"We couldn't ask for a better Sponsor to help introduce the EcoBonus program," said Tiger Beaudoin, Founder of EcoBonus, a new division of BI®, The Business Improvement Company. 

"We're excited to help launch this industry initiative to reward consumers for making sustainable choices," said Tripp Hughes, Director of Category Management at Organic Valley. "The EcoBonus Collect & Earn program will raise awareness of eco-conscious, natural and socially responsible products - and will help us thank and recognize our loyal customers with reward points that can be redeemed for coupons, gifts, and green health spa vacations or points donated to charities."

EcoBonus' Collect & Earn rewards program will also allow Organic Valley to award consumers points for activities beyond purchasing products, such as signing up for their newsletter, answering survey questions, participating in contests, and promotions such as "checking in" at retailers via the EcoBonus iPhone application.

EcoBonus is the first industry-wide initiative to reward mainstream consumers for choosing natural, organic, fair-trade and sustainable products. It provides a searchable database of 75,000 qualifying products, offers coupons and samples tailored to individual preferences, and rewards sustainable purchases with points. Participation is open to individuals, businesses and groups - and pooling of points by schools and faith-based organizations toward bigger rewards such as organic vending machines or solar panels is encouraged.

The EcoBonus program will launch nationally by invitation on Earth Day 2011. Interested manufacturers should call 1-612-276-2725 or contact EcoBonus.

Be among the first to sample the EcoBonus Collect & Earn Rewards program by following us on Twitter @ecobonus or friending us on Facebook.

BI: The Business Improvement Company

EcoBonus is an innovative coalition loyalty program from BI, The Business Improvement Company, and reflects BI's commitment to building solutions that solve today's environmental challenges. BI produces measurable results for its customers by moving the people who drive the business: BI moves sales people to sell more, customers to buy more, and employees to create a competitive advantage.

BI, founded in 1950, is a privately held company with 900 associates located in 28 offices in the US, Canada, UK, Australia, and Asia Pacific. Learn more online at BI Worldwide.

For more information about Organic Valley, please call 1-888-444-MILK or visit Organic Valley online, and the cooperative's farmer website. Organic Valley is also on Twitter @OrganicValley and Facebook.