by Mike Michalowicz

I had an eye opening moment one year ago, almost to the day.  I was curious about how effective my website was at engaging visitors.  What better way to determine that, than to see how long people stayed when they landed on my site.  The numbers were shocking!  Nearly 85% of my site’s visitors didn’t stay for more than eight seconds!  Eight measly seconds.

Do you get how bad that is?  That is the same as inviting a guest over for a nice dinner and drinks, and when you open the door to greet them, they look at you, smile and say “It was great seeing you. I gotta run. Have a great night.  Oh, and I’ll never be back.” Ahh!  They didn't even get to taste that delicious homemade apple pie I baked. It's my specialty you know.

Now, imagine that scenario again. This time the doorbell rings, I open the door wearing a tuxedo with a maid and butler at my side.  And the butler has a fresh, steaming slice of apple pie for my guest to sample.  I suspect my visitor would have something new to say.  “Whoa... what’s going on here? You know I had to run, but holy cow, apple pie a la mode?!?  I’m staying!”

That is exactly what I did for my website, and you can do for yours.  I made the simple and inexpensive changes to make my site distinguished.  Mow those eight five percenters are staying for an average of one minute and three seconds.  That is equivalent to eating two slices of apple pie in web time.  And the rest of my visitors?  They are averaging almost five minutes.  That’s effectively a sleep over! 

Here is how you make your site distinguished, and have people really digging in:

1. Real Pictures And Lots Of Them – Ditch the stock photography, and post real pictures of you and your employees.  But don’t use your favorite headshot from highschool (even though you are in your fifties now), instead use a variety of current photos.  The more variety of great shots of you and your team, the more you will become a mini-celebrity in your prospect’s eyes.  Talk about being distinguished.
2. Have Your Own Distinct Voice – People relate to others who are like them. Most people aren't watered down and boring (Are you? I didn't think so!), so how come so many sites are? Have your site be consistent with your own natural voice and style.  The goal here isn’t to make everyone happy (you can’t).  The goal is to make the right people to feel a connection with you.
3. Always Be Blogging - Forget the ABC’s of business, start doing the ABB’s (Always Be Blogging).  Blogs have lost their cache over the years, ironically making them more influential.  As less people blog, your blog will get even better SEO.  Just make sure you maintain your distinct voice, and speak about the industry you're in and what you do.
4. Let The People Speak – Let your following (web visitors) share their voice too. Enable commenting on your blogs, and respond to the comments people post.  Use tools like MediaRoomVIP that allow you to pose a question to your community and have it automatically compile their responses into a blog post.  Hey look at that, there's that blogging again!
5. Integrated Social Media - Twitter. Facebook. LinkedIn. Youtube.  The list goes on and on.  All these social media platforms are powerful ways for your web visitors to keep attuned to your goings on.  The problem is they are all over the place. Used widgets or plugins to integrate your social media directly onto your site. Now people can stay on your site while seeing all the stuff you are tweeting about simultaneously.
6. Give Me Some Variety – Pictures and text are mandatory for a good website, but you shouldn’t stop there.  Add videos, podcasts, infographics, social media feeds, live chats, group video conferences, along with the pictures and text to keep things fresh.  It offers a great way to repurpose content (e.g. a video can be redone into an infographic), and it surely makes your site distinguished.

What are the first thing you are going to do to make your site distinguished?  Share your ideas below.   And if you want a little inspiration, you can visit my site at www.MikeMichalowicz.com to see how I made it distinguished.  Maybe you will stay for at least one minute and three seconds!

Attend the Get Found and Be Chosen presented Barry Moltz hosted by Dex Digital on June 19^th during the LOHAS Business Conference in Boulder. For more information on your business’ findability score please visit: www.HowFindableAreYou.com/LOHAS

Get your Findable Score™. It's fast, free and easy! Learn how consumers search for businesses in your industry and get advice to improve your visibility. Your score is free and so is the marketing insight.

I am fortunate to be able to connect with various experts in a variety of LOHAS related categories as well as research various articles predicting what to expect as new opportunities and market trends in the growing LOHAS market. Based on my discussions and findings, here are a few things that I think stand out in the organic and natural food vertical of LOHAS:

1.       A growing awareness of ingredients and sourcing – organic, GMO, fair trade

Those who are opposed to genetically-modified organisms in their food — everything from grains to fish — are getting louder and their concerns heard as demonstrated when, anti-GMO activists hijacked Cheerio’s Facebook page. But following the defeat of California’s Proposition 37, which would have been the first legislation to require GMO labeling, the community is bound to get noisier than ever.

2.       Closing the Price Gap on Organic

Consumers will be able to find certified organic products in all sections of the supermarket and pharmacy.  Expect an evolution of other industry sectors, such as organic personal care, pet food (more like pet treats) dietary supplements. What manufacturers create or retailers carry all depends on the target customer. Capturing discriminating LOHAS (Lifestyles of Health and Sustainability) customers goes well beyond one person: it spreads to their families and pets.

3.       Accessible Organic

Larger organic production, from farm acreage expansion to processing facilities, will translate into organic landing where it is most needed: schools, hospitals, food banks, convenience stores and in mainstream America’s home. Some communities are better served by organic than others, but organic will continue to pop up as distribution channels increase beyond grocery stores. New markets will open to organic food growers, makers and sellers as consumers look for cleaner food beyond grocery stores.

4.       Gluten free integrated into all food options and will be a common part of menu options

The gluten-free market, by comparison is expected to have reached US$1.3 billion in sales by 2011. However, the gluten-free market, which is still in its early growth, is expected to achieve higher growth rates (31%) from 2011 to 2014. Sales in the category have doubled in the last 5 years and are expected to double again in the next 3 years to $5.5 billion by 2015. The new ‘gluten-free’ is already here. With food allergies rising worldwide — at least seven per cent of Canadians have a food allergy — more companies will build facilities dedicated to manufacturing foods free of allergens like dairy, peanuts, egg, soy and shellfish.

5.       Healthy Fast Food - Other Chipotle type chains on the rise.

According to Baum & Whiteman, other chains are following suit, but need to make sure they capitalize on more than just comfy décor and made-to-order food: Companies  will needs to wear its heart on its sleeve … incorporating not just value, but values. Expect more fast food chains to promote sustainable food choices and friendly casual atmospheres. Giants like McDonald’s are embracing this with their new calorie information menus

6.       Food waste awareness on the rise

Americans throw out nearly half of their food, tossing up to 40 percent in the garbage each year, according to a new study. That adds up to an estimated $165 billion according to Natural Resources Defense Council. As more people seek to squeeze money out of their budgets this will be scrutinized as more become aware not to mention restaurants that may waste more .

7.       Chia seed and fermented beverages rule

The nutty tasting Chia seed has more protein, energy and fiber than any other whole grain. The seed is one of the most nutrient-dense foods on the planet. Three ounces of Chia contains the same amount of Omega-3 fatty acid as 28 ounces of salmon, as much calcium as 3 cups of milk, as much iron as 5 cups of raw spinach, and as much vitamin C as seven oranges!   Chia drinks & oils have seen over a 1000% growth in 2012 according to SPINS. No, we’re not talking about the kind you grow in a pot, but 2013 is all about adding the chia seed to your diet.

8.        Chill out power drinks

In a rebound from power shots such as 5 hour energy and Red Bull there are now drinks that promote relaxation using supplements and herbs. The drinks, which evolved in Japan as far back as 2005, contain no alcohol but some have melatonin, a hormone that can cause drowsiness for those suffering from insomnia and high stress.

9.       Sustainable seafood continues to grow  

According to the National Restaurant Association’s chef survey, sustainable seafood is a top trend among chefs. And sustainability initiatives, such as the well-known Monterey Bay Aquarium Seafood Watch program, report an increase in the number of chefs and operators following their guidelines.

10.   Organic soil promoted as carbon reduction

According to the Organic Center Analyzing  international experts headed by scientists from the Research Institute of Organic Agriculture (FiBL) in Switzerland have concluded that organic agriculture provides environmental benefits through carbon sequestration in soils. Not only are their health benefits but global environmental benefits.

11.   Increased Demand on Transparency

Consumers demand transparency they will come to know what organic means across categories such as personal care, household cleaners and dietary supplements. Natural retailers are already at the forefront by using shelf talkers that tell the story behind the products. Manufacturers only have so much room on labels but can provide more detailed information on their website, Facebook and Twitter. Social platforms will allow consumers to become educated on organica. Companies such as Stoneyfield Farms and Nature’s Path are leaders in this.

Ted Ning is renowned for leading the annual LOHAS Forum, LOHAS.com and LOHAS Journal the past 9 years Ted Ning is widely regarded as the epicenter of all things LOHAS leading many to affectionately refer to him as ‘Mr. LOHAS’. He is a change agent, trend spotter and principal of the LOHAS Group, which advises large and small corporations on accessing and profiting from the +$300 billion lifestyles of health and sustainability marketplace.  The LOHAS Group is a strategy firm focusing on helping companies discover, create, nurture and develop their unique brand assets.  For more information on Ted visit  www.tedning.com

By Amena Lee Schlaikjer

I spent my whole life wandering the globe as the daughter of an American diplomat, fascinated by different cultures and their different takes on similar things.  How the ‘French Fry’ transforms its shape, taste and cultural definition differently in America, France, The Netherlands, China and Japan.  How gifting for favours can be outright bribery in some places or a business necessity in others.  How health is either something you’re born with, are lucky to have, need to strive for, or is the simple balancing act of a set of routine steps.  It’s no wonder I found myself in the profession of insight marketing and innovation, digging for clues as to why people perceive and embrace things the way they do, and how companies can inspire people to make healthy, intelligent choices (well, at least the ones I try to work with).

Working with the Asia Pacific LOHAS group from one of the most dynamic (yet unhealthy and unsustainable) cities in China: Shanghai, I’ve had the pleasure to witness the unfolding of LOHAS in its early stages.  To grasp China’s take on LOHAS, it’s important to understand the cultural perspective of people’s interaction with their environment.   It is this personal vs. planetary relationship that dictates the level of concern, involvement and impact people will have towards change.  In theory, the Chinese attitude towards sustainability is a very ‘holistic’, symbiotic relationship where “me and my environment are One” based on traditional Daoist/Buddhist influences.  However, in practice, it is actually more ‘distanced’.  Consumers see the problems of the environment but are removed from them because they feel powerless and disengaged to make a difference, a responsibility that is believed to belong to the government.  However, they feel how the environment and strain of over-development has had its toll on health and hence, know they are a part of the equation.  One has to remember that , China’s population of young, influencing “me-focused” One-Child Policy working citizens (18-35 years of age) are coming into more wealth than China’s middle and upper classes has ever seen.  As the editor of LOHAS magazine (a China-based publication), Jane Yu, commented, “People never really consumed a lot here so it would be unnatural to get them to stop. The overall contribution to the environmental impact would be the same so long as that consumption behaviour is mindful.  Chinese values resonate much more with “loving yourself” first before you can think about your family and the environment.”     
     
Therefore, in comparing the attitudes towards Sustainability with other cultures, they are not Dominant (like America taking the lead in global initiatives), not Socalistic (like Europe where everyone has a say in how things are legislated), not Reverent  (like New Zealand/Australia where nature is in everyone’s backyard) nor Doomed (like in places at the edges of climate change seeing its drastic effects).  In China, that “Distanced” perspective, with the right education and mindfulness may revert back to the more traditional view of being Harmonized with one’s environment, and therefore, feel the need to change behaviour to respect that harmony. 

The guildelines, as crafted by LOHAS magazine, the leading authority on the definition of LOHAS in China are:
1) Love Yourself
2) Care for others
3) Concern for the planet

Very much in that order.  At the core of the awareness cycle, it’s all about “Am I making the right choices for me, my home and my family?” And these tend to be household decisions that are health-focused, something everyone can have control over and an insight that any company positioning themselves with a green message in China should consider..  “There may be milk scandals and bleached mushrooms in the market, but I, as a smart LOHAS consumer, will tend to consume something I know to be safe, rather than petition or lobby against the forces that be.”  This is a cynical marketplace, in constant fear of the safety and quality of products on shelves.  There’s disbelief in that something could be 100% organic:  more likely a false label in order to charge a premium.  They’d almost rather buy something that is 51% organic but honest with product labeling.  Consumers feel like they can only be cautious; and take small actions, like not using plastic bags, taking more public transportation, buying more plants for the household and conserving energy usage: most of which are already deeply embedded in the behaviour of most low-to-middle class Chinese as a way to save money and live healthy.  In conveying this mentality, companies have embraced “LOHAS” as a kind of stamp of approval.  Not a certifying authority on anything green, but a consumer-created “brand” or “badge” that says, “This product is going to make your life more stress-free.”  I’ve seen it used on the likes of everything from Dairy Queen brochures to healthy fast food eateries, from fashion retail outlets to spa treatments.  It’s an attitude.

That attitude doesn’t really get involved beyond a consumer choice into community activities that proactively try to promote environmental awareness and action.  The past 5 years has seen an increase in community volunteer organizations (HandsOn China is the largest of these, promoted mostly through CSR programs) though we’re at very early stages of consumer adoption into realms of social responsibility: like embracing Fair Trade, CSR, civil justice, volunteering and philanthropy.  It’s so early-stages that even awareness towards recycling or green packaging  are a “nice-to-have”, so long as the ingredients I’m buying are safe, natural and healthy.

The reality of it is just that some issues are out of people’s control, and as a Shanghai resident, I also feel this deeply. The air I breathe is horrendous, government programs to promote green feel propagandist, China’s necessary fast-growing economy to raise everyone towards a better standard of living (from a GDP-growth standpoint) is happening and it’s not slowing down.  Therefore, it’s impossible to be completely purest with an ideology towards sustainable practices (our economy is growing in the double-digits and two coal factories are built each week) or good health (I’ve tried raw food diets and vegetarianism in China…it’s really, really hard).  In essence, it’s about balance, social stability and just creating a happy, healthy home with the best educated choices I can make.  And in that sense, not too far off from the LOHAS consumer behaviour elsewhere in the world, just in earlier stages of awareness that is still “me-focused” with an infrastructure that is still learning about how invest in natural capitalism.  There are more sacrifices here around what’s available and what you’re able to have control over.
The practice of “balancing” one’s life and creating a happy home will soon evolve into a re-discovery of that harmonious relationship of the body with its surrounding environment, hopefully with a proactive ability to change things.  That moment will be a positive phase in tackling this as a global community.  For now, LOHAS in China is perceived as a trend.  A brand or lifestyle that promotes stress-free living and smart, trendy consumer choices (and let’s not forget, you have to consume to be LOHAS here).  A lifestyle that is modern, but about going back to traditional roots of being closer to Nature.  The point at which Chinese consumers understand that much of this personal stress experienced through the pressures of modernization and over-development are intrinsically connected to environmental stresses, is the day that everything clicks.

By Amena Lee Schlaikjer
Independent Wellness Innovator  www.the-wellness-works.com
Shanghai Manager of Asia-Pacific LOHAS   www.lohas-asia.org

Ted Ning is renowned for leading the annual LOHAS Forum, LOHAS.com and LOHAS Journal the past 9 years Ted Ning is widely regarded as the epicenter of all things LOHAS leading many to affectionately refer to him as ‘Mr. LOHAS’. He is a change agent, trend spotter and principal of the LOHAS Group, which advises large and small corporations on accessing and profiting from the +$300 billion lifestyles of health and sustainability marketplace.  The LOHAS Group is a strategy firm focusing on helping companies discover, create, nurture and develop their unique brand assets.  For more information on Ted visit  www.tedning.com

A Celebration of Being … and Becoming

Transformation is a process that draws its power from the depths of this very moment. When we're fully present and seeing clearly, we can access the fullness of our compassion, courage, creativity, and joy—the very qualities that will sustain us and support our future vision as we go about our lives. The Wake Up Festival is your opportunity to deepen your appreciation of the preciousness of the moment, all the while celebrating together the dreams and aspirations that make you uniquely you.

Join us in community with more than 25 Sounds True authors and teachers in beautiful Estes Park, Colorado, August 14-18, 2013.  Pre-Festival Intensives also available.  Learn more at WakeUpFestival.com.

Ted Ning is renowned for leading the annual LOHAS Forum, LOHAS.com and LOHAS Journal the past 9 years Ted Ning is widely regarded as the epicenter of all things LOHAS leading many to affectionately refer to him as ‘Mr. LOHAS’. He is a change agent, trend spotter and principal of the LOHAS Group, which advises large and small corporations on accessing and profiting from the +$300 billion lifestyles of health and sustainability marketplace.  The LOHAS Group is a strategy firm focusing on helping companies discover, create, nurture and develop their unique brand assets.  For more information on Ted visit  www.tedning.com

In my leadership work with business owners and executives, I often hear the question: "How can I motivate and inspire my people to perform on a higher level, solve problems more independently, and receive a regular flow of unsolicited ideas to increase my company's level of innovation?"

Here's my response. I have outlined a simple 3-step strategy that you can apply in every situation where you provide feedback or guidance to an employee that will encourage and motivate them to share their new ideas. One thing I want you to know before you start: this strategy only works if you make it a fundamental part of your mindset and continuously apply it. It truly must become a habit and natural response in your repertoire of leadership skills. It simply will not work if it's artificially applied. You must honestly mean it and feel it!

Step 1: See people on the highest level.
This is the basis of the strategy. Put your focus on all the great skills and qualities you can find in the person. Don't stop on a superficial level and think: "… he's doing his job pretty well, he’s a good guy." Go deep. You must be one hundred percent present and specific when you focus on his best talents and highest qualities. Say to yourself, for example, "The way he's speaking and articulating himself is incredible. With his level of clarity and energy he is representing our company in the best possible way." Here, it is important to check your own ego and increase your level of self-awareness. It is often hard to give someone, particularly a team member or employee, a lot of credit and acknowledgement. A brilliant leader steps up to the plate and rejoices in fulling seeing the person’s quality as a big asset for his firm or team.

Apply this view whenever you engage in a feedback conversation with your employee and constantly seek out ways to find and integrate more of his better qualities and skills into his work. I know you might think now that this is a bunch of BS, that this person is not good at this specific thing and he needs to improve it and by me just not focusing on it he will not get better. I totally understand this thought. Not everyone is excellent at everything, but remember one thing - whatever your focus on will expand (positive or negative) - so the more you elicit qualities and skills in people and elevate them, the better the people will become. And here's another big thing, the more you elevate your employees the quicker they will improve on skills they weren't good at before and they better they will perform. And why? It’s because the more you constantly connect them with their inherent resources and talents in what they naturally excel in, the better they will feel, the more confident the will be, and the more inspiration and enthusiasm they will express. The secret of this philosophy is that you will see yourself surrounded by more and more brilliant people who will contribute to your company's success. You will be in GOOD COMPANY ;-)

Step 2: Discover their bright spots and success stories.
Find examples in their work that were exceedingly good. Find situations when they performed on the highest level, did something unexpected that turned into success, contributed with innovative ideas, and solved problems without much advice and guidance from your side. Get curious and find out what they exactly did in these situations. Ask them: "How did you convince this new prospect to partner with us? What exactly did you do, what steps did you follow?" Learn the strategy they followed and the steps they took and give them credit for that. Praise works wonders if you connect it to a specific situation or incident. It will become the resource for your employee to do more of it and to share it so that others can also learn and benefit from his talent and knowledge. Your job as a leader is to discover these bright spots and provide very specific feedback and acknowledgement that will elevate that person.

Step 3: Turn successes into repeatable strategies.
Now you can ask yourself: “How can I support this person to repeat these success stories more often in his work.” Also ask your employee directly and work with him to develop the ideal conditions and circumstances that will enable him to perform on the highest level. Once you understand what he needs you will be much better at creating and providing the resources for success. He will thank you with providing a high level of commitment, outstanding performance, and a flood of new ideas that can contribute to your companies level of innovation.

About Sascha Bosio

I am in a unique position to view various market verticals and get some ideas on what are trends for various elements of LOHAS. Here are a few I think to be on the lookout for in the health and wellness space.

Happiness and Health

More of us will see happiness as key to achieving good health and vice versa. We will increasingly understand that happiness and health go hand in hand. There have been several studies indicating the connection between these two vital factors.

Mindful Living

Just think about the last time you ate your meal in peace. Mindful eating involves savouring every bite without distraction from electronics, whether phones or TVs. But this type of mindful living will also follow us through our everyday errands — mindful shopping, for example, means not overspending and buying only what’s needed to feel fulfilled at that moment.  Mindful Stress Reduction research has shown to be highly effective in teaching responsible in the health management, vitality and healing.

Nature As An Antidote

More people are looking at nature as an escape from noise, pollution and traffic and overall brain fatigue from the numerous stimuli we face daily that lead to stress. A recent study from Scotland claims that you can ease brain fatigue simply by strolling through a leafy park. The premise is that “grounding” the body to the earth’s surface stabilizes natural electrical rhythms and reduces disease-causing inflammation. Footwear companies such as Juil are using this concept for thier products and providing copper pressure points on your feet and ground you to the electromagnetic field of the earth. Its all about remembering to connect with the relaxing and energizing qualities Mother Nature has always provided.

Detoxing the home

For most, a new year means cleansing our bodies and getting rid of junk from our diets and kitchen cupboards. But detoxing in 2013 will also be about detoxing our homes and the environment around us. Consumers and brands are both turning to chemical-free and toxin-free products to use everyday. This means opportunities for green cleaning companies such as Method, Ecover and Seventh Generation.

Fitness Self-monitoring

In the past data was commonly equated with tech nerds. Today data is king and will go mainstream thanks to an increasing number of smartphone apps that help you easily store data on your own behavior via collection of wearable devices, from Nike Fuel to LarkLife, that do all the work for you.

Your Favorite Class Will Go Mobile

Mobile, portable classes are the wave of the future — thanks to the rise of beloved celebrity teachers who can’t be everywhere at once. Set up your iPad for a yoga class with the simulated feeling of individualized attention. Open up your laptop and decide what kind of class you’ll do that day — on your own time.  Providers include MyYogaOnline, GaiamTV and YogaVibes, Hotels, for example, are designing guest rooms to accommodate people doing yoga or cardio, or providing workout videos, while some airports, like San Francisco International Airport, even offer yoga rooms.

Healthy Hotels

In 2013 and beyond, what constitutes a true “vacation” will be redefined and “hospitality” will be rewritten. We’ll see an explosion of new “wellness everywhere” hotel chains and environments becoming more mainstream. In the past, gyms and spas have been positioned as mere amenities, but now these walls are being conceptually (and literally) broken down. Established hotel chains are re-branding around wellness and it’s not just about fitness. Customized food and beverage offerings (gluten-free and vegan menus) are becoming standard fare, and hotels are jumping into the juice-themed vacation frenzy.

Adult Playgrounds

Cities worldwide are trying to tackle obesity and overall inactivity by designing playgrounds for adults. These workout spaces are meant to eliminate cost and accessibility limitations and help adults get more active. In 2012, New York City opened its first adult playground and plans to create two dozen more.

Yoga Continues to Grow

Yoga booming – The latest “Yoga in America” study, released by Yoga Journal shows that 20.4 million Americans practice yoga, compared to 15.8 million from the previous 2008 study*, an increase of 29 percent. In addition, practitioners spend $10.3 billion a year on yoga classes and products, including equipment, clothing, vacations, and media. The previous estimate from the 2008 study was $5.7 billion.

Standing Desks

If research has shown us anything in 2012, it’s that sitting at our desks with poor posture is slowly killing us. As we head into the new year, experts at JWT predict more upright desk features for offices across the country. Companies like Ergotron have already created standing workstations with cart-like features.

Ted Ning is renowned for leading the annual LOHAS Forum, LOHAS.com and LOHAS Journal the past 9 years Ted Ning is widely regarded as the epicenter of all things LOHAS leading many to affectionately refer to him as ‘Mr. LOHAS’. He is a change agent, trend spotter and principal of the LOHAS Group, which advises large and small corporations on accessing and profiting from the +$300 billion lifestyles of health and sustainability marketplace.  The LOHAS Group is a strategy firm focusing on helping companies discover, create, nurture and develop their unique brand assets.  For more information on Ted visit  www.tedning.com

Image from BBMG

Conscious Consumers are an active and growing purchasing segment in the U.S. and worldwide. All you have to do is look at why LOHAS exists to see the potential economic impact of this group (and that doesn't even take into account the social impact). The term “conscious” is three-fold, applying to consumers who consider more than price and convenience when making a purchase decision – they also consider impact on their health, the environment and the greater good.

If you are one of the 73% of companies who has “sustainability” listed as a strategic priority and you are not already thinking about the 70 million Conscious Consumers in the U.S. as a market segment, here are four signs that you should be:

1. Your product or service is more environmentally friendly than your competitors’. Conscious Consumers are sensitive to being green. They do not always make the most green choice available, but they at least consider environmental impact. Whether your product or service is green because it has less packaging, uses less energy or is made more locally than alternatives, they care.
2. You offer a product that makes a healthy difference. With obesity storming on the scene as a public health concern, millions of Americans seek ways to incorporate physical activity and healthy eating into their busy days. Foods are being fortified in new ways (protein in your water, anyone?), treadmill desks are on employee wish lists and even apartment window boxes no longer function as ashtrays, but sprout mini urban gardens. If you make it easy for people to live healthier, Conscious Consumers need you.
3. You aim to “do well by doing good.” Corporate social responsibility programs are now part of most large companies’ strategic plans. Your program may engage all your customers like Target’s multi-pronged “here for good” campaign, or as a smaller company, perhaps you strive for 100 percent participation in an annual United Way campaign or spend a day building a house for Habitat for Humanity. Whatever your effort may be, if Conscious Consumers know about it, they’ll be more likely to spend a few more cents on your product or recommend it to others.
4. You want to reach influencers. At one point, environmentalism and health advocacy were fringe issues for hippies and extremists. The mainstreaming of these ideas has all but eliminated political differentiation – Republicans and Democrats alike turn off the water while they brush their teeth and take reusable bags to the grocery store. Conscious Consumers come from all different backgrounds, but are consistently early adopters who make conscientious purchasing decisions that they share with friends, family and co-workers. If you want people who are likely to increase your word-of-mouth marketing, you want Conscious Consumers.

Conscious Consumers certainly aren’t going anywhere. They’re going to keep making decisions based on what really matters. Are you in a position to help them make a difference?

This is my first blog post for LOHAS and I’m happy to be here. I’ve been reading LOHAS newsletters for over a year now. I nodded in agreement so often that I jumped at the chance to join the conversation.

A focus on green business

While LOHAS covers many topics, my posts will focus mostly on green business. I am an MBA and spent many years in corporate America before leaving to start my own green business in 2011.

I believe that business can and should play a key role in the transition to a greener economy. Traditional big businesses have enormous financial and people resources at their disposal.  When they decide to move in a particular direction, they can do so with an impact that a small business can’t match.

Unfortunately, in my experience, big business's singular focus on quarterly profits conflicts with the vision, courage and patience necessary to reinvent themselves as truly sustainable enterprises.

So while I celebrate all businesses that move in a greener direction, I see smaller (and privately owned) businesses as leading the way for now. They have a nimbleness and a willingness to embrace change that larger businesses often lack. I suspect that until government mandates the changes necessary to move sustainable practices from optional to mandatory, certain business players will remain in the old, unsustainable model. In the meantime the rest of us need to charge ahead.

The sustainable business view from here

I also want to share the view from my current home in Tampa, Florida. Despite its moniker as the “Sunshine State,” Florida lags on policies ranging from renewable power standards to mass transit. One reason I read LOHAS is to keep up with developments in places like California and Colorado that are – ahem – ahead of Florida in this regard.

We have astonishingly beautiful natural resources in Florida. (That's a roseate spoonbill in the picture above.) From the Everglades to the Gulf beaches, there is “natural capital” here that needs to be protected. Not just because it’s pretty – although you’d think a state whose largest industry is tourism would understand its value. But because when the natural environment is healthy, so are the people – physically and economically.

Here are 3 challenges I’ve encountered as a green business owner. Which ones resonate with you?

Lack of awareness – when I say “green”, many people think I am referring to the color, or that I am describing myself as a newbie. (I’m not.) The topic of greener business is generally not on people’s radar here.

The schools educate kids about sustainability issues better than the mainstream media does for adults. Case in point: I asked a local publisher several years ago why his Florida business-focused magazine did not have a regular feature on green business. He replied that his readers (of whom I am one) weren’t interested in that. I find that stories about green business, green jobs and green learning programs are generally under-reported.

Fragmentation of effort – there is tremendous fragmentation and lack of coordination across green businesses, nonprofits and government agencies when it comes to efforts to go green. When I go to EcoFests, green business networking events and climate change conferences,  I am struck at how many well-intentioned people are struggling to do basically the same things. Imagine if all this effort and resource were consolidated and coordinated in an organized fashion. The whole impact could be greater than the sum of the parts.

Under-funding – too many businesses still see sustainable business practices as optional or a PR move. It’s long past time to invest in something more than recycling bins. To me, green business is a money-making venture for everyone.  Did you know that green jobs are the fastest growing sector in the economy?

The Good News

There is a lot going on under the radar. Last week I attended the 5^th Annual Sustainable Business Awards at the University of Tampa. 13 winners collected awards and applause for their “triple bottom line” approach to business. Their businesses ranged from LED lighting to community-supported agricultural farms to recycled air filters. With one or two exceptions, you probably wouldn’t recognize any of their names. But these are the business that will shape the future.

Opportunities in green business are limitless. As a business person, I see the need to reinvent our economy in a more sustainable fashion not just as a daunting challenge, but as a huge opportunity.  To make a good living while helping to save the planet  - what’s not to love?

What do YOU want to hear about?

So that’s LOHAS blog post #1 for me. Let me know your thoughts and tell me what you’d like to hear about in future posts.

About the Author

Alison Lueders is the Founder and Principal of Great Green Editing. She provides writing and editing services to green businesses and social enterprises that value high-quality content. She ensures that their content and communications – their business face to the world – are correct, clear and compelling. She is a graduate of Harvard College and received her MBA from MIT. She earned her Bronze seal from Green America in April 2013 and Platinum-level recognition from the Green Business Bureau in 2012.

She can be reached at info@greatgreenediting.com and at 813-968-1292.

On June 18th LOHAS will have several pre-event, day long workshops focusing on impact investing, LOHAS marketing, social media and leadership. These workshops provide a deep dive into insights, strategies and best practices that attendees will be able to apply directly to their personal and professional lives. All workshop attendees will also be able to attend the opening sessions and reception of the LOHAS conference. Pricing varies and discounted for LOHAS attendees. Limited space for each.

Impact Investing Collaboratory
The LOHAS Conference in cooperation with The Boulder HUB , will provide a unique opportunity for investors and entrepreneurs to connect, learn and collaborate around the funding challenges and successes in the emerging sector alternately defined as impact investing, social entrepreneurship and sustainable venturing. As the market has matured, and investors are more educated, This workshop provides more sophisticated investors with an experience of unquestionable value, while treating aspiring investors to a dip into the deep end, and supporting qualified entrepreneurs to a rich environment.

What Marketers Need to Know About LOHAS Consumers
This hands-on intensive workshop provides insights for attendees on best marketing and communications practices relating to both conscious consumerism and mainstream markets. Leading edge data will be presented along with case studies of successes and failures on leading LOHAS companies communicating valuable messages including authenticity, transparency and social responsibility. Attendees will gain key insights and ideas to implement into their companies immediately.

High-Impact Digital Marketing for Challenger Brands
For many LOHAS brands, “digital marketing” has become just “marketing” as campaigns increasingly live solely online. Yet many young companies have found it challenging to build a solid digital strategy with limited time, budget and creative resources. This workshop will equip savvy marketers and entrepreneurs with high-impact strategies for best representing their brands on social media along with the trends shaping the way we communicate online. Digital novices and veterans alike will come away with the tools to efficiently drive brand awareness and engage their fans across the major social media platforms.. Get ready to share in a day of digital marketing inspiration!

Breaking the Habit of Being Yourself
Break free from old patterns and emotions, and create a life with creativity, and more happiness, health and abundance, simply by changing how you think. Renowned author, speaker, neuroscientist, researcher and highly-successful chiropractor, Dr. Joe Dispenza combines the fields of quantum physics, neuroscience, brain chemistry, biology and genetics to show you what is truly possible. Now you can access these remarkable techniques in Breaking the Habit of Being Yourself. Rewiring your brain is grounded in scientifically proven neuro-physiologic principles that he explains that is entertaining and easy to understand.

We encourage both LOHAS attendees and other professionals interested in the insights we plan to share to attend one of these events. Register HERE today!

Ted Ning is renowned for leading the annual LOHAS Forum, LOHAS.com and LOHAS Journal the past 9 years Ted Ning is widely regarded as the epicenter of all things LOHAS leading many to affectionately refer to him as ‘Mr. LOHAS’. He is a change agent, trend spotter and principal of the LOHAS Group, which advises large and small corporations on accessing and profiting from the +$300 billion lifestyles of health and sustainability marketplace.  The LOHAS Group is a strategy firm focusing on helping companies discover, create, nurture and develop their unique brand assets.  For more information on Ted visit  www.tedning.com

1.    Cross section of attendees is like no other event. LOHAS brings together Fortune 500 companies with start up entrepreneurs, investors, nonprofits, thought leaders and media who all want to make the world a better place. It is a great networking event for those who want to stretch their comfort zone and meet new people.

2.    On the cutting edge of what is next. LOHAS has many cutting edge thought leaders, researchers and visionary presenters who have a pulse on trends that often become mainstream. If you want to know what will be mainstream in 2-5 years then the LOHAS conference is a must attend event.

3.    Permission to drop the armor of image is granted and expected.  Everyone at the event wants to know who each other is at heart first and then get to professional interests second. This makes the networking much easier as attendees are sincerely attentive to each other’s needs.

4.    Market data worth thousands of dollars is presented by a variety of green market trend specialists. Those that are interested on what is happening in the LOHAS space can collect a tremendous amount of insight from these highly sought presentations.

5.    LOHAS is Embedded Into Boulder. LOHAS uses distinctive historic landmarks in downtown Boulder as the venue for attendees to experience the charm of the city during the conference during June.

6.    LOHAS has a Legendary Gift Room. Rather than provide a pre stuffed conference bag of brochures that are typically dumped in the hotel room we provide a gift room of various items from LOHAS companies that attendees can pick and choose from. Attendees love this and the gift bags are usually quite stuffed when people leave the room!

7.    Program content transcends green business to include elements to connect with the human spirit and community in a way that is energetic and inspiring.

8.    Not just a conference but a community celebration! We have a variety of ways built into the event ranging from morning yoga and meditation to musical entertainment to after parties to engage the senses for attendees.

Don't miss out. We would love to see you there! REGISTER HERE.
 

Ted Ning is renowned for leading the annual LOHAS Forum, LOHAS.com and LOHAS Journal the past 9 years Ted Ning is widely regarded as the epicenter of all things LOHAS leading many to affectionately refer to him as ‘Mr. LOHAS’. He is a change agent, trend spotter and principal of the LOHAS Group, which advises large and small corporations on accessing and profiting from the +$300 billion lifestyles of health and sustainability marketplace.  The LOHAS Group is a strategy firm focusing on helping companies discover, create, nurture and develop their unique brand assets.  For more information on Ted visit  www.tedning.com

Do you ever wish you could do more to help the Earth? Do you wish there was one place you could go to discover the latest information about sustainability and learn simple, practical tools you can use to create a more sustainable lifestyle?

With the Spring of Sustainability, a FREE online sustainability conference, you will learn many simple, affordable steps you can take NOW to make your life greener while also enhancing your lifestyle.

You’ll hear from more than 30 leading sustainability pioneers including John Perkins, Joanna Macy, Francis Moore Lappé, and Andrew Harvey. I’m honored to be one of the speakers for this truly world-changing event!

If you’d like to...
•    Learn how to transform fear and frustration into hope and inspiration
•    Discover simple daily actions you can take NOW that actually enhance your lifestyle while helping to create a sustainable world
•    Be inspired to create stronger communities and a greener world by engaging your family, friends, neighbors, and coworkers in simple, fun activities
•    Learn about the latest cutting-edge research into sustainable solutions
•    And much more…

Then, please join me in creating a brighter future at the Spring of Sustainability!

Remember, the Spring of Sustainability is completely FREE. You can register here.

Let’s face it, it's easy to worry about the state of our world. There’s no denying that there is a lot to worry about. We just have to shift our focus a bit to see that progress is being made! We are beginning to shift the direction of our world toward a truly sustainable, thriving planet.

As more of us make a commitment to more sustainable choices we accelerate the process. We have the power to co-create a truly sustainable planet for ourselves, our children and grandchildren, and for all living beings.

If you’ve ever thought that living sustainably takes too much work or was too expensive, it’s time to shatter that myth.

The Spring of Sustainability will open your eyes and your mind to the many simple, affordable steps you can take NOW to make your life greener while also enhancing your lifestyle!

Please join me for this important event that has the potential to help transform our world into a truly thriving, sustainable planet for all!

Ted Ning is renowned for leading the annual LOHAS Forum, LOHAS.com and LOHAS Journal the past 9 years Ted Ning is widely regarded as the epicenter of all things LOHAS leading many to affectionately refer to him as ‘Mr. LOHAS’. He is a change agent, trend spotter and principal of the LOHAS Group, which advises large and small corporations on accessing and profiting from the +$300 billion lifestyles of health and sustainability marketplace.  The LOHAS Group is a strategy firm focusing on helping companies discover, create, nurture and develop their unique brand assets.  For more information on Ted visit  www.tedning.com

I've been working with business owners for more than three decades.  When I first got started in the business world it was with a company called the Whole LIfe Expo.  We were organizing consumer expositions for those people interested in natural lifestyles and products.  Back then, we referred to it as "new age" - as this was the post-hippie, post-love era.  

As a salesman selling exhibit booths and advertising space for the holistic lifestyle company above, I remember lots of the customers I sold to talking in terms of being more "conscious", participating in "consciousness raising" activities or promoting "higher consciousness".  It all had an airy-fairy kind of connotation to me back then.  After all, I was in business trying to sell something and I was more concerned about whether they were buying what I was selling.  

But, today, the term "conscious" is back in vogue.  I guess we can thank John Mackey of Whole Foods for bringing it back in style.  Today, I know people running organizations and events using the terms of "conscious capitalism", "conscious leadership" and "Consious Life Expo."  

So, what's this all about?

As a business leader, you must remember that the foundation of your business isn't money, it's people!  It's your people who produce your goods or services for sale and it's people who consume or use them.  When you start seeing your business as the function of many people coming together to deliver value, this will enable you to act with kindness, generosity of spirit and even love.

At a dinner I attended recently put on by the founder of Conscious Leadership, the CEO of Patagon, Casey Sheahan, shared a story of a conversation he had with his wife during a difficult period in the company's history.  Here's my paraphrasing of the conversation:

Casey to his wife: I have to layoff employees if we going to be profitable in (the slumping economy of) 2009. Even though I hate to do this, I will present this to the board next week.

CEO's Wife: Are you making this recommendation to the board out of FEAR or LOVE?

Casey: I guess FEAR.  We don't have the losses, but we're projecting them.

CEO's Wife: Well, you always talk about the business being one big family.  Would you do this to your family? What if you came from LOVE, not FEAR.  What would you do?

That got him thinking.  The CEO said that he came up with 10 ways the company could save money and cut costs (e.g., have employees wash the store windows instead of using an outside service) and keep his employees employed. He was transparent with his team about the position they were in.  Nobody was fired. And....

The result was Patagonia's best year ever...and the best 5 years in the history of the business.  

A passion for people is at the heart of business and leadership.  Let it guide your business decisions and help you reap lasting success.

If you have an example of where you let passion, not profits, guide your thinking and it served both masters, please write me.

At the last LOHAS Conference mycologist Paul Stamets shared how all of us are related to mushrooms and how they can save the world. As we are now well engaged in the 6th Major Extinction (“6 X”) on planet Earth, our biosphere is quickly changing, eroding the life support systems that have allowed humans to ascend. Unless we put into action policies and technologies that can cause a course correction in the very near future, species diversity will continue to plummet. What can we do? Fungi, particularly mushrooms, offer some powerful, practical solutions, which can be put into practice now. Paul's hope is that this talk will deepen your understanding and respect for the organisms that literally exist under every footstep you take on this path of life.

Here is his talk from last year and of year's past at LOHAS:

Ted Ning is renowned for leading the annual LOHAS Forum, LOHAS.com and LOHAS Journal the past 9 years Ted Ning is widely regarded as the epicenter of all things LOHAS leading many to affectionately refer to him as ‘Mr. LOHAS’. He is a change agent, trend spotter and principal of the LOHAS Group, which advises large and small corporations on accessing and profiting from the +$300 billion lifestyles of health and sustainability marketplace.  The LOHAS Group is a strategy firm focusing on helping companies discover, create, nurture and develop their unique brand assets.  For more information on Ted visit  www.tedning.com

Author: Cissy Bullock, Awesome LOHASIAN and CEO LOHAS Asia

We’ve got some seriously good news for LOHAS companies, because if you’re working for a sustainable future of our planet as well as your bottom line, there is a new generation of investors looking to help you expand across the globe, improving the lives of even more LOHAS consumers. LOHAS companies are already seeing rapid growth. Success stories like Patagonia and the delicious Innocent Smoothies prove that mission-based companies with LOHAS values embedded at their core, make very attractive investments.

The rise of conscious capitalism,  whereby consumers, producers and investors assess economic decisions based on their impact on the triple bottom line of People, Planet and Profit, rather than just economic growth, is frequently cited as one of the megatrends for this decade. As part of this, more and more individuals are recognizing the benefits of Lifestyles of Health and Sustainability (LOHAS), and are seeking out more eco friendly, socially aware and sustainable products/brands to support a more balanced way of life. Take a look out of your window any morning before work, you’ll see more and more people walking, running and cycling; if they’re putting that much effort into their health, you can be sure that it’s not the only thing they’re consciously doing to improve their lives.

According to research by the Natural Marketing Institute (NMI), 56 million consumers in the US, a massive 18% of the population, are LOHAS consumers and the market is estimated to be worth USD290 billion. Across Asia – the worlds fastest growing consumer market – the LOHAS movement is spreading rapidly amongst cultures who have lived with health and sustainability values, and the importance of balance, in their hearts for centuries. LOHAS Asia was set up in response to this movement, helping good companies grow alongside the Asian LOHAS community.

16% of Asian consumers, approx. 300 million people, are LOHASIANS. Ask a resident of one of Tokyo’s bustling city streets what LOHAS stands for and 70% of them will be able to answer correctly. No real surprises, then, why Coca Cola chose Japan to test launch their ‘I LOHAS’ mineral water in their cornstarch, eco-crush PlantBottle.

Across the rest of Asia, awareness of LOHAS is growing, and in China alone, the number of LOHAS consumers is estimated to be 110 million. As environmental concerns escalate, such as those associated with the recent choking smog in Beijing that led one US embassy employee to famously tweet the message “Crazy Bad” in one of their daily air quality posts, health and sustainability will only become more important factors influencing individuals’ consumption choices.

Sustainable product innovation is being driven by the enormous market opportunity that exists with Asian consumers and increasing numbers of LOHAS entrepreneurs are responding with new and exciting market disrupting businesses. LOHAS Asia has members with a widely diverse range of products like Shokay, a yak down fashion brand which supports the herding communities which supply the fiber, to Saught who makes jewelry forged from old Cambodian landmines while supporting mine clearance programs, and eco-friendly household cleaning products made exclusively from soapnuts, called Soapnut Republic. Last year LOHAS Asia provided funding for Arterro, a sustainable art company.

The investment community is studying these exciting developments with interest, looking for conscious capitalists who are aligning purpose with profit. These investors recognize that good businesses make good investments, music to the ears of LOHAS entrepreneurs looking to scale their business, but concerned that the cost of investment is a lessening of the values upon which their company was founded.

With LOHAS companies looking for investment and LOHAS investors desperate to find the best opportunities within the market place, we put together the LOHAS Accelerator program, a business incubator that brings LOHAS companies together with an extraordinary team of cross-industry experts from Accenture, Google, Ogilvy & Mather, Silicon Valley as well as some of our own successful LOHAS entrepreneurs.

The LOHAS Accelerator team provides LOHAS companies with all the training, advice and support their business needs to develop a business plan into an investment winning pitch ready to present to venture capital funds.

LOHAS companies that are based in Asia, or have an Asian element of their business (supply, production, plans for expansion) can apply to pitch their business to our panel of LOHAS investors. Provided they can make a captivating business case, they could receive investment of anywhere between USD50,000 to USD10 million.

I spoke to one of the LOHAS Accelerators consultants, Chen Ley Ong, a triple-bottom line Silicon Valley angel and Cradle Fund mentor, "It's exciting to be a part of LOHAS Accelerator program because it brings forth the new wave of entrepreneurship – enterprises with a mission that benefit society and environment, i.e. social enterprises. The traditional business model is no longer a sustainable option. The LOHAS Accelerator program prepares entrepreneurs to shape and grow their enterprises in a healthy and sustainable manner."

Our last round saw the successful investment of $100,000 in LOHAS Hub Member, Indosole, who craft a range of fashionable and functional footware from old motorbike tires, which are salvaged directly from landfills, sanitized, and then transformed by the Balinese community who make them. This investment has helped them transition to a larger production facility in Indonesia, allowing them to increase inventory, attract further investment and build their team of quality staff, brand awareness and sales.

“Application to the LOHAS Accelerator was one of the best business decisions I have ever made.” Kyle Parsons, founder of Indosole, “The process was smooth, comfortable and very supportive from start to finish. The LOHAS Accelerator gave me the ability to identify my business model and then put it into action with experienced and professional consultants from Accenture; and all for free! Fortunately for Indosole, we got the funding we needed to grow our business. Additionally, we gained a strategic partnership with a group of people who genuinely care and have the ability to take our business to the next level in SE Asia.”

These are truly exciting times for the LOHAS movement, the companies working for our planet as well as their profit margin and the consumers who are trying to live a little more LOHAS. The unique LOHAS Accelerator program links the new wave of social entrepreneurs to enlightened investors and the skills and experience of experts from some of the world’s top companies. If you are interested in learning more about the LOHAS Accelerator, either as a LOHAS business or a LOHAS investor, please contact Cissy from LOHAS Asia.

Ted Ning is renowned for leading the annual LOHAS Forum, LOHAS.com and LOHAS Journal the past 9 years Ted Ning is widely regarded as the epicenter of all things LOHAS leading many to affectionately refer to him as ‘Mr. LOHAS’. He is a change agent, trend spotter and principal of the LOHAS Group, which advises large and small corporations on accessing and profiting from the +$300 billion lifestyles of health and sustainability marketplace.  The LOHAS Group is a strategy firm focusing on helping companies discover, create, nurture and develop their unique brand assets.  For more information on Ted visit  www.tedning.com

At the 2012 LOHAS Conference Gopi Kallayil, Community Partnerships and Marketing Leader of Google + spoke on a very interesting subject regarding the Internet vs. the Inner Net. The Internet and various devices to connect to it are a constant presence in our life. All the information that comes towards us around the clock demands our attention and response. And yet, the most important technology that we use to respond is a very ancient technology - our body, mind, breath and consciousness- Our Innernet. How can we nurture and manage our inner technologies or our  Innernet in the midst of responding to the needs of all the technology that surrounds us. I thought it was a very intriguing talk that brought 2 worlds together that we all connect with daily. Check out his full talk below.

(Please note that the audio gets better around 1min 15 seconds into the talk.)

Ted Ning is renowned for leading the annual LOHAS Forum, LOHAS.com and LOHAS Journal the past 9 years Ted Ning is widely regarded as the epicenter of all things LOHAS leading many to affectionately refer to him as ‘Mr. LOHAS’. He is a change agent, trend spotter and principal of the LOHAS Group, which advises large and small corporations on accessing and profiting from the +$300 billion lifestyles of health and sustainability marketplace.  The LOHAS Group is a strategy firm focusing on helping companies discover, create, nurture and develop their unique brand assets.  For more information on Ted visit  www.tedning.com

The LOHAS internship is a part-time, or full-time school year remote or in Louisville, CO based LOHAS office position for a student or recent graduate seeking experience in a sustainable business environment.

Hours per week: 10-25 (will escalate as LOHAS conference gets closer)

Employment Start Date: Immediately

 

Job Description:

Event project intern will report to and work directly with Executive Director, Production team, sales manager organizing the annual LOHAS conference, LOHAS.com web content and LOHAS e-weekly newsletter. Intern will gain skills in event project management, sponsor management, speaker management, online event marketing and sustainable business content; managing multiple projects with deadlines and various online platforms – Drupal, Compendium, Get Response, Eventbrite and Regonline.

Candidates must have strong verbal and written communications, be a self starter able to take on projects and responsibilities confidently and have strong writing and editing skills. Other essential skills for a successful internship include familiarity with Microsoft Word, Excel, Facebook, LinkedIn, Twitter and Google +. HTML background a plus.

Intern responsibilities

• Manage the delivery of LOHAS e-weekly newsletter
• Update relationship contacts and outreach lists
• Assist with marketing outreach via social media and online promotions
• Assist with sponsor relations and materials needed
• Upload sponsor logos and information on to LOHAS.com website
• Upload speaker details on website
• Update online program
• Pass sponsor deliverable details to event coordinators
• Load sponsor details into LOHAS HUB
• Be on call meetings regarding event logistics
• Coordinate with volunteers
• Assist with publishing LOHAS.com blog posts and comments

Onsite:

• Assist with event set up and registration
• Assist with attendee QA, onsite logistics
• Assist with event tear down

Qualifications:

• Must be motivated and determined to succeed
• Must be able to work cooperatively with all departments
• Must be able to meet deadlines on time in a diligent and professional manner
• Must be familiar with MS Office (excel, word) and comfortable learning new online platforms
• Must be a student of an accredited intern program

If interested please contact us.

Ted Ning is renowned for leading the annual LOHAS Forum, LOHAS.com and LOHAS Journal the past 9 years Ted Ning is widely regarded as the epicenter of all things LOHAS leading many to affectionately refer to him as ‘Mr. LOHAS’. He is a change agent, trend spotter and principal of the LOHAS Group, which advises large and small corporations on accessing and profiting from the +$300 billion lifestyles of health and sustainability marketplace.  The LOHAS Group is a strategy firm focusing on helping companies discover, create, nurture and develop their unique brand assets.  For more information on Ted visit  www.tedning.com

Whether you are a LOHAS company or a LOHAS shopper, you need to understand the megatrend of Conscious Capitalism—because it represents the larger economic context in which the critical trend of sustainability continues to unfold. If you are a values-driven consumer, you should learn how to identify a Conscious Capitalist company. Why? These are the firms you’ll most likely choose to patronize since they tend to espouse the same values that you do. As a company, you may want to measure your own standards against those of Conscious Capitalism. In this article, I describe what I call the three “Trademarks” of Conscious Capitalism.

The Stakeholder Model Conscious Capitalists embrace a philosophy of free enterprise that honors all the parties who contribute to the success of the enterprise. So, when leaders formulate corporate policies, they consider the interests of all “stakeholders”—employees, customers, suppliers, investors, communities, and ultimately the environment and the planet at large. By contrast, shareholder (or traditional) capitalists typically place the interests of investors over and above those of other stakeholders.

This is a critical distinction. But how does it play in business? Suppose a company’s sales and profits fall. That will probably displease investors. To make investors happy again, the company may decide to cut costs (aiming to increase profits) by laying off employees. Thus, the interests of investors supersede those of employees. That’s the Shareholder Model of capitalism.

Companies that champion the Stakeholder Model might well make another choice. For example, during the Great Recession, The Container Store (TCS) faced dwindling sales, like many other retailers. Yet the company, a prominent Conscious Capitalist, took a different path from that of traditional capitalism. Specifically, TCS adopted a “no lay-off” policy. But how, you might ask, was the company financially able to endure the continued cost of employee salaries at a time when sales and profits were slumping? The answer is balance. The Container Store found a new way to cut costs: it temporarily suspended matching contributions to employee 401K accounts. This policy proved far more acceptable to TCS staff than losing their jobs. And once sales again picked up, 401K matching benefits were back on.

As this example illustrates, the Stakeholder Model of Conscious Capitalism is neither vague, nor ideological. It holds clear operational implications for how a corporation is managed, how people are treated, and how a corporation can choose to generate economic value.

One might be tempted to assume that the Shareholder Model, i.e. putting investors first, delivers greater financial value to investors. In fact, traditional capitalists frequently make that very argument. But as you’ll see from the research cited in this article’s conclusion, Conscious Capitalists often outperform their traditional counterparts—in strictly financial terms.

A Purpose Higher Than Profit Despite their commitment to humanistic principles, Conscious Capitalists very much aim to earn solid profits. But unlike traditional capitalists, they do not consider profit to be the reason for their existence, or purpose. Instead, they choose a purpose that beyond the necessity of earning money, a “higher” purpose such as to “make a difference,” or “contribute to society” or to “sell products that foster good health and sustain the earth’s resources.” So, this Higher Purpose is the second trademark of Conscious Capitalism.

In fact, business always has a purpose beyond making money, specifically to fulfill some sort of unmet need. The heart of any commercial transaction is therefore to generate an exchange that is mutually beneficial. While capitalism celebrates the capacity to earn profit, it is purpose that infuses that profit with the profound mutuality and satisfaction.

A Commitment to Human Values In a world where people and companies alike are tossed about by a variety of intense and conflicting forces, we all need an inner compass to help us make the right choices, those that take us from where we are now to where we want to be in the future. In business as well as personal life, strong values supply the most reliable guidance and direction. The third trademark of Conscious Capitalism is a Commitment to Human Values.

Walk into any shop or store. Almost instantly you can get a very good read on the values practiced there. When values are lacking, you will almost certainly find a poor work environment, one that breeds boredom, gossip, and inattention to customers. On the other hand, when positive values are honored, it’s palpable. You feel and see it in the positive behavior of the staff.

The internet sales giant eBay, for example, is built entirely upon the value of trust. Early on, founder Pierre Omidyar posted this statement on the website: “We believe people are basically good.” Trust became the core of eBay’s policies and eBay technology reinforced that trust, so that considerably less than one percent of eBay transactions result in fraud.

What’s the Bottom Line?

            To the surprise of many, the Trademarks of Conscious Capitalism generate superior financial performance. Raj Sisodia, marketing professor at Bentley College and a co-author of Firms of Endearment with David Wolfe and Jagdish Sheth, studied 28 companies, including Google, Whole Foods, and Honda, whose managements fostered positive relationships with employees, customers, and investors. Over a ten-year period, the stock of these Conscious Capitalists soared 1,025 percent—versus 122 percent for the S&P 500. A second, decade-long study showed that public firms that are “great places to work” outperformed the S&P 500 by a very wide margin.

These studies show that when business possess the values, wisdom, and consciousness to appreciate that employees, customers, suppliers, and not just investors, contribute to the overall success of the enterprise, companies can achieve profound and sustainable success.

Patricia Aburdene is one of the world’s leading social forecasters and an internationally-renown speaker. She co-authored the number one New York Times bestseller Megatrends 2000. Her book Megatrends 2010: The Rise of Conscious Capitalism (EMBED Link for Megatrends 2010: http://www.amazon.com/Megatrends-2010-Rise-Conscious-Capitalism/dp/1571745394/ref=sr_1_2?s=books&ie=UTF8&qid=1353425143&sr=1-2 ), launched a business revolution. Patricia’s new book, Conscious Money: Living, Creating, and Investing with Your Values for A Sustainable New Prosperity, published in 2012, is a finalist is the Green category for the “Books for a Better Life Award.” Read Chapter one of Conscious Money at http://www.beyondword.com/consciousmoney/index.html. Patricia was named one of the “Top 100 Thought Leaders in Business Behavior” and serves as an Ambassador of the Conscious Capitalist Institute. Patricia’s journalism career began at Forbes magazine and she was a public policy follow at Radcliffe College, Cambridge, MA. Her website is patriciaaburdene.com.

As grocery stores continue to raise food prices, more people are turning to their own land to produce food instead of purchasing it at the store.  Whether you want to grow your own herbs, harvest your own fruits or vegetables or raise cattle, there are many ways you can maximize your land as a food source. These 25 blog articles will dig into how you can live off the land.

How to Do It

There’s no way that one blog could give you all of the information that you need to live off the land, but combining these five blog entries can give you some ideas on how to go about starting the adventure.

• Live Off Your Land—Fifteen Steps You Can Take to Get Out of the Cubicle and Onto Self-Reliance
• Infographic: How Much Backyard Do You Need to Live Off the Land?
• The Floyd Eco-Village: Living Off the Land with an Economic Plan
• Tough (and Valuable) Lessons from the Homestead
• Rural Free Delivery: Living Off the Land, Almost

Meat

Hunting isn’t the only way to have meat on your dinner table if you are living off the land.  Many folks choose to raise their own livestock to butcher for food.  A family of four can eat for several different meals from the meat that comes from a whole pig or cow.  If you live by water, you can add fish or other seafood to your diet.  These five blog posts will share some of their insights with you.

• Living Off the Land
• The Year in Oysters
• Living Off the Land
• Abandon the Office: Be a Hunter-Gatherer
• Living Off the Land – And Sea—In Kotzebue

Vegetables

Probably one of the easiest ways to start saving money and living off the land is by growing your own garden.  For instance, one tomato plant will yield about one bushel of tomatoes. These tomatoes will allow you to make and can your own tomato sauce, stew tomatoes and make salsa, in addition to eating them fresh.  Just think of all that you could do if you had more than one plant.  Making your own salsa is a snap when you grow your own onions, jalapenos and cilantro, and you don’t have to step foot into a grocery store.  These five blog posts will give you some ideas for getting started.

• A British Town Relearns How to Live Off the Land [Video]
• Garden Prep [What I’m Doing to Prepare for Spring Gardening in DECEMBER]
• Gardening in November?
• The Progressive Garden—Living Off the Land
• Living Off the Land

Off the Grid

Some people have taken ‘living off the land’ one step further and have decided that they are going to live off the grid as well.  Living off the grid means that you don’t pay for electricity from a company; instead, you create your own by using solar, wind or water power.  Or you could go completely electricity free.  Take a look at these five blog entries to see what others are doing to get off the grid.

• Living Off the Grid, Urban-Homesteading Style, With the Dervaes Family
• 16×9—Off the Grid: Living Off Land Hour from Vancouver
• Living Off the Grid—In a Bus
• Living Off the Grid: Could Decreasing Energy Dependence Ultimately Make Life Easier?  (Video)
• Living Off the Grid

Little House on the Prairie Living

When you were a kid you may have read the Little House on the Prairie books by Laura Ingalls Wilder or watched the spin-off TV show.  If you did, you may remember how hard life was on the prairie and how the Ingalls family survived by living off the land for the most part.  Read these five blog posts to learn a bit more about living like they did back then.

• It’s ‘Little House on the Prairie’ Up In Here
• The Meteorology of Little House on the Prairie
• In Search of Little House on the Prairie
• The “Historical Pa” (Little House on the Prairie, Controlling Love Etc…)
• Little House on the Prairie and Djibouti

For other resources like this visit GoodHouseKeeping.org.

Ted Ning is renowned for leading the annual LOHAS Forum, LOHAS.com and LOHAS Journal the past 9 years Ted Ning is widely regarded as the epicenter of all things LOHAS leading many to affectionately refer to him as ‘Mr. LOHAS’. He is a change agent, trend spotter and principal of the LOHAS Group, which advises large and small corporations on accessing and profiting from the +$300 billion lifestyles of health and sustainability marketplace.  The LOHAS Group is a strategy firm focusing on helping companies discover, create, nurture and develop their unique brand assets.  For more information on Ted visit  www.tedning.com

Two of today’s greatest megatrends, Conscious Money and Conscious Capitalism, are cut from the same financial cloth. And each of these innovative strategies flies in the face of conventional money thinking—which insists that human values should play no role whatsoever in financial decisions. That view is clearly incorrect. Values powerfully shape our choices (even if we’re unaware of it) and our behavior. Our choices and actions write the story of our lives—and our money lives. I’d go even further: positive values support us make better financial choices. Why? Because values engage the heart in the way that sound financial practices honor the head. When heart and head are in sync, our emotions are steady, our mind is settled, and our direction is clear—all of which enhance our ability to make good economic decisions.

In the “better, but not booming” economy many predict in 2013, shoppers will focus more than ever on what they care about most deeply. So human values will increasingly shape their spending agenda. At the same time, new trends and priorities will inspire consumers to find new ways to take their values shopping. In addition to their abiding commitment to Health and Sustainability, values-driven shoppers will honor values like Transparency, Justice, Peace, and the more practical value of Frugality. Look for these trends to gain traction in 2013:

Non-violence Emerges as Top Value. In 2013 Peace and Non-violence will increasingly shape our financial choices. After the Newtown, CT massacre, a CBS poll found an 18-percent increase in people who favor tougher gun restrictions. This year powerful investors (i.e. the California teachers pension fund) have already sold weapons stocks. There are new consumer calls to boycott sporting goods stores that sell guns. In 2006, Walmart banned gun sales, but reintroduced them in 2011 to boost weak sales. “Boycott Walmart” initiatives now appear on Facebook.

Fair Trade Takes Off. Fair Trade (FT for short) consumers voluntarily pay a little bit more to endorse the value of social justice for farmers and artisans in developing countries. Result: Fair Trade is trending toward $5 billion global market. Fair Trade USA’s “Fair Trade Finder” mobile app helps consumers find FT products.

Third Party Verification Rules. Conscious shoppers favor products bearing a seal or certification from a reputable organization. LOHAS shoppers—80 percent of them—want trusted, independent sources to verify corporate product claims and 40 percent of all shoppers demand a seal or certification, reports a study by the Natural Marketing Institute.

Old-fashioned and Green Cleaning Products Rock. As green cleaners like Method, Seventh Generation, and Green Works gain market share over traditional labels, most mainstream cleaning brands (except Clorox and S C Johnson) still refuse to disclose chemical ingredients, despite pressure from consumers and activists. Meanwhile LOHAS shoppers enthusiastically embrace Grandma’s non-toxic—and ridiculously inexpensive—baking soda and vinegar. Great Recession helped us discover joy of frugality, but it’s unlikely we’ll abandon it as the economy picks up.

If there were a motto for 2013’s consumer spending mood, it might be: “Conspicuous consumption is gone for good; but discerning, values-driven spending never goes out of style.” Key words such as quality, meaning, simplicity, peace, economical, and local aptly describe the value propositions that will encourage shoppers to open their wallet in 2013. Time was, marketers asked, “Who is my consumer?” and defined consumer identity in strict demographic terms. But those who seek to build enduring relationships with LOHAS consumers must instead ask, “What are her values?” then cultivate a strategy for reaching said consumer by authentically embodying her values in all branding messages. 

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Patricia Aburdene is one of the world’s leading social forecasters and an internationally-renown speaker. She co-authored the number one New York Times bestseller Megatrends 2000. Her book Megatrends 2010: The Rise of Conscious Capitalism launched a business revolution. Patricia’s new book, Conscious Money: Living, Creating, and Investing with Your Values for A Sustainable New Prosperity, published in 2012, is a finalist is the Green category for the “Books for a Better Life Award.” Read Chapter one of Conscious Money. Patricia was named one of the “Top 100 Thought Leaders in Business Behavior” and serves as an Ambassador of the Conscious Capitalist Institute. Patricia’s journalism career began at Forbes magazine and she was a public policy follow at Radcliffe College, Cambridge, MA. Her website is patriciaaburdene.com.