EcoBonus: Penny Wise. Planet Brilliant.™

Engaging ecological-thinking consumers is a very real challenge for many green small businesses. Identifying eco-curious consumers, gathering their email addresses, and giving them appropriate incentives to sample and ultimately buy products is an enormous investment of time, resources & energy.

Thankfully, a new loyalty program called EcoBonus® is helping simplify the process. "This is an exciting opportunity to introduce new consumers to our organic Amazon superfoods and thank them for choosing Sambazon," said Jeremy Black, Co-Founder of Sambazon, and early EcoBonus Sponsor.

"The EcoBonus Collect & Earn™ program mirrors our aspirations of sharing healthy, sustainable living and giving back with everything we do." With this new loyalty program, Sambazon plans to grant points for purchases across their award winning product portfolio of functional health juices, smoothies, sorbets and frozen products made from unique blends of handpicked Brazilian fruits and botanicals.

Other Eco-Friendly brands share the sentiment: "We're excited to help launch this industry initiative to reward consumers for making sustainable choices," said Tripp Hughes, Director of Category Management at Organic Valley. "The EcoBonus Collect & Earn™ program will raise awareness of eco-conscious, natural and socially responsible products - and will help us thank and recognize our loyal customers with reward points that can be redeemed for coupons, gifts, and eco-tour holidays or points donated to charities."

EcoBonus is the first industry-wide initiative to reward mainstream consumers for choosing natural, organic, fair-trade and sustainable products and makes it easy for qualifying businesses to market to them.

Consumer participation is open to individuals, businesses and groups - and pooling of points by schools and faith-based organizations toward bigger rewards such as organic vending machines or solar panels is encouraged.

Interested manufacturers can learn more at EcoBonus.info or by calling 612-276-2725.

In a new green business development, EcoBonus® today announced that Organic Valley, America's largest cooperative of organic farmers and one of the nation's leading organic brands, has joined the EcoBonus Collect & Earn™ customer rewards program as a Founding Sponsor.

"We couldn't ask for a better Sponsor to help introduce the EcoBonus program," said Tiger Beaudoin, Founder of EcoBonus, a new division of BI®, The Business Improvement Company.

"Organic Valley will become the Category Captain in fluid milk and EcoBonus will feature their preferred charities in the program’s reward options."

"We're excited to help launch this industry initiative to reward consumers for making sustainable choices," said Tripp Hughes, Director of Category Management at Organic Valley. "The EcoBonus Collect & Earn program will raise awareness of eco-conscious, natural and socially responsible products - and will help us thank and recognize our loyal customers with reward points that can be redeemed for coupons, gifts, and green health spa vacations or points donated to charities."

EcoBonus' Collect & Earn rewards program will also allow Organic Valley to award consumers points for activities beyond purchasing products, such as signing up for their newsletter, answering survey questions, participating in contests, and promotions such as "checking in" at retailers via the EcoBonus iPhone application.

EcoBonus: Penny wise. Planet brilliant.™

EcoBonus is the first industry-wide initiative to reward mainstream consumers for choosing natural, organic, fair-trade and sustainable products. It provides a searchable database of 75,000 qualifying products, offers coupons and samples tailored to individual preferences, and rewards sustainable purchases with points. Participation is open to individuals, businesses and groups - and pooling of points by schools and faith-based organizations toward bigger rewards such as organic vending machines or solar panels is encouraged.

The EcoBonus program will launch nationally by invitation on Earth Day 2011. Interested manufacturers should call 1-612-276-2725 or contact EcoBonus.

Be among the first to sample the EcoBonus Collect & Earn Rewards program by following us on Twitter @ecobonus or friending us on Facebook.

BI: The Business Improvement Company

EcoBonus is an innovative coalition loyalty program from BI, The Business Improvement Company, and reflects BI's commitment to building solutions that solve today's environmental challenges. BI produces measurable results for its customers by moving the people who drive the business: BI moves sales people to sell more, customers to buy more, and employees to create a competitive advantage.

BI, founded in 1950, is a privately held company with 900 associates located in 28 offices in the US, Canada, UK, Australia, and Asia Pacific. Learn more online at BI Worldwide.

For more information about Organic Valley, please call 1-888-444-MILK or visit Organic Valley online, and the cooperative's farmer website. Organic Valley is also on Twitter @OrganicValley and Facebook.