John Rooks did an amazing job presenting a compelling argument on a civic approach to branding that drives behavior change. It was one of the most favorite sessions of last year's LOHAS Forum for me. Check out all the old commercials and movie clips playing behind him. Not many people new it but he had a VJ behind the screen  following his talk and splicing the clips together in real time. Very edgy and very cool! I can't wait to see what John has up his sleeve for the 2012 LOHAS Forum.

John Rooks: Sustainable Economy- LOHAS 2011 from The SOAP Group on Vimeo.

After reviewing the numerous trend articles out there and considering my own perspectives I have put together some that I think are relevant to LOHAS. Here are a few that I feel are relevant for the coming year:

1. Whiskey is for Drinking, Water Is for Fighting Over
The famous Mark Twain quote will become more prevalent in society as new realities of its scarify will become better known to an ever growing global thirst.  Everyone will talk about it but few will do anything. Sadly, it may only start to take off if humanitarian crises hit.  A focus on water use is an admission that climate change is our new reality and it's time to start managing its effects. The material risks associated with increased droughts and flooding will be among the most poignant effects of climate change. You may already be talking about this with the lack of snowfall around the country during the early part of this year.

2. Capitalism as We Know is Changing and it Should
Since the Industrial Age, businesses have built their wealth off of the extraction of natural resources. Unless businesses start to value and protect these resources, this cycle will have a devastating impact on the lives of our children and grandchildren.  Richard Branson echoes this sentiment and also believes it cannot survive in its current model. This can also cause possible ecoflation that was identified in 2008.  Many people are beginning to realize that business as usual is no longer an option. What is an option is to reinvent capitalism to truly be a force for good in the world. Certification groups such as FairTrade and Benefit Corporation are working to use the power of business to solve social and environmental problems.  The current changing economic scene provides unique opportunity for innovation and success in unconventional settings. The sky is the limit as new ways to do better business are taking root everyday.

3. Blurring the Differences Between “For-Profits” and “Non-Profits”
There has been a surge of entrepreneurs providing innovative business solutions with the purpose of “doing good”.   In these tumultuous times where unemployment is high many are turning their backs on the job fairs and putting their efforts into creating new businesses that fill needs such as TaskRabbit, and Viatask.   Non-profits will incorporate more for-profit business models into their programs. There is a strong growth in social entrepreneurialism globally and this will increase with the emergence of new solutions for world issues. Groups like the Social Venture Network, Sansori and Unreasonable Institute will increase to provide resources for start ups. Social enterprises will encompass the very definition of business and 2012 will be an important year.

4. Gamificating Your life
Expect and increase in the game addiction methods to make a world a better place this next year. Game and point system rewards programs such as My Recycle Bank , My Energy and Greenopolis will see newcomers such as Ecobonus that rewards points to green and organic shoppers. More smart apps will be provided for LOHAS shoppers and energy efficiencies for homes and automobiles. 

5. Evidence Based Sustainability
Proof of sustainability will be emphasized more than ever as businesses will seek cost effective measure to reduce bills and be a good environmental citizen. Purchasing departments will be requiring vendors to document how they address sustainability issues within their own businesses will become more commonplace. As facilities and businesses increasingly operate in a more sustainable manner, they will turn to "dashboard" systems to help measure, manage and report progress.

6. We'll All Want to Plug in to Plug-in Hybrids
Hybrids are not new but the latest improvements in technology will allow them to be more affordable to the average consumer. If electric cars like the Nissan Leaf and Chevy Volt are the trail-blazers, plug-in hybrids could be the game-changer the auto industry has been looking for. The prospect of a car than can travel distances of up to 40 miles using electric power before switching to a gas engine for longer journeys promises to overcome the biggest objection to electric cars: the fear the battery will run out mid-journey.  Design also looks exciting. We only need to look into BMW i8 roadster concept and visualize where this might take the car industry in near future. The high profile Vauxhall Ampera and Toyota Plug-in hybrid will create a lot of buzz this year and assuming the cars offer reasonable performance they could quickly become the default option for green-minded motorists and cost-conscious fleet operators

7. More Fun with Sharing Stuff
Sharing will not only be a part of social media but of reality. Considerations of downscaling due to financial, lifestyle reasons or social pressures will increase in sharing the excesses of the past decade as we become more conscious of what we have that we don’t use that others can borrow. Rent Stuff, Loanables andRent Stuff Easy allow you to do exactly what they say to others online.  A while back Sharable listed eight ways to share your stuff. That's about few of those thousands of ways of giving your stuff (or money) away for charity. Couchsurfing connects travelers with people who offer their homes as an economical place to stay. Rising oil costs will put pressure on transportation and the demand for shared and public transportation. Transportation share programs such as Zipcar, Bixi or Bcycle will increase. In four years the number of registered users have gone up from less than one million to more than four million. By Carpooling shared trips have gone up from less than three million to almost eight million.
 
8. Responsible Profitability Attracts Attention
Responsibility has been strongly associated with greater profitability, equity and asset returns, and shareholder value creation. But that’s no longer good enough. Today, the bar is being raised; success is itself changing. Companies are beginning to be judged against a whole new set of criteria by customers, governments, communities, employees, and investors. They’re already saying, so you made a profit. Yawn. Did you actually have an impact? Did what you do have a positive, lasting consequence that was meaningful in human terms? Several studies have provided evidence suggesting that betterness yields greater equity returns, asset returns, and profitability. This not only makes sense for those who are mission oriented but also for risk management.  One recent study found Firms that score strongly in terms of corporate social responsibility (CSR) find that their cost of equity capital financing is consistently lower than firms with weaker CSR track records. Responsibility fuels outperformance because it is risk management: better insurance against adverse future events.

9. Emphasis on Corporate Culture
Successful startup companies such as Method, Zappos and New Belgium Brewery are all preachers of their unique culture developed around their workplace. They preach not to chase the profits but to chase the dream. Engaging employees as a collective of ideas and not compartmentalization is a new form of corporate structure. It is not just about the fun office parties and surroundings but understanding the larger mission of the company and empowering employees. Creative agencies and culture builders have seen the need to train and educate companies on these emerging traits that are attractive for the young new work force.

10. Natural Disasters Will Continue
Expect your homeowners insurance rate to rise in 2012 as weather related damages cost $70 billion in U.S. economic losses in 2011.  All the indicators on climate risk are pointing the wrong way.  The financial and human cost of extreme weather and climate-related disasters is on an unmistakably upward trend. Meanwhile, our energy infrastructure remains as risky as ever with the Fukushima disaster following the BP oil spill in highlighting how fragile our energy supplies really are. It is a safe bet that 2012 will again be marred by a large-scale environmental tragedy of one form or another. Meanwhile, sensible businesses and policymakers will start taking climate adaptation more seriously.

References for these trends are:
Ecopreneurist.com
Taombo.com
Greenbiz.com
Huffington Post
PR Newswire

Are there any missing? Let me know what others trends you forsee for 2012 and LOHAS.

Our economy is slowly but surely heeding the signal that carbon is the new watchword. During the past few years, a steady stream of so-called “biobased” products have been making their way to retail shelves — compostable dinnerware made from corn, plant-based laundry detergents, and bamboo flooring among them. Coke and Pepsi are now competing to be first to market with a soft drink bottle derived entirely from sugarcane or other plant materials.

The emerging biobased economy even has its own label — USDA Certified Biobased, pictured here. It’s part of a federal BioPreferred program designed to help grow “green” jobs, stimulate the rural economy, promote energy independence and prompt a shift to renewable resources from petroleum, helping to manage the carbon cycle.

Launched in February 2011, the label needs a little introduction since the term “biobased”, although familiar sounding, represents more than meets the eye. We advised the USDA on strategic marketing considerations related to the launch of the USDA Certified Biobased label. Here’s a primer — and why you need to be thinking about forming your own biobased strategy during 2012.

What is “Biobased”?
Ask a consumer what “biobased” means and they might respond with somewhat erroneous definitions such as “natural” “biodegradable” or “renewable”.  Consult Webster and you’ll come up short. But the USDA (and federal law) defines it quite specifically as “commercial or industrial products, other than food or feed, that are composed in whole, or in significant part, of biological products or renewable agricultural materials (including plant, animal, and aquatic materials), or forestry materials” — hence the label depicting the soil, sea and the sun.

More important than this definition are the program’s intention — to expand the market for alternatives to petroleum-based products by promoting new uses for agricultural commodities such as bioplastics, biofibers and biobased chemicals. It thus excludes products such as office paper, cotton t-shirts and wooden furniture introduced before 1972. (See BioPreferred.gov for more details.)

Both finished consumer and commercial products as well as intermediate products (e.g., platform chemicals, fibers, etc.) are currently eligible to earn the USDA Certified Biobased label. Standards for “complex” products (consisting of many components, such as automobiles) are being developed. Among the many products that have already earned the label are: Procter & Gamble’s Gillette ProGuide Fusion razor package; Papermate mechanical pencils made from Mirel biodegradable plastic, the Greenware line of cold cups made from NatureWorks’ plant-based Ingeo polymer; and intermediates such as Lenzing’s TENCEL lyocell fiber made from eucalyptus and DuPont’s Sorona polymer. Seventh Generation is so bullish about the label that they have certified over 60 of their household cleaning and personal care products — virtually their entire product line-up.

Why Pursue a Biobased Strategy
The credibility and broadscale awareness of the brand USDA positions labeled products to stand out to consumers. In an age where consumers actively seek environmentally preferable biobased products with comparable price and performance, having the USDA certified biobased label increases shelf appeal. And marketing benefits don’t stop there. The federal government, by law and executive order, now gives purchasing preference to over sixty categories of biobased products. Biobased alternatives can also help businesses to manage volatile petroleum-driven costs and ensure sustainable supplies.

Measurement, Transparency and Product Performance
Not every product made with plants or other renewable resources can qualify for the USDA Certified Biobased label. That’s because the USDA has set strict minimums for biobased content in a wide range of “designated” products. For instance, a lip balm may only need 11% biobased content to qualify, while a disposable food container needs 72%. Any product category for which a target has not yet been established must achieve minimum biobased content levels of 25%. Although this 25% bar may at first glance seem low, keep in mind that minimums are based upon the highest levels of biobased content possible without compromising performance, and to encourage participation in a market now ramping up.

Biobased content is measured using a radiocarbon dating test standard, ASTM D6866. This test measures total carbon content and distinguishes the amount of “new” organic from fossil or petroleum-based carbon. This enables the “new” organic (biobased) carbon to be expressed as a percent of the total carbon. To foster transparency, encourage a level playing field and promote continuous improvement, the USDA Certified Biobased label requires disclosure of the percentage of biobased content for the product and/or package.

Caution Advised When Making Environmental Claims
Marketers may realize advantages if they can substantiate a product’s biobased content in support of environmental marketing claims such as “natural”, “biodegradable”, “renewable” or even “non-toxic”. However, none of these environmental attributes are automatic because of a product’s certified biobased content. Whether a claimed environmental attribute can be supported depends upon the amount of biobased content, as well as how the product was processed and transported, and other life cycle considerations.

Keep in mind too, that much consumer confusion surrounds the biodegradability and recyclability of bioplastics. For instance, some resins may not be biodegradable but can be recycled (like Coke’s bioplastic PET PlantBottle, recyclable with petroleum-based PET).  In addition, some traditional petroleum-based plastics are compostable in industrial (municipal) facilities, but not in backyard composters. And no plastic, biobased or otherwise, is designed to readily biodegrade in landfills.

The revised proposed FTC Green Guides, anticipated in 2012, will likely include specific guidance for biobased marketing and related claims. (We’ll discuss this in more depth in future posts.)

What’s Your Biobased Strategy?
According to Kate Lewis, Deputy Manager of the USDA BioPreferred program, since its introduction in February 2011, over 500 products have been certified to use the USDA Certified Biobased label and over 400 applications are in the pipeline.  She reports that her group is “looking forward to working with proactive brand owners to capitalize upon their certification and really drive this new bio-industrial revolution forward.” Now entering the market, these labelers will enjoy first-mover advantage as well as the opportunity to educate their consumers and other stakeholders about the benefit biobased content brings to their products.

Whether one leads or follows, it’s clear biobased products figure prominently in our future. We predict that all products will ultimately be judged by their carbon content and their potential to effect global climate change. So, credible biobased products are and will continue to be a critical component of a long-range strategy. Short-term motivations for developing a biobased strategy, while company and brand specific, can include minimizing cost, enhancing image, reputation and consumer perception, and avoiding potential regulatory risks. So key questions for every brand owner, product manager and CEO in 2012 are What’s your biobased strategy? Do you have a team in place to bring biobased innovation into your brand and product portfolio?

Jacquelyn Ottman and Mark Eisen wrote this article. They are colleagues at New York-based J. Ottman Consulting, Inc. They advised USDA BioPreferred on the launch of the USDA Certified Biobased label during 2011 and are now advising labelers on how to market their participation in the program. Ms. Ottman is the author of The New Rules of Green Marketing: Strategies, Tools and Inspiration for Sustainable Branding (Berrett-Koehler, 2011). Mr. Eisen is the former environmental marketing director at The Home Depot.

Copyright © 2012 J. Ottman Consulting, Inc.

Ironically, the holiday season is usually the most stressful. Imagine you are trying to squeeze some toothpaste out of a tube but you have forgotten to take the top off. What happens? Deb actually did this in one of her most unaware moments and the toothpaste soon found another way out through the bottom of the tube and got all over her. It forces a hole in the side or wherever is the weakest point.

Now imagine that the tube of toothpaste is you, under pressure and beginning to experience psychological or emotional stress. But you don't take your lid off, as it were, by recognizing what is happening and making time to relax or deal with your inner conflicts.

So what happens to the mental or emotional stress building up inside? In her book, Your Body Speaks Your Mind, Deb shows how eventually it has to find a way out and if it can't come out through the top, as it were, by being expressed and resolved, it will come out somewhere else, whether through your digestion, nerves, immune system, behavior, or sleep patterns. Repressed or ignored stress can manifest as depression, addiction, or anxiety; projected outwards it can become hostility, aggression, prejudice or fear.

We have built into our physiology a fight-or-flight response that enables us to respond to danger if, for instance, we are on the front line of a battle or facing a large bear. The battle may be with your teenage son and bears tend to come in a variety shapes and sizes. Seemingly unimportant events can even cause a stress reaction, as the brain is unable to tell the difference between real and imagined threats: if you focus on your concern about what might happen it plays as much havoc with your hormones and chemical balance as it does in a real situation. 

Recent studies show--as if we didn’t know--that job dissatisfaction, moving house, divorce, and financial difficulties are at the top of the list of known stressors. But we all respond differently to circumstances: a divorce may be a big stressor for one but it may be a welcome relief to another. The difference lies in our response, for although we may have little or no control over the circumstances we are dealing with, we do have control over our reaction to them.

 In other words, the cause of stress is not as much the external circumstances, such as having too many demands and not enough time to fill them, as it is our perception of the circumstances as being overwhelming; and our perception of our ability to cope, as when you feel stretched beyond what you perceive yourself to be capable of.

What you believe will color your every thought, word and action. As cell biologist Bruce Lipton says in his book, The Biology of Belief, "Our responses to environmental stimuli are indeed controlled by perceptions, but not all of our learned perceptions are accurate. Not all snakes are dangerous! Yes, perception "controls" biology, but… these perceptions can be true or false. Therefore, we would be more accurate to refer to these controlling perceptions as beliefs. Beliefs control biology!"

 In other words, believing that it is your work, family or lifestyle that is causing you stress and that if you could only change these in some way then you would be fine, is seeing the situation from the wrong perspective. It is the belief that something out there is causing you stress that is causing the stress. And, although changing the circumstances certainly may help, invariably, no matter what you do, it is a change within your belief system and perception of yourself that will make the biggest difference.

Try It Yourself         

If you find yourself feeling stressed, take ten minutes to breathe more deeply. Most people who are tense breathe short, shallow breaths into the upper part of their chest. If you take slower breaths and deepen your breathing into your belly, the stress will dissolve. 

Then find an affirmation that works for you to shift perceptions and belief patterns and to reinforce your strengths, such as: “My mind is at ease and I am capable of doing everything,” or “With every breath I am more relaxed and flowing through my day with ease.”

******

Deb is the author of the award-winning YOUR BODY SPEAKS YOUR MIND, Decoding the Emotional, Psychological, and Spiritual Messages That Underlie Illness.

 Also see our award-winning book: BE THE CHANGE, How Meditation Can Transform You and the World, forewords by the Dalai Lama and Robert Thurman, with contributors Jack Kabat-Zinn, Byrone Katie, Jane Fonda, Marianne Williamson, and many others.

 If there is one book you read about meditation Be The Change should be the one. Hear about some of the cool people who are doing it and why you should do it too. -- Sharon Gannon, founder Jivamukti Yoga.

 Our 3 meditation CD's: Metta—Loving kindness and Forgiveness; Samadhi–Breath Awareness and Insight; and Yoga Nidra–Inner Conscious Relaxation, are available at: www.EdandDebShapiro.com

by Scott James

This month I spent time with serial entrepreneur Dal LaMagna to ask him about his new book, “Raising Eyebrows, A Failed Entrepreneur Finally Gets It Right.” He’s been called an irrepressible capitalist (among other things) which made for an interesting conversation.

Scott: In your book you suggest that you were more successful with your company than you would have been had you not followed principles of Corporate Social Responsibility.  Talk to me more about that.

Dal:  Building Tweezerman as a company that practices what I call “responsible capitalism” resulted in a team of competent, happy employees, loyal customers, satisfied vendors, and a community that supported the company as much as the company supported the community.

Scott: I see the positive upward cycle of that. How did that contribute to your success?

Dal: My definition of success is the quality of life the company provides for me and for my employees.  As the company grew my empowered employees – a critical element of CSR – took over, and my work became more strategic and less mundane. I didn’t have to sell, collect money, go to trade shows or worry about much except the strategic trajectory of the company. Had it been up to me alone I would never have grown Tweezerman to a 65,000-square-foot facility with 250 employees. When you run a business that takes care of its employees, its vendors, its customers, and its community…well, all these stakeholders then take care of you.

Scott: What were the salient CSR practices that you felt made the difference?

Dal:  Employees sharing in the profits made a significant difference; after a trial period every one of them became shareholders in the company. We promoted from within and hired from the community. When things went wrong we concentrated on solving the problem rather than pinning the blame. We provided health and job security. It took the agreement of at least two of the top three managers to fire someone which we did rarely.

Scott: And how about outside of the company?

Dal: We respected our vendor’s right to make a living and did not exploit them. For example when we were late paying bills we added interest to the payment (equal to what we would have paid our bank).  We gave back 5% of our profits to the communities we served. We had a lifetime guarantee for all our products and didn’t even charge shipping when we repaired or replaced them. Over the years we found that people cared more and more about the kind of company they were doing business with. Loyal customers, vendors, and workers made a big difference during those times over the 25 years especially when things got tough.

Scott: I’ve heard you say several times that you sold your company for much more money because it practiced responsible capitalism. Why?

Dal: The company that acquired Tweezerman paid more because our brand had a great reputation not only for quality but also for practicing CSR. We developed employees who were empowered people from the President down to the worker who cleaned the bathrooms.  We delivered a turnkey operation. The company that acquired us, J.A. Henckels, a division of Zwilling, only needed to send in two people, a CEO to replace me and a CFO to work with our existing CFO to match up reporting to the home office. Initially eight bidders were involved and through mutual eliminations we ended with the one whose policies of CSR most closely matched our own. We sold the company for about 14 times earnings and 1.5 times sales.

Scott: Would what you’ve done – establishing Tweezerman as a CSR company – work for any company?

Dal: Every company is different, but I believe that most companies can benefit from some CSR practices. Part of being a CSR company involves paying a living wage. I would think that a company that sells a commodity would have difficulty in paying this. I had the capability to pay my employees well, provide benefits, share profits, make charitable contributions, and more because I created a brand, which commanded a solid profit margin.

Scott: What about the international aspects of your company?

Dal: How your company treats the supply chain is a crucial aspect of CSR. We paid a living wage in India (of course much lower than what a living wage is in the U.S.) and operated our factory responsibly. We paid our China supplier more money so they could improve working conditions for their employees. If your business model is to exploit foreign labor you are not a CSR company. The marketplace is constantly punishing companies that have a product that can be easily replicated. If you are the kind of person who wants to get more out of your company than money, and strives to build a company that practices responsible capitalism, then avoid situations such as unreasonably tight profit margins that force you to exploit everyone and everything to make your company work.

Amidst this fury, I began thinking about Netflix as a customer and as a environmental advocate. My conclusion is that while Mr. Hastings probably needs some brushing up on his bedside manner or maybe should attend charm school, his edict is a blessing for the green world. Alas, Blockbuster, R.I.P., and as much as I like popping a couple of those little red envelopes filled with my favorite films into my brief case so I can view them anytime or anyplace, this practice as well needs to end.

Logic prevails when analyzing the Netflix situation. Think about the amount of fossil fuels burned by thousands upon thousands of SUVs with well-meaning suburban mom and 60 pound kid aboard, driving in traffic to the video store to grab the latest new release of Twilight or Justin Bieber's Never Say Never. Or more recently, the U.S. Postal Service trucks and vans, filled with hundreds of thousands of those red envelopes, transporting them across the nation to the mailboxes of America -- and back. It is impossible to estimate the amount of fuel needed for this logistic. 

Enter video streaming. From a green perspective, this is a brilliant way to save gazillions of gallons of fuel, and deliver movies to Netflix customers in real time. And while I feel badly for our continually shrinking U.S. Postal Service, the elimination of the red envelopes will save untold amounts of fuel and emissions since delivery and pickup is no longer part of the equation. Admittedly, the tens of thousands of computers, servers and televisions that will be used to view the streaming movies still create quite a bit of ambient heat. However, from a sustainability standpoint, the score is streaming one, delivery/pickup zero. Not to mention, Netflix will increase its profit margin by saving many millions on packaging, postage and handling.

A United States Postal Service truck seen in Carson City, Nevada. Photographed by Coolcaesar on December 24, 2005.



A recent story on Gigaom quoted an NRDC study showing that streaming is vastly more energy efficient than other forms of movie watching. Netflix believes in this so deeply that it is splitting the company into two separate entities, probably in secret hopes that the DVD delivery side will be phased out. (The new "hard copy" DVD delivery and return side will be called Quickster.) 

There will be some losses of jobs at both the Netflix warehouses and USPS, which again, I feel badly about. The overall result however speaks for itself: streaming video is way, way greener than any other way to watch a film. So, my sustainable friends, our recommendation is that you forget about the Great Netflix Controversy, cancel your Quickster subscriptions, and take the streaming-only portion of the subscription service. Here is another case where going green is not only the smart and environmentally conscious choice, but also good for the company. We like it, and Netflix will, too.

Written by Jean Houston

As I travel around the globe speaking and training, I have consistently found that most people ask me the same question, ‘how do I discover my purpose in life?’  In the past, who you became was determined by your family and circumstances. You didn't have much choice. But now there is an open moment in history where you have the chance to tap into the soul of your purpose. 
 Millions of people right now are experiencing a yearning and desire to awaken to their unique gifts and offer them in service to the world—while living a life of joy and fulfillment. It's a surging of the human spirit, a virtual global awakening, at a scale that no one has ever seen before. Simply put, people are longing to finally feel fully alive and to fulfill their unique purpose in life.
So then why is living a life of meaning and purpose so difficult? It is because our current social systems have not been set up to prepare us to live a life of true purpose. That's because today's culture exists not to nurture our highest aspirations, but to ensure our basic survival.

Our educational system is designed to create good workers who will slot into jobs and careers later in life—not to empower fiery, creative people who are forging the path ahead together.

Our social contracts exist to perpetuate the status quo—not to encourage our highest potentials to blossom. Is it any wonder why so many people's best attempts to evolve themselves and our culture fall short of the goal? We simply haven't been trained in how to bring the possible future into the present.

It's not that they don't have the talent or interest to live purposeful, meaningful life. The issue is far simpler. People struggle to activate their "purpose code" because they haven't woken up to--or are only partially awake to--our situation as a human race. Most people hold on to old, limiting beliefs of themselves and our human story. Overwhelmed by all the changes in the world around them, most people live their lives within a "small story," and therefore confine themselves to a "small self." That's why so many people feel that they don't have a purpose, or that they aren't able to actually *live* the life they were born to live.

     There is a saying that “What the caterpillar calls the end of the world, the master calls a butterfly.” I believe that it is butterfly time.  Just as the guidance cells in the mush that is the caterpillar in its cocoon suddenly begin to activate the transformation of mush into butterfly, so too this is the time when we realize that the guidance or imaginal cells of our bodies, our communities, and, yes, even of the cells of our planet are calling us to come together in all our parts to form something gorgeous, interdependent, living lightly on the Earth, cross pollinating cultures, ideas, spiritual forms, glowing with the light that suffuses us, becoming transparent  to transcendence.  And to rise out of the mush we have been caught in these many hundreds of years and to take flight in the air of the new story which is emerging in our time. 

 For the fields we traverse, the many flowers of mind states and soul knowings we now enter are those that belong to the whole, earth, to many cultures, to what I am calling PanGaia. And as the butterfly pollinates and cross pollinates from place to place, flower to flower, so do we also if we have the will and the willingness to discover our purpose and  be part of this extraordinary moment in time.

Three Keys to Empowering New Beliefs

 The first key to activating your life's purpose is to hold new beliefs about yourself and about your role in the Great Story of where humanity is headed.

       Living a great life, requires that you understand the challenges and opportunities of our moment in history. To understand this for myself, I've gathered information from my work in over 100 countries and 40 different cultures and what I've discovered has served as a sure guide on my path. Specifically, I have found five great shifts in our understanding of the story of our time that are affecting everything we do today.  I believe that awakening to the power of these shifts will help you cultivate your sense of compassion and of the infinite possibilities of this moment.

The five shifts are:
• Our understanding of who and what we are and what we need to become in order to be able to deal with the complexity of our time is evolving.

• Human societies are in the process of re-patterning. Social constructs are dissolving and whole new stories are trying to emerge, such as the rise of women to a full partnership with men across the globe, and many others.

• How we conduct business and governance is shifting in the midst of vast ecological and financial changes.  This is perhaps the most important social event of the last five thousand years, because these issues  impact almost everything in our lives.

• The rise and fusion of different cultures--we are swiftly moving towards a planetary civilization that accentuates the uniqueness of each culture while blending them together. Think of the great fusions of food and of music and of beliefs.

• Whole new orders of spirituality are emerging that are not about religion. The new cosmologies are giving us a view of ourselves that we never had before. For the first time ever, we find that we don't just live in the universe, but that the universe lives in us.
      

This journey begins by letting go of old beliefs and patterns to make room for the new beliefs and capacities that will empower you to awaken to and live your higher purpose.

 The Second key allows you to discover and realize the vast field of inner intelligences—using multiple means of knowing and being in order to gain insight into life at a level to which that most people rarely have access.  These skills are to be found on four levels of your human capacity, sensory-physical, psychological-emotional, mythic-symbolic, and unitive-spiritual. As you learn how to utilize the extraordinary capacities to be found at each of these levels you literally move into new ways of being.  For example, you will learn how to play with time in such a way as to take five minutes and experience it internally as hours—these are "hours" you can use to develop a skill or move a project forward.

You will learn to access "inner experts", willing helpers or personas that will help you navigate the complexity of life with elegance and confidence.
 
The third key gives you the means to break free from unconscious, habitual ways of reacting to life that were born thousands of years ago, and embrace higher ways of being for a new era.You will discover ways to move through life with ebullience in your bones and an appetite for celebration—seeing everything as an expression of the Creator. You will move through life, motivated not by guilt or obligation, but by gratitude and an abiding zest for doing the things that are called forth by living out of your higher purpose.

Dr. Jean Houston is presenting a FREE 75 minute downloadable audio seminar entitled 3 Keys to Discovering and Living Your True Purpose Available Now at www.DestinyandYou.com .

Dr. Jean Houston is a Scholar, Philosopher and one of the foremost visionary thinkers and doers of our time. She is considered one of the principal founders of the Human Potential Movement. A powerful and dynamic speaker she has served as consultant to several agencies of United Nations including UNICEF and the UNDP. She has worked in over 100 countries training leadership at every level to enhance skills and purpose so as to bring a new mind to bear upon challenging issues. A prolific writer and author of 26 books including A Passion for the Possible and The Mythic Life, Dr. Houston has recently joined the faculty of Evolving Wisdom, today's fastest growing global e-learning company specializing in transformative education, to provide her wisdom online in a cutting edge format.
www.DestinyandYou.com

America will never be destroyed from the outside. If we falter, and lose our freedoms, it will be because we destroyed ourselves. -- Abraham Lincoln

The political arena right now can make any sane person feel sick and angry, because of the few selfish leaders imposing their own egocentric whims. As we have seen in the last few weeks in Washington, politicians appear to enjoy butting heads, creating chaos, and getting close to ruining millions of people's lives while they're at it. Granny may not get her Medicare or Ginger be able to pay her college tuition, but do they genuinely care about this, about the pain and suffering of others? How many lobsters, fancy cars, houses or private jets do they need? The awful horror is that these things can never make anyone happy but they certainly can pay for a hospital bed, overdue bill or foreclosure. We're pretty sure they didn't include such greed in their election campaigns.

It is a man's own mind, not his enemy or foe, that lures him to evil ways. -- Buddha

Seems like the Buddha got this one right as there is no doubt the majority of politicians appear sleazy, selfish, stubborn, and focused only on what they think is right, regardless of anyone else. The late senator Ted Kennedy was one of the few who really cared, but as President John F. Kennedy said: Mothers may still want their favorite sons to grow up to be President, but . . . they do not want them to become politicians in the process.

For example, during his recent TV show Lawrence O'Donnell played a video of Tea Party Rep Joe Walsh saying, "I won't place one more dollar of debt on the backs of my kids" before noting that Walsh owes those kids $117,437 in child support. Banning Walsh from his show, O'Donnell added "He can go tell his lies about his family values and his sense of fiscal responsibility elsewhere."

Dangerous consequences will follow when politicians and rulers forget moral principles. Whether we believe in God or karma, ethics is the foundation of every religion. – The Dalai Lama

However, this is actually a wonderful opportunity to take all politicians, as difficult as it may be, into our hearts – yes, our hearts — as it will free us from negativity. When we hate someone it is in ourselves that hate is felt, the other person feels nothing.

Holding on to anger is like grasping a hot coal with the intent of throwing it at someone else; you are the one who gets burned. -- Buddha

We need to recognize that such selfish behavior arises from ignorance. If politicians genuinely understood we are all equal here and in it together, they could not behave like this. Therefore, we can have compassion for them. Although challenging, caring unconditionally makes us more decent individuals and allows us to open our hearts even more. It is easy to love someone we care about but can we be at peace with someone who may cause us suffering? This is not easy but it is liberating. Only then can we be free. We don’t have to approve or accept their actions but we can care about the being inside.

Despite being a wondering mendicant living without paying a mortgage, without health care expenses, and without having to have a regular job, the Buddha had remarkable insights into the intricacies of human nature and how best to live a more balanced life.

He extoled his followers to tell the truth, to be honest with both themselves and others: There are only two mistakes one can make along the road to truth; not going all the way, and not starting. – Buddha. And: Three things cannot be long hidden: the sun, the moon, and the truth. -- Buddha

He expressed the power of words and the importance to use them wisely: Whatever words we utter should be chosen with care for people will hear them and be influenced by them for good or ill. – Buddha. And: Better than a thousand hollow words, is one word that brings peace. – Buddha. And: Words have the power to both destroy and heal. When words are both true and kind, they can change our world. -- Buddha

He also stressed the need for skilful behavior. Unskilful behavior is harmful, hurtful, creates unhealthy circumstances and suffering. Skilful behavior generates positive outcomes, treats others with respect and dignity, and ensures that all the needs of all are met.

In particular, the Buddha emphasized that it is man's own mind that is at the root of our difficulties: All wrongdoing arises because of mind. If mind is transformed can wrongdoing remain? -- Buddha

The Dalai Lama, often considered to be a modern day Buddha, recently retired from the head of the Tibetan government, while remaining their spiritual leader. In a current article in Rolling Stone Magazine he says, "I often tell people that this century should be a century of dialogue. Peace will not come from thought or from Buddha. Peace must be built by humans, through action. So that means, whenever we face a problem – dialogue. For peace we need inner disarmament. … It will not come immediately but we have to make the effort."

If only a few of the people in a position of power were to follow some of this sage advice, perhaps our country and even the world would not be in the state it is in.

What would you like to say to politicians?
 

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See our award-winning book: BE THE CHANGE, How Meditation Can Transform You and the World, forewords by the Dalai Lama and Robert Thurman, with contributors Jon Kabat-Zinn, Jane Fonda, Jack Kornfield, Marianne Williamson, Ram Dass, Byron Katie, and many others.

Our 3 meditation CD's: Metta—Loving kindness and Forgiveness; Samadhi–Breath Awareness and Insight; and Yoga Nidra–Inner Conscious Relaxation, are available at: www.EdandDebShapiro.com

However you try to define meditation, it’s not that. Swami Brahmananda

Through many years of being involved with meditation we have seen how easily people miss the point, mainly because they take the practice and themselves too seriously. Many 'try' to meditate but their minds are so busy they get frustrated and quickly believe they are no good at it. Others turn into die-hard advocates of a particular method or technique and become like a salesperson trying to sell their product.

Just like Yoga, people want to own meditation and to believe that their technique is the best one. They give it a name: TM or Vipassana or Mindfulness and sometimes make outrageous claims of what can be achieved, but that is not the point. Meditation is not a technique – being quiet happens by itself, not because of following the breath in and out, reciting a specific mantra or creating a visualization.

Teachers, through their compassion, created the many methods and techniques in order to help their students to concentrate and focus their minds, to be one-pointed. No one technique is better than another; they equally give our monkey minds something to do other than drive us bananas. Many of the practices known as meditation are actually concentration; they bring the mental energy together so the mind is less fragmented. But this is not meditation.
Meditation invites us to stop, just stop, breathe and be. Just as with a musician playing or an artist painting, when we stop trying to make it happen something occurs, like the radiant sun that suddenly emerges in a cloudy sky. But because we try so hard, we identify more with the technique instead of allowing the meditation to reveal itself.

The practice of meditation easily gets put in a box: "I will practice now, at this time, at this place and in this posture, and I will do this particular method." But a method is simply an aide; it is not the experience itself. A hammer can help build a house but it is not the house. There is no doubt that through practice we can release stress and feel wonderfully peaceful, but genuine meditation is about waking up, where the mind is clear and free of obscuration.

This is not a mental process but an experiential one as meditation is an opening, a release of ego identity when all attempts to meditate, all striving, all doing stops, when there is no past or future, just radiant emptiness. It is being present – fully aware and present in every moment -- and we can do that whatever we are doing and wherever we are. It is the freedom to be fully oneself without limitations or ideologies – there is just this.

Deb's father, Richard, was on a Zen retreat where he was taught to temper his sensuality, not to give in to his senses or think of sensual things but to stay focused and single minded. While walking in the garden he then came across a pond laden with happily fornicating frogs. We think meditation has to be something special but true meditation is opening and expanding our perception, as if seeing with new eyes.

The technique becomes redundant when meditation becomes our natural state. It doesn't matter what the technique is -- when we drive to Rome the car is necessary but when we get there it is immaterial – what matters is the attitude and awareness that we bring to practice. The teacher is also more important than the technique. They must be skillful, peaceful and clear, regardless of the method or tradition they are teaching.

The moon trusts that the world will continue to go round on its axis, birds trust there will be berries and seeds to eat, trees trust the seasons will follow in the right order. Until we trust that things will unfold naturally then we are slaves to our doubts, fears and neurosis, to the constant chatter in our heads that says we are useless and don't know anything. But we don’t make the sun to rise or set. The planet is in orbit and neither we nor Jesus or Buddha or any of the wise ones run the show. Our job is simply to surrender to the moment.

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See our award-winning book: BE THE CHANGE, How Meditation Can Transform You and the World, forewords by the Dalai Lama and Robert Thurman. www.EdandDebShapiro.com

by Scott James

This month we took in a conversation with David Batstone, whose current job titles include Professor of Business & Entrepreneurship at University of San Francisco, President and Co-Founder of the Not For Sale Campaign, and Managing Partner of Just Business Fund. Let’s hear what David had to say:

Scott: What country should serve as a model for the U.S. community of CSR professionals and why?

David: Norway. I’ve been impressed with both their government and private sector initiatives. Their largest telecom company – TeleNor – was the 51% investor to bring launch Grameen Phone, the very successful mobile telephone company in Bangladesh. I wish our own country’s administration could begin encouraging business models and investments like this. We’re missing the boat in the U.S. to create local enterprises in other countries which offer both better return and a better chance of success because they are locally embedded. There are real business opportunities for – and with – the bottom billion. Let’s not lament the troubles involved; we must rethink who our market is and expand it to include this group.

Scott: Where are we (the US-based CSR community) succeeding?

David: Our private sector green protocols and investments are working. They represent cost savings, but also bring alternative energy and waste reduction to Corporate America in ways that you are not finding in other regions of the world. For example, last year Intel bought 1.4 billion kilowatts of renewable energy. Think of what that does for both new and existing renewable energy companies in terms of capital flow and attraction of investment dollars.

Intel is just one company; imagine if we were to see 10% of the Global 500 match Intel’s commitment! This is much more encouraging to me than any type of government compliance work around climate change. The private initiatives coming out of a strong CSR commitment are making much more headway than is our government.

Scott: How about our failures, where we are not succeeding as much as we could?

David: There is a real sense of ambivalence about CSR right now. It’s like a trip to the dentist; you know you have to do it but it’s not a pleasant experience. It does not provide inspiration and vision for most companies. But there is hope.

There are a selected few companies that are taking CSR to the very core of their business and corporate identity. It’s beyond starting a soup kitchen here or a HIV clinic there, although those are very important things. It’s about how our employees care and engage with this on a daily basis. They’re not just making widgets but tied to something bigger.

Stonyfield Farms (now owned by Dannon) used to do a lot of diverse philanthropy, but they’ve focused their CSR investments now to help farmers transform their dairy businesses from hormone-based to organic farming. And the small farmers are core to Stonyfield’s supply of high quality healthy products and brand identity.

Scott: Tell me about a company doing something in CSR that is a model for our future.

David: The G-III Apparel Group, which owns the U.S. license for Levi’s jackets and other name brands. As they are converting their supply chain, they’re thinking well beyond just CYA to create a story behind their product. They are reshaping what it means to be a retail brand by enhancing the lives of everyone who comes in contact with their product. G-III is sourcing organic cotton from an area in the Amazon heavily afflicted by human trafficking.

They are working with the Not For Sale Campaign to source from that region specifically to benefit the producers and communities, bringing the material to a Cambodian manufacturer also committed to a fully transparent supply chain. This enables retailers to communicate an authentic supply chain story, creating an emotional link for the end purchaser of the apparel. The new driver is consumer experience, not just price point and distribution.

Scott: What question are we not asking ourselves that we should?

David: Most of CSR today is derivative. We look for the easiest path, the plug-and-play CSR solution for our companies. Instead, we should be asking ourselves, “How do we become the Apple of social innovation?”

by Scott James

Steve Forbes recently wrote about the U.S. system of higher education in an aptly titled piece, Dinosaur U. He was responding to Universities on the Brink. an article by Boston University School of Management Dean Emeritus Louis Lataif. Both cite a looming education bubble, similar to the fun (for some) Dot Com bubble and not-so-fun (for just about everyone) housing bubble.

One takeaway from the two articles is the lack of ROI for the typical four-year college degree. Universities are in the midst of a brand crisis, trying to earn their premiums from a base of prospective clients that is beginning to ask hard questions.

To be fair, it is difficult to place a dollar value on many aspects of a university education, such as the collegial environment, co-learning from the other members of your cohort,direct interaction with the teachers, job placement post-graduation, as well as the networking aspect of belonging to a specific alumni group (Go Irish!).

Taking an online course, purchasing a self-paced DVD, or absorbing a specific topic via the Khan Academy does not get you those experiences, nor allow you to tap into a helpful alumni network when looking for work or recruiting others to join your team. But there are new schools and new teaching techniques underway that are trying to deliver the best of both worlds.

When it comes to specialized degrees, like a masters in electrical engineering or an MBA, the lack of ROI may not apply. Startup executive MBA programs such as Presidio in San Francisco and Bainbridge Graduate Institute (BGI) in Seattle allow students to learn at a distance through a robust extranet during the school year, but still bring them together for face-to-face time once a month. But at roughly $60,000 for the two-year MBA, they are not cheap, which forces them to innovate in other ways to earn that premium.
This new set of schools is increasing the value of their delivered content via a Professor + Practitioner teaching model. This P+P teaching team combines a full academic PhD (required for accreditation) with an expert practitioner (who does that type of work as a day job). Think back to the Operations class you took; how much more valuable would it have been to hear both the viewpoints of an academic plus a manager with 30 years of experience in the trenches at General Electric?

Gifford Pinchot, Co-Founder and President of BGI, explains: “The traditional educational model is broken because the focus of traditional universities is not education but rather scholarship and research. Teaching is considered a distraction from the real work of a professor. For-profit universities focus on education, which greatly lowers their costs, but many non-profits like BGI do this as well. We need a new business model for research and scholarship which is not funded by tuition.”

Practitioners need to have a Masters as their terminal degree. They are typically consultants, retired executives, or entrepreneurs with enough flexibility in their work schedule to allow them the required interaction with students, both in-person and online. The clients (graduate students) seem to value the content created and delivered by this P+P team more highly than a pure academic version. There’s no reason not to extend this same P+P approach back into four-year universities and high schools.

Flying in the face of this teaching innovation, as recently noted by Forbes Publisher Rich Karlgaard, are government regulations stifling our ability to get more of these practitioners into our high schools. We need more teachers, especially those with industry experience, at the high school level, to encourage and equip young people to become entrepreneurs. These antiquated requirements are detrimental to our school system and the next wave of our economy.

Not everyone is meant to – or aspires to – attend a four-year degree program. In fact, some of the brighter high school students are wise enough to see the amount of debt they would be saddled with after a four-year program, and take a pass on it. As more motivated and smart students opt out of the four-year college program altogether, the idea of a re-skilling college seems more viable.

Think of a reskilling college as a new, hyper-local version of the defunct trade school, focused on teaching the specific skills needed to thrive as entrepreneurs in this age, tailored to the unique aspects of the bioregion (Washington State companies will be different from Florida companies). The world may currently be flat, but when cheap energy goes away, life (and our companies) will become much more regionally focused.

So how can we – the Forbes community – support and encourage these new teaching innovations (Professor + Practitioner teams, regional reskilling colleges, extensive use of extranets for distance learning, plus much more) to revamp America’s educational system?

Full disclosure: I have direct involvement in both styles of American universities; I teach at the executive MBA program Bainbridge Graduate Institute and serve on the University of Notre Dame business advisory council.

Here are some LOHAS trends to consider that we feel will be impactful for the next year in the area of health and wellness. Ive done some research and here are my list of top wellness trends to consider significant in the LOHAS market.

From Wellbeing Escapes Top Wellness Trends of 2011

From Anti-Ageing to Healthy-Ageing –there will be a resurgence by destination resorts and fitness outlets to develop comprehensive programs to help us age healthily.  The focus isn’t about reducing wrinkles but about disease prevention and health enhancement.   Personal medical evaluations, usually taken through blood tests, are followed by personalized health plans that include treatments, education and actions that will help achieve optimum health and boost energy.  Furthermore, there will be more of an emphasis on wellness facilties to provide services to relieve aches and pains that are inherent with physical activity rather than relax and de-stress. This again underlines a change in attitude towards a healthy and active aging process rather than anti-ageing.

Wellness Through Nature - This can take the form of fitness, holistic actions, meditation, and treatments.  Rather than putting people indoors to carry out their wellness program, many hotels spas and wellness resorts will be further focusing on being paid guests to engage with the natural resources and exclusivity of their locations.  Currently there are groups that provide hiking in mountains, yoga in the gardens, fitness programs that encompass kayaking, sea-swimming, Jungle gyms, outdoor rock climbing walls, challenging mountain biking.  This is predicted to become more creative and expand with meditation walks along beautiful beaches and landscapes, tree-top spas, treatment locations where you can hear the sound of the ocean and birdsong – no more air-conditioned window-less treatment rooms playing CDs with nature music on repeat cycle.

Bringing out the Monk in You - The global recession has not helped the work life balance debate.  It is now about survival of the fittest with people subdue worried about losing jobs in this cost cutting environment.  Physical fitness is now firmly established and accepted as stress busting and increasing energy, but mental fitness is increasingly being recognized as equally vital. Meditation is no longer viewed as a spiritual pastime for monks or lentil-eating, sandal- wearing hippies but being used as a daily tool to help with stress and efficiency.  Major hotels, spas and wellness resorts are counting meditation instruction as part of stress reduction programs and activity schedules to help people learn this valuable tool. Again, it is all about quality, quality, quality – it takes years of instruction to be able to teach this technique effectively, so make sure you learn from an authentic and experienced teacher.

Value and Return on Investment - Although the deals are still out there they are gradually decreasing as the economy slowly turns around and hotels and airlines start to focus on increasing yields again. The keywords are "Value" and "Return on Investment". As the spa going population becomes more sophisticated and experienced they will focus more on value rather than the cheapest price, demanding more from their experience. The cheapest spa will not necessarily bring them their return on investment in terms of measurable health benefits and long lasting results on their return.

From The American Council on Exercise (ACE) Top Fitness Trends of 2011

Stress Reduction Through Fitness - With the increased knowledge of how stress negatively affects the body, gyms and clubs will start offering wellness programs so their members develop effective strategies for managing their stress levels. Yoga, Tai Chi, Pilates, and basic stretching classes are expected to draw more people looking for ways to de-stress. But working up any type of sweat will work. The same fitness instructors who want you to feel the burn now want to help your body—and mind—heal. Look for therapeutic workouts, like New York based Equinox’s “IntenSati,” which uses personal affirmations, and “Thread,” where core work and body-awareness techniques “unlock muscular inhibition.” Also on the horizon: a fascination with supportive aerial yoga and fitness-meets-life-coaching workshops.

Technology Becomes a Support Resource - The release of interactive fitness video games will see more people get off their couches and try new ways to be active in the home. The Sony Wii and Microsoft Kinect are scratching the surface of ways to engage a person’s whole body into a video game with jumps and swings or running in place. The sophistication of these games makes the experience both entertaining and physically challenging.

Corporate Wellness -  Whether it is through the hiring of in-house personal trainers or discounts and incentives offered to employees that join a health club, corporate wellness programs will emerge country-wide to help encourage healthy lifestyles among workers, especially time-crunched consumers.

Youth-Based Fitness -  Expect to see more youth-focused classes and clients popping up in gyms thanks to the national attention and focus on childhood obesity.  Schools and fitness centers will also incorporate more exercise curriculum for the youth population and, as such, take advantage of ACE’s Operation FitKids curriculum, which has recently been revamped and expanded with a new program targeting students in grades 6-8.

From SpaFinder Top Spa trends of 2011

The Science of Wellness - Is there scientific proof that massage reduces stress? Are mud-packs and mineral-baths medically proven to alleviate pain? Is ear candling proven to remove ear wax? The answers: yes, yes and no.  Get ready for a new era where more questions about the effectiveness of wellness therapies and products will be asked, and where these questions will get answered more transparently, as the emphasis on evidence-based medicine and the “science behind spa” heats up. For example the recent New York Times article, “A Good Massage Brings Biological Changes Too,” reporting on a Cedars-Sinai study that revealed a 45-minute massage resulted in a significant decrease in stress hormones, while boosting immunity. As so many more hospitals not only co-opt the “look of spa,” but also directly incorporate spa/wellness therapies on site, consumers will have powerful visual evidence of “medicine” validating “spa.”

As these initiatives and forces accelerate, the benefits of wellness will be increasingly not only heard, but also believed by more LOHAS consumers (often desperately) seeking health alternatives — by doctors who prescribe, by public officials who legislate and by insurers who reimburse. These nascent evidence-based initiatives should ultimately prove the bedrock for future, perhaps unimagined, industry growth.

Have you ever felt guilty about watching your favorite sporting event or drama instead of the documentary that you should be watching?

CNBC has created two environmentally relevant docu-reports covering the worldwide water shortage and trash/landfill problems that are so good you won't mind missing the other stuff. Liquid Assets: The Big Business of Water and Trash Inc: The Secret Life of Garbage are in-depth original shows developed in-house at CNBC that will reward you with insights, interviews and data. Both shows move quickly and will leave you wanting more.

The water piece is downright scary, articulating what we all know deep inside: the Western U.S. is so beholden to the Colorado River that if anything goes wrong with it, and/or, we don't as a nation learn how to truly conserve water, a crisis will be upon us and before we know it. Did you know it takes 3 gallons of water to make one piece of paper? Or that 118.8 gallons of water are used to process one six-pack of beer? How about 12.69 cups of water to produce one plastic water bottle?

A little-known but relevant case history is Chile. Reporter Michelle Caruso-Carbrera takes us there to see the driest place on earth, where not surprisingly, an old small town is dying by the day. Contrasted with, a truly free market for water which Chile claims is a big success for landowners, holders of water rights, business and consumers. CNBC raises the idea that markets not governments should control the flow of water, a provocative idea indeed.

   
    Photo By: Tomas Munita as seen in the New York Times

The trash expose isn't just trash talk, either. We see the largest trash removal operation in America, Manhattan, and how it disposes of 12,000 tons of trash per day. A lot of which is actually taken to landfills in other states by truck or train. Apparently Manhattan does a good job with its $1.3 billion annual budget, there just isn't any place else to put the waste...

   
    Pelham Bay Landfill, New York

A genuinely disturbing investigation of trash accumulating unabated and unregulated in and around Beijing, China shows us one of the unfortunate byproducts of hypergrowth in a booming new economy. In general, a lack of adequate landfills and the difficulty in preventing seepage of trash and methane gas into the water table is explained clearly and succinctly by CNBC reporter Carl Quintanilla, who traveled to Beijing for the story. It makes you wonder how they managed to get this report past the Chinese government, which usually does not concern itself with "first amendment" rights when the publicity is negative?

There is hope, as evidenced by some of the scientists, students and entrepreneurs who are hard at work developing solutions for these problem areas. A surprise is former Secretary of the Interior Bruce Babbitt, who served the Clinton administration, when he says we have plenty of water to sustain us indefinitely. I was aghast at this, although he does redeem himself somewhat by saying that farmers in particular need to be much more efficient in how they irrigate, as they are wasting almost 50 percent of the water used at present. Babbitt also favors free market pricing of water, which he thinks will eliminate water waste in a big hurry. Another surprise is the favorable treatment given to trash removal behemoth Waste Management, Inc. that is portrayed as a company spending major research dollars to make landfills better. Also featured is BMW's Spartanburg, S.C. plant that devised an ingenious way to provide power from methane gas, which runs through a 10-mile-long pipeline, from beneath a landfill all the way to the plant's generator.

So what can you do to help remedy these critical environmental problem areas? The answers come clear in both shows: conserve water, and recycle every bit of waste material possible. Recycling of plastic water bottles in particular is absolutely critical as only five percent of bottles consumed are currently recycled. There are a number of new companies that have made a business out of transforming used water bottles into tiny plastic chips that ultimately become fabric and other materials -- plastic water bottles, for instance. And don't forget home composting, which is not mentioned but is also critical in our waste reduction efforts.

CNBC typically airs these special shows a number of times so check your local cable company and/or the CNBC website for broadcast times. And again, kudos to CNBC for putting material like this on the air when unfortunately, middle America seems to prefer "Housewives of Orange County" and "Celebrity Rehab" to this type of programming.