Green Conference

LOHAS Goes Urban

Wednesday, September 28, 2011 by Ted Ning
Earlier this year I attended the Urban Green Summit. This was an event that focused on the inner city citizens of Denver to promote better awareness of green and sustainable business opportunities. It was definitely a crowd that I wanted to connect with and peaked my curiosity to know if LOHAS aspects penetrate different cultures and economic circumstances. I was not disappointed. The event was developed by CURE-T’s Dr. H. Malcolm who received federal funding to promote green jobs and education in Colorado. Dr. Malcolm is a mover and a shaker and you can’t help but be magnetized to his presence and his message. He is always deflecting praise and bringing in others to highlight. This is a sign of a great leader in my book. He also echoed a concern that I have myself: Why is it that the urban communities of color always appear absent in green initiatives, conferences and activities? The LOHAS market tends to target the largely affluent caucasian market. But there is plenty of opportunity unseen and untouched in the minority dominant urban markets as well.

The summit had a star studded panel that included Phaedra Ellis-Lamkins, CEO of Green For All, environmentalist and author, John Francis III and founder of Green for All and current president of Rebuild a Dream, Van Jones. These heavy hitters were mixed with other local movers and shakers in the green movement. Unfortunately I was hoping that there would be more people in attendance at the event. I was told from an insider that having an event on a Saturday morning early is not so PC in the African American communities. There were indeed more people who were there as the day progressed.  I found it to be a very interesting event and demonstrated that green needs to be connected to the urban community by education and clear benefits. The best presentation for me came from Van Jones.

Here is what Van had to say to the urban based audience. See if it resonates with you:

van jones“These days people are gathering in unusual groups. Not large groups but different ones. They are the ones who grew were the sensitive children. These are the ones that wanted to save the polar bears and save the world and were disturbed by the mistreatment of others. This tribe is just beginning to find each other. There are more people entering life who are sensitive. Something happening where humanity is being tested and if we don’t pass nothing will be left. Will humanity prove to be a blessing or a curse. This the first time technology and size make up a force of nature. The creator could have made us as robots he did not. We are something more interesting. We have free will, choice and decision making abilities. All other species are set in process.

Will we be locusts or honey bees? Both work hard but one is destructive and one is constructive. Locusts wipe out everything in its path. Destroy habitat until there is none at which point they die. Bees work is a blessing. It makes life of others possible. This movement is deeper than just solar panels and part of interest is the growing sense of peril. I cannot believe that only one race cares for the earth. The U.S. colonization was just as much about land as it was about labor. Land is sacred. We need to remember to view it as such instead of a commodity. We need to remember the difference between a tree and lumber, an animal vs. a pelt, a person vs. a slave. These sacred beliefs were considered paganism. Indigenous peoples of the world have this wisdom and are outcasts in modern society. They are called witches, druids, and pagans. It turns out they are quite wise. They are also known as the highest ecological wisdom. It is only now after 500 years of colonization that the children of the colonizers are coming around to honoring this wisdom.

Do we belong to the earth or does the earth belong to us? An economy that is run by fossil fuels equals trouble in the future. We run a civilization that runs on death. Coal is 40 million years old. Oil is 60 million years old. Both are made up of dead materials. We burn death in our cars and as electricity but are shocked when death shows up as asthma and global warming. We are much better when we have a living economy. One that runs on life such as the sun, wind and water.

So how do we get there? We need to change our ways. Change has 4 drivers. There are the mystics. They see the vision of what we are to become. Then there are the artists who popularize the vision. The entrepreneurs who create the technologies and then the politicians who create the rules.  The current culture is not ready for change. The Tea Party is a buzz saw. And yet the biosphere is so small that we need change. We are a soap bubble in the universe.  What can we do? The last economy had 3 mistakes: 1. Consumptions 2. Credit 3.Ecological destruction

Production has moved overseas and our economy was based on spending. Kill it, shrink wrap it, sell it, trash it was the method. The past 18 months has seen the most wacky weather and environmental changes. Mother earth is telling us something. We need to adopt a strategy of green growth, restoration and conservation. Create local consumption that respects the earth. If I had talked to you all in 08’ it would have been very different. You would have all been smiling. Obama will take care of us. Now everyone is looking gloomy. This was only 2 ½ years ago. Do you remember where you were when he was elected? When he was sworn into office? How you felt? We forgot how we got to that moment. Obama was not the author for hope. The movement for hope didn’t start with Obama it started in 03’. When Bush went to war you stood up. More people mobilized in the 1st week than Vietnam did in 6 years. We lost but we didn’t quit. In 06’ Kerry ran and was only 100K votes short of an Indiana win and lost but we didn’t quit. In 05’ Katrina hit as did the Huffington Post and YouTube. We had the 1st speaker of the house. Obama was out there as an unknown Senator selling a book and ran into the movement and found us. Don’t insult yourself. Obama inspired us but we inspired him first. Now it is time for the movement of hope and change. This can’t be about things we are against but things we are for. We need to be willing to connect people with work that needs to be done. Soldiers are coming home to nothing. Nation building needs to be done here too. There is a saying – bankers get rich in good times, the people go broke in bad times. We need to praise and support our public employees – teachers, fire fighters, nurses and police. Now rich people don’t pay tax and communities are abandoning them when they never have abandoned us.

You were born for a reason. You are sensitive for a reason. Depression is terrible. It clouds you so you can’t see the opportunity. They tried to kill hope in 68’ when Kennedy was assassinated. We are throwing away our efforts because FOX TV is mean. We have been through much more than the tea party. In 1906 no woman could vote, no paid holidays, no weekend, no child labor laws. People fought year after year until today. You fought when they had clubs and guns. We didn’t have social media and yet we mobilized. Are you going to be locusts or honey bees to make the next century ordinary or extraordinary and beautiful.”

Love to hear what you think of what Van Jones has said and if you feel LOHAS can be intergrated into urban markets is a better way.

Top LOHAS-ish Fall Conferences for 2011

Thursday, August 18, 2011 by Ted Ning

LOHAS crowdHere it is mid August and already I have to start working on my conference attending schedule for the fall of 2011. It seems like I have to do this earlier and earlier each year primarily because there are so many LOHAS oriented conferences being added or are catching my attention that I did not know of before. I have done a post on what events I think are important the past 2 years and here is my 3rd installment of top green/health and wellness/social enterprise/sustainability/leadership conferences worth considering as you plan your conference schedule for the fall.

For those new to the conference scene, there are two seasons – fall and spring. There are associations and organization that provide 1 or 2 events a year usually during those months. This is primarily because summer is a time when many set up personal vacation time and winter has more holiday time and weather issues.

Conference strategy
In determining which event is best for you take a look at the speakers and topics that will be presented. It is also important to look at the sponsors and how the event is presented via the event website. This will give you a feel on the type of companies that will be attending the event and what type of audience the event is trying to attract. By viewing the agenda content you can get an idea on how in depth they plan on going on topics. Also look at the networking opportunities that are in the program. Some events consciously embed them in the program via receptions, meals and outings and others do not. It is really up to you to make the best of the time for your own networking purposes.

On site
I find attending events to be incredibly stimulating. However I also find them to be extremely exhausting. Make sure you eat right, drink plenty of fluids, keep to a good sleep schedule and maintain a steady energy balance. For the large trade shows make sure you wear comfortable and supportive shoes for those hours on the exhibit floor. There are plenty of after party events to attend at which you can have some great business talks. It is up to you to make sure you know what formula works best for you. Set up meetings in advance if you can. That way you have some anchors to build the rest of the day's plan around and not get too lost in the shuffle of things - especially if they are large trade shows.


Leadership
Women in Green - August 30-31st Santa Monica CA
Focuses on women in leadership positions that promote green business. Although all the speakers are women you don’t need to be of the double X chromosome to attend. This is the second year of the event and according to people who attended last year it was about 200 people. This year there should be more.

Conscious Capitalism - OCT 12-14 Austin TX
You need an invite to attend this prestigious event that brings many CEO’s together to discuss conscious leadership within organizations. It is a relatively small event with around 200 attending. John Mackey of Whole Foods co-founded this and has people ranging from the CEO of the Container Store to Jean Houston speaking on how business can drive conscious change.

Green
Green Initiatives Conference Sept 29-30th Ft Lauderdale FL
A new event on my radar that has some interesting presenters and sponsors. The event team that is putting this on look like they have a tech background and may be one of the main focuses of the event. There are larger corporations participating such as DOW, HP and Coca Cola. It looks like they will focus on sustainability within larger companies and case studies from experiences.

SXSW Eco Oct 4-6 Austin, TX
SXSW music festival looks to sing a new green tune this year with the addition of a green event. Former LOHAS speakers who will be presenting include Simran Sethi and Philippe Cousteau. This is thier first year and the B2B event looks interesting. A great idea tagging it onto SXSW.

Opportunity Green Nov 9-10 Los Angeles, CA
OG is in its 3rd year and brings together green business and sustainable design in LA. They have about 800 attendees from all walks of life – corporate, entrepreneurs, media and of course Hollywood. They hold a great green design competition and it is a high energy event with interesting sessions and booths ranging from LED lighting for studios to BMW to water filters.

BSR - Nov 1-4 San Francisco, CA
The big one for the larger corporations that has been around a long time focusing on the corporate responsibility of multi-national corporations. Last year they had over 1000 in attendance. If you are looking to connect with the bigger companies on CSR initiatives this is the one to check out.


Funding and Finance
SOCAP Sept 7-9 Fort Mason, San Francisco CA
A vibrant event focusing on investing into social entrepreneurship. This event brings together large funds and banks with social entrepreneurs. Competitions on business plans are submitted ahead of time for a competition for funding and there is great education on raising capital for the startup and social enterprises.

SRI in the Rockies OCT 2-5 New Orleans, LA
A flagship event for social responsible investing(SRI) that brings SRI funds together with financial advisors. They also bring in a mix of speakers who focus on humanitarian, social and environmental impacts such as Jane Goodall, David Bornstein, Hunter Lovins and Bill McDonough. If you want insights on SRI and where it is headed this is THE event to attend.

Slow Money OCT 12-14 San Francisco, CA
Slow Money is a network of food activists, investors and entrepreneurs who nurture a range of conversations in order to actively develop funding and investment channels for local and sustainable food enterprises. Like Slow Food, they have local gatherings and a larger main event promoting a slow and steady investment into businesses who are seeking an alternative to the conventional Wall Street type investor.  Speakers include David Suzuki, David Orr and Vananda Shiva.

Investor's Circle OCT 26-27 Philadelphia, PA
A membership organization that  support a great entrepreneurs that are addressing social and environmental issues. They look at 10-15 high impact deals that are seeking investment.  They also provide a due diligence process that starts once the event is complete. It is about 200 people in attendance who are angel investors, fund managers, family office managers, foundation executives and trustees, wealth, financial and philanthropic advisers and their clients and other accredited investors.

Industry Specific
EcoTourism and Sustainable Tourism Conference Sept 19-21st Hilton Head SC
With over 30 inspiring sessions, 50 leading industry partners, and impactful and engaging keynote presentations, the ESTC 2011 (Hilton Head Island, SC, USA, September 19-21, 2011) sets the platform for ongoing dialogue promoting innovative ideas and practical solutions, driving change in global tourism.

Expo East Sept 22-24 Baltimore MD
Attended by as many as 25,000 industry professionals and featuring thousands of exhibits, Natural Products Expo East is the largest natural, organic, and healthy products trade show on the East Coast. With the newest and best-selling products and branded ingredients available this show features the best in organic at All Things Organic/Organic Products Expo-BioFach America, offers an extensive retailer training program and provides an advocacy platform through a strategic partnership with Natural Products Association East. Natural Products Expo East is ranked as one of the top 200 tradeshows in the US.

Greenbuild Oct 4-7 Toronto Canada
Greenbuild is the green building industry's can't miss event. It's where we go to learn about what's new in green building practices through the extensive educational sessions, see the latest technology and innovation in the exhibit hall, and perhaps more importantly, where we go to do business.  Greenbuild is a one-stop shop for credential maintenance. From pre- or post-show LEED workshops to sector-specific summits, from green building tours to concurrent educational sessions, you will find the education you need at Greenbuild. Most sessions at Greenbuild will be approved for continuing education credits for LEED and other professional credentials, allowing you to maintain your credential with ease.


Beauty/Wellness
Natural Beauty Summit Oct 6-7 NYC
This is a smaller and formal event for the natural and organic beauty industry that brings together the mission driven companies such as Dr. Bronners and Weleda with the larger corporations such as Este Lauder, L’Oreal and Avon. It is more of a lecture format and a lot of presentation intake. If you are a data hound you will get your fill. If you are a networker you will need to work for it but there are good connections to be made. The group is a bit insular if you are an outsider but if you are seeking to enter the luxury skincare market it may be worth considering.

Green Spa Network - Oct 9-12 Sundance, UT
This event is made up of a group of spa resorts and products that want to go the extra mile in promoting green efforts in the spa industry. The event has about 100 passionate people who want to move the spa world in the direction of holistic and sustainable integration. They are a very open and friendly group that welcomes newcomers (and new members). Plus the events are always at pristine green resorts.

ISPA - Nov 7-9 Las Vegas
If you are in the spa industry you have to go where everyone goes which is the International Spa Association Conference. Every other year they have their annual event in Las Vegas which brings investors, products and service providers, spa techs and directors together. This is THE most well groomed event I have ever experienced with exhibitors providing facials, teeth whitening and massages. There is good data provided on the spa world and great sessions specific to spa owners and employees. ISPA provides great data on the spa market as well. 

Social Venture Network Oct 27-30 Philadelphia, PA
SVN is a membership organization of successful social entrepreneurs ranging from Ben Cohen and Jerry Greenfield, creators of Ben & Jerry’s, to Van Jones, former Green Czar to Obama, to Tom Szaky founder of Terracycle. It mixes sustainability with community building and innovation and a ton of passion. You can’t leave this event without 2-3 bonding hugs. It is a great place to seek mentorship, collect ideas and also potential funding from successful entrepreneurs and community leaders who are interested in helping others. This overlaps with the Investor’s Circle previously mentioned.

Net Impact Oct 27-29 Portland, OR
Net Impact is a large event that brings 2500 students and corporations together. They have chapters associated with Universities all over the country with a large membership and the event focuses on social enterprise, green business strategies, and nonprofit work.

Public Events
Yoga Journal Conference Sept 18-25 Estes Park, CO
For yoga die hards and trainers interested in the business of yoga or just to improve their own yoga practice. Famous yoga instructors such as Rodney Yee, Sean Corn and Shiva Rae have taught classes here. There is a vendor area as well.

Greenfestivals
Greenfests are the creations of Green America and a designed to celebrate green and diversity in various regions. Their flagship event in San Fran pulls in 30,000 attendees and they have some amazing keynote speakers such as Dr. Weil, Deepak Chopra, Amy Goodman, Jim Hightower and many more. Companies large and small mingle together with the public selling their products and services. I think these are great not only to see what is being sold but to see who is buying and the similarities and differences each region has as it relates to green. There is always a colorful audience at Greenfestivals.
New York  10/1-2
Los Angeles  10/29-30
San Francisco 11/12-13

Bioneers San Rafael, CA 10/14-16
Bioneers is where ecology meets activism meets celebration. I could spend hours in the parking lot just reading all the bumper stickers on people’s cars (mostly hybrids). If you are into fighting injustices of the underserved, hearing the wisdom of traditional cultures and the stories of animals and unique journeys of people this is an event for you. There are workshops on business, youth, art, peace and more.  It draws about 3-5,000 who are all there because of the larger mission Bioneers embodies. Networking is great but you will need to be selective on who you connect with since there are so many types of people there.

Of course these are just a few of the many events out there of interest to me. There are many others that are international that I did not include. If there are any other events you see I am missing please feel free to comment and add.

May You Live In Interesting Times

Saturday, June 25, 2011 by Pippa Sorley

The below article is brought to you as part of elephant journal’s ongoing coverage of LOHAS Forum. For our complete coverage, be sure to follow elephant on Twitter and Facebook.



Dr. Jean Houston woke me up this morning.

Normally, I don't like to be woken up. In fact, most people in my family stay as far away from me as possible before 10am. But, this was different. This was a powerful awakening...and everyone in the room felt it. Her too-short lecture at the 2011 LOHAS conference was received with hoots and hollers and a standing ovation.

Many of us believe that we are in the middle of a revolution. A revolution of the mind. And folks like Dr. Jean are the messengers. She, like many represent the 'Paul Reveres' of this revolution.
Bucky Fuller
I had the honor of literally bumping into Dr. Houston shortly after her inspiring speech (I'm not the most graceful of people). Her humility, her openness, her kind eyes, and the beautiful story written in the folds of her face fascinated me. Here's a woman who has spent years studying with the likes of Joseph Campbell, Margaret Mead, and Buckminster Fuller, and right now, here she is, taking the time to "see" me. Taking the time to listen to my rants about the hypocrisy of the Feminist Movement. I left our brief chat wanting for more, which, magically, I will get. I will interview her in more depth in 2 weeks, which I will post here for anyone who might be interested in what the messengers -- and maybe in this case the angels -- of the future have to say. How do we move elegantly and consciously through this current phase of Transition? What challenges do we, as humanity, need to address first? We know we have no road map, so where can we look for directions?
Just a few of the quotes that struck me:

"Do any of you feel as if your life is a micro-laboratory of what's going on in world?"

"We are the 'People of the parentheses' in the history of humanity"

"It's time to leave our life of serial monotony behind; rather, let's take this opportunity to prepare ourselves to become stewards of The Spirit."

"It's time to harvest the human capacity."

How fortunate we are to be living in such times. I have much gratitude to everyone attending this conference. The anticipation of change is palpable. Let's ride the wave. You ready?

** title of this article is taken from an ancient chinese proverb**

Pippa Sorley is co-founder of eConscious Market, one of the Internet’s leading online green retailers. She has 15+ experience working for both nonprofit organizations & corporations within the Natural Products, LOHAS, and Sustainable Business sectors. She lives in the Republic of Boulder, Colorado.

Our Kids See Stars In Our Eyes

Saturday, June 25, 2011 by Pippa Sorley

The below article is brought to you as part of elephant journal’s ongoing coverage of LOHAS Forum. For our complete coverage, be sure to follow elephant on Twitter and Facebook.


A Slam Poet at a Green Business Conference? What's the world coming to?

The title of this article was part of Theo Wilson's poem that tipped me over the edge. Sandwiched in between Friday's session(s) "Greening the Mainstream" and "FutureTopia",  Theo's stand-up routine ended with cheers and tears, hoots and hollers, and in my case, big 'ole goose bumps. In fact, I think I felt a tear drop dribble down my cheek by the end. Not what I expected when I dragged my (slightly hungover) self to "work" that morning. What a delicious surprise.

The annual LOHAS Forum, which just ended yesterday, represents a gathering of minds that really is NOT like the rest. The event directors gather the most eclectic group of luminaries, entrepreneurs, scientists, and non-profits out there, from slam poets and Evolutionaries, to internationally-renown Medicine Hunters and award-winning authors.

Attendees come to learn. But they also come to interact. I think that's what strikes me the most about how the LOHAS conference is unique -- it's a collaborative event. I feel as if I'm amongst my tribe of people here, even though most of them I've never met before. It is a true meeting of the minds -- a place where business and soul intersect. I mean, I challenge anyone to not be just a little intrigued by a panel titled "Liberating the Corporate Soul?"

LOHAS mindfulness conferences

Throughout the three day event, I was curious, how will  the conversation go between the executive at Coca-Cola and The Medicine Hunter, Chris Kilham? Will the young, hopeful entrepreneur seek out advice from the Non-Profit Executive Director at Pachamama Alliance? It was fascinating to witness lively conversations between folks who seemingly would never otherwise interact.

Good on you LOHAS folks. It's time that we start talking to each other, even if we don't think we want or need to. Thanks for providing us all with a forum to do just that.

Pippa Sorley is co-founder of eConscious Market, one of the Internet’s leading online green retailers. She has 15+ experience working for both nonprofit organizations & corporations within the Natural Products, LOHAS, and Sustainable Business sectors. She lives in the Republic of Boulder, Colorado.

A Greening Effect: Mobile Solution

Thursday, June 23, 2011 by Lindsay McClure

The below article is brought to you as part of elephant journal’s ongoing coverage of LOHAS Forum. For our complete coverage, be sure to follow elephant on Twitter and Facebook.

One device to rule them all.

And for the lucky ones you have a tablet.

David Snell, Chief Marketing Officer for QuickMobile, an app consulting firm based in Canada, speaks about how mobile technologies are revolutionizing the way business travelers work and play. An undeniable global focus on a greener environment has encouraged businesses to constantly look for methods to support the call for sustainability.

The Apple iPhone has been by best friend since the beginning in 2006 where my silver 2G is just too memorable to likely end up in scraps. Perhaps to it's deathbed somewhere over in the far East—I will not let him go. Snell comments on how this phone started it all and how the iPhone was the frontrunner in the mobile revolution. The device has changed its outfit between prototypes but the iPhone 4 still stands by the same functional and fun morals, however now it is having a greening effect.

Snell has been to a lot of these conferences and at the end of each, he notices how brochures and waste pile up. LOHAS looked to change this by coming to QuickMobile with an idea of an online brochure. The LOHAS app is free in the Apple App Store, ultimately removing unnecessary waste.

Snell's presentation was in no way an advertisement for Apple or QuickMobile, it was the realization that the mobile world is changing and this is for the best. Our phones are now our computers, our tablets are our organizers; they play movies, book flights even turn on our cars' engines. These mobile devices are decreasing the footprint and changing our world.

Jean Houston Tells Us All How to Wake Up!

Thursday, June 23, 2011 by Bud LOHAS

The awesome energy and vision of Jean Houston was evident in her passionate presentation today at the LOHAS conference in Boulder, Colorado.  Her capacity to express herself in cosmic metaphors staggers the mind.  As Ted Ning, the LOHAS conference director, commented, "listening to Jean is like attempting to take a sip from a fire hose."

Jean Houston Human Potential Advocate


Her challenge to all of us is to step into the fullness of our biological and spiritual design as human beings. 

"These are mythic times of transformation on Planet Earth and we are the mything (sic) link. It is up to humans to embrace our creative capacity to bring balance and harmony back into our communities and our way of being in the world. Jean Houston has researched creative change makers for decades and found that they all embody the ability to "marinate" in their own imaginations, pondering the possible. She went on to say: "They are excellent spelunkers of their own creativity." Her enthusiasm and passion launches her into many rapid fire quotes, practically jumping across the universe from Goethe to Joseph Campbell.  

Jean Houston On Stage in Boulder at LOHAS
Of course, she took issue with Joseph Campbell's insistence that there are no Heroine Journeys', only the Heroes Journey, which was very popular with the women in the audience. She went on to share some fascinating research from 107 countries. It is women who are on the forefront of making things work in their communities. In fact, it is a specific subset of women. She called this phenomenon as "Post-Menapausal Zing." These findings are consistent with research from the Micro Finance world, unfortunately for men, they have found that money given to men in the developing world is often squandered on alcohol or consumer goods that have nothing to do with the sustainability of their communities. In Jean's research 70 to 80% of all activity that sustains a community is being done by women. She reassured the men in the audience that the clarity of masculine energy can be engaged to restore the biosphere in partnership with women.  She emphasized it is not about the "rise of women," it is about designing a whole new culture of kindness.

www.youtube.com/watch Here Jean Houston speaks briefly about the Possible Human.

She touched a resonant nerve with Marc Barasch, a LOHAS Forum attendee, who launched his own Green World Campaign, based upon his dreams. The Axis Mundi image of the Tree of Life connecting Heaven and Earth awakening a passion for manifesting and bringing forth into the world our most cherished ideals. 

Axis MundiAXIS MUNDI

Her parting words inspired the audience to a standing ovation when she encouraged everyone to allow our personal liberation to embrace our inventiveness. She believes the Earth is desperately needing the "possible human" to emerge into the "possible society" and create an entirely new civilization. Everyone alive today is born for these times.



Let's step up to the challenge, the Earth is eager for all of us to wake up.

Onward with Courage.


Bud Wilson Bud Wilson was a student-athlete-activist during the tumultuous era at Harvard University and emerged with an interdisciplinary degree combining, child development, innovative education and urban social policy.  He the Global Director of Bio-Regional Leadership and an awareness instructor and wilderness guide for Sacred Passage and The Way of Nature. Bud has devoted his passion and energy to raising awareness (including his own) and shifting human consciousness to appreciate that we are all living in an interdependent, interconnected world where there is more than enough for all of humanity to live in peace and harmony. A proud dad of 2 wonderful grown children! 

Tune Up to Success with Freddie Ravel

Thursday, June 23, 2011 by Lori Batcheller
The below article is brought to you as part of elephant journal’s ongoing coverage of LOHAS Forum. For our complete coverage, be sure to follow elephant on Twitter and Facebook.

Lori BatchellerLatin Jazz musician Freddie Ravel set the mood for this green conference with upbeat jazz synthesizer and said thank you in over half a dozen languages, which set an atmosphere of inclusion. As it turns out, in Chinese LOHAS means happy life and I believe that living a healthy and sustainable lifestyle will certainly lead to a happy life for the earth and its inhabitants. Freddie literally brought us all (several hundred) into harmony by tuning us to the frequency used by every orchestra before they begin to perform. 

Recently, Freddie spent two weeks playing with Carlos Santana at the Hard Rock Cafe. Over the two weeks he spent there, he realized that what he once heard as noise-people, machines, music--was in fact all music. If we're really listening, says Freddie, music is everywhere. 

Our own music begins in the womb with the beating of our heart, and then we become a duet with our mother's heart, When we are born, we enter the world as a "little musical masterpiece." We enter, says Freddie, listening and expressing. We are given two ears and only one mouth, he says, because listening is harder than speaking. 

Freddie asks us to think about who we are and how we lead. How we listen and collaborate. How we conduct our daily life. What is our score. 

Without all four working together on a master level--harmony, rhythm, melody, and score, we are not working completely.

Freddie then put forth the five most important words for the sustainability conference, "How may I help you?"

He then played a latin version of Wolfgang Amadeus Mozart--another way to contribute to the upbeat atmosphere of this conference. 

He ended his talk with a wish that felt like a blessing--"May you always sing your melody, live your rhythm, and celebrate the great score that is you.

This I believe, is how change will happen. Each of us tuning into all of mankind and the world, knowing ourselves, and daring to sing our songs and live our greatness. 

Lori Batcheller is a freelance writer, yoga instructor and registered massage therapist who writes about health and wellness and sustainable lifestyles. www.lbcreative.com.



Collaboration. It's The New Competition.

Wednesday, June 22, 2011 by Pippa Sorley

The below article is brought to you as part of elephant journal’s ongoing coverage of LOHAS Forum. For our complete coverage, be sure to follow elephant on Twitter and Facebook.

I'm super excited to be here, in my home town of Boulder, Colorado, to attend the annual LOHAS conference. As much as I'm averse to the unsexy acronym -- LOHAS -- (couldn't we have come up with something that rolls off the tongue a bit better?), I'm proud to be representing elephantjournal's perspective on this year's LOHAS conference. Boulder is, after all, America's hub for the sustainability, natural products, and alternative health industries. It may be a republic. But it's the hippest, greenest, most innovative republic out there!

I've just left the press conference led by Ted Ning, the Conference Director, and was struck by his enthusiasm for what this conference represents. How is this conference different for all the others? We've all been to events over the years, where it seems same 'ole, same 'ole...talking heads, peeps patting themselves on the back for what a great job they're doing in their respective industries. But this one really does feel different. It seems to promote and offer a new way of working together; a new way of doing business together; a new way to learn from and teach one another...which, in my opinion, is THE wave of the future...collaboration.

The "Us vs. Them" paradigm is over. In fact, companies that continue on the path of cutthroat competition will be left in the dust. Triple bottom line economics is what will drive the future of sustainable business. Thanks to the annual LOHAS conference, conscious companies have an opportunity to network with scores of other, like-minded green businesses in pursuit of three bottom lines : financial, environmental, and social. Get ready world. We're here. And the world is a changin' as we speak.

Collaboration. It's the new competition.


Can Opinion Leaders and Business Gurus Bring on a Sustainable Culture?

Wednesday, June 22, 2011 by Bud LOHAS
That's the question the folks in the natural products industry and other big brand businesses are exploring in Boulder, Colorado this week! LOHAS is the acronym that translates to Lifestyles of Health and Sustainability.  Stay tuned for the latest cutting edge ideas coming from the heart of "Organic Land".  

Changing individual human behavior is the key to our future. Improving the quality of life is often the purpose of non-profit organizations. Julia Butterfly Hill ( the courageous activist / protector of Redwood trees) likes to call those entities For Benefit Organizations! That's a really nice way to think about the essence of their work.  

In Boulder, the for-profit sector will be exploring how their business practices can affect our society for the better.  Anyone interested in the triple bottom line approach to corporate social responsibility will find many members of their tribe at the St. Julien Hotel for the next few days! Astute observers will be watching to see if they can truly green our world, once and for all.

Time to Green our World

Whole systems, ecological thinking will most definitely be in vogue.

Convincing one another that cooperation and collaboration is the key to success is the first order of business. Reinventing business for the 21st century will require a radical transformation of "business as usual". We'll see if this crowd of motivated and energetic entrepreneurs is up to the task.
Reaching out to the main stream is the next challenge! Stay tuned.


_________________________________________________________________

Bud Wilson Bud Wilson was a student-athlete-activist during the tumultuous era at Harvard University and emerged with an interdisciplinary degree combining, child development, innovative education and urban social policy.  He the Global Director of Bio-Regional Leadership and an awareness instructor and wilderness guide for Sacred Passage and The Way of Nature. Bud has devoted his passion and energy to raising awareness (including his own) and shifting human consciousness to appreciate that we are all living in an interdependent, interconnected world where there is more than enough for all of humanity to live in peace and harmony. A proud dad of 2 wonderful grown children! 



10 Things That Make the LOHAS Forum Unique

Wednesday, June 8, 2011 by Ted Ning
1. Cross section of attendees is like no other event. Where else will you find Fortune 500 companies shoulder to start up entrepreneurs next to mainstream media and celebrity. It is a great networking event for those who want to stretch their comfort zone and meet new people.

2. Permission to drop the armor of image is granted and expected. Everyone at the event wants to know who each other is at heart first and then get to professional interests second. This makes the attendees really open to each other and sincerely attentive to each other’s needs.

3. On the cutting edge of what is next. Many events have large corporations as the core of their speakers where at LOHAS you see more of the larger corporations in the audience learning how to enter the LOHAS market.

4. Boulder City is the epicenter of LOHAS activity. Despite being just over 100K in population it is the hub of organics, clean tech, outdoor industry, spirituality, alternative medicine, technology, entrepreneurship and is beautiful place to be in June when the LOHAS Forum occurs.

5. St. Julien Hotel & Spa is the best hotel in Boulder and has a very accommodating staff and has fully embraced sustainability. They provide the measurements for landfill alleviation for the LOHAS forum and organic and locally sourced meal options. Last year we were able to recycle 87% of our waste from the event. We strive to do more this year. The spa is top notch as well. 

6. The LOHAS gift room is legendary. Rather than provide a pre stuffed conference bag of brochures that are typically dumped in the hotel room we provide a gift room of various items from LOHAS companies that attendees can pick and choose from. Attendees love this and the gift bags are usually quite stuffed when people leave the room!

7. Market data worth thousands of dollars is presented by a variety of green market trend specialists. Those that are interested on what is happening in the LOHAS space can collect a tremendous amount of insight from these highly sought presentations.

8. Program content transcends green business
 to include elements to connect with the human spirit and community in a way that is energetic and inspiring.

9. A paperless program for this year and digital signage. The program will be on an app that is also a mobile website. The app will be downloadable on iTunes and will allow those who are not attending to see what is happening by reading the social media feeds, text alerts and uploaded images by attendees. Conference signage are flatscreen monitors that double as media centers for video.

10. Not just a conference but a community celebration! We have a variety of ways built into the event ranging from morning yoga and meditation to musical entertainment to after parties to engage the senses for attendees.

If you are an attendee and have other elements I have forgotten I would love to hear them. Please share!

How the Content of the LOHAS Forum is Developed

Wednesday, June 8, 2011 by Ted Ning

If you know me you are well aware that I have a bit of a hectic travel schedule and go to a variety of conferences oriented around green business, social enterprises, health and wellness and everything in between. Yes I am an admitted conference junkie. But there is a reason for my addiction and I will try to explain them rationally as any junkie in denial will do. For me, my reasons are to keep on the edge of what is happening in the various spaces that comprise LOHAS. I enjoy attending conferences not so much to hear about what someone is saying on stage but rather what is being said in the hallways. I feel that getting into the candid conversations at dinners or over drinks really gives me an up close and personal view point into various market sectors with various market leaders. The presentations on stage are an added bonus and if I am lucky they are indeed worth listening to. But I am a critique on a variety of levels. My preference is someone who not only provides a picture of the problem but also presents a vision and solutions to it. If I want gloom and doom I can just watch the news. No need to tell me more about it. I think we are all aware that we are all in deep s#!@ and in it for a long while. I want inspiration and something that speaks to me at a deeper level. I also don’t want a sales pitch. I know that corporate presentations tend to have specific parameters on what they can and cannot say. But getting those people off the stage and into a conversation in the hall is great. That is when you can get to the heart of burning questions and have them give you more in depth answers that they can’t when in front of an audience. I also need imagery. I’m a visual person and a visual learner. If someone presents something with multiple bullet points and is reading them off – that immediately sends me to checking my email on my smartphone. Yawn! But is someone has a well thought out presentation and integrates examples and lead ins using images it is magic. Presenters don’t always need to have images behind them on a large screen. They can take the audience on a wild ride just with a compelling story that has colorful detail and elements that the audience can relate to. After all we are a society of storytellers. They also must have that connection with the audience that a few have and others do not. Hard one to teach but when it is there you can feel it. I also run into some of the most interesting people I would not expect and allow myself to do so by being open to whomever or whatever manifests in front of me. By attending various conferences and hearing different thoughts and ideas both on stage and off I begin to weave together trends and similarities I hear repeated in various LOHAS sectors. I also try to integrate new ideas and concepts that may be fresh to LOHAS. This process constantly reminds me of the fable of Stone Soup. The fable goes like this:
Some travellers come to a village, carrying nothing more than an empty cooking pot. Upon their arrival, the villagers are unwilling to share any of their food stores with the hungry travellers. The travellers fill the pot with water, drop a large stone in it, and place it over a fire in the village square. One of the villagers becomes curious and asks what they are doing. The travellers answer that they are making "stone soup", which tastes wonderful, although it still needs a little bit of garnish to improve the flavor, which they are missing. The villager does not mind parting with just a little bit of carrot to help them out, so it gets added to the soup. Another villager walks by, inquiring about the pot, and the travellers again mention their stone soup which has not reached its full potential yet. The villager hands them a little bit of seasoning to help them out. More and more villagers walk by, each adding another ingredient. Finally, a delicious and nourishing pot of soup is enjoyed by all.
This is in essence how the core content of the LOHAS Forum is developed. We then add additional speaker applications into it from those who submit presentations and we adjust a bit here and there but that is how it is contrived. It may not be perfect but the mix is a work in progress and I hope that you are able to enjoy some of the nourishment that the LOHAS soup provides by attending the LOHAS Forum, attending LOHAS regional events, subscribing to our e-newsletter or our various social media groups such as Facebook, Twiiter, LinkedIn and YouTube.

Cautiously Optimistic at Laguna Niguel

Tuesday, April 26, 2011 by Jennifer Schwab of SCGH

LAGUNA BEACH, CA – “FORTUNE Brainstorm Green” is probably the number one environmental business conference in the world. A host of top CEOs, heads of NGOs, and a variety of consultants, private equity investors, venture capitalists and journalists descend upon the spectacular Ritz-Carlton Laguna Niguel each April — this was my third annual event — to examine the state of green biz.

Fortune Brainstorm Green 2011

There was still optimism in the room on April 4-6, but with a strong dash of reality check. As in, many of these guys are not making the returns they expected by now, and a lot of them have tens if not hundreds of millions invested in “Greentech” companies. That said, they still seem confident that their investments will ultimately pan out, even without federal energy legislation.

Many of the firms represented are major, well-established corporations who seem to be making sincere and in many cases effective efforts to operate sustainably. It is impressive that more and more major companies are adding the title “Chief Sustainability Officer” to the C-Suite, as CSOs from dozens of firms were on the attendee roster.

Not surprisingly, a dominant underlying theme was that unless they’re good business, sustainable policies won’t pass muster with management or shareholders. “The key is cheaper. Sustainability is nice but it’s not the driver,” observed Bill Joy, a founder of Sun Microsystems, now a partner and leading greentech investor with the ubiquitous Silicon Valley venture capital firm, Kleiner Perkins. This sentiment was echoed throughout the conference by various speakers in sessions ranging from “The Future of Climate Policy,” with Environmental Defense Fund President Fred Krupp and James Rogers, CEO of Duke Energy; to “Sustainable Seafood, It’s Not A Fish Story” featuring Greenpeace USA Executive Director Phil Radford and Bumble Bee Foods CEO Chris Lischewski, among many more over two and a half days of speeches, round table discussions, networking and even entertainment.

None other than the Allman Brothers and Rolling Stones keyboardist Chuck Leavell performed with his band, although he was not just the musical interlude. Leavell has written no less than four significant books about the environment, his latest being Growing A Better America, which examines how we can balance population and business growth with the need to offer everybody clean air, water, plentiful food and adequate natural, open land.

A session of particular interest to me was “Urban Green,” which aired out the tremendous population explosion expected in major cities by 2050 and what we can do to keep some semblance of green in the face of crowding and gridlock. “We expect 80 percent of the world’s population to be city dwellers by 2050,” said legendary architect, urban planner and sustainability expert William McDonough. “Beijing will double in size within five years from 20 to 40 million. How do we provide sewage plants? How do we give everyone the basics of clean air, fresh water and adequate food?”

Laura Turner Seydel, Trustee of the Turner Foundation and yes, daughter of Ted, said Atlanta has become a model of the sustainable city. “It takes a concerted effort from government, business and non-profits. Atlanta received matching funds from Coca-Cola and the Turner Foundation, got Atlanta airport to recycle, now the whole city recycles.” This was echoed by Cindy Ortega, Senior Vice President of Energy and Environmental Services for MGM Resorts, developer of Las Vegas’ City Center, the country’s largest LEED-certified development. “Green is being embraced by corporate America, because waste of natural resources is not good for the bottom line.” The overall thrust was that with skyrocketing urban population growth, only a true partnership of city government, NGOs and local corporations will be able to maintain a sustainable way of life.

Security was tight at this green conference, and rightly so, as luminaries such as Richard Branson, former Siebel Systems founder/CEO Tom Siebel (who is now doing a green startup, C3), Wal-Mart EVP Leslie Dach and NRDC President Frances Beinecke, among many others, appeared as speakers and panelists. Even Theodore Roosevelt IV (yes he does look like his great great grandfather) was on hand, he is Chairman of Barclays Capital Cleantech Initiative.

The conference closed with motivational words from pro surfer, fitness expert and all-around-athlete Laird Hamilton, who is otherwise known as the “Force of Nature,” also the title of his book, which chronicles the way to a truly healthy lifestyle (no you won’t look like Laird even if you follow the diet and exercise plan). When asked how the average person can follow his program and achieve true fitness, Hamilton reminded us that the old tenet, “no pain, no gain” is really the answer. “My food often tastes like crap, the workouts are hard, they hurt. But you have to push yourself to the next level if you want to improve your results. Potato chips in, potato chips out … you need to eat jet fuel to do these workouts.”

Indeed, our path to a truly sustainable future will also follow his edict: no pain, no gain. It won’t be easy, it won’t be cheap, and it will take sacrifice on everyone’s part. The conference left me with a feeling that we do have the talent, capital, entrepreneurship, science and dedication necessary to make our society — and the developing world — a sustainable environment with adequate natural resources and energy to meet the needs of all citizens.

Here’s hoping I’m right…


The Detroit Auto Show: Sure Looks Green to Me

Friday, January 21, 2011 by Jennifer Schwab of SCGH
I'll bet many of you have heard rumblings from friends and relatives or colleagues at work about the premature death of the green movement, and how the economic recovery must first occur before we even address climate change.  This rhetoric is a groundswell among otherwise rational people, not just climate change deniers.

I just returned from the Detroit Auto Show (courtesy of Ford Motor Company, I should disclose) and there was one overwhelming, over-arching headline that was in your face, anywhere you looked:  the green movement in personal transportation is just beginning.  Virtually every automaker showcased green cars above all else.  Doubting Thomas's claim that electrics and hybrids combined won't amount to more than five percent of the total car market.  It's hard to fathom that almost all the car companies would devote this relentless effort to R&D and marketing launch publicity in return for only a token slice of sales.  Indeed, some analysts seriously question the numbers behind the auto industry going green.  Thankfully, the companies themselves seem rather committed at this point and there appears to be no turning back.

Now, skeptics might say that four or five years ago, when the green movement appeared to be The Next Big Thing times ten, the automakers had to decide to go green and we are just now seeing the real results of those decisions.  (It takes anywhere from two to five years for a new model to make it from concept to production.)  I would humbly submit that the incredible onslaught of hybrid, electric and other alternative fuel vehicles seen at the 2011 North American International Auto Show demonstrates that those who really know - the car makers themselves - believe Gen Y and Net Gen are being raised to be environmentally conscious as part of their DNA and will default to buying green vehicles.

Highlights of this commitment include everything from the new small car line from Ford (Fiesta, Focus and C-Max) to two new models of Prius from Toyota, to the best of show-winning Chevrolet Volt hybrid electric, the all electric Nissan Leaf, and unbelievable electric/hybrid race cars for the street from Mercedes Benz (the E-Cell, an electric version of the new SLS Gullwing which only come in a retina piercing electric yellow hue) and Porsche (the 918 hybrid street exotic and track version, both of which are absolutely stunning).  The only automakers who seemingly didn't have much to boast about green-wise were Ferrari and Maserati.  Even Bentley claims its new GT, all 5,000+ pounds and almost 600 horsepower's worth, is significantly lighter and more fuel-efficient than its predecessor. 


Ford Press Conference 2011

Critics claim that hybrids make great publicity and image, but consumers won't pay thousands more for them.  Even if that turns out to be true, there seems to be a trickle-down effect that benefits everyone.  That is, even good old fashioned gasoline automobiles now get anywhere from good to stunningly great fuel economy.  You don't have to go hybrid or electric to go fuel efficient.  For example, most gas models of the Fiesta, Focus and C-Max from Ford will get 30-45+ mpg.  Those are numbers that even three years ago were almost unachievable.  Clearly, the emphasis on going green has affected the designers and engineers, as has the Federal fuel economy fleet requirement to average 35 mpg by 2020.  They say you cannot mandate technology, and that the free enterprise system won't allow for products that consumers don't want to buy.  What's happening right now with fuel efficient vehicles may prove otherwise.  How great is that for the environment, and consumer pocketbooks?

Another example worthy of mention is why Ford invited me and several other green bloggers to the Detroit show in the first place.  Ford Digital Communications Director Scott Monty brought these greenies in mostly to show off its commitment to open communications with the environmental media.  Participants came from as far away as India, South Africa, Australia, China and Italy, all of which are important international markets for Ford and most major automakers.  Many of these writers were not car people, and for that matter, some didn't even have driver's licenses.  Ford wanted to show off its environmentally responsible activities such as the clean and green River Rouge plant, previously a classic "Allentown" style hot, dirty and polluting facility which now boasts a green roof, grey water systems, green packaging and recycling top to bottom, and cool, well lit working conditions.  For years I wondered about Executive Chairman Bill Ford's grandiose claims from the green soapbox.  The rebuilt Rouge plant is truly a great example of a Rust Belt industrial nightmare turned green showpiece.  Ford also demonstrated its in-car "Sync" system which is directed at Gen Y and Net Gen with everything from full voice activation to internet hot spot, inputs for all forms of digital music, state-of-the-art NAV systems, and more, all at a price point that younger drivers can afford.  All of these features will be offered in the lower priced car lines, not only the upscale models. 


Ford Factory Assembly Line

Most major automakers can point to many green product claims and internal practices that were just a pipedream a few short years ago.  For this, a green blogger such as I, one who admits to liking cars as part of Americana and the freedom of personal transportation, can feel a lot better about where this industry is headed and what it is doing to address climate change.  If the green movement is more hype than reality, this industry ain't buying it and for that we should be grateful.

Introducing the More Than Promote(R) MashUp Awards

Monday, January 3, 2011 by John Rooks

Just what the world needs – another design award.  

 

The More Than Promote® MashUp Awards give sustainability-minded graphic designers and green marketing experts a chance to take on their favorite (or least favorite) brands and give them a More Than Promote makeover.  Its a graphic and strategic design challange for green marketers.

 

More Than Promote campaigns are designed to have the following metrics:

 

Corporate Value – Classic ROI for ad campaigns - like sales, traffic, brand recall.  Exsisting campaigns likely already have this (or better), but you can change them.


Civic Value
– Add a positive benefit that the promotion itself offers to the community or the planet in general.  Pick up garbage, paints bike lanes, financial literacy, cures cancer.  Make sure the Civic impact in on brand, or at least moves the brand forward.


Cultural Value
– Add a progressive positive dialogue through the promotion that moves our culture forward.  What culture change is needed to sustain the brand and the planet?

 

Here's the task:  Pick a brand campaign and mash it up with the values created through More Than Promote.  Have fun with it.  What MORE can promotion do?

 

Here are a few MashedUp examples to get your started:


MashUp Sample 1:  NetFlix

NetFlix uses their two-way envelopes allowing soldiers and their family's to communicate for free with positive messages of support and pride.

 

Corporate: Branding

Civic: Free communication for troops and families.

Cultural: Positive messages of support.



 

MashUp Sample #2: DunkinDonuts

DunkinDonuts launches a promotion to promote and support home composting. Pick up your bag of used coffee grounds at your local DD's.

 

Corporate: Store foot traffic, less waste disposal.

Civic: Increase composting, waste steam reduction.

Cultural: Introduce composting language and action to target demo.

 

Now it’s your turn.  Submit your own promotion image(s) and strategy MashUps for the 2011 MTP Mashup Awards.  Winners will be announced at this year's LOHAS Conference in June in Boulder Colorado.

 

You can find more about the strategy, the rules and submission guides right here.




 

A Reminder that it was 'Yes We Can' not 'Yes He Can'.

Monday, December 13, 2010 by Ted Ning
Obama hopeEarlier this fall I was fortunate enough to hear Van Jones speak at the SVN fall conference. Van Jones was the Green Jobs Czar that Obama appointed only to be ousted by people who felt he was too controversial for the job. Prior to being appointed he founded Green For All that promotes green jobs in inner city communities solving both unemployment and the development of a green industry. He also wrote the Green Collar Economy that outlines his vision on how this could be done. I had not heard anything from him since his resignation from the White House appointed position and was curious if he had any remorse and what he thought of the current political and economic climate. What he said I found quite profound. He started out by talking about how disasters like the BP oil spill demonstrated what can happen from a perceived insignificant cheat from someone in the BP office that created catastrophic results and untold environmental and brand damage.

Here are highlights of the talk:



However, if one looks at the law of the universe this also means that perceived insignificant positive things can also have astronomical effects based off of the perceived insignificance of hope. If it works successfully negatively it can also work in positive ways. He remarked that those in the green movement tend to look at the coal and oil business as the big evil empire. But we cannot categorize them as such.  We also need to honor the 80,000 coal miners as heroes who risk their lives and their health for our benefit. They are the reason why we can turn on our lights and power our homes. Yet we have also created an equal amount of jobs positions (80,000) in the wind industry and 46,000 in the solar industry. There has also been 36,000 renewable energy enterprises created nationally. These are examples that things are working successfully for the green economy. But what happened to the movement that Obama cultivated during his presidential campaign? What happened to that momentum? Van explained that during the presidential election the Obama campaign was a well oiled machine that had 80 on staff.  Once Obama was sworn in as President the congress took over responsibilities on outreach and direction. The staff that kept in touch with supporters online and was successful in mobilizing volunteers and outreach has been reduced to 8 people. The 15 million person email list was given to the National Democratic Party but they and have been undisciplined with the use of it. The movement that Obama had created suddenly had no ability to communicate because of the leadership loss. As president, Obama needs to make tough decisions of mobilizing people and cut deals with republicans. Many see this these deals as a loss in integrity or broken promises. Those 15 million people had hope and now feel pained from the loss of their hope. They thought they had a home and had won with the election. Van reminded the audience that Obama’s message was “Yes We Can” not “Yes He Can”. Where did WE go?  Van feels that we can still fix this and can build on the community of love and support. We have voices but need to build a new platform and community to share common goals.

Van Jones talked about how the tea party built a platform successfully. They united people on values. The Democratic party tends to focus its energies on policies and individuals. These are very difficult to unite a movement. We need to go back to talking about heart based values and our intention to inspire children of all species. The rise tea party noise was not the rise of hatred but more the collapse of hope. They did not get larger they go louder. We didn’t get smaller we got silent.  2011 will be a gut check to see how we respond as a movement. Van stressed we need a platform to create stories that matter and need a partner in government. If we don’t ask how will we get it. No industry movement has made it without a government partner. It is not about right vs. left but about past vs. future and welfare vs. work and the redistribution of wealth vs. methods of new wealth. If done right these will sell themselves both on the congressional floor and in the world of business. I agree. Do you?


LOHAS Translates to Happy Life in Chinese

Monday, December 13, 2010 by Ted Ning
lohas logoI recently attended the 3rd Annual LOHAS China Conference in Shanghai and it was very surprising for me. For those of you who don’t know LOHAS is much more popular internationally than it is in the United States. The concept of LOHAS was introduced to Japan in 2005 and it has taken off since. Today, over 60% of the Japanese adult population is familiar with the term LOHAS and use the term like we do when we identify green. The way that pop culture works in Asia is that usually trends start in Japan and spread to other areas of the region. You can see this in music, fashion, and even TV commercials. Since LOHAS was picked up strongly in Japan it was quickly adopted by China, Korea and other countries in S.E. Asia. In Japan the sustainable aspect of LOHAS is strongly embraced however in many other Asian countries, health is the leading aspect. Health is a huge element of the Asian culture as it is in every culture. But what LOHAS provides is traditional Asian values of respect for nature and society. LOHAS translates in Chinese as “happy life” or “life of harmony” which many Asian marketers have grabbed onto and used as sales initiatives for things not really related to authentic to the LOHAS orientation. I have walked down the streets of many Asian countries and have seen LOHAS sales for clothing, furniture and hotel chains all promoting ways to live a “happy life” which pretty much means everything. Who doesn’t want to live a happy life?

When I was initially invited to speak at the Chinese LOHAS Forum I was skeptical. I had been to my share of Chinese and Japanese business events and have found them typically to be a bit heavy on formalities and not very creative in content. I was pleasantly surprised to find the Chinese LOHAS Forum to be very different than I anticipated. It is run by professor Shen Li who teaches traditional Chinese business at Beijing University using Daoist principles. His outlook on LOHAS was much different than a typical business conference. It embodies the traditional elements of Daoism and the interconnectedness people have with the universe and each other. The speakers that presented were specialist in bio dynamic farming, chi qong, futurists, and activists that are all interested in LOHAS elements that are in line with original LOHAS values. And they brought people from all over China interested in these principles as well. It was very refreshing to see there is a following for LOHAS values in a way that LOHAS is oriented here in the U.S. I met some interesting business contacts such as the LOHAS association of Maccau, organic CSA groups and wellness specialists. I also connected with LOHAS China magazine which is produced by the largest privately held media company in China. I hope they can educate their readership on true LOHAS values that are done the right way and not capitalize on the “happy life” sales campaigns. I spoke at the conference on the origins of LOHAS and ways to determine LOHAS-washing or green washing. I hope people take my advice there.

The enormity of the Chinese market is astounding. Only when you actually go and experience it in a city like Shanghai can you understand the power of its pulse and the momentum of China’s emerging middle class. The huge population has its challenges as it grows and LOHAS values are needed to foster intelligent growth. I certainly am excited about the opportunity LOHAS has in China and hope it can expand.


Soaking Up the Sun

Thursday, October 21, 2010 by Jennifer Schwab of SCGH

LOS ANGELES -- Shades of '99-'00, it feels like the Tech Boom Act II. Otherwise known as the Solar Power International show, held Oct. 12-14 at the L.A. Convention Center.

A feeling of seemingly limitless optimism filled the hallways and auditorium, as 1000s of senior executives from top renewable energy and solar companies participated in SPI. For those who think the solar business is a fringe industry, think again. Many of the world's top venture capitalists have plowed hundreds of millions if not billions into solar power, much less the governments of China and Germany to name a few. If any naysayers don't believe in the power of green jobs and the positive impact the solar industry can have on the U.S. economy, I sincerely wish they could have been in attendance to see and feel the continued momentum of the solar industry.

The lack of a federal energy policy has hurt the U.S. solar business to be sure, but federal, state and local subsidies have been what's needed to overcome this problem in the interim. Did you know that about 80 percent of the world's solar panel production goes to supply Europe, as the Continent is way ahead of us in creating consumer acceptance for home solar and subsidies to match. Germany has the world's best incentives, which has fueled the growth of the European solar market. This was reflected in attendance at the SPI show, as a hefty percentage of the exhibitors were European.

2010-10-20-CPVpanel.jpg

After exploring booth after booth of traditional, clunky solar panels, one thing caught my eye -- the prominence of CPV development. CPV stands for Concentrated Photovoltaics, and it represents a new technology that generates significantly more power and efficiency per square inch of solar panel. The benefits of this are obvious: fewer and smaller panels can make and store even more power than their conventional photovoltaic panel counterparts. According to SolFocus VP of Sales and Marketing Nancy Hartsoch, CPV is a nascent technology that will work best in desert-like conditions, as in very hot, sunny, dry climates like Nevada, Arizona, or inland Southern California. Product has been deployed commercially as we speak. I was particularly impressed with examples being developed by SolFocus of Mountain View, CA. SolFocus has raised over $200 million, and is being hotly pursued by Aminox, another CPV startup with backing from Kleiner Perkins. Another promising CPV cell developer is EPIR of Naperville, IL, outside of Chicago. (I should mention in the spirit of journalistic integrity that I have done some consulting for EPIR.) By 2011 we will hopefully see 150 MW of CPV deployed and by 2012, up to 515 MW. If these figures are correct, CPV could be a huge step forward in finding a tipping point for both the consumer and utility markets. Continued improvements in technology and price cuts are essential for solar to go en masse.

Speaking of which, one of the most interesting characters I met at SPI was Lyndon Rive, the South African-born CEO of consumer solar provider SolarCity. Foster City, CA-based Solar City is essentially a full-service provider of home solar panels and installation, providing the key additional services of leasing packages and assistance filing all the necessary forms to obtain federal, state and local incentives and rebates. SolarCity uses panels made by leading solar companies such as Yingli Green Energy, First Solar, Kyocera and Sharp, among others. Currently operating only in California, Oregon, Colorado, Arizona and Texas, Solar City has aggressive expansion plans and employment is scheduled to grow from around 1,000 to over 2,000 by the end of 2011. Like many green businesses, profitablility is not happening quite yet because of the sizable investment required for a startup of this magnitude. However, Rive says that SolarCity is cash flow positive, they just have to recognize revenue according to GAAP accounting procedures so this occurs over a 20 year period on each lease. As the company expands into other states, profitability should dramatically increase.

2010-10-20-SolarCity_Residence_Phoenix2.jpg

I hope you can feel the excitement that continues to build around home (and commercial) solar electricity that permeated the L.A. Convention Center's Solar Power International. Next time, I'll tell you more about this compelling conference and the companies that participated. Amidst the uncertainty of our economy and rampant unemployment, this is a bright spot -- one that you should be thinking about when you cast your votes for various candidates and state propositions on November 2nd.

 

Follow Jennifer Schwab on Twitter: www.twitter.com/SCGreen_Home


Recommended LOHAS Oriented Conferences To Consider Attending

Sunday, August 29, 2010 by Ted Ning


 

In my time at LOHAS I have been to a lot of green events. A few years ago there were only a handful of events to choose from and it was a bit of a close circle. However now it seems that green and sustainably oriented events are popping up everywhere. How does one know which are solid and which are just flashes in the pan? I am putting together my travel schedule and like you have to be selective as to where to put my energy and travel budget.


Here is a list of events I have either been to or have heard about that make my list and are organized by month:

September

The International Ecotourism Conference (Sept 8-10 Portland, OR)
The event for the ecoutourism industry that brings a global attendee base.  Eventhough the ecotourism industry is a small section of the overall tourism industry, it is an excellent place to learn what is happening in the space and who’s who. I have not been to this event and have always wanted to and this year is my chance. I look forward to it. Yours truly will be speaking on the future of sustainability trends and the ROI of green travel. Should be fun!

Opportunity Green  (Sept 22-24th Los Angeles Center Studios, CA) – This is their 3rd event and is very green business and design oriented. The speakers are primarily big business with some cutting edge entrepreneurs in the mix. Design conversations range from buildings to automobiles to fashion and the blend of people here is good. The event is really the only national oriented event I know of in LA that is green oriented and it has the LA look and feel. I feel you need to come to this event with a bit of a strategic game plan and set up some meetings to make the most of this event. You can also hear some interesting speakers and chat them up at the cocktail receptions and meals which are quite nice.

West Coast Green (Sept 30-Oct 2nd, San Francisco, CA)
The green building conference for the west coast featuring speakers such as Bill McDonough and an exhibit area of 300. I have not been to the event but I hear great things and if you are in the green building and design market you should go to this or Greenbuild (see below). 

October

Green Spa Network (Oct 3-7, Avon CO)
The Green Spa Network has come from those in the spa industry that are seeking to reclaim the world of wellness from the clutches of pampering and luxury. GSN is a membership organization and looking to get those in the spa world to recognize sustainable product creation and spa properties. This will be their second year convening and are still in infancy but are moving fast and furious to make headway into the spa world. Those in the spa world who truly want to engage green practices should definitely attend this event. 

SoCap (Oct 4-6th, San Francisco, CA)
Honestly, I have not been to SoCap yet and am looking forward to my inauguration to the event this year. I have only heard good things about this event. It appears to have a Silicon Valley type vibe from those that attend from its free form programming and type of people who are there. A great event for start ups and investors looking to match values in socially responsible businesses.

Expo East (Oct 13-16th Boston, MA) 
These are great to get a pulse of the natural products industry. Expo East in the fall is on the east coast (hence the name) and is much smaller than the mega sized Expo West held in the spring (and in Anaheim)  I like Expo East because it is smaller and you can walk the floor without the onslaught of people that Expo West has. You can have conversations in depth at Expo East that are a bit more challenging at West.  Typically the executive teams are at the shows the first few days so if you want to meet top brass you need to schedule meetings or come by booths at the beginning of the shows.  There is also no need to buy meals as only a quick stroll through the exhibit spaces can fill a stomach. Be careful about trying everything you see as sometimes food mixing may not agree with you. I found that out the hard way. Urp!

Bioneers (Oct 14-18 San Rafael, CA)
Bioneers is the gathering of what seems like all the activists, free spirits and dark greenies of California who want to learn about ecology, social justice and indigenous wisdom. It is a public/consumer event so expect to encounter some interesting characters. The general speakers are quite remarkable as they come from all over the globe and the audience can get pretty fired up on issues. They do talk about some of the more difficult issues society faces but I really like this event because the speakers challenge us to question things and help understand some of the issues people don't see in conventional media. If you can't get to the main event there are a few locations that have smaller gatherings and live video feeds into the larger event but they do not capture the energy and the other activities that happen there. As you walk through the crowded parking lot try counting how many hybrids you see or the bumper sticker slogans that have some activist slogan. I don't know which is the larger of the two.

Green Biz Innovation Forum (Oct 19-20th San Francisco, CA)
I have not been to this event but anything that Joel Makeower and his Greener World Media team does I back. They always seem to have the ability to get top speakers and relevant content that makes the event special. I have heard great things from those that have attended and really like the format.  Joel always seems to be on the cutting edge of what’s what in the green business world.

Social Venture Network (Oct 21-24th, Long Branch, NJ)
SVN is a membership organization and has an open door conference in the fall and a members only event in the spring. The members are successful social entrepreneurs such as Ben Cohen of Ben & Jerry’s, Jeffrey Hollander of Seventh Generation and Priya Haji of World of Good. I really like this event as it brings a lot of good and experienced minds together. The matra of this event is bonding and there are men’s and women’s circle meetings to promote this. Expect a lot of hugs and soul sharing which is a good thing to do for us all. Because of the intimacy some of the members feel among peers and get heated in conversations they feel important to them that I see more often here than other events. It is refreshing  especially after seeing many other events that stick to the talking heads format.  The event provides plenty of times to have conversations with members and provide opportunities for mentorship for start ups. Some of these conversations have resulted in future board members and even investment for startups. 

Greenfestivals (Oct 23-24th DC / Nov 6-7 San Francisco, CA)
The Green America Green Festivals as some of the most well attended green consumer events I have attended. Each has a very local focus for the vendors but make sure you go to the speaker sessions because they have outstanding speakers from all over to come and grace the audience with their perspectives. Big hitters such as Deepak Chopra, Dr. Weil, Paul Stamets and a few other TED talk types present and you cant beat the ticket price for a front row seat. I have not been to the DC Greenfest and hear that each of the events reflect the vibe and culture of each city. The SF Greenfest rocks and is packed with all kinds of great booths and events. If you go get ready to be emersed in the dark green side of San Fran - free hugs, poetry, dreadlock and all. Green America is not doing their Green Business Conference this year that typically is right before their San Francisco Greenfest. Instead they have developed a green business pavilion within the San Fran Greenfest that will have business oriented talks. If you have not been to a Greenfestival I highly recommend them as they embody a variety of aspects that LOHAS does – organics, alternative therapies, personal development and social justice elements.

Net Impact (Oct 28-30th, Ann Arbor, MI)
Another event I have heard great things about but have never attended. It is primarily focused on CSR and brings together students and large corporations to openly discuss issues. It is also a great recruiting ground for companies seeking new green talent from recent graduates. The event brings together over 2500 people and has workshops and discussion groups to get down and dirty on complex issues. Their keynote speakers are solid with Majora Carter, Jeffery Hollander and Bill McDonough.

SRI In the Rockies (Nov 18-21 San Antonio, TX)
Anyone who is a financial planner or interested in socially responsible investment nitty gritty must put this event on their calendar. This is a blend of financial jargon and social justice and clean tech orientation. About 800 people attend the event from all over the world and is typically in a mountain setting. Being in San Antonio this year is a stretch.  it is a packed schedule for the most part but they do make time for long networking hikes and excursions . I have seen speakers ranging from Jane Goodall and David Bornstein to Calvert and Domini fund managers at the event. It is a great place to understand how to unravel the complexities of financial issues and know what mutual funds are actually doing as they relate to socially responsible investing. They throw a great evening party and many are not afraid to show off their dance moves.
 
Greenbuild (Nov 17-19th Chicago, IL)
The mother of green building products and originated from the USGBC this is the event for anyone interested or involved in the green building sector. The exhibit area is about 1000 booths and attracts about 25-30,000 attendees from all over the world. The green building industry has really picked up and does not look likely to slow down. I like this event a lot because of the creative energy efficiency exhibits and speakers.

Investors’ Circle (Nov 10-12th Washington, DC)
A membership organization of over 150 angel investors who are looking for solid socially responsible companies to invest in as a group. They have funnelled over $134M into 200 companies addressing social and environmental issues. A great place for LOHAS oriented start ups to present who are seeking seed capital. There is an application process with an extensive screening but nothing too overloading.  The event focuses on vetting good seed capital candidates for an investor audience and mixes in some good quality speakers sucha as Acumen and Ashoka. If you are an investor or seeking funding from a good values base source check out Investor’s Circle.

ISPA Conference & Expo  (Nov 15-18, Washington, DC)
The spa association where everyone in the spa world congregates - green and conventional. If you attend you can see there is a strong emphasis from many about sustainability than ever before but there are still those brands that have their share of green washing along those who just don’t care. Regardless, anyone who is interested in the spa world and creating spa products should attend to understand the trends in the industry. LOHAS has a strong foothold in the wellness and beauty industry and it is a good place to learn macro trends and spa operation techniques. This is probably the most well groomed attendee base I have seen which I have no trouble surrounding myself with.

Spring/Summer

LOHAS Regional Events (April TBD, NYC, LA, Atlanta, Minneapolis)
Taking the LOHAS conference on a bit of a roadshow and working to get some momentum build in these areas. Its tough to go to all these events so we have decided to try to make it easier by providing single day events. Stay tuned for more details!

BALLE (June 15-17th Bellingham, WA)
Business Alliance for Local Living Economies celebrates local businesses and local orientation. There are a lot of local loyalists at the event and mostly smaller and mid size companies, non profits and academia. But the conversations are lively and some really interesting networking. A lot of cross over with speakers from the Greenfests and SVN groups. I like the workshops and the networking here. The production of the event is low key as the focus is on the content and type of people who attend which is really nice.

LOHAS (June 22-24th Boulder, CO)
Of course I have to put this one on the calendar as I think EVERYONE should consider this one. Well...maybe not everyone. We have about 5-600 people attend who are business executives, thought leaders, academia and enterpreneurs. As much as many equate LOHAS with the converted dark greens of the world the event is set up to not be an 'Us' and 'Them' atmosphere. Rather we welcome all who are interested in understanding LOHAS and how it applies the them personally and professionally. We set up plenty of networking opportunities and workshops to provide tangible takeaways. To see some of the videos from previous LOHAS sessions visit our LOHAS YouTube page. We work hard to get a solid program together with a great attendee base. If you have any recommendations or tweaks I'd love to hear from you.

These are only a few of the many that are out there and more to come. I truly feel that any conference you attend is what you make of it and how you prepare ahead of time setting up meetings, scheduling and follow up. With that said, good luck with your planning and hope to see you at one of these events. If you have other events you feel should be added I would love to hear about them. Please share!


 

Lifestyles of Health and Sustainability -- Version 14

Wednesday, July 7, 2010 by Jennifer Schwab of SCGH

BOULDER, CO - When's the last time you attended a conference and one of the keynote speakers was only 16 years old? This was but one of the thought-provoking subject matter experts we were treated to at the 14th annual LOHAS (Lifestyles of Health and Sustainability) Conference, held at the super green St. Julien Hotel here.

Child prodigy Alec Loorz, age 16, gave us hope for the current generation as they will be the first Americans to really grow up on green. He reminded us not to be too preachy to our kids, yet in my view was a bit fatalistic in tone himself, as in, "if we don't all go green the planet will end...." Either way, a provocative presentation and thesis from a gifted young man.

Another top notch keynote came from Suzanne Shelton, a green advertising expert who was armed with relevant data. Did you realize that:

  • Consumers don't go green to save the planet. They are motivated by the same things that cause them to buy "regular" products. For comfort, convenience, aesthetics and saving money -- surprise, the same reasons they buy most products and services;
  • Home health is also a key driver, keeping toxins away from children and making healthy choices for the family are also highly ranked motivators;
  • How do people determine if a product is green? They get their info from labels and look for third party verification;
  • How do customers evaluate whether a company is truly green? First, if they recycle company-wide. Next, if they eliminate toxic chemicals from the manufacturing process. Third, if their facilities run on renewable energy;
  • And finally, getting kids talking to their parents about change is powerful - 68% of adults say they have adjusted their buying habits because of their kids' encouragement.


I spoke on social networking in the green space, which was a very popular subject, we had an overflow crowd. My presenting partner was Mallika Chopra, author and blogger extraordinaire who happens to be the daughter of spirituality and wellness guru Deepak Chopra. I gave an overview of how to build and maintain a successful blog (by the way, "My Inner Green" also appears on LOHAS.com in addition to HuffPo and SIerraClubGreenHome.com), and Mallika talked about the role of social responsibility in the blogging community. Her site is called Intent.com, give it a visit, and of course, follow me at SCGH.com or on Facebook and Twitter. Lots of questions from aspiring bloggers. A lively discussion and a great audience ranging from early 20s to 60+.

LOHAS founder and organizer Ted Ning was very pleased with this year's conference, as attendance held about even in a recession year. Participants came from as far away as Singapore, Australia, Peru and France, among others. Key sponsors were Mohawk Flooring, makers of bamboo and other sustainable materials, and Icestone, maker of recycled countertops and related materials.

Boulder Colorado itself is a perfect setting for LOHAS. One of the first cities in the world to be truly green, Boulder is a pioneer and leader in all things sustainable. The St. Julien Hotel is one of the first and best green hotels in America, leaving no stone unturned in its construction, operations and food and beverage service to be a top to bottom sustainable organization.

Overall, LOHAS does not have the corporate heavy hitters I met at Fortune Brainstorm Green or the Dow Jones Eco-Nomics conference. It does, however, provide a true cross section of leading green citizens from all walks of life, all meeting to exchange ideas and promote sustainability. A worthwhile event indeed.

 

Follow Jennifer Schwab on Twitter: www.twitter.com/SCGreen_Home


Businesses Coming Together To Help Change The World

Tuesday, June 8, 2010 by Ted Ning
Written eloguently by Ed and Deb Shapiro


In a few weeks time a remarkable event will happen in Boulder, Colorado. Over 500 large and small business leaders will come together to learn how each is contributing to a meaningful and safer world, while still managing to make a profit and even to live a relatively stress-free life.

This gathering is the annual LOHAS Forum, aka Lifestyles of Health and Sustainability, to be held June 23-25.

LOHAS offers a rare opportunity for both business owners and consumers to meet with the decision makers from many large companies, including Coca Cola, Petco, eBay, and the CEO of Ecover, and for those larger businesses, who may not know how to navigate the rapidly changing market, to learn from smaller ones who are making it work. It is also a place to find out about new trends and approaches to engage conscious consumers, who pay close attention to more sustainable and ethical ways of doing things.

With the current economic downturn affecting us all, many business people are asking themselves: “What am I doing and can I do it better, for both my business and for the planet as a whole? Can I, even if only in a small way, make a difference?” Last year we were all holding onto our financial dashboard with white knuckles, hoping we would be able to pull through. But now, LOHAS organizer Ted Ning tells, “People are asking, ‘Why was I in the rat race to begin with? I want to make decisions and spend my money with a greater awareness of the outcome but I don’t know how to do this or where to go.’ LOHAS provides an enormous amount of information to assist those who are making changes so they can understand how to maintain their business and market position.”
 

Ning believes there is a shift toward more meaningful-based initiatives, which shows itself in a combination of good business and inspired values. “People want their products to have more meaning, as seen in the Tide commercials where trucks laden with washing machines roll into Katrina camps to wash clothes, with a percent of what you buy going to this initiative. Conspicuous consumption, such as designer handbags or massive SUV’s, is on the decline, while more conscious and value-oriented purchases are increasing: I don’t want to just buy detergent but I want it to have other purposes too, like helping the needy. People are taking more care of where their money is going.”

At LOHAS, business owners can see other businesses that are innovative in their ways of reaching people and selling products, while also helping the planet. Green products are getting cheaper and more mainstream, and organic products are now in all main supermarkets as awareness grows of how they affect the planet and our own health: to eat better is to live better. As a result, this year the LOHAS focus will be on the health component with doctors, physicians and wellness experts, and how to make better health a part of both our life and business.

LOHAS provides thousands of dollars worth of consumer data that can really help businesses. The conference is not focused on just one thing, but on all aspects that will support a healthier and more sustainable lifestyle. Information will be available online and all the general sessions will be posted on YouTube. An entire track will be dedicated to social media and how to use this to optimize business. It identifies the market that caters to conscious consumers, and also identifies that conscious consumer base, giving people an understanding of how they fit and ways to connect with others.

“This is not a typical conference,” explains Ning. “It gives people permission to be themselves, as opposed to their business persona. Networking is more like heartworking as people tend to connect on a deeper level. It is really very different to a normal business conference as participants are inspired to turn their insights into actions so they can make real changes. This goes beyond the conference and into our daily lives.” All told, it’s simply the best place to discover opportunities and a like-minded community in the Lifestyles of Health and Sustainability marketplace!