people are recognizing that we can’t change outcomes unless we change the rules of the game.  How do consumers, investors, and workers find companies they want to support? Learn how a growing community of leading LOHAS businesses and investors is passing legislation across the country to create a new kind of corporation that meets the needs of the LOHAS community. We welcome you to share your own thoughts and experiences during this interactive audience roundtable.
Jay Coen-Gilbert – Co Founder, B Lab
Bryan Welch – Publisher, Ogden Publications
Kim Coupanas – CEO, GoLite
Blake Jones – President, Namaste Solar

9:00 pmLOHAS AFTER HOURS – Spotlight on Boulder

 

Ted Ning is renowned for leading the annual LOHAS Forum, LOHAS.com and LOHAS Journal the past 9 years Ted Ning is widely regarded as the epicenter of all things LOHAS leading many to affectionately refer to him as ‘Mr. LOHAS’. He is a change agent, trend spotter and principal of the LOHAS Group, which advises large and small corporations on accessing and profiting from the +$300 billion lifestyles of health and sustainability marketplace.  The LOHAS Group is a strategy firm focusing on helping companies discover, create, nurture and develop their unique brand assets.  For more information on Ted visit  www.tedning.com

Top 10 Reasons Why The 2012 LOHAS Forum Is Unique

Monday, May 14, 2012 by

 

1. Blend of Right and Left brain thinking . LOHAS is a unique blend of sustainability, conscious leadership, personal development and spirituality. No other conference blends these three elements in such a fashion and provides the context of how they are all interconnected. This formula brings together executives who are going in the same direction, professionally and personally, but don’t know each other. It is common for attendees to know very few others at LOHAS which as a good thing because it means fresh opportunities. 
 
2. Integration of the event into Boulder. Many attendees get excited about the event being in Boulder because they love the city or have always wanted to visit. Rather than having to explore the city on their own time outside of the conference, LOHAS 2012 is using several historic and well-known locations in downtown that are within a block of each other. We will be using the historic Boulder Theater for our morning general sessions and keynotes, the organic restaurant Shine for our lunches, the Rembrant Yard for our exhibit space and afternoon breakout sessions at these locations plus the Shambala Center and the classic Boulderado hotel. Think of it more of a block party in format.
 
3. Permission to be yourself. LOHAS gives attendees permission to drop the armor that we typically wear with when we put our professional agenda before who we really are. LOHAS allows people to come as individuals first to develop relations on a heartfelt personal level which then leads to stronger business relations with other attendees.
 
4. Business gets done. There have been countless stories of successful business relations being developed at LOHAS ranging from nonprofits getting significant donations to new hirings to company mergers tand investments in the millions of dollars. Even romantic relations have blossomed from the event. Because of the structure and the types of decision makers who attend the event LOHAS has become a catalyst for great business.
 
5. Tangible take away. LOHAS has several two-hour workshops on the front and back end of the program for a deep dive into subjects. This gives attendees information to take back to their own businesses and immediately apply it. The workshops include topics such as employee engagement with sustainability, how to be a better public speaker, how to pitch to media, how to ask for money, tapping into intuitive leadership skills and many others.
 
6. Gift room. The gift room of LOHAS is legendary. Instead of a gift bag that is pre-stuffed as we have all received at other conferences, LOHAS give a one time access to a room that is stocked with LOHAS organic and eco friendly items such as chocolate, snacks, soaps, skin care, books and more that attendees select and put in their own bag rather than what is pre-stuffed. It is much more interactive and engaging.
 
7. Edutainment factor. The morning sessions are much more that business keynotes. They are designed to stir the soul through inspiring elements of music, art, and inspiration. These are sprinkled into the morning sessions between the high powered talks from LOHAS entrepreneurs and influencers making the mornings much more alive. These will be a lot of fun and something you will not forget!
 
8. Cutting edge data presented. We have the up to date data on LOHAS consumer trends, green consumer trernds and wellness trends worth thousands of dollars presented at LOHAS. If you are a data fiend you will be quite satisfied. 
 
9. Extra activities. Several events happen around the event. The LOHAS Insight tour gives people a chance to visit Boulder based LOHAS companies and get a behind the scenes look of their operations. The Impact Investing Collaboratory brings entrepreneurs and investors together to discuss the investment dating game. Attendees can get their days started right with morning yoga or meditation before the sessions. B-Cycle, Boulder’s community bike share program is offering a $10 week pass for attendees to use their bike system throughout Boulder. B-Corp is hosting a networking reception at the Boulder Go Lite store. And then there is the infamous LOHAS after party that goes into the wee hours of the morning.
 
10. Provides community access. This year LOHAS wants to invite the Boulder community a pass that gives access to the morning keynote sessions held at the Boulder Theater and the exhibit space in the afternoons. This is a very reasonably priced pass and provides the opportunity for locals who are busy or who cannot afford the larger full attendee pass rate. If you are in town and want to experience a bit of LOHAS now is your chance!

 

Ted Ning is renowned for leading the annual LOHAS Forum, LOHAS.com and LOHAS Journal the past 9 years Ted Ning is widely regarded as the epicenter of all things LOHAS leading many to affectionately refer to him as ‘Mr. LOHAS’. He is a change agent, trend spotter and principal of the LOHAS Group, which advises large and small corporations on accessing and profiting from the +$300 billion lifestyles of health and sustainability marketplace.  The LOHAS Group is a strategy firm focusing on helping companies discover, create, nurture and develop their unique brand assets.  For more information on Ted visit  www.tedning.com

 

LOHAS Asia – A Growing LOHAS Development

Tuesday, March 6, 2012 by

Last week marked the first LOHAS Asia conference inspired and designed off of the LOHAS Forum. The event was held in Singapore and brought in a modest but enthusiastic crowd of 200 business people from Malaysia, Japan, Sri Lanka, India, Indonesia and China. I was fortunate to keynote and experience the excitement of the event first hand and was very impressed. I have been to many Asian conferences and they tend to be a mixed bag. Often events done by  Asian trade associations tend to be lecture style in format and seldom provide any interaction with the audience. Language barriers also add an extra challenge when discussing complex concepts. However this event was very different in design and style and extremely refreshing. In Singapore people speak English and have adopted western styles of thinking. Adam Horler, president of LOHAS Asia designed an interactive program that brought in high power speakers representing companies like Google and Six Senses Resorts as well as others who were local green specialists. LOHAS Asia and LOHAS USA are affiliate groups that work together to promote LOHAS awareness in both regions of the globe. LOHAS Asia has representatives in various countries in  Asia ranging from Japan and China to Thailand and Malaysia. Each contributes time to promote LOHAS Asia initatives in the region as well as maintain relations with LOHAS USA.


The sessions presented were a mix of green values, branding strategy, trends, design and LOHAS entrepreneurial initiatives that were informative and inspiring. Bobby Paterson, a former Scottish professional soccer player, introduced his Happiest app that helps measure a person’s happiness and provide rewards. Matthias Gelber, winner of the Greenest Person on the planet award by 3rdwhale in 2009 and Malysian resident, spoke passionately on the need to be aware of our actions and make changes in our lives for the planet. Another spoke on successful branding strategies that LOHAS companies could learn from. The most fascinating for me was Amena Lee Schlaikjer's talk on how LOHAS is entering the Chinese market and how it is positioned to provide access to stress-free living. With pollution, food scares, straining work force and cultural pressures pressing upon Chinese it makes sense that LOHAS can offer a path to a simpler and cleaner way of life.
 

me presenting at LOHAS AsiaLOHAS Asia is designed around the LOHAS HUB Directory. The directory is free for companies to sign up however companies must take a pledge to integrate LOHAS principles or provide an initiative which they are to report on one year after registering. Once in the HUB companies can interact with each other and network. Consumers can search companies by country to find local companies that are pre-vetted. Not all companies who apply are accepted. This is all nice but the key element is that the HUB is a resource for Asian based investors interested in funding LOHAS startups. There is a tremendous amount of VC and angel capital that is ready to be injected with the caveat being that they must be a LOHAS company that is listed in the HUB. The LOHAS Asia team will present companies to investors. Those start up companies receiving funding will also go through a start up boot camp that will  be provided by Proctor & Gamble. Google will also provide a suite of tools and trainings for small business. Not a bad upside for signing up for free on the LOHAS HUB Directory eh?
 

LOHAS is still very new to many in the Asian region despite its massive proliferation. Many may have heard of it or seen a store promoting a LOHAS sale but rarely do they know what it really means. This was the purpose of the conference. After the conference not only did people understand it but wanted more or wanted to partake in expanding awareness. There is a lot of fertile ground for LOHAS in S.E. Asia and I look forward to future events. The next events are in Shanghai and Singapore. Stay tuned for details.

 

Ted Ning is renowned for leading the annual LOHAS Forum, LOHAS.com and LOHAS Journal the past 9 years Ted Ning is widely regarded as the epicenter of all things LOHAS leading many to affectionately refer to him as ‘Mr. LOHAS’. He is a change agent, trend spotter and principal of the LOHAS Group, which advises large and small corporations on accessing and profiting from the +$300 billion lifestyles of health and sustainability marketplace.  The LOHAS Group is a strategy firm focusing on helping companies discover, create, nurture and develop their unique brand assets.  For more information on Ted visit  www.tedning.com