Green Business Solutions

New York Restaurants Move Toward Sustainability

Thursday, October 28, 2010 by Allie Gardner
Everyone loves to eat out at a restaurant—food just tastes better when a chef prepares it and you don’t have to wash the dishes. But when it comes to sustainability reporting, most restaurants are in the black, not the green.

Restaurants use large amounts of energy and water and produce vast amounts of waste. “There’s huge potential for increasing sustainability in the hospitality industry as we are a huge user, and abuser, of energy,” says Allen Someck of the New York State Restaurant Association.
 
Someck is the director of a new Green Restaurant Initiative grant awarded to the NYS Restaurant Association by the Environmental Protection Agency. The purpose of the grant is to educate restaurant owners on energy conservation and sustainability.  

“Our focus will be on how to reduce energy, water, and hazardous waste at the restaurant level while supporting each individual restaurant’s bottom line,” said Someck. “It’s a way for us to facilitate the green movement in the hospitality sector.”

The grant includes providing a series of eight conservation trainings for restaurant owners over a period of 18 months. Trainings include presentations from energy industry leaders and departments as well as sustainability experts. In addition, audits will be performed at each restaurant in order to customize conservation recommendations and energy efficiency tips.

“We have found the best way to implement change is to work with restaurants on a one-on-one basis. We’ll be making recommendations for short and long term investments,” says Someck. “Some of the recommendations will be immediate and easy to implement. Others will require more planning.”

Among the innovative clean technologies discussed at the training series will be an affordable energy management system that allows a restaurant owner to control the restaurant’s energy system, including temperature and compression levels, remotely from a laptop.

A big step in the right direction, I’d say. Kudos to the NYS Restaurant Association for leading New York restaurants into a greener, more ecofriendly future.


Recommended LOHAS Oriented Conferences To Consider Attending

Sunday, August 29, 2010 by Ted Ning


 

In my time at LOHAS I have been to a lot of green events. A few years ago there were only a handful of events to choose from and it was a bit of a close circle. However now it seems that green and sustainably oriented events are popping up everywhere. How does one know which are solid and which are just flashes in the pan? I am putting together my travel schedule and like you have to be selective as to where to put my energy and travel budget.


Here is a list of events I have either been to or have heard about that make my list and are organized by month:

September

The International Ecotourism Conference (Sept 8-10 Portland, OR)
The event for the ecoutourism industry that brings a global attendee base.  Eventhough the ecotourism industry is a small section of the overall tourism industry, it is an excellent place to learn what is happening in the space and who’s who. I have not been to this event and have always wanted to and this year is my chance. I look forward to it. Yours truly will be speaking on the future of sustainability trends and the ROI of green travel. Should be fun!

Opportunity Green  (Sept 22-24th Los Angeles Center Studios, CA) – This is their 3rd event and is very green business and design oriented. The speakers are primarily big business with some cutting edge entrepreneurs in the mix. Design conversations range from buildings to automobiles to fashion and the blend of people here is good. The event is really the only national oriented event I know of in LA that is green oriented and it has the LA look and feel. I feel you need to come to this event with a bit of a strategic game plan and set up some meetings to make the most of this event. You can also hear some interesting speakers and chat them up at the cocktail receptions and meals which are quite nice.

West Coast Green (Sept 30-Oct 2nd, San Francisco, CA)
The green building conference for the west coast featuring speakers such as Bill McDonough and an exhibit area of 300. I have not been to the event but I hear great things and if you are in the green building and design market you should go to this or Greenbuild (see below). 

October

Green Spa Network (Oct 3-7, Avon CO)
The Green Spa Network has come from those in the spa industry that are seeking to reclaim the world of wellness from the clutches of pampering and luxury. GSN is a membership organization and looking to get those in the spa world to recognize sustainable product creation and spa properties. This will be their second year convening and are still in infancy but are moving fast and furious to make headway into the spa world. Those in the spa world who truly want to engage green practices should definitely attend this event. 

SoCap (Oct 4-6th, San Francisco, CA)
Honestly, I have not been to SoCap yet and am looking forward to my inauguration to the event this year. I have only heard good things about this event. It appears to have a Silicon Valley type vibe from those that attend from its free form programming and type of people who are there. A great event for start ups and investors looking to match values in socially responsible businesses.

Expo East (Oct 13-16th Boston, MA) 
These are great to get a pulse of the natural products industry. Expo East in the fall is on the east coast (hence the name) and is much smaller than the mega sized Expo West held in the spring (and in Anaheim)  I like Expo East because it is smaller and you can walk the floor without the onslaught of people that Expo West has. You can have conversations in depth at Expo East that are a bit more challenging at West.  Typically the executive teams are at the shows the first few days so if you want to meet top brass you need to schedule meetings or come by booths at the beginning of the shows.  There is also no need to buy meals as only a quick stroll through the exhibit spaces can fill a stomach. Be careful about trying everything you see as sometimes food mixing may not agree with you. I found that out the hard way. Urp!

Bioneers (Oct 14-18 San Rafael, CA)
Bioneers is the gathering of what seems like all the activists, free spirits and dark greenies of California who want to learn about ecology, social justice and indigenous wisdom. It is a public/consumer event so expect to encounter some interesting characters. The general speakers are quite remarkable as they come from all over the globe and the audience can get pretty fired up on issues. They do talk about some of the more difficult issues society faces but I really like this event because the speakers challenge us to question things and help understand some of the issues people don't see in conventional media. If you can't get to the main event there are a few locations that have smaller gatherings and live video feeds into the larger event but they do not capture the energy and the other activities that happen there. As you walk through the crowded parking lot try counting how many hybrids you see or the bumper sticker slogans that have some activist slogan. I don't know which is the larger of the two.

Green Biz Innovation Forum (Oct 19-20th San Francisco, CA)
I have not been to this event but anything that Joel Makeower and his Greener World Media team does I back. They always seem to have the ability to get top speakers and relevant content that makes the event special. I have heard great things from those that have attended and really like the format.  Joel always seems to be on the cutting edge of what’s what in the green business world.

Social Venture Network (Oct 21-24th, Long Branch, NJ)
SVN is a membership organization and has an open door conference in the fall and a members only event in the spring. The members are successful social entrepreneurs such as Ben Cohen of Ben & Jerry’s, Jeffrey Hollander of Seventh Generation and Priya Haji of World of Good. I really like this event as it brings a lot of good and experienced minds together. The matra of this event is bonding and there are men’s and women’s circle meetings to promote this. Expect a lot of hugs and soul sharing which is a good thing to do for us all. Because of the intimacy some of the members feel among peers and get heated in conversations they feel important to them that I see more often here than other events. It is refreshing  especially after seeing many other events that stick to the talking heads format.  The event provides plenty of times to have conversations with members and provide opportunities for mentorship for start ups. Some of these conversations have resulted in future board members and even investment for startups. 

Greenfestivals (Oct 23-24th DC / Nov 6-7 San Francisco, CA)
The Green America Green Festivals as some of the most well attended green consumer events I have attended. Each has a very local focus for the vendors but make sure you go to the speaker sessions because they have outstanding speakers from all over to come and grace the audience with their perspectives. Big hitters such as Deepak Chopra, Dr. Weil, Paul Stamets and a few other TED talk types present and you cant beat the ticket price for a front row seat. I have not been to the DC Greenfest and hear that each of the events reflect the vibe and culture of each city. The SF Greenfest rocks and is packed with all kinds of great booths and events. If you go get ready to be emersed in the dark green side of San Fran - free hugs, poetry, dreadlock and all. Green America is not doing their Green Business Conference this year that typically is right before their San Francisco Greenfest. Instead they have developed a green business pavilion within the San Fran Greenfest that will have business oriented talks. If you have not been to a Greenfestival I highly recommend them as they embody a variety of aspects that LOHAS does – organics, alternative therapies, personal development and social justice elements.

Net Impact (Oct 28-30th, Ann Arbor, MI)
Another event I have heard great things about but have never attended. It is primarily focused on CSR and brings together students and large corporations to openly discuss issues. It is also a great recruiting ground for companies seeking new green talent from recent graduates. The event brings together over 2500 people and has workshops and discussion groups to get down and dirty on complex issues. Their keynote speakers are solid with Majora Carter, Jeffery Hollander and Bill McDonough.

SRI In the Rockies (Nov 18-21 San Antonio, TX)
Anyone who is a financial planner or interested in socially responsible investment nitty gritty must put this event on their calendar. This is a blend of financial jargon and social justice and clean tech orientation. About 800 people attend the event from all over the world and is typically in a mountain setting. Being in San Antonio this year is a stretch.  it is a packed schedule for the most part but they do make time for long networking hikes and excursions . I have seen speakers ranging from Jane Goodall and David Bornstein to Calvert and Domini fund managers at the event. It is a great place to understand how to unravel the complexities of financial issues and know what mutual funds are actually doing as they relate to socially responsible investing. They throw a great evening party and many are not afraid to show off their dance moves.
 
Greenbuild (Nov 17-19th Chicago, IL)
The mother of green building products and originated from the USGBC this is the event for anyone interested or involved in the green building sector. The exhibit area is about 1000 booths and attracts about 25-30,000 attendees from all over the world. The green building industry has really picked up and does not look likely to slow down. I like this event a lot because of the creative energy efficiency exhibits and speakers.

Investors’ Circle (Nov 10-12th Washington, DC)
A membership organization of over 150 angel investors who are looking for solid socially responsible companies to invest in as a group. They have funnelled over $134M into 200 companies addressing social and environmental issues. A great place for LOHAS oriented start ups to present who are seeking seed capital. There is an application process with an extensive screening but nothing too overloading.  The event focuses on vetting good seed capital candidates for an investor audience and mixes in some good quality speakers sucha as Acumen and Ashoka. If you are an investor or seeking funding from a good values base source check out Investor’s Circle.

ISPA Conference & Expo  (Nov 15-18, Washington, DC)
The spa association where everyone in the spa world congregates - green and conventional. If you attend you can see there is a strong emphasis from many about sustainability than ever before but there are still those brands that have their share of green washing along those who just don’t care. Regardless, anyone who is interested in the spa world and creating spa products should attend to understand the trends in the industry. LOHAS has a strong foothold in the wellness and beauty industry and it is a good place to learn macro trends and spa operation techniques. This is probably the most well groomed attendee base I have seen which I have no trouble surrounding myself with.

Spring/Summer

LOHAS Regional Events (April TBD, NYC, LA, Atlanta, Minneapolis)
Taking the LOHAS conference on a bit of a roadshow and working to get some momentum build in these areas. Its tough to go to all these events so we have decided to try to make it easier by providing single day events. Stay tuned for more details!

BALLE (June 15-17th Bellingham, WA)
Business Alliance for Local Living Economies celebrates local businesses and local orientation. There are a lot of local loyalists at the event and mostly smaller and mid size companies, non profits and academia. But the conversations are lively and some really interesting networking. A lot of cross over with speakers from the Greenfests and SVN groups. I like the workshops and the networking here. The production of the event is low key as the focus is on the content and type of people who attend which is really nice.

LOHAS (June 22-24th Boulder, CO)
Of course I have to put this one on the calendar as I think EVERYONE should consider this one. Well...maybe not everyone. We have about 5-600 people attend who are business executives, thought leaders, academia and enterpreneurs. As much as many equate LOHAS with the converted dark greens of the world the event is set up to not be an 'Us' and 'Them' atmosphere. Rather we welcome all who are interested in understanding LOHAS and how it applies the them personally and professionally. We set up plenty of networking opportunities and workshops to provide tangible takeaways. To see some of the videos from previous LOHAS sessions visit our LOHAS YouTube page. We work hard to get a solid program together with a great attendee base. If you have any recommendations or tweaks I'd love to hear from you.

These are only a few of the many that are out there and more to come. I truly feel that any conference you attend is what you make of it and how you prepare ahead of time setting up meetings, scheduling and follow up. With that said, good luck with your planning and hope to see you at one of these events. If you have other events you feel should be added I would love to hear about them. Please share!


 

Green Beer, But it's Not St. Patrick's Day

Wednesday, August 4, 2010 by Jennifer Schwab of SCGH

ESCONDIDO, CA -- Ever been to Chicago on St. Patty's Day? The river is dyed green, and the hundreds of Irish Pubs scattered throughout the city offer green beer. Thanks but no thanks.

As a big fan of microbrews -- the slightly larger producers brew what is properly called "craft beer"-- I am always on the lookout for environmentally friendly labels. In Escondido, about 20 miles north of San Diego, is what is surely among the greenest breweries in the world - Stone Brewing Co. The idea of an environmentally friendly brew house seems out of synch with one of their best-selling labels, "Arrogant Bastard?" But we will forgive them, after all, it is fabulous marketing tool that has encouraged beer enthusiasts from around the world to come witness this green suds establishment.

2010-08-03-ArrogantBastardAle.bmp

The story of Stone Brewing Co. begins with the two founders, Greg Koch and Steve Wagner. Koch owned recording studios in L.A. and Wagner was a studio musician who rented space. Serendipitously, they ran into each other at a "How to Make Microbrews" seminar and, as they say, the rest is history. Since its founding in 1996, Stone Brewing has become one of the largest craft beer producers in America, with annual output of well over 100,000 barrels.

What makes Stone green? Only the largest, operating room clean, state-of-the-art facility you've ever seen, a huge 100,000 foot building tucked in an anonymous area of Escondido. On a guided tour with Stone's knowledgeable Director of Communications, Ken Wright, we learn that the hundreds of thousands of pounds of by-product created during the brewing process (it looks like wet sawdust) is fully biodegradable and trucked to local farms for use as cattle feed. The plant has a full gray water recycling capability to help cut water consumption (this is critical because the brewing process is very water-intensive), and the roof is adorned with solar panels to help reduce the enormous energy consumption brewing requires by almost one-half.

All Stone bottles and cardboard carriers are fully recyclable, and the plant was built using a variety of reclaimed woods and other metals. One of the most impressive features of the tour was seeing the process from brewing the hops, to bottling, to hauling off for distribution. Unfortunately a rarity in modern day American culture - a vertically integrated manufacturing process. There were costs involved in making Stone a green operation, but the founders determined that this was worthwhile investment for business and environmental reasons. Stone has not really advertised a green marketing strategy, instead preferring to let the sustainable design speak for itself and hope the word spreads virally and by reputation.

A beautifully designed one-acre beer garden lies adjacent to the brewery; visitors can meander along the heavily landscaped pathways and walkways while sipping the wide variety of ales, hefeweizen and seasonal brews. Although I am a Belgian-only beer drinker at heart, the spectacular facility produces increasingly good seasonal beers such as Levitation Ale and Ruination, as well as their mainstays Stone Pale Ale and IPA, and of course Arrogant Bastard.

Stone Brewing Tour from stonebrew on Vimeo.

Our only criticism of the entire operation, and this is echoed in many internet reviews by consumers, is the food. The restaurant is very appealing visually, the design, green building techniques and materials used are breathtaking. Unfortunately, the grub leaves a lot to be desired. I do, however, admire the Bistro's "Meatless Monday" promotion. As a greenie, even if the food is horrendous, you gotta love their enthusiasm for vegetarianism! They are the largest consumer of locally grown, organic ingredients in San Diego. The Meatless Monday credo is as follows:

"If you have dined with us before, you already know that we use locally grown, organic ingredients as part of our dedication to sustainability, community, and better health. Now we are kicking it up a notch by offering a meatless menu on Mondays. Meat dishes are available on request but we encourage you to make a commitment to your health and the environment by trying our Chef's fantastic vegetarian creations. You won't miss the meat!"

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Tours are available twice daily. Take one you'll be pleased to see how even an inherently non-green activity such as craft brewing can be made much more energy efficient and sustainable with some forethought, commitment and investment as demonstrated by Stone Brewing Co. As always, I invite your comments and recommendations of other green brew-ha!

 

Follow Jennifer Schwab on Twitter: www.twitter.com/SCGreen_Home


Kathy Ireland: Green Times Three

Friday, June 11, 2010 by Jennifer Schwab of SCGH

When offered a chance to chat with Kathy Ireland, we thought, "why would Sierra Club Green Home want to talk to a Sports Illustrated cover girl?" To our surprise, Ms. Ireland has quietly become a clothing and furniture designer and built a $1.4 billion a year business. And that sustainability ecological thinking is a core value of her vast enterprise.

Those of you over 40 surely have seen Ireland's willowy, shapely physique on at least one of the three covers -- including the bestselling 25th anniversary edition -- of the Sports Illustrated swimsuit issue. She appeared in the SI cheesecake magazine for 13 consecutive years, which must be some kind of record. Ireland began modeling while attending high school in Santa Barbara, and says it was "good money for not a lot of work."

She prefers to be thought of as a designer and businesswoman first, an author second (she has written three bestselling children's books and two self-help books, most recently Real Solutions for Busy Moms: Your Guide to Success and Sanity) with acting and modeling a distant third. Ireland is also a wife since 1988 and mother of three. In 2004, Inc. Magazine named her one of the top five celebrity entrepreneurs, mentioned in the same breath with Paul Newman, Magic Johnson, Sean "Puff Daddy" Combs and Francis Ford Coppola. She believes in giving back, and has numerous philanthropic credentials including pro bono work for March of Dimes, PTA, Feed the Children and City of Hope.

Ireland does not just lend her name to products for a fee. She is a real designer and is intimately involved with products that bear her name, from raw materials through distribution. Her first big success was a line of socks (yes, socks) for K-Mart which ended up selling over 100 million pairs. That led to a series of other apparel and furniture lines, all of which are closely supervised by Ireland and must be produced using sustainable materials and processes.

Ireland's customers are basically the moms of America. She encourages them to think sustainably. Her furniture products are recyclable, and she uses only faux furs and skins to respect the animal kingdom. One of her furniture lines is made from sustainably harvested woods from Africa. A genuine outdoorsy type, Ireland was a long-time Sierra Club member and used to go on club hikes with her parents as a teenager.

Ireland faced obstacles on her way to mogul-dom. "Rejection is a gift, it gives you perseverance," she says. "Modeling was good training that way because rejection is part of the job." Not surprisingly, she had more than one instance of not being taken seriously as a designer or businesswoman because of the stereotype associated with modeling.

With more than 15,000 products including furniture, clothing, linens, candles and more, Ireland's company is one of the few highly-profitable ecofriendly and sustainable companies in America (it is rumored that Ireland personally hauls in over $10 million a year). Plus, she has a scandal-free record as wife, mother, philanthropist and corporate sustainability do-gooder.

Not bad for a cover girl, eh?

 

Follow Jennifer Schwab on Twitter: www.twitter.com/SCGreen_Home


The Globalization of LOHAS

Tuesday, June 1, 2010 by Ted Ning
Originally content by Andy Baker of the Mobium Group

GlobalWith LOHAS spreading across the globe over recent years, LOHAS Journal thought it timely to reflect on what is driving the phenomenon globally, some of the key differences in interpretation across the world, and what binds LOHAS and LOHASians together—wherever they are.

Businesses the world over are leveraging LOHAS as a way to understand the consumption preferences of a growing number of people who care deeply about personal, community and planetary health and well-being, and are willing to spend accordingly.

While this theme acts as a backbone for LOHAS globally, significant differences exist in the interpretation of LOHAS from one geography to another. Not surprisingly, these differences tend to be largely driven by local cultural, environmental and social nuances.

For example, according to Peter Salmon from Moxie Design Group, LOHASians in New Zealand express their LOHAS values through outdoor experiences, seeking a connection with the landscape and concern about social issues.  This differs from U.S.-based LOHAS consumers, who typically have a stronger focus on personal well-being.  In Australia, the situation is different again, with environmental issues of drought and climate change hitting many Australians hard in their own backyard. Severe water restrictions are forcing Aussies to change how they think about their much-loved gardens and lawns.

CERTIFICATION KEY TO MARKET ACCEPTANCE
A key theme emerging from European and Australian studies is consumers’ desire for certification marks or “trust” marks from credible certification bodies, providing independent verification that the product lives up to its LOHAS claims. Supporting this claim are the findings of a  recent Porter Novelli report, which revealed that Europeans were 32 percent more likely than American consumers to buy products with such marks, and Mobium Group’s Living LOHAS report, which found similar conclusions among the Australian population.

LOHAS IN ASIA
Despite many similarities, key differences have emerged in the use of LOHAS between Western countries and the countries of East Asia—including Japan, Taiwan and South Korea, where LOHAS is a booming consumer term. The emergence of LOHAS-branded foods and beverages, fashion labels and even LOHAS department stores heralds a new use of the LOHAS term as it crosses from business-speak into the consumer vocabulary.
While most Western consumers would draw a blank if asked for a definition of LOHAS, approximately 70 percent of Japanese adults at least recognize the term while up to 40 percent can articulate its meaning, according to Toshi Ide of the Japan-based LOHAS Business Alliance.

But how is LOHAS really interpreted in Asia? In China, LOHAS has been roughly translated to mean “good life” and has even been picked up by Chinese state radio. And English-language website Chinadaily.com.cn has published several articles referring to “escaping city life” and enjoying LOHAS experiences on the weekends in the countryside surrounding Beijing.

In Singapore, the city state’s Tourism Board markets the country to its Asian visitors as the LOHAS city—focusing on its spa resorts, authentic Nyonya-style cooking and its water recycling efforts (a necessity in such a small island nation, as the key to its LOHAS claims).

The emergence of LOHAS as a consumer brand has brought with it a range of organizations seeking to capitalize on the term, with varying levels of commitment to the values of core LOHAS consumers offered through a wide a range of products and services.

INNOVATION
Small and medium-size enterprises comprise one sector where serious efforts have been made to address the needs and desires of LOHAS consumers on platforms of personal and planetary health and wellness. In many cases, these businesses have been the keys to LOHAS innovation.

One example of this sort of innovation is U.S.-based Terracycle.net, a company achieving mainstream distribution and significant success turning waste streams into value through a range of innovative products and services, including a novel approach to garden fertilizer.  With major distribution agreements across North America and licensing interest from across the globe, Terracycle has demonstrated that LOHAS innovation can deliver clear business value.

Another example is Australia-based professional garment cleaners, Daisy (www.daisy.net.au). Daisy has managed to eliminate the harmful chemical, perchloroethylene (tetrachloroethylene) from its dry cleaning process, using a water-based alternative to deliver an odorless dry cleaning solution free from harmful toxins. Such is the popularity of the Daisy service, excess demand currently means a wait of three days to have your suit cleaned! But based on the volume of customers prepared to wait, the LOHAS approach to dry cleaning has again demonstrated a commercial payoff.

Similarly, this year saw the launch in France of Velib (www.velib.paris.fr), a Paris-based commercial bicycle sharing operation that provides bicycles for commuters for a nominal fee. With over 10,000 bikes in circulation across 750 self-service docking stations throughout the city, this model is providing inspiration for cities the world over.
It seems that everywhere you look, there are examples of innovations, often by small and medium enterprises that are working toward more sustainable and healthier outcomes for people and the planet.

CONNECTIVITY
One of the difficulties faced by LOHAS consumers and the businesses that supply their needs is seeking out and finding each other—and connecting.
This key theme is driving the emergence of media platforms that respond to LOHAS consumers’ desire for greater connectivity—to other LOHASians and the organizations that manufacture and retail products and services that meet their values criteria.

Examples of recent activity in this space include Gaiam’s acquisition of Lime.com and zaadz.com, two strongly LOHAS-oriented information and social networking sites. Businesses, including U.S.-based Sustainlane, New Zealand-based Celsias, and a range of other sites across Europe, are springing up across the globe to fill this gap for information, referrals and advice. Discovery Channel recently purchased website Treehugger.com as the online property for its soon-to-be-launched Planet Green program.

Across the globe, mainstream consumer and investor interest in opportunities related to renewable energy, organic food, complementary medicine, low-impact transportation and other LOHAS products and services clearly demonstrates that LOHAS businesses have moved out of the fringes and are now attracting significant investor capital and expertise. Companies and investors that embrace the opportunity that LOHAS presents have the opportunity to take a leading position in the industries that will define the 21st century.


Key Facts: LOHAS in Australia
• Nearly 4 million adult Australians (26 percent of adult population) are LOHAS aligned. 
• Individuals with a LOHAS outlook are drawn from all parts of society; their values and world view are not strongly tied to income, geography or gender.
• Australian consumers currently spend $12 billion on goods and services in the LOHAS market segments, with an overall growth rate of 20 percent expected to continue. The market is expected to reach $21 billion by 2010.
• While 8 percent of the population are LOHAS “Leaders” who are highly committed and active participants in fully integrated healthier, more sustainable lives, the LOHAS “Learners” are the largest of the four segments, identified at 46 percent and standing as a largely untapped opportunity. 
• Learners would like to do the “right thing” but are not sure where to start. Solving for their key barriers, which include price and availability, are paramount to unlocking this market.
Source: Mobium Group, www.mobium.com.au, Living LOHAS Report, 2007.

Key Facts: LOHAS, New Zealand
• 32 percent of population Solution Seekers (NZ Equivalent of LOHAS)
• 57 percent female
• Greatest concentration (29 percent) are in the 45-54 year age bracket
• Slight skew toward rural rather than metropolitan locations
• Income profile of NZ LOHAS is growing over time
Source: Peter Salmon, Moxie Design Group, www.moxie.co.nz
Examples:
1. Media/online:
2. Lime – online portal to information, help and advice on LOHAS lifestyle
3. Zaadz and Riverwired – online LOHAS-oriented social networking sites
4. treehugger.com, Celsias.com – innovative online information sources for LOHAS-related themes and online collaboration
5. lohasguide.de (Germany), Sustainlane.com – LOHAS-related product and service listings and market information
6. Mobium Group – Australian research and strategy business focusing on sustainability and well-being; conducted the first research into Australian LOHAS consumers
7. Macro Wholefoods (Australia) – organic and natural foods retail store chain
8. Eco Age (eco-age.com) – a new store in London claiming to provide “a store, showroom, consultancy and destination that will offer inspiration, ideas and specific domestic solutions for all those who want to lead a greener and more energy efficient life”
9. Terracycle – Innovative company that re-uses waste streams and turns them into value-added products
10. Velib – Paris-based bicycle-share company
11. Flexicar.com.au – Australian car-share business winning support from local governments for their eco-friendly and cost-effective car-sharing program
 

21 Things You Didn’t Know You Could Recycle

Tuesday, June 1, 2010 by Ted Ning


Recycle logo
For all of you out there who’ve asked us how to recycle or compost assorted items over the years, here’s our list to post on your refrigerator door and copy to share with friends. If you have other resources and information please feel free to share. Enjoy!




1. Appliances:
Goodwill accepts working appliances, www.goodwill.org, or you can contact the Steel Recycling Institute to recycle them: 800/YES-1-CAN, www.recycle-steel.org.

2. Batteries: Rechargeables and single-use: Battery Solutions, 734/467-9110,
www.batteryrecycling.com.

3. Cardboard boxes:
Contact local nonprofits and women’s shelters to see if they can use them. Or, offer them up at your local Freecycle.org listserv or on Craigslist.org. If your workplace collects at least 100 boxes or more boxes each month, UsedCardboardBoxes.com m accepts them for resale.

4. CDs/DVDs/Game Disks: Send scratched music or computer CDs, DVDs, and PlayStation or Nintendo video game disks to AuralTech for refinishing, and they’ll work like new: 888/454-3223, www.auraltech.com. For recycling, see “Technotrash.”

5. Clothes: Wearable clothes can go to your local Goodwill outlet or women’s shelter. Donate wearable women’s business clothing to Dress for Success, which gives them to low-income women as they search for jobs, 212/532-1922, www.dressfor success.org. Offer unwearable clothes and towels to local animal boarding and shelter facilities, which often use them as pet bedding.

6. Compact fluorescent bulbs: Take them to your local IKEA store for recycling: www.ikea.com. Or, order a Sylvania RecyclePak for $15, which is a special lined box large enough for eight average CFLs. Your fee covers shipping to and recycling at Veolia Environmental Systems. To order, visit www.sylvania.com/Recycle/RecyclePak.

7. Compostable bio-plastics: You’ll need to take them to a municipal composter; find one at www.findacomposter.com.

8. Computers and electronics: Find responsible recyclers, local and national, at www.ban.org/pledge/Locations.html.

9. Exercise videos: Swap them with others at www.videofitness.com. (See also “Technotrash.”)

10. Eyeglasses: Your local Lion’s Club or eye care chain may collect these. Lenses are reground and given to people in need.

11 . Foam packing peanuts: Your local pack-and-ship store will likely accept these for reuse. Or, call the Plastic Loose Fill Producers Council to find a drop-off site: 800/828-2214. For places to drop off foam blocks for recycling, contact the Alliance of Foam Packaging Recyclers, 410/451-8340, www.epspackaging.org/info.html.

12. Ink/toner cartridges: Recycleplace.com m pays $1/each.

13. Miscellaneous: Get your unwanted items into the hands of people who can use them. Offer them up on your local Freecycle.org or Craigslist.org listserv, or try giving them away at Throwplace.comm or giving or selling them at iReuse.comm. iReuse.com will also help you find a recycler, if possible, when your items have reached the end of their useful lifecycle.

14. Oil: Find Used Motor Oil Hotlines for each state: 202/682-8000, www.recycleoil.org.

15. Phones: Donate cell phones: Collective Good will refurbish your phone and sell it to people in developing countries: 770/856-9021, www.collectivegood.com. Call to Protect reprograms cell phones to dial 911 and gives them to domestic violence victims: www.donateaphone.com. Recycle single-line phones: Reclamere, 814/386-2927, www.reclamere.com.

16. Sports equipment: Resell or trade it at your local Play It Again Sports outlet, 800/476-9249, www.playitagainsports.com.

17. “Technotrash”: Easily recycle all of your CDs, jewel cases, DVDs, audio and video tapes, cell phones, pagers, rechargeable and single-use batteries, PDAs, and ink/toner cartridges with GreenDisk’s Technotrash program. For a small fee, GreenDisk will send you a cardboard box in which you can ship them up to 70 pounds of any of the above. Your fee covers the box as well as shipping and recycling fees. 800/305-GREENDISK, www.greendisk.com.

18. Tennis shoes: Nike’s Reuse-a-Shoe program turns old shoes into playground and athletic flooring: www.nikereuseashoe.com. One World Running will send still-wearable shoes to athletes in need in Africa, Latin America, and Haiti: www.oneworldrunning.com.

19. Toothbrushes and razors: Buy a recycled plastic toothbrush or razor from Recycline , and the company will take it back to be recycled again into plastic lumber. Recycline toothbrushes and razors are made from used Stonyfield Farms’m yogurt cups. 888/354-7296, www.recycline.com

20. Tyvek envelopes: Quantities less than 25: Send to Shirley Cimburke, Tyvek Recycling Specialist, 5401 Jefferson Davis Hwy., Spot 197, Room 231, Richmond, VA 23234. Quantities larger than 25, call 866/33-TYVEK.

21. Stuff you just can’t recycle: When practical, send it back to the manufacturer (with a copy of our McDonough interviewon p. 26) and tell them they need to close the waste loop. This list was originally created by Green America. For more information from Green America click here.

Gotta Start Small to Go Big

Monday, April 12, 2010 by Jennifer Schwab of SCGH

Anybody remember President Obama's recent State of the Union speech? We were watching it at the Sierra Club Green Home offices, excited to hear about his successes on the environmental front.

President Obama is one impressive orator but according to that speech, he plans to: fix the economy; implement a new health care policy; complete the war in Afghanistan/Iran; rebuild our standing internationally; help impoverished nations; among other important problems to address - not to mention, foster the green movement and bring renewable energy to America.

Noble goals all, but at some point I began to wonder, is it realistic to accomplish even a portion of this by 2012? Perhaps but knowing how monumental these problems all are, it is unlikely that even one or two of them will be solved in three short years.

The same thought occurred to me while attending a recent green conference, which shall remain nameless. The speakers talked about making recycling mandatory throughout the country; bringing wind and solar power to all municipalities; ending coal mining and replacing it with clean renewable energy; providing adequate supplies of clean water and air to all citizens of the world; retrofitting American homes with proper insulation, energy efficient windows, low flow toilets and showers, composting, and more. We need all of these things, no doubt, but at some point, it just won't work to say we can accomplish all of them simultaneously.

Consider this a plea for community leaders, politicians, non-profit executive directors and others in position to help fix our problems and affect change in America: please, let's try to take a more realistic approach to going green. This means PRIORITIZING our goals, if not nationally then by municipality or geographical area. This way, it might be possible to get one or two or even three of the mission-critical agenda items accomplished. Yes they ALL need to be addressed, but trying to do so simultaneously will most likely result in making a little progress on all fronts but completing none. Better to select one or two major issues and work them intensely to actually succeed -- then and only then move to the next ones.

Here's an example of what I'm talking about: instead of having each major city in America try to work on a full sustainability plan, why not assign a specific area of focus, and then share the solution with other cities in the form of a best practices template? For example, Chicago would work on indoor air quality since they spend so much time indoors; Las Vegas would work on water conservation since it is in the desert; Los Angeles would work on solar power since it has a high percentage of sunny days, and so on. Then at the end of three or five years, each city would have to share their completed template with other cities nationally and even internationally. In this way, we'd have a collection of significant successes instead of all cities recording varying degrees of success in many categories.

I know this is rhetoric but I have an innate fear that thousands of well-meaning volunteers who support these leaders will end up frustrated and unfulfilled. It is up to our leaders to choose a path that can lead to success, one goal at a time.

Thanks for reading; I'd love to hear your thoughts on this....

 

Follow Jennifer Schwab on Twitter: www.twitter.com/SCGreen_Home


The Conscious Shift in Consumer Behaviors

Sunday, April 11, 2010 by Ted Ning
The global economic downturn has not only affected many people’s wallets it has also caused a dramatic shift in the way people look at the choices they are making in their lives. In the U.S. there is a strong desire to be self reliant and to conserve resources as people prioritize their spending and behaviors towards more purposeful decisions. Choices as small as bringing meals to work rather than eating out, taking public transport instead of spending on gasoline and garden grown foods rather than store bought foods are some examples of trends that are picking up. These are changing the way companies approach green business strategy.

Today not only LOHAS consumers but ALL consumers are demanding a greater value from products and services. This value is derived from a strong desire to make the most of everything that a person has. Considerations including investment, functionality and cost are being assessed and are creating new dimensions of ROI that are increasingly a part of the emotional and social values a brand typically provides.

According to Brandweek.com a new survey by firms Landor Associates, Penn Schoen Berland and Burson-Marsteller, transparency and corporate responsibility have become far more important to consumers in a tough economy. It found that despite the recession, 75% of consumers believe social responsibility is important, and 55% of consumers said they would choose a product that supports a particular cause against similar products that don't. The most surprising findings pointed to the fact that nearly 50% of 18-24 and 25-34 year olds said they are more likely to take a pay cut to work for a socially responsible company—a much higher percentage than any other age group. This may be because this is a year where there seems have been so much social responsibility expressed, especially in light of the earthquake in Haiti. But the report also said only 11% of Americans say they’ve heard corporate CSR communications.


Redefining Luxury

The shift in values in not only from those ages 18-34 but also affluent families who are redefining luxury. A recent study called "The New Face of Affluence," from Dwell Strategy and Research focuses on attributes that drive purchase decisions of newly affluent U.S. households, whose average age is 45 and income of nearly $200,000. These people are called “New Affluents” and claim, "luxury" brands, are no longer important to them, or even relevant; neither is "overall social status." These people have the economy and the environment top-of-mind when making purchase decisions. The study found that most are shunning "conspicuous consumption" in favor of brands that represent quality, aesthetics and authenticity. These attributes, along with uniqueness, integrity, design and performance, represent today's "prestige" for these high-end consumers. There is a shift occurring in society that demonstrates how a brand does not have to be expensive to attract customers. What consumers are now demanding from brands is a new and different kind of relationship. And, as supported by these findings, the days of controlled, top-down brand marketing are over, especially for this sector. These wealthy and would-be elites are actually looking for brand interaction -- a dialogue -- based on integrity, authenticity and performance. And not only are they equipped for interaction, they're demanding it. In fact, Dwell compiled a visual so that brand representative could see, clearly, how the top 50 companies named by the surveyed group compete against one another. The size of the text in the following word cloud connotes its ranking:





So what brands do New Affluents find meaningful, authentic and relevant? Apple, Sony, BMW and Ralph Lauren, unsurprisingly. But Crate & Barrel, Ikea, Whole Foods and Levi's, too. Porsche, Lexus, Chanel and Viking. And Target, North Face, Volkswagen and The Gap. Missing from this segment's 75 favorites list are classic luxury brands like Cadillac, Gucci, Louis Vuitton, Armani and Versace who have yet to demonstrate how they are keeping up with emerging trends.


People Want to Simplify

There are growing desires for purity and simplicity. Companies should respond with a move to simpler inputs, focused messaging, cleaner labeling, streamlined design and easy delivery of goods and services. Society is also demanding the removal of the layers of complexity – a change desired because it becomes easier to determine the true fit of products and services with personal values. This “less is more” trend is resonating with consumers everywhere – purity and simplicity is now the ultimate sophistication! Indeed some companies are doing this. For example the beverage ‘Innocent’ from the UK has an ingredient list of 6 items that are all recognizable fruits with no additives or preservatives. This is very different from typical soda or juice ingredient lists we commonly see in conventional stores. 


Green is Recession Resistant

Green products still appear to maintain their value among shoppers despite the recession. According to a survey on “green” living from market research firm Mintel research firm Mintel 35% of U.S. consumers say they would pay more for environmentally-friendly products. Mintel found the green market outperformed the economy as a whole, growing more than six percent in 2008, followed by flat growth in 2009. The report also finds that the market took a hit from tighter consumer budgets due to the recession and trading down from high-end green brands. Even though the green market grew about 41% from 2004 to 2009 the report finds that the number of consumers purchasing all categories of green household consumer goods declined slightly in 2009, primarily due to the recession with household cleaners and paper products still the most frequently purchased green products.


The Future is Now

We find ourselves facing a complex set of problems that threaten the global population, economy and environment. The recession has sped up the inevitable evolution of our society and economic system that puts businesses and consumers in the driver seat of change. People are paying more attention to what they spend money on and demand a new definition of sophisticated value from companies. Those companies that cannot keep up with the progression of LOHAS consumer demand risk losing market share. Those companies that do respond will not only provide superior LOHAS products but also provide a better company overall for society and the planet. Together we can help transform the problems we have today to the solutions of tomorrow.

 

How Companies Get Mojo from Maslow by Chip Conley at the LOHAS Forum

Sunday, April 11, 2010 by Ted Ning


Chip Conley, founder of Joie de Vivre Hospitality, the largest boutique hotel chain in California, talks at the LOHAS Forum on how Malsow provides new ways to look at business. He provides a very interesting aspect of how businesses can be solutions based with everything they approach and his presentation was one of the favorites for the LOHAS audience seeking insights not only in green marketing strategy but for a refreshing way to approach sustainability management and employee empowerment.

ECO:nomics -- Creating Environmental Capital

Thursday, March 11, 2010 by Jennifer Schwab of SCGH

Santa Barbara, Calif -- Talk about brains, power and money in one room. This was the ECO:nomics Conference, put on by The Wall Street Journal at the lush Bacara Resort. Legendary investor T. Boone Pickens; top venture capitalists John Doerr and Vinod Khosla; CEOs of Royal Dutch Shell, Rio Tinto and American Electric Power; Energy Secretary Steven Chu; the list goes on. This was almost enough business horsepower to warrant autograph seeking.

If there is one clear message coming out of this gathering, it's that we need to assign a price or cost to carbon emissions, and soon. Almost all the speakers agreed that be it through a direct tax on carbon -- which would affect the average consumer at the pump and on their energy bills -- or the cap and trade model, which auctions off "permits to pollute" to all businesses that emit carbon, we need to enact some serious legislation on this immediately.

Other provocative subjects discussed included wind energy, natural gas, nuclear energy, other types of alternative power, synthetic genomics (I will admit I had a hard time following J. Craig Venter's rocket science, but it involves using genomic research to discover new ways to produce energy) and not incidentally, water.

In fact, one of the best speakers was Patricia Mulroy, General Manager of Southern Nevada Water Authority. She explained that even with the winter rainfall we have been enjoying, Lake Mead (which supplies water for most of Southern Nevada) will be at dangerously low levels by 2016 and Hoover Dam may stop producing electric power. Scary stuff indeed. Mulroy added that water conservation efforts have been quite successful so far, including incentivizing citizens and developers to remove grass and replace it with low-water landscaping. Southern Nevada's water requirements have been reduced by almost a third since 2002, quite an amazing statistic. My comment is this: for those who think climate change is a myth, what do you propose we do about a situation like this? Even with strong conservation measures in place, we are running out of water...

I am one of many who were wondering whatever happened to T. Boone Pickens' wind energy initiative? Well, the answer is oil prices that were $125 a barrel ended up around $80 and thus the math no longer works. Pickens had 648 wind turbines on order from GE, he was able to negotiate that down to 324 and those will indeed be arriving on his doorstep. He will deploy them but the problem with wind energy remains transmission. Of course, Pickens has now moved on to natural gas as our savior. This concept had a number of supporters in the room but was far from unanimous.

Tom Albanese, CEO of Australia-based Rio Tinto, one of the world's largest mining companies, believes in clean coal and thinks it can be part of the energy solution. (As Director of Sustainability for Sierra Club Green Home.com, I must add that I strongly disagree.) Gregory Boyce, CEO of Peabody Energy which is one of the largest coal companies in the world, gave statistics showing just how married to coal American, Japanese, India and Chinese industrial companies are. Albanese made a very strong point that businesses and investors have been preparing for a cost on carbon for quite awhile now, and not having legislation in place leaves a giant question mark going forward for everyone. This point was echoed by top V.C. John Doerr, who ought to know since he has deployed hundreds of millions of dollars into Cleantech over the past nine years.

One of Doerr's early investments was Bloom Energy, which makes a fuel cell technology called the Bloom Box. This self-contained power unit runs off natural gas and provides enough energy, off the electric power grid, to run a large industrial facility and eventually, a smaller unit will power homes. Bloom has used up over $400 million of investor capital already and the audience was mixed on whether the Bloom Box will ultimately be commercially viable. Stay tuned on this one.

The final speaker was Energy Secretary Steven Chu. I was hoping he would address the important question raised by Rio Tinto's Albanese: now that the world's leading companies have braced themselves for assigning a cost to carbon emissions, when will that be, what will that entail, and how will it be administered? His answer: I am optimistic that energy legislation addressing this issue will be passed this year. And that America still can win the worldwide race to lead the green economy. "The Clean Energy movement is ours to lose. China is moving quickly; they see this industry as a huge export opportunity," he added. "This is an incredible economic opportunity for the United States. We have to rebuild our energy infrastructure to make us energy independent."

 

Follow Jennifer Schwab on Twitter: www.twitter.com/SCGreen_Home


A Purpose Driven Career

Sunday, March 7, 2010 by Ted Ning
CAREER EXPERTS PROVIDE TIPS ON HOW TO OBTAIN YOUR DREAM JOB

As consciousness about environmental and social issues rises, so does the number of people who would like a job with purpose. But how do you become Director of Sustainability or Chief Environmental Officer at a Fortune 500? What is the best path to becoming VP of Strategic Marketing and Fun or Head of Innovation and Ecology at an environmentally friendly company?

Experts say there’s no one way to land a job that reflects your values. Chances are that no matter what you have been doing in business, you have transferable skills that can help you find a position in sustainability or corporate social responsibility (CSR). Companies built around principles of sustainability need to fill all of the roles of traditional companies: sales, finance, marketing, operations, etc. Traditional companies looking to become more sustainable need people that are passionate about the issues while skilled in business practices. Individuals in these roles must also demonstrate how more than ever sustainability affects the bottom line though energy efficiencies and cost savings.

Aaron Frank, Director of Environmental Affairs at Disney Corporation, suggests that you carefully think through where you fit into the organization. “Corporations are looking for a strong team of people,” says Frank, “there is room within sustainability for people with expertise in external communications, research, operations, internal communications, and the like. If you don’t have direct experience in sustainability but you have strong business skills, look for companies with departments large enough to require and accommodate people with your skills.”

Salaries vary based on size and location of the company. Martin Kartin, who runs a boutique retained search firm, says most Director of Sustainability salaries are in the $100,000 to $175,000 range.

According to Chuck Bennett, Vice President of Earth and Community Care at Aveda, while people need to have an interest in their area of responsibility, a business background is very valuable. Previously, Bennett served as Head of Environmental Safety at Nabisco and Head of Environmental Affairs for Coors Brewery. He maintains that people coming out of the business world with an interest in environmental issues can be very effective even if there is a learning curve on the issues. “A lot of being successful is knowing how to get things done as much as it is knowing what you want to get done,” Bennett says.

Kartin concurs. “For a company that wants to be sustainability conscious, give me the business mind with the environmentalist heart,” he says and adds that LOHAS companies looking to compete with traditional companies need to hire people who understand those competitors.

Frank advises to consider the size of a company. “Larger corporations have the opportunity to make a larger impact, but it takes longer to create change,” he says. “At a smaller company change can happen more quickly.”

Roy Notowitz of Generator Group, an executive head hunting firm in Oregon also has some suggestions for the eco-job seeker. “The key is identifying transferable skills, finding connections, and understanding your competencies in order to convince employers you will be successful in a position.” Notowitz recommends getting involved with interest groups and organizations working on initiatives globally that you would like to work on at a corporate level in order to meet like-minded people who may eventually need to hire leaders and managers.

Demonstrating a history of innovation and learning ability helps, too. In some cases, a person stepping into a sustainability or CSR management position will find themselves having to define their job and their role within the organization while navigating a corporate culture that may not be completely receptive to change.

In these difficult economic times, it is critical that sustainability activities benefit a company’s bottom line. “In many cases, increasing efficiency has economic benefits,” says Disney’s Frank. “In cases where there is an initial cost, there’s often some long-term value to the company.” Notowitz agrees that enhancing a company’s profitability and helping move the corporation toward its goals is crucial. Sustainability and CSR departments that cannot demonstrate cost reduction or brand enhancement run the risk of being rolled into more traditional marketing and communications departments or completely cut during economic downturns.

For those who might be looking to enhance their education before looking for a job, Bennett has some thoughts. “We love MBAs with a strong commitment to environmental sustainability, like those coming out of the University of Michigan or the Presidio Green MBA programs.”

“Those just beginning their career in a sustainability or CSR department need street smarts and a strong work ethics in addition to a broad educational background,” adds Bennett, who suggests getting some internship experience, too. “Commitment and willingness to work is important because these jobs tend not to be easy,” Bennett warns. “People who come in thinking everybody will totally align with them and help them get things done will be really disappointed.”

Michael Dupee started out with Green Mountain Coffee in an entry-level position and also led the internal environmental Committee. After leaving to earn his MBA then working as an investment banker at Goldman Sachs, he returned to Green Mountain in a newly created position, Vice President of Corporate Social Responsibility. “It’s great to spend my days focused on issues of social and environmental impact,” says Dupee. “The challenge of integrating those issues into a profitable growing business is terrific.”

As far as job satisfaction goes, Kartin says it’s important to remain patient. “Those people at companies where sustainability is not a new paradigm—Ben and Jerry’s, Burt’s Bees, and others—reap the job satisfaction in spades. But for people at companies where sustainability is a new approach, the jury is still out based on how effective these people are really going to be in these newly created positions.

Mike Duppee adds, “Many people have romantic notions about jobs like mine but it’s important to remember it is still a job—some amazing days, some really tough days, but most of it is great.”

Leslie Berliant is a partner at BLU MOON Group, a marketing and communications firm that specializes in cause marketing, and co-founder of BLU MOON Foundation.

The Greening of Spas

Sunday, March 7, 2010 by Ted Ning
Green SpaThe term “green” and all of its variations—”going green,” “green building,” and “greening your home”—was so ubiquitous in the late 2000's that it received the most nominations for the “Words Banished From the Queen’s English for Misuse, Overuse, and General Uselessness” list. At first this accolade might appear to be bad news, but such recognition indicates that the concept has reached significant market penetration.

Much like the word “green,” the term “spa” has also become completely woven into the fabric of our current society. One in four Americans visited a spa in 2008 reports the International Spa Association. Both green and spa represent a reconnection with the treasure of our natural resources.

Spas and Sustainability
Fifteen years ago the spa movement and industry ignited in unprecedented growth in the U.S. on the wave of increasing awareness of the mind-body connection and alternative approaches to health. The double digit annual growth of the industry brought in new players, elaborate spa facilities and the perception that spa is luxury with no limit on the consumption of resources. Now new wave in spa is providing consumers with a choice to enhance well-being naturally in an environment that values and cares for our planet’s health.

The Green Spa Network and member spas embrace the responsibility of living these values personally and professionally to attain measurable improvements towards full integration on the sustainability spectrum. Cici Coffee of Natural Body International, Inc. provides an example of spa leadership in practice: “In 2004, we implemented a charitable campaign with Georgia Organics in which we sold co-branded T-shirts and donated 100% of profits to the nonprofit, GO. In 2005, we implemented an employee contribution campaign with Earth Share in which Natural Body partially matched such contributions. We are now in our fourth year with workplace campaigns for Earth Share and have pledged in excess of $40,000 to this environmental nonprofit. We reward our eco-ambassador in every location to excite the team to achieve their philanthropic goals, so the store that improves the most is awarded a team party.”

The ultimate goal is to become a zero waste spa by sending nothing to landfills—an audacious goal on the sustainability path. Sheila Armen at the Strong House Spa in Vermont has taken this goal of achieving zero waste to heart. Strong House started the Cosmetic Recycling Program that allows clients to bring in old products that contain chemicals and get a $5 credit toward organic products. “We then recycle not only the containers but the products inside,” says Armen. “All cleansing products go to our recycling company to wash their trucks.”

Such simple changes are proving successful for spa morale and cost savings across the country. Michael Stusser, founder of Osmosis and president of the Green Spa Network, explained that “our spa has had much stronger cohesiveness since we have become a committed sustainable spa. Many favorable stories in the press and awards from local governmental and business organizations have contributed to a good feeling among staff and guests as we all work together to reduce our load on mother Earth. We estimate that the hard cost savings in training and operational effectiveness to be $12,500 per year, and the improvement in staff moral and customer service substantial.”

Highlights of current greening initiatives in GSN member spa operations include:
• Use LED and CFL lighting, lighting sensors, and educate employees about the conscious use of energy.
• Design spa treatment protocols with conservation fixtures and client messaging that prevents water waste. Subtracting only 1 minute per hot shower can save $75 on utility bills and 2,700 gallons of water per year for a family of three. Eliminating water waste in 14,000 US spas is part of the GSN mission.
• Collecting recyclable microfiber linens that can be used in building materials, and other damaged and worn textiles are donated to animal shelters.
• Reduce paper waste through technological options such as online client software and management tools and eliminate need for printed materials.
• Replace single use supplies with items such as durable beverage cups, cloth hand towels, and microfiber body wraps.
• Utilize biologically safe laundry detergents, non-chlorine bleach and energy efficient equipment.

Stusser states, “The GSN is dedicated to creating a culture of merit by celebrating and sharing best practices. We have begun by having our members take realistic steps that can be easily accomplished with the intention of gradually raising the bar for sustainable business practices throughout the entire spa community. The network acknowledges that we are in this together and sharing our individual successes and innovations will bring everyone closer to the possibility of a transformed world.”

360˚ SUSTAINABILITY
The concept of “green” is often thought of only in terms of environment. The GSN has adopted a 360- degree view of sustainability that benchmarks and measures progress. The benchmarks range from startup initiatives to fully integrated sustainability practices within the following categories:

leadership
employee experience
guest experience; treatment protocols
retail products
linens and textiles
food and beverage
community connection
waste
water use
lighting
environment
equipment
sanitation/laundry
linens
energy use
pool operations

SELECTING A PRODUCT
When it comes to a spa’s retail product line, the GSN encourages members to select product lines that correspond with philosophies of well-being, quality, sustainability, and responsibility. The sustainability continuum progresses with these benchmarks:

Incubator level: Whenever possible select retail skincare and other product lines that fit your sustainability goals; communicate your sustainability and ingredient goals to product suppliers; plan to eliminate products that contain synthetics, fragrances and dyes, phthalates, parabens, and triclosan.

Initiative level: Audit retail products from a sustainability perspective; request that supplier(s) employ sustainable practices such as packaging, local sourcing of raw materials; and ensure that at least 20% of products offered are fair trade, organic, sustainable, made with pure ingredients, and packaged sustainably.

Integrated level: 100% of retail skincare products are certified at the highest level [USDA NOP, EcoCert, Natural Products Association, NaTrue, Soil Association, NSF, or BDIH certification] for product quality, purity, and sustainability.

Most GSN member spas are beyond the initiative level in the retail product category and aspiring to the fully integrated level as certifications and verifications are made available.

OSMOSIS SPA IN CALIFORNIA SEES GREENING AS A STEP IN SHIFTING THE IMAGE OF A SPA VISIT AWAY FROM ONE OF PAMPERING INDULGENCE TO A MORE GROUNDED AND HOLISTIC EXPERIENCE THAT MAKES THE OBVIOUS CONNECTION BETWEEN PERSONAL AND PLANETARY WELLNESS.

THE NATURAL BODY SPA IN ATLANTA HAS 100 YEAR OLD RECLAIMED BARN WOOD FLOORING AND SHELVING AND HAS BEEN AN OFFICIAL DROP OFF SITE FOR USED CELL PHONES THAT ARE THEN PICKED UP BY EARTH SHARE FOR RECYCLING

Rhana Pytell is co- founder and director of GAIA Spa in La Jolla CA. Ms. Pytell also founded Amethyst Systems, a company that provides templates and spa management tools in a web-based format. Rhana serves on the board of the Green Spa Network.

Fight the Foam: Join the Packaging Police

Thursday, February 25, 2010 by Jennifer Schwab of SCGH

The large box looked too heavy for my 115 pound frame to carry. "Jennifer Schwab, Sierra Club Green Home" on the label, yep, it was for me, but I hadn't ordered anything large like this??

After cutting open the yards of plastic packing tape, I was appalled to find acres of bubble wrap, then those absolutely impossible Styrofoam "peanuts" which will still be in the landfill 200 years from now. After all this, a nice glass vase from a relative who shall remain unnamed. She means well, and this lovely object d'art did survive the trip, but what do I do with this pile of unsustainable, non-green, mostly not recyclable, plastic and Styrofoam packing materials?

And so it goes for millions and millions of packages, not to mention one of the biggest culprits in this assault on the environment, electronics products. Think about all those big, dense pieces of Styrofoam that are used in almost every electronic product package to secure the ends of the item. Admittedly, they help keep the DVDs, TVs, stereos and computers in one piece. And what about moving? Most of the cardboard boxes can be recycled, but the reams of tapes, peanuts, foam and other packing material usually cannot.

What's a consumer, and for that matter a manufacturer or Green Small Business, to do? The answer can be found in some relatively new products and services that entrepreneurs are developing to address these problems.

To make moving a truly green experience, inventor Spencer Brown of Costa Mesa (Orange County) CA, has developed a totally recyclable moving system. The company is called, appropriately, Earth Friendly Moving. His concept is RECO-PACK, a sustainable bin that holds your stuff, they come in different sizes and can be delivered directly to your door, then picked up and moved or stored. When you're finished with them, Earth Friendly Moving retrieves the RECO-PACKs, puts them back in inventory and re-uses them.

This business has the earmarks of a winner. An idea that solves a problem, can be run profitably and is scaleable. "I am a product designer at heart, and I knew the moving industry was inherently wasteful. It seemed to me that we needed a sustainable solution," Brown explains. "We deliver environmental consciousness in a box. Our solution is cheaper, faster and easier. If you provide this, the consumer will choose the green alternative."

Back to my box of foam noodles. I happened to meet Brian J. Pio, an entrepreneur who is making his bet on IPG/ERi, a startup out of Phoenix which offers fully sustainable, recyclable packaging for all products including fragile items and electronics. The secret sauce is molded fiber and sugar cane-based, environmentally friendly material. It feels like a strong, yet light weight molded paper/cardboard to the touch. Pio claims his firm has done extensive testing on a variety of consumer electronics products with very favorable results. And in most applications, the cost to switch to molded fiber is the same or even less than traditional foam. However, his experience selling manufacturers on switching from foam to his new product has been mixed. Most of the mid- and upper-level managers he speaks with seem to consider making the switch to green packaging a low priority.

Pio had been involved in the packaging industry for years and as a green guy saw the need to move away from foam. "Where the rubber hits the road, companies continue to do what they always have done.... It's about established supply chain relationships and taking the path of least resistance. Disappointing but not surprising. The reality of course is that using foam packaging is a broken model that needs fixing. Styrofoam is not biodegradable, very difficult to recycle and almost always ends up in landfill.

Molded fiber products offered by IPG/ERi, BeGreen Packaging (which uses bulrush fiber to make a similar type of product) and other firms boast full recyclability, produce no off-gassing or toxic materials during manufacturing, can be made into virtually limitless shapes, and protect the contents comparably to foam. Clearly there is a place for this cost-effective, environmentally friendly material in most of the packages we receive or purchase every day. "Given that we can deliver molded fiber for the same or less than foam, it seems a no-brainer that industry would make the switch, and consumers would be thrilled to be able to recycle the packaging," Pio concludes. Sure makes sense to me, too.

2010-02-24-MoldedPulpPackagingExamples.JPG


So how do Pio and other green packaging pioneers persuade manufacturers of products that we buy to make the switch? It will probably take time, perhaps government regulation, and public opinion. The voice of the consumer must be heard. So, to help you join our "Packaging Police" and send a message to companies still using foam, feel free to poach this letter, below, and e-mail it to the VP of Marketing and/Sor CEO of the companies at fault.

"Dear CEO/CMO:

I recently purchased your (product name and model number) and was very disappointed to find it packed in hard foam packaging material. I realize you must protect this product during shipping, but there are cost-effective ways to accomplish the same result. (Name of company) really needs to investigate MOLDED FIBER packaging materials. They are fully recyclable, environmentally friendly and produce no toxins during manufacturing. They are also the same or even less expensive than traditional foam. And importantly, testing proves molded fiber will protect your product during shipping to keep it safe and secure.

As your customer, I am committed to reducing my carbon footprint and (Name of Company) needs to do the same to win my business going forward. I sincerely hope you take this to heart, as I plan to purchase my (insert type of product) in the future from companies that use sustainable packaging materials.

Thanks for taking time to read this. Please respond at (insert your e-mail address).

Sincerely,"


If you know of other companies doing innovative things to help the environment by changing our established practices, let me know as we may highlight them in future My Inner Green columns. Thanks!

Follow Jennifer Schwab on Twitter: www.twitter.com/SCGreen_Home


What does Green Language look like Today?

Tuesday, February 9, 2010 by Ted Ning


Authored by The SOAP Group

Language shapes the way we think and determines what we can think about,” said linguist Benjamin Whorf. Since advertising is the most read text in our culture (we’re hit with between 300 and 3,000 messages each day), the role that advertising’s language plays in shaping thinking about sustainability should not be ignored.

To look at this issue in a bit more depth, we surveyed 100 green print advertisements from both mainstream and
green-minded publications. The ads were for a variety of goods and services, including building products, food and beverages, automobiles, airlines, investing, electronics, detergents, pet food, and cosmetics among others.

Understanding the most commonly used green words of today, reveals insight into the communications trends of tomorrow. As a marketer, understanding ubiquity and saturation is one of the first steps in identifying what’s next. It is then important to recognize that the pulse of modern language provides the market advantage of differentiation.

Emotion vs. Science
The advertising survey bisected operative words (headlines and positioning content in copy) and word families (e.g.,
carbon, CO2, and carbon offset were grouped as one set) into Emotive (“change,” “progress,” “clean”) and Scientific (“carbon,” ”planet,” ”hybrid”) categories. Hyphenated words, like ”eco-friendly,” were considered emotive. We also looked at language intent: Was the phrase intended to be emotional or scientific? For example, in nearly all cases “green” was used emotionally or aspirationally, not scientifically.

At this primary grouping, science-derived words were used 168 times as opposed to emotional words at 116. This
represents marketers’ awareness that prevailing consumers are looking for factual data when making purchases in green contexts. That said, most of the science was fairly vapid, relying more on the language of science than on science itself. This means that science, as a brand differentiator, still has unclaimed potential.

More interesting, however, is the emotive side of the ledger. “Green” was toppled as the leading operative word in its
own category of goods and services. “Less” is today’s operative. “Less” represented the most common linguistic turn
of phrase, showing up 28 times in 100  ads (“green” appeared 23 times). The phrase “go green” is all but abandoned
today. “Green” and its variations are telltales of greenwashing. Still, it seems that it has been relegated to serving as a shortcut to define the category, but doesn’t offer much depth beyond that.

Is “Less” the New “Green”?
Maybe. Green marketing often takes the shape of its current cultural condition. When energy (fuel, etc.) prices were
painfully inflated, marketing language (and solutions) turned to saving money and distance efficiency. Way back in
2008, one could be green and indulge at the same time, as long as they drove a hybrid to get there. Today, energy prices have fallen, but less immediately controllable economic hardships have replaced them. The current condition is one of anti-overindulgence, simplicity (noted eight times, it is a form of “less,” but not classified as such in our survey), and doing more with well...less. This is a cultural condition of the economic turn. “Less” is on the lips of CEOs, school administrators, advertising sales teams, governors, and kitchen-table budgeters. And, apparently, green marketers have picked up on this fact. No surprise there. But, “less” in these ads is a factor of economics, not life philosophy. This was the case with “green” too, where it was arguably more about social status and trend than a
change in values.

It’s odd how a phrase intrinsically linked to anti-consumption can become the most popular word in marketing goods and services. Like “green,” this is the co-opting of the LOHAS language by the mainstream all over again.

But advertising has never been accused of being “accurate” language, so in a sense what’s odd is that we expect authenticity to play a role in it at all. Or at the very least, we should.

Most advertising is based on use of the superlative. “Very” lost its meaning through overuse, so we installed “very, very” into the language set. “Yes” has had to become “absolutely.” “Green” is currently interviewing for hyper-replacements, both in terms of movement and language. This is evolutionary language theory at its quickest. It will be interesting to watch “less” become a superlative. And, of course, we await lesswashing — where the consumption of less is a contrived illusion.

Encouraging consumers to consume less is an emerging marketing strategy. Engineering ways for them to have the same reward consumption offers is a sustainability strategy.

Author Edward Abbey said, “Growth for the sake of growth is the ideology of the cancer cell.” In more theoretic terms, according to ecopedagogy, sustainability is not being realized because it represents the antithesis to the political, economic, and cultural status quo of the powerful forces needed to fuel growth. The ‘less’ backlash is a response to this and marks a real milestone along the pathway to culture change and LOHAS ubiquity.

What is a LOHAS Ad?
What’s the difference between a mainstream ad and a LOHAS ad? Maybe a LOHAS ad is a gadfly. A LOHAS ad may be one that challenges the status quo of not just health and sustainability, but of advertising itself. Maybe LOHAS advertising needs to do more than promote and educate. On some level, LOHAS ads have both an opportunity to simultaneously inspire and make a mess.

Shakespeare said, “Past is prologue.” So how can we use these linguistic trends as an opportunity to create more authentic culture change stemming from the LOHAS business community and emerge into the mainstream (as opposed to mainstream marketing to LOHAS)? There are some new frontiers that are ready for marketing to embrace.
• Local as the new niche market (“The 100 Mile Diet” goes mainstream)
• Overwhelming positivity
• Authentic “me” instead of purchased badges of community
• The acquisition of experience over products
• Activist-based marketing (not guerilla, rather marketing that has a purpose beyond marketing)

Advertisements tend to signify cultural trends. They enforce classic structures of economy and politics. But they can also subvert the same. We are advocating for LOHAS marketers to push harder now more than ever to promote their goods and services through the principles and ideals of the LOHAS marketplace, not just the associated signs and signifiers. Move beyond language, go deeper into the trends, and create new levels of business consumer dialogue and engagement.

In 1968, when Garrett Hardin wrote “The Tragedy of the Commons” he was describing a particular dilemma in which individuals acting independently in their own self-interest ultimately destroy a shared resource—even where it’s clear that it is not in anyone’s long-term interest for this to happen. Today’s green ads may be serving the interest in meeting a company’s quarterly bottom line, but few are acting in the interest of communal sustainability.

Unfortunately, advertising shapes American culture; it shapes our image of ourselves. But it is through deconstructing the codes of advertising that we can begin to learn the limits of these codes. And, in turn, improve the odds of sustainability, social equity, and enduring value.

Is the Green MBA a Myth?

Tuesday, February 9, 2010 by Ted Ning
At a time when the U.S. economy is facing its biggest crisis in decades, clean technology offers the promise to be the next big engine of business and economic growth.

What is clean tech? At Clean Edge, a firm that covers the clean technology market, our definition refers to any product, service, or process that delivers value using limited or zero nonrenewable resources, and/or creates significantly less waste than conventional offerings. Clean technology comprises a diverse range of products and services—from solar power systems to hybrid electric vehicles—that:

• Harness renewable materials and energy sources or reduce the use of natural resources by using them more efficiently and productively
• Cut or eliminate pollution and toxic wastes
• Deliver equal or superior performance compared with conventional offerings

Clean tech covers four main sectors: energy, transportation, water, and materials. It includes relatively well-known technologies such as solar photovoltaic (PV) and concentrated solar power (CSP), wind energy, biofuels, advanced lithiumion batteries, and large-scale reverse-osmosis water desalination. It also includes emerging technologies such as wave and tidal power, silicon-based fuel cells, distributed hydrogen generation, plug-in hybrid and all-electric vehicles, and nanotechnology-based materials.

So how did clean tech go from the stuff of back-to-the-earth utopian dreams to its current revolution among the inner circles of corporate boardrooms, Wall Street trading floors, and government offices around the globe?

We’ve identified six major forces—what we call the six Cs—that are pushing clean tech into the mainstream and driving the rapid growth, expansion, and economic necessity of clean tech across the globe: climate, costs, capital, competition, China, and consumers.

Costs. Perhaps the most powerful force driving today’s clean-tech growth is simple economics. As a medium to longterm trend, clean-energy costs are falling as the costs of fossil fuel energy, despite the drop in the price of oil in the second half of 2008, are going up. The future of clean tech is going to be, in many ways, about scaling up manufacturing and driving down costs. Recent advances in core technology and manufacturing processes have significantly improved performance, reliability, scalability, and cost of clean energy sources, primarily solar and
wind.

By contrast, in conventional fossil-fuel power such as coal and natural gas (which together provide approximately 60% of the world’s electricity), the generating technologies are mature, stable, and already widely deployed—so their technology costs are relatively steady and predictable. What determines the price of conventional power is the cost of fuel—and the price of fossil fuels, while certainly experiencing directional gyrations as we’ve seen in the past year, has nearly always moved in the same general direction over the long term: up.

With solar, wind, small-scale hydroelectric, geothermal, and even the nascent technology of ocean tide and wave generated electricity, the price-determining formula is just the opposite. There is no cost of “fuel”—the sun, the breeze, the heat of the earth, the tides and waves arrive free of charge daily.

Climate. Alarm is growing about the climate-change consequences caused by our continued dependence on carbon-intensive, greenhouse gas (GHG)–emitting energy and transportation sources, and manufacturing processes. The United Nations’ Intergovernmental Panel on Climate Change warned in 2007 that global GHG emissions must be in decline by 2015 to avert disastrous “runaway” climate change. And with insurance giants such as Swiss Re and Munich Re thinking twice about climate impact on the issuance of their policies (try getting an insurance policy for an oil rig in the Gulf of Mexico), the climate issue is coming front and center for companies, governments, and individuals.

This is driving clean-tech investment and deployment and becoming an increasingly important factor in assessing
investment risk factors. Global companies from DuPont to Wal-Mart are investing heavily to promote energy efficiency and clean tech in their operations to reduce their GHG contributions. “As an investor, do you believe that we’re going to take climate change seriously in terms of legislation?” asks Mark Trexler, president of Trexler Climate + Energy Services, a firm in Portland, Oregon, that advises companies and utilities on carbon-reduction strategies. “To completely ignore it, in terms of investment decisions, would be a terrible thing.”

Consumers. Rising energy prices, polluted ecosystems, and growing awareness of climate change and the geopolitical costs associated with fossil fuels are driving a shift in consumer attitudes and consumer demand for clean-tech products and services. That’s forcing companies that sell to consumers – from appliance makers to auto manufacturers to Wal-Mart – to produce and sell cleaner, more efficient products and to market them aggressively.

Who is driving this demand and growth, which is also evidenced by the steady expansion of the LOHAS demographic sector? Both early adopters, who installed the first solar PV system in their neighborhood or purchased an early-model Toyota Prius, and mainstream customers, who are installing high-efficiency water heaters, buying higher-mileage cars, insulating their homes with recycled denim, and demanding efficient EnergyStar appliances and windows.

These 21st century consumer preferences don’t seem to be slowed by the dramatic drop in gasoline prices that began in the fall of 2008. A Consumer Federation of America survey in February 2009 found that 76 percent of U.S. adults were still concerned about high gas prices and an equal number worried about American dependence on oil from the Middle East.

Capital. An unprecedented influx of capital is changing the clean-tech landscape, with billions of dollars, euros, yen, and yuan pouring in from a myriad of public and private sector sources. Since the 1970s, investments in clean technology have moved from primarily government research and development (R&D) projects to major multinationals, well-heeled venture capitalists, and savvy individual investors.

General Electric, the world’s largest diversified manufacturer, plans to invest up to $1.5 billion a year in clean-tech R&D by 2010 as part of its “Ecomagination” business strategy. Spain-based energy giants Iberdrola and Acciona are both poised to spend billions of dollars building out their clean-energy portfolios, primarily wind power, over the coming years. Toyota reportedly spends some $8 billion annually in R&D, much of it for hybrid and fuel-cell development. Sanyo, the fourth largest solar cell manufacturer in the world behind Sharp, Q-Cells, and Kyocera, has said it will invest $350 million over 5 years to expand its solar operations as well.

The trend is significant. In 2008, despite its fourth-quarter downturn, venture capital investments in clean tech (in North America, Europe, China, and India) grew 38% to $8.4 billion, according to research firm The Cleantech Group in San Francisco.

China. Clean tech is being driven by the inexorable demands being placed on the earth not only by mature economies but also China, India, Brazil, Russia, and other rapidly developing nations. Their expanding energy needs are driving major growth in clean-energy, transportation, building, and water-delivery technologies.

China is emblematic of the resource-constraint issues facing our planet; China will not be able to sustain its growth if it doesn’t widely embrace clean technology. The Chinese government is starting to understand this and in 2006 committed to investing more than $200 billion over 15 years to meet nationally mandated targets for clean energy. China is planning to have 60 gigawatts of renewable energy (not including large hydroelectric) by 2010 and 120 GW by 2020.

Competition. This refers to competition among cities, regions, and nations to attract and grow clean tech as a core industry for job creation and economic development. Thrust into the national spotlight in the past year with the focus on “green jobs” as a major component of U.S. economic recovery, clean tech as a development tool is gaining significant traction. Whether promoting the retraining of laid-off steelworkers to build wind turbines or employing inner-city job seekers to weatherize homes in their neighborhoods, more governments are seeking (and seeing) the benefits of clean tech-focused development efforts.

These powerful global forces—the six Cs—have put clean tech onto center stage and awakened a diverse range of stakeholders across the world. From Beijing to Berlin, from San Francisco to Bangalore, the clean tech revolution is well under way. It will determine which regions lead and prosper and which regions are left drowning in their own effluents, choking on their own emissions, and struggling to compete in a world that is leaner, greener, and less reliant on fossil fuels.

We believe the choice for investors, companies, governments, and individuals is simple, especially as we seek a dramatic transition out of our current financial crisis. Be part of one of the greatest business and economic shifts in recorded human history, or become extinct like the dinosaurs whose fossils fueled the last great industrial revolution.

City Center: Green Isn't Supposed To Be This Gorgeous

Monday, January 18, 2010 by Jennifer Schwab of SCGH

Regarding our visit to the grand opening of City Center Las Vegas a few weeks ago, we talked about how spectacular the entire development is - from its architectural design to its green standpoints. Here are some more observations and architect interviews about this trendsetting space, perhaps the world's best example of cutting edge green building techniques and design:

Julia Monk, founding principal of BBGM and designer of Vdara Hotel and major portions of ARIA:

We give clients a discount if they are going to be building a LEED certified structure. A major focus at City Center was lighting. We used fluorescent lamps which give off a similar glow to conventional bulbs, the latest advancement in LEDS which use only one third the energy but last 10 times longer. Low flow toilets in rooms, electronic window shades to reduce heat gain, low VOC paints, coatings, sealants and non-formaldehyde wall paneling. Recyclable fiberglass ceiling tiles, wall coverings, CRI (Carpet and Rug Institute) certified carpet padding, strawboard sub-flooring, FSC wood floors, low-E glazed windows, Caesarstone countertops, the list goes on.

I asked Monk if they considered cutting back during construction as the economy tanked. She said, "We never wavered on the sustainability issues. We look at City Center as a long term commitment which will weather the storm until the economy recovers."


2010-01-15-Vdara_Hotel_Spa__Concierge_Lobby_small.jpg


2010-01-15-Vdara_Hotel_Spa_Standard_Suite_small.jpg


Adam Tihany, designer of Mandarin Oriental interiors, Union bar in ARIA:

We compare Mandarin to the design of a custom Brioni suit, not an off the rack Armani. The Mandarin brand whispers, it doesn't shout. There is a lot of perceived value, as a non-gaming six star property. It was never an option to forego green, despite the economy. This venue should open up the city to a whole new customer who otherwise would have snubbed it.

All woods, lighting, plumbing and HVAC systems at the Mandarin are green. From my own personal experience, the spa, all 30,000 feet of it, is absolutely exquisite. My previous favorite Mandarin Oriental was Tokyo, but this new property goes a step beyond andy green building I have recently seen.


2010-01-15-MOLAS_G_ARRIVAL_LOBBY_FINAL_01_small.jpg


David Rockwell, architect/designer of Crystals retail center:

We designed Crystals for the person who doesn't necessarily need to shop but is motivated by impulse. We wanted to create the feel of a park, from the flower carpet to the benches, reclaimed wood stairs, and plants and foliage. MGM allowed us to be creative and take risks. People watching was a priority. I noticed as a student that people walk in a gentle arc, from looking at footprints in the snow. The flower beds and other major design features follow this idea.

The HVAC tubing is all located in Crystals' floor, and only heats and cools up to about seven feet. This environment of energy efficiency doesn't waste power and fuel to heat and cool the huge open spaces in the center of the mall, as would be the case with a traditional forced air system. Crystals also earned an FSC award for its use of sustainable woods, some of the most beautiful you will ever see.


2010-01-15-Crystals__Daytime_Exterior_small.jpg


Cesar Pelli, architect of ARIA:

Our firm has been designing green buildings for some time, my son Raphael was on the forefront of green building. Bobby Baldwin (MGM CEO) was very open to creativity, taking on a very complex and demanding program, and he educated me as to how a casino works, which is very specific. All rooms needed to have great views in a limited space. People move in different ways, at the gaming tables, bars and restaurants, and pools. We think ARIA makes all the other locations on the Strip look tired.



2010-01-15-aria__hotel_tower_hallway_small.jpg


WET, leading designer of water features for commercial spaces, CEO Mark Fuller explained:
We debuted five new creations at City Center. The wall of water you encounter upon approaching ARIA, entices the visitor. It uses compressed air instead of pumps, which uses 80 percent less water although it costs more up front. All the water is recycled of course, through a reverse osmosis process
.

Also noteworthy is "Glacia" a popsicle-like ice sculpture creation found inside Crystals mall which changes from day to day depending upon temperature. WET is a very specialized company, they have over 250 full time staff doing nothing but building water features.


2010-01-15-WETGlacia_small.jpg


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Michelle Quinn, art curator and gallerist said, "I worked directly with the architects so that the art was not an afterthought. Spaces were specifically created for the sculptures."

Over $40 million is rumored to have been spent on art. A special energy efficient digital screen display by Jenny Holzer, found downstairs at ARIA's valet pickup area, is done with LED lighting to save energy. Another piece mounted behind the registration desk at ARIA, by environmental artist Maya, depicts the Colorado River as Nevada's water source. It is made of reclaimed silver to represent The Silver State. One can spend half a day just touring the art pieces, which are mostly contemporary and created with sustainability in mind.


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GENSLER, global architecture, design and sustainable building firm: Talk about herding cats, can you imagine trying to manage the design and construction of all these elements simultaneously? While MGM Mirage CEO Bobby Baldwin and his staff deserve much of the credit, they hired the esteemed firm of Gensler to handle the day to day coordination. This covered everything from the art, water features, architecture, retail placement, the list goes on. So how about getting all those egos to play in the same sandbox together? This gargantuan task was conquered by Bobby Baldwin at the helm with Gensler as overall coordinator. Speaking of green, the tricks Gensler applied were quite innovative including fresh air blowing at the base of each dealer station and slot machine in the casino; special ventilation to purge smoke from the ARIA gambling area; and a special system by Control 4 which allows guests to voluntarily "green their stay" with the press of a button (thermostat settings, re-using linens, low lighting, etc.).


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So when I pressed Nellie Reid, Sustainability Director of City Center, whether there were reservations on the scope of the property and the greenness of it all, she does not hesitate. "We designed City Center as a 20, 30, even 50 year project, not just in the here and now. That's why we aren't in a panic about the current economic climate. This project, unlike some others in Las Vegas, should have a much longer shelf life." Under Reid's direction, City Center, the world's largest LEED certified project, received 267 total credits out of 268 they applied for. I would put my money on her.

And let's hope for the sake of all Las Vegas, she's right!

 

Follow Jennifer Schwab on Twitter: www.twitter.com/SCGreen_Home


Where to find a LOHAS job

Wednesday, January 6, 2010 by Ted Ning

Job searchMore often then not I get emails and calls asking if there are any positions available at LOHAS. I also get many emails and meetings over coffee to discuss options with collegues who are between things which is the PC way of saying they too are out of work. The fact that there are more people looking for fewer poistions makes it a competitive arena and intimidating. Plus many don't want to sacrifice their LOHAS values for the sake of food on the table. To aid those in search of a future LOHAS employer we have comprised a list of links that you may find useful to your desired field of work.

GREEN INDUSTRY
Great Green Careers
Great Green Careers lists jobs in renewable energy, the environment and sustainable building.

Idealist.org
A place to find dream job in the nonprofit sector, or find resources to continue growing in career.

Ethical Jobs
Jobs and resumes in ethical fields - Charities, Corporate Social Responsibility, Family & Children and other categories.

Care2.com Job Listing
Care2 is the largest online network for people who want to make a difference.

Greenjobs
"One-stop" site where recruiters and job seekers can interact.

The Chronicle of Philanthropy - Career Network
Employment opportunities in company gift, charity and fund raising programs.

SpiritList.com (Southern California)
SpiritList is designed for all involved in the fields of holistic health and well-being.

Clean Edge
Your source for Clean Tech jobs.

ENVIRONMENTAL/ ENERGY EFFICIENCY
Green Career Central

Green Career Central is a membership website that provides expert career coaching and advice. There is  a green job board that is open to everyone as source of green job and career openings.

Green Dream Jobs at Sustainablebusiness.com
Offer opportunities that fulfill society's needs while contributing to the well-being of all earth's inhabitants.

Environmental Career Opportunities
500+ Environmental Jobs in conservation, education, policy, science & engineering and more!

EnvironmentalCAREER.com
Assists individuals and employers in matching potential employees with employers.

EcoEmploy.com
Find environmental jobs in government, companies and non-profits. Includes science, natural and green opportunities.

Green Biz Job Listing
Provides a listing of opportunities in various environmentally oriented businesses.

Envirolink
A grassroots online community that unites hundreds of organizations and volunteers.

The UK Green Directory 
Information about the environmental sector in the UK for consumer, professional and business users.

GeographyJobs
GeographyJobs is a job search and job by e-mail service that is focused on bringing together geographers and employers in need of their talents.

WELLNESS/FITNESS
Wellness Jobs
Post Wellness job employment resume or find a Wellness job listing

WellnessCoachCareers.com
Search for Personal Trainer Jobs, Fitness Jobs, and Careers in Corporate Fitness and Wellness.

American Herbal Products Association Job Bank
The AHPA Job Board powered by CPGjobs provides natural health product companies with a specialized tool to assist in the recruitment and hiring of quality candidates.

Yoga Finder
Find yoga jobs and opportunities.

Health and Yoga Community
As the Yoga community grows around the world, Health and Yoga Placements & Recruitments allows Yoga Job Seekers and Yoga Recruiters to find each other.

FitnessJobs.com
FitnessJobs.com is an internet recruitment site/job board that specializes in the health, fitness, recreation and leisure industries.

HEALING ARTS
Healing Schools Job Listing
This listing can help you transition from student to practitioner with a salary. You can also find internships as well.

DIVERSITY/MINORITY
Jobs4.0
The leading source of job opportunities for candidates 40 and over.

Diversity Jobs
Diversity job board and workplace diversity blog with the latest news, articles, opinions and information.

MinorityJobs.net
Free Resume posting & Job listing site, with Career guide, civil rights, legal & government news archive, plus scholarship links.

DiversityWorking.com
The largest diversity job board online, career opportunity and news source resource and job search engine for the cultural diversity marketplace.

Women on Hire Job Listing
National career fair and diversity recruitment information as well as career advice for women including: job interview questions, resume example and cover letter.

Women’s Job List
Over 2000 companies and organizations link to this site, providing employers with exclusive access to highly qualified candidates.

OUTDOORS
Outdoor Adventure Professional Network Job Listing
Free job search and posting site for outdoor adventure professionals.

OceanCareers.com
Explore over fifty ocean-related careers.

Wilderdom Job Listing
Current outdoor education jobs and employment opportunities - links to adventure education positions around the world.

NON-LOHAS SITES (but information on LOHAS jobs available)
Juju
Speed up your job search and find better jobs! Juju searches millions of jobs from thousands of sites.

Simply Hired
Search over 5 million job listings and thousands of jobs sites to find a job you love.

Craigslist
craigslist provides local classifieds and forums for jobs, housing, for sale, personals, services, local community, and events.

CareerBuilder.com
Search 1.6 million Jobs on CareerBuilder.com. Find new employment or work. Fresh job listings posted daily.

Indeed
Search millions of jobs from thousands of job boards, newspapers, classifieds and company websites.

If there are any others you wish to add please let me know. There are a ton out there and Id like to know which ones are good and bad. Good luck in your search! 

It's Greener than You Think Down Under

Tuesday, January 5, 2010 by Jennifer Schwab of SCGH

On a whim, I spent part of the holiday season in Sydney, Australia, one of few major world cities I have never visited. Sydney is a great place to tour, but you better bring lots of money, as prices are very high, more like London or Paris than most U.S. cities. So long as you can afford it, the sightseeing is terrific.

It could be argued that the Sydney Aquarium is among the best in the world, boasting incredible specimens of sting rays, dugongs, giant sea turtles, crocodiles, and many more.Sydney Opera House The design of the building itself is first rate, great viewing even with big crowds, especially where you walk "through" the huge tanks with giant fish passing over your head - it appears the six inch thick glass is strong enough. The famous Opera House is even more breathtaking in person, and the indoor views are as stunning as the exterior. You can climb to the top of the giant Sydney Harbor Bridge on foot, try that in the States with our lawsuit-happy society. The Art Gallery of New South Wales offers a world class collection spanning the centuries. The champagnes, petit syrah, and shiraz continue to get better and better. The food is generally good, and a growing variety of organic and natural choices are offered. As for the customer service, well, I'll circle back on that in a moment.

To my surprise, I found the folks Down Under are ahead of us in a number of ways when it comes to going green and sustainability management. I stayed in the City Centre area of downtown, which is noticeably clean and tidy. Strange looking "Go Green" passenger-carrying bicycles with full canopies, kind of like the pedi-cabs in Central Park, periodically troll by. A natural gas powered fleet of city buses circulates regularly. Dual-flush toilets are very common in public places. Separate recycling containers are inconsistent but available. Apparently most residential neighborhoods are given three separate bins, for bottles and cans, compost, and regular trash. And unlike many U.S. downtowns, many building lights and signs are turned off at night to conserve power.

What's most impressive are the strict new rules - in an economy at least as compromised as ours - pertaining to energy efficient new construction. All homes must meet stringent energy efficiency standards to receive building permits; each home must also have a rainwater collection system which supplies the toilets. There seemed to be a high level of ecological thinking, awareness and support for these policies, at least among the various citizens I encountered.

Unfortunately, Australian Prime Minister Kevin Rudd has been unable to pass a national cap and trade or equivalent policy to limit carbon output. Like our Senate, the Australians have failed to push meaningful climate change legislation across the goal line. When discussing this with the local intelligentsia, the feeling is that Australia is behind other nations and is missing out on a chance to rebuild their economy around renewable energy and clean tech. Policies such as scrapping their solar incentive program are inconsistent with Rudd's declaration that "climate change is the greatest moral and economic challenge of our time," according to The Australian on December 30th.

My only complaint is that service is "relaxed" compared to our standard in major cities. Even in the heart of downtown Sydney, the pace and intensity is not the same as America. In many cases we couldn't get waited on at all unless we literally grabbed a waitperson. You sometimes felt like you were intruding by asking for someone to take your order. ]To the good, it feels like there is a higher standard of ethics and integrity among the retail trade: I had several salespeople send me up the street to direct competitors if they didn't have what I was looking for. Cab drivers don't try to rip you off. It seemed that in general, a deal's a deal, no strings. Very refreshing.

Globalization is definitely affecting Sydney. You still see the traditional, burly Crocodile-Dundee type guys on the street, but in general foot traffic reveals a melting pot not unlike London or New York. I think I will have to come back to see the Outback regions and scuba dive the Great Barrier Reef.

As always, I'm curious to hear your impressions of how green Australia is, and, whether you agree with me about the service. Thanks for reading. If you are interested in reading more about energy efficiency upgrades and rainwater catchment systems, please click here


LOHAS consumer study presentation at the LOHAS Forum 2009

Tuesday, December 29, 2009 by Ted Ning

I get many inquiries on the latest LOHAS market trends from various businesses, students and other organizations targeting the 17-19% of the adult population that makes up those avid conscious consumers who trive on ecological thinking, socially responsible investments, yoga, energy healing and green business.

So here is my quick solution for those searching for LOHAS data. We have uploaded the keynote sessions from the 2009 LOHAS Forum to Youtube and Facebook.

Below is the Natural Marketing Institute's presentation part 1 of 5. I recommend viewing them all. Enjoy!



 

Remember there are 4 more vids that are part of this so please view them all. If you are looking for the ultimate green business conference then register for the 2010 LOHAS Forum set for June 23-25th in Boulder Colorado.

This Park Is Not So Green

Monday, November 16, 2009 by Jennifer Schwab of SCGH
So I was in Park City, Utah, last week expecting to find a green haven among the pristine white winter wonderland. As one of the world’s most desirable ski areas with upscale communities and lodging to rival Vail and Aspen, Park City is truly a special place. Imagine my surprise, then, to discover that despite an abundance of natural and man-made beauty – not to mention a population of educated, nature-loving outdoors enthusiasts – Park City is seemingly behind the times in sustainability management and going green.

Some of the finest hiking in the world, great whitewater rafting, and of course world class skiing. You’d think those pursuits would transfer over to local policies that are fairly restrictive on development, and an overall culture of green. Certainly everybody I met on the hiking trails and at the river looked the part, and it seemed that they were concerned about all things environmental. It wasn’t until I got to really tour the area, which includes the ski mountain as well as Old Town, the main drag filled with businesses and shopping, that some practices I observed began to raise my eyebrows.

Most of the upscale lodges offer shuttle service from Empire Pass and upper Deer Valley, particularly luxurious parts of Park City near the top of the main ski mountain, down to Old Town. Even when the weather is warmer, they all seem to leave their shuttle vehicles – mostly larger SUVs of course – running, for hours if need be, burning fuel and emitting carbon all the while. Recycling bins are often difficult to locate. Many of the pricier homes in and around Park City are enormous, six to twelve thousand square footers. These palaces often serve as third or fourth homes for their well-to-do owners. We toured some empty ones and while beautiful, I noticed many of the thermostats were set to a toasty 74 degrees despite being empty most of the year (with the exception of peak ski season).

Perhaps most disturbing was hearing about a troubled residential fourplex project that was built to state-of-the-art green standards. According to reliable sources in the local real estate community, it seems that buyers are avoiding it like the plague because they immediately assume the green features add cost not value. The project is very well designed, sets a standard for energy efficiency and thoughtful construction, and it is priced commensurate with similar higher end properties in the area. Yet its designation as a green design property has made it more albatross than swan-you'd think it would be a socially responsible investment. Hard to figure that this would be the case in Park City, Utah, an outdoorsman’s paradise?

Also surprising is to see the huge amount of residential inventory available in the area, yet there are construction projects planned for what seems like every empty lot. Hasn’t the housing crisis taught us anything? Here’s hoping that a revelation will occur and the developers of these coming projects will at least design and build them using sustainable materials. I am not trying to attack Park City, I actually love the place. But it was a real surprise, and disappointment, to find that this gorgeous resort community has a long way to go before it can claim to be not only a white but green wonderland.

As always, my friends, please post your replies, thanks!