Yahoo's decision to end their work-from-home policy caused quite a stir. I won't second-guess Marissa Mayer's decision to do this, because I'm not there. She's got on-the-ground knowledge.

However, as a long-time telecommuter and huge fan of this mode of work, I would leave Yahoo rather than give it up. Here's why:

From a green business perspective, telecommuting is a Triple Bottom Line practice.

People - Commuting to work is generally not adored by those who do it. Telecommuting:

• Gives you back your life - literally. How much of your life do you want to spend sitting in traffic? My last employer was 15 miles away, a 30 to 45-minute trip during rush hour. When the traffic was really bad, it was closer to 90 minutes a day. Conservatively, that's 5 hours a week for 50 weeks a year or 250 hours a year. Do the math for your commute. Really think about that number. You never get that time back.
• Reduces stress. For me, almost any activity is less stressful than driving in rush hour traffic. And stress, as a recent Fortune article reminds us, can kill you. Among other things, I use the extra time to sleep. That's not lazy - that's healthy. Wondering if being crazy-busy is bad for you? It is.

Planet - If the Earth could hug people, it would hug telecommuters because they:

• Use less gas. And thus are responsible for less pollution related to the drilling for, transporting, refining and distributing of oil and gasoline.
• Produce fewer greenhouse gas emissions. In my case, not driving an extra 7500 miles per year avoids about 3400 pounds of GHG emissions. TerraPass has a simple calculator to help figure out what you could save, based on your specific car and commute.
• Can drive their cars longer. My Honda Civic Hybrid is 10 years old. Not buying a new car - with all the attendant steel, rubber, plastic, glass, fabric, electronics, wiring, etc. required - conserves natural resources for the planet.

Profit - Telecommuting cuts costs and boosts revenues for my business.

• Cost savings include:
  • Lower car maintenance bills. I replace tires, brakes, oil and so on less frequently because I drive my car less. The Honda dealer has actually tried to buy my Civic back becuase it's in such good condition.
  • Lower bills for gas. Driving 7500 miles less per year means using about 166 fewer gallons of gas. At $3.50 a gallon X 166 gallons, I save about $583 a year. If you don't drive a hybrid, you'll save a lot more.
  • No tolls. My old route cost $3.50 a day, $17.50 a week, about $875 annually.
• More revenue comes from:
  • Using the extra 250 hours a year to do more billable work. I don't burn the midnight oil. I just use the time otherwise lost in commuting.
  • Using the extra time to invest in ongoing business education. From conferences to courses to reading business books, it's essential in order to provide the best client service. 

These are MY numbers. According to Global Workplace Analytics, some 3 million Americans telecommute some or all of the time. That's a fraction of the number who could telecommute. I encourage you to try it!

Tips for Successful Telecommuting

How you telecommute really depends on your work style. There's no one right way to do it. Here are 5 tips that work for me:

Logistics

• Have an office space with the proper equipment. Have people who can troubleshoot your equipment when it acts up.
• Office doors physically separate my workspace from the rest of my life. When my daughter was young, she knew that closed doors meant that Mom was working and she had to wait. Unless she was bleeding. My doors have big glass insets, so I could see if she was bleeding.

Mindset

• Focus on results. When I write something for a client, they don't care if I wrote it at Starbucks or behind my office desk. They just want it to be good and achieve their business objectives. Businesses that don't trust that you are working unless they can see you are behind the times.

Operating procedures

• Maintain regular communications with your boss and co-workers, or with clients. It keeps isolation at bay and ensures you are in the loop when circumstances change. Take the initiative to overcome the "out of sight, out of mind" syndrome.
• Get out of the house every day. Continual sitting is actually a health risk, so don't feel guilty about taking breaks. It gives both body - and your creativity - a boost.

Telecommuting and kids

One thing I did not do was work from home and try to care for my child at the same time. My daughter always had childcare in a different location. That choice worked well for my family. Your choice may differ.

So telecommute if you can!

It's a win for you, your clients, and the planet. How often is that the case?

Final shout out: Here's A Visual Breakdown of the Benefits of Working from Home from the LOHAS blog in October 2012.

Alison Lueders is the Founder and Principal of Great Green Editing. She provides writing and editing services to businesses and social enterprises that value high-quality content. She earned her Bronze seal from Green America in April 2013 and Platinum-level recognition from the Green Business Bureau in 2012.

If you're a business owner, you understand the need to cut costs as often as possible in order to promote growth and profit within your company. For every dime saved from spending on one aspect of your business, another can be further increased. For example, saving money on your electric bill each month could put that money into your marketing budget for continued growth. What can be done around the business in order to promote saving money on energy and promoting sustainability?

1. Lighting - As your business may stay open for hours at a time, you could be utilizing a great deal of energy just in lighting alone. Although fluorescent tubes and CFL bulbs are prevalent in many locations, what else can be done? 

• Spending less than $25 for motion sensing light switches can prevent rooms from wasting power when no one is in them.
• Solar Energy kits that cost less than $200 can power some of the lighting within the establishment.
• Dimmer switches can be used to dial back lighting that may be too bright for the area

2. Computer Equipment - Contrary to the beliefs of some techs, computers do not need to be turned on all day and night. In fact, this constant use can impact a computer in a number of negative ways. Cooling fans and computer hardware have a finite lifespan. For each hour spent turned on, the computer system is one hour closer to needing repair. Your servers are the only thing that should be operating constantly.

3. Solar Arrays - Although this could be an expensive investment depending on your energy needs, your business could benefit from tax credits and subsidies for implementing solar power developments. If you are able to install the panels yourself, your business could slowly build an array one panel at a time in order to save a great deal of money on the installation costs as well as the electric bill of the facility. Over time, your business could generate 100-percent of the power it needs in order to conduct day-to-day operations.

4. HVAC Systems - Keeping your establishment comfortable for your customers and staff can improve business relations and productivity. Using products such as Insuladd paint additive can help keep the costs of running heating and cooling units down as they promote thermal barrier technology. Essentially, this adds a layer of insulation to your walls within the paint. Energy efficient cooling and heating appliances such as a Haier air conditioner and an EdenPure heater can decrease these costs as well while providing a comfortable atmosphere.

5. Reduce Electronics - In a small business, is it realistic for everyone to have his or her own printer? Even a device that is unused such as a printer is pulling power while it's turned on. Sleep mode on monitors is still draining power as well. By reducing your appliance load to only necessities, you can save on the amount of power that is wasted by unused and idle hardware.

Although you don't have to invest thousands of dollars to create a 100-percent sustainable power method from solar arrays, there are many ways you can reduce the spending on energy costs while promoting a more eco-friendly atmosphere. The investments you make now for sustainable methods within the business will help your growth in a variety of ways. Investigate other methods of improving efficiency within the workplace and give a boost to other aspects of your business.

About the Author:

Ken Myers is an expert advisor on in-home care & related family safety issues to many websites and groups. He is a regular contributor to www.gonannies.com. You can get in touch with him at kmyers.ceo@gmail.com. 

My family considers me a vinegar maniac! There always has to be fermented or distilled vinegar in the house and I do use it very often. The latest addition to the list of vinegar uses was the car windscreen use.

When I sit in someone's car (I have never owned a car myself, which makes me somewhat proud), and get the pleasure of inhaling the over-perfumed soapy and truly toxic windscreen washer, I enter a state of panic. Thus, I have been looking for alternatives.

If you are looking for a less toxic ride, pour 1:2 white vinegar /water solution into the windscreen washer bottle. The result is equally efficient. You get most of the dirt away from your windscreen. As a bonus you pollute less and save yourself from inhaling yet another toxic solution. Plus its dirt cheap! 

My other vinegar uses:

BEAUTY (apple vinegar)

• Apply half a spoon of naturally fermented vinegar instead of a hair conditioner. Mix with water and rinse your hair.

• Pour a glass of 1:3 vinegar/ water solution over your washed hair to manage natural curls instead of using a non-natural fixing hair gel.

• Soften your hands by dipping them into the vinegar and drying them afterwards.

HEATH (apple vinegar)

•Drink two tablespoonfuls of diluted apple vinegar a day, or add to salads to rid your body of Candida and treat urinary tract infections.

•Add two cups of apple vinegar into your bath to balance your skin PH, sun damaged skin or attack yeast infection.

•Sooth insect’s stinks and small cuts by applying undiluted vinegar.

BATHROOM (distilled white vinegar)

•Clean, disinfect and shine your porcelain basin and bathtub with undiluted vinegar and avoid buying toxic bathroom cleaners.

•Remove scum and polish your shower door with 100% vinegar solution.

•Get rid of bathroom mold by spraying 100% vinegar solution. Ventilate your bathroom.

•Disinfect and clean your porcelain toilet by sprinkling baking soda and spraying vinegar over it. Leave for a while before scrubbing with a toilet brush and rinsing.

•Leave half a cup of vinegar in the toilet bowl to remove odor. 

•Unblock a clogged drain or remove drain odor by pouring 1 liter of hot vinegar into it. Leave overnight.

CAR

•Remove stains from car carpet with a 1:1 solution of water/ distilled vinegar.

•Remove odor by placing bowl of distilled vinegar on the car floor and leave overnight.

•Polish car chrome with undiluted white distilled vinegar on a soft cloth.

GARDEN

•Discourage ants and other pests by spraying undiluted vinegar.  

•Get rid of fruit flies by placing a bowl of distilled vinegar in the affected area.

•Kill weed and unwanted grass by pouring undiluted vinegar onto walkways (avoid pesticides).

KITCHEN

•Clean your kitchen sink and counters with 100% vinegar solution on a soft cloth.

•Deodorize and clean your garbage can with undiluted vinegar. 

•Remove mineral deposits from your kettle by placing vinegar overnight or boiling it before rinsing with water.

•Soak the tips of your wooden spoons overnight in vinegar solutions to brighten and disinfect them (avoid plastic or silicon utensils which may release toxins). Never place your wooden spoons into a dishwasher if you use conventional toxic dishwasher detergents.

•Disinfect your wooden cutting boards after washing and leave to dry in the sun.

•Clean your dishwasher with vinegar ice cubes added to the bottom prior to the cycle and avoid heavy chemical cleaners.

•Alternatively, pour 1 liter of vinegar and run in an empty dishwasher using hot but short cycle (can use just the first wash and then rinse not to abuse water).

•Remove film in (baby) glass bottles with 1:1 hot water/ vinegar solution, leave for an hour+, before scrubbing with a brush.

•Clean and freshen the refrigerator with undiluted vinegar.

OTHER CLEANING

•Create an all-purpose window cleaner 1:3 vinegar/water. For best results use microfiber cloth. The same applies to mirrors too.

•Wash wooden/ linoleum/ ceramic floors with warm bucket of water and a cup of vinegar.

•Clean and disinfect children’s toys with vinegar.

•Sanitize pet homes and beds with vinegar/ water solution.

•Add to the washing machine last cycle instead of a softener and get softer towels.

•Clean your iron with 1:1 water/vinegar solution and let it steam out.

•Make your eye-glasses shine by cleaning them with 1:2 vinegar/ water solution.

BEWARE

•Never use vinegar on marble surfaces; it can damage them.

•There are more than two dozens types of vinegar. Use only white distilled vinegar for cleaning. Balsamic vinegar and other vinegar deriving from wine and apples are not suitable for cleaning.

•Check the label before purchasing vinegar, some have been made from petroleum and fossil fuel products, since synthetic ethyl alcohol can be created from the liquefaction of coal or the hydration of ethylene, which is a product of the petrochemical industry. This is why you should ensure your vinegar comes from fermentation (e.g. corn or barley), by oxidizing alcohol in wine, beer or any other fermented liquid. The active component of vinegar is acetic acid and most vinegars will contain around 5% of this acid.

•Use apple cider vinegar for internal use only in a diluted form as it is highly acidic. 

Although vinegar is not bleach, it is a powerful disinfectant that kills the majority of bacteria, best working in an undiluted form. Some people regard vinegar as inefficient in households with children and pets. However, precisely there one should beware of the abuse of toxic disinfectants. Disinfectants overkill.

By the way, I heard that some people use vinegar as a natural deodorant. So who is the vinegar maniac here?!

 Updated Vinegar mania from my personal blog- Hana’s green living.

by Mike Michalowicz

I had an eye opening moment one year ago, almost to the day.  I was curious about how effective my website was at engaging visitors.  What better way to determine that, than to see how long people stayed when they landed on my site.  The numbers were shocking!  Nearly 85% of my site’s visitors didn’t stay for more than eight seconds!  Eight measly seconds.

Do you get how bad that is?  That is the same as inviting a guest over for a nice dinner and drinks, and when you open the door to greet them, they look at you, smile and say “It was great seeing you. I gotta run. Have a great night.  Oh, and I’ll never be back.” Ahh!  They didn't even get to taste that delicious homemade apple pie I baked. It's my specialty you know.

Now, imagine that scenario again. This time the doorbell rings, I open the door wearing a tuxedo with a maid and butler at my side.  And the butler has a fresh, steaming slice of apple pie for my guest to sample.  I suspect my visitor would have something new to say.  “Whoa... what’s going on here? You know I had to run, but holy cow, apple pie a la mode?!?  I’m staying!”

That is exactly what I did for my website, and you can do for yours.  I made the simple and inexpensive changes to make my site distinguished.  Mow those eight five percenters are staying for an average of one minute and three seconds.  That is equivalent to eating two slices of apple pie in web time.  And the rest of my visitors?  They are averaging almost five minutes.  That’s effectively a sleep over! 

Here is how you make your site distinguished, and have people really digging in:

1. Real Pictures And Lots Of Them – Ditch the stock photography, and post real pictures of you and your employees.  But don’t use your favorite headshot from highschool (even though you are in your fifties now), instead use a variety of current photos.  The more variety of great shots of you and your team, the more you will become a mini-celebrity in your prospect’s eyes.  Talk about being distinguished.
2. Have Your Own Distinct Voice – People relate to others who are like them. Most people aren't watered down and boring (Are you? I didn't think so!), so how come so many sites are? Have your site be consistent with your own natural voice and style.  The goal here isn’t to make everyone happy (you can’t).  The goal is to make the right people to feel a connection with you.
3. Always Be Blogging - Forget the ABC’s of business, start doing the ABB’s (Always Be Blogging).  Blogs have lost their cache over the years, ironically making them more influential.  As less people blog, your blog will get even better SEO.  Just make sure you maintain your distinct voice, and speak about the industry you're in and what you do.
4. Let The People Speak – Let your following (web visitors) share their voice too. Enable commenting on your blogs, and respond to the comments people post.  Use tools like MediaRoomVIP that allow you to pose a question to your community and have it automatically compile their responses into a blog post.  Hey look at that, there's that blogging again!
5. Integrated Social Media - Twitter. Facebook. LinkedIn. Youtube.  The list goes on and on.  All these social media platforms are powerful ways for your web visitors to keep attuned to your goings on.  The problem is they are all over the place. Used widgets or plugins to integrate your social media directly onto your site. Now people can stay on your site while seeing all the stuff you are tweeting about simultaneously.
6. Give Me Some Variety – Pictures and text are mandatory for a good website, but you shouldn’t stop there.  Add videos, podcasts, infographics, social media feeds, live chats, group video conferences, along with the pictures and text to keep things fresh.  It offers a great way to repurpose content (e.g. a video can be redone into an infographic), and it surely makes your site distinguished.

What are the first thing you are going to do to make your site distinguished?  Share your ideas below.   And if you want a little inspiration, you can visit my site at www.MikeMichalowicz.com to see how I made it distinguished.  Maybe you will stay for at least one minute and three seconds!

Attend the Get Found and Be Chosen presented Barry Moltz hosted by Dex Digital on June 19^th during the LOHAS Business Conference in Boulder. For more information on your business’ findability score please visit: www.HowFindableAreYou.com/LOHAS

Get your Findable Score™. It's fast, free and easy! Learn how consumers search for businesses in your industry and get advice to improve your visibility. Your score is free and so is the marketing insight.

I know you may be thinking “Why do I need to read about the case for building a community? Everyone already knows it’s the latest and greatest marketing trend.” Which is precisely my point.

If all the community building going on right now is only based on the fact that it’s a marketing trend, it’s doomed to be just another flash in the pan. And haven’t we all had enough of those?

If, however, you build your community with a solid understanding of the fundamental business ROI that a community can bring to the table, it will be an integral part of your business success strategy. And isn’t that what we’re all after?

So, let’s roll up our sleeves and get neck deep in what I call The ROI of a Fiercely Loyal Community:

ROI #1 – Raving Fans Who Will Help You Spread The Word

In this loud crowded marketplace we all operate in, it’s really really critical to have a group of people who will help you spread the word about what you are up to.

What makes them want to spread the word?

Maybe you’ve let them beta-test your latest new thing for free and they’ve found out how awesome it is. Maybe you asked them to help you create your latest new thing so they feel ownership in it. Or maybe you’ve made them feel like such a vital part of what you are doing that they feel invested in making sure it succeeds.

ROI #2: A Grassroots Research and Development Team

A fiercely loyal community that is invested in your success is like having access to a brain trust comprised of your ideal clients.

Instead of just asking them what they want, tap into their imaginations. Empower them to help you tease out the real problems they are facing so you can co-design powerful solutions. Let them play with the stuff you’re working on so they can help you make it better before you ever release it to the public.

ROI #3: A Client Base Waiting to Gobble Up Whatever You Offer

You’ve got to have clients and customers to stay in business right? Imagine clients who’ve been involved in helping you design and build your latest thing. They know it’s going to solve their problem and that it’s going to fit them like a glove. Think they’ll want to buy it?

Even if they haven’t been intimately involved in the design process, bring them along with you as you are designing. Ask them questions. Learn who they are. This insider feeling helps them see how you design solutions just for them.

ROI #4: Reduced Customer/Client Attrition

We’ve all heard it: “It’s cheaper to keep a client than it is to go out and get a new one.” Happy, thriving, fiercely loyal communities are your greatest asset in keeping your current clients and customers engaged with you.

When your clients are engaged in your community and feel like it plays a vital role in their lives and/ or their businesses, they aren’t likely to leave you for the latest and greatest widget. Leaving you means leaving the community and that is just a price they aren’t willing to pay.

ROI #5: Happier Customers and Clients

Happy customers and clients are a delight to do business with. They complain less, refer more business and actually may spend more money with you.

Did you know that all of the happiness research out there points to two things that are most vital to our happiness: connection and engagement? Many of your customers and clients are actively looking for this connection and engagement. When you provide that for them, they will see you as a source of happiness. Which is a pretty awesome (and uncommon) thing for a business to provide.

So there you are. Five solid business ROI’s of a Fiercely Loyal Community. Which ones speak to you? Which ones would have the biggest and/or most immediate impact on your business? Focus on building your community to achieve those ROI’s first, then focus on the others. You’ll be well on your way to creating a Fiercely Loyal Community that is anything but a flash in the pan.

Attend the Get Found and Be Chosen presented Barry Moltz hosted by Dex Digital on June 19^th during the LOHAS Business Conference in Boulder. For more information on your business’ findability score please visit: www.HowFindableAreYou.com/LOHAS

Get your Findable Score™. It's fast, free and easy! Learn how consumers search for businesses in your industry and get advice to improve your visibility. Your score is free and so is the marketing insight.

Article By Barry Moltz - Barry is a nationally recognized expert on small business who has given hundreds of presentations to audiences ranging in size from 20 to 20,000. Barry Moltz gets business owners growing again by unlocking their long forgotten potential.  With decades of entrepreneurial experience in his own business ventures as well as consulting countless other entrepreneurs, Barry has discovered the formula to get stuck business owners unstuck and marching forward.  Barry applies simple, strategic steps to facilitate change. Details on Barry can be found on his website www.barymoltz.com.

By Amena Lee Schlaikjer

I spent my whole life wandering the globe as the daughter of an American diplomat, fascinated by different cultures and their different takes on similar things.  How the ‘French Fry’ transforms its shape, taste and cultural definition differently in America, France, The Netherlands, China and Japan.  How gifting for favours can be outright bribery in some places or a business necessity in others.  How health is either something you’re born with, are lucky to have, need to strive for, or is the simple balancing act of a set of routine steps.  It’s no wonder I found myself in the profession of insight marketing and innovation, digging for clues as to why people perceive and embrace things the way they do, and how companies can inspire people to make healthy, intelligent choices (well, at least the ones I try to work with).

Working with the Asia Pacific LOHAS group from one of the most dynamic (yet unhealthy and unsustainable) cities in China: Shanghai, I’ve had the pleasure to witness the unfolding of LOHAS in its early stages.  To grasp China’s take on LOHAS, it’s important to understand the cultural perspective of people’s interaction with their environment.   It is this personal vs. planetary relationship that dictates the level of concern, involvement and impact people will have towards change.  In theory, the Chinese attitude towards sustainability is a very ‘holistic’, symbiotic relationship where “me and my environment are One” based on traditional Daoist/Buddhist influences.  However, in practice, it is actually more ‘distanced’.  Consumers see the problems of the environment but are removed from them because they feel powerless and disengaged to make a difference, a responsibility that is believed to belong to the government.  However, they feel how the environment and strain of over-development has had its toll on health and hence, know they are a part of the equation.  One has to remember that , China’s population of young, influencing “me-focused” One-Child Policy working citizens (18-35 years of age) are coming into more wealth than China’s middle and upper classes has ever seen.  As the editor of LOHAS magazine (a China-based publication), Jane Yu, commented, “People never really consumed a lot here so it would be unnatural to get them to stop. The overall contribution to the environmental impact would be the same so long as that consumption behaviour is mindful.  Chinese values resonate much more with “loving yourself” first before you can think about your family and the environment.”     
     
Therefore, in comparing the attitudes towards Sustainability with other cultures, they are not Dominant (like America taking the lead in global initiatives), not Socalistic (like Europe where everyone has a say in how things are legislated), not Reverent  (like New Zealand/Australia where nature is in everyone’s backyard) nor Doomed (like in places at the edges of climate change seeing its drastic effects).  In China, that “Distanced” perspective, with the right education and mindfulness may revert back to the more traditional view of being Harmonized with one’s environment, and therefore, feel the need to change behaviour to respect that harmony. 

The guildelines, as crafted by LOHAS magazine, the leading authority on the definition of LOHAS in China are:
1) Love Yourself
2) Care for others
3) Concern for the planet

Very much in that order.  At the core of the awareness cycle, it’s all about “Am I making the right choices for me, my home and my family?” And these tend to be household decisions that are health-focused, something everyone can have control over and an insight that any company positioning themselves with a green message in China should consider..  “There may be milk scandals and bleached mushrooms in the market, but I, as a smart LOHAS consumer, will tend to consume something I know to be safe, rather than petition or lobby against the forces that be.”  This is a cynical marketplace, in constant fear of the safety and quality of products on shelves.  There’s disbelief in that something could be 100% organic:  more likely a false label in order to charge a premium.  They’d almost rather buy something that is 51% organic but honest with product labeling.  Consumers feel like they can only be cautious; and take small actions, like not using plastic bags, taking more public transportation, buying more plants for the household and conserving energy usage: most of which are already deeply embedded in the behaviour of most low-to-middle class Chinese as a way to save money and live healthy.  In conveying this mentality, companies have embraced “LOHAS” as a kind of stamp of approval.  Not a certifying authority on anything green, but a consumer-created “brand” or “badge” that says, “This product is going to make your life more stress-free.”  I’ve seen it used on the likes of everything from Dairy Queen brochures to healthy fast food eateries, from fashion retail outlets to spa treatments.  It’s an attitude.

That attitude doesn’t really get involved beyond a consumer choice into community activities that proactively try to promote environmental awareness and action.  The past 5 years has seen an increase in community volunteer organizations (HandsOn China is the largest of these, promoted mostly through CSR programs) though we’re at very early stages of consumer adoption into realms of social responsibility: like embracing Fair Trade, CSR, civil justice, volunteering and philanthropy.  It’s so early-stages that even awareness towards recycling or green packaging  are a “nice-to-have”, so long as the ingredients I’m buying are safe, natural and healthy.

The reality of it is just that some issues are out of people’s control, and as a Shanghai resident, I also feel this deeply. The air I breathe is horrendous, government programs to promote green feel propagandist, China’s necessary fast-growing economy to raise everyone towards a better standard of living (from a GDP-growth standpoint) is happening and it’s not slowing down.  Therefore, it’s impossible to be completely purest with an ideology towards sustainable practices (our economy is growing in the double-digits and two coal factories are built each week) or good health (I’ve tried raw food diets and vegetarianism in China…it’s really, really hard).  In essence, it’s about balance, social stability and just creating a happy, healthy home with the best educated choices I can make.  And in that sense, not too far off from the LOHAS consumer behaviour elsewhere in the world, just in earlier stages of awareness that is still “me-focused” with an infrastructure that is still learning about how invest in natural capitalism.  There are more sacrifices here around what’s available and what you’re able to have control over.
The practice of “balancing” one’s life and creating a happy home will soon evolve into a re-discovery of that harmonious relationship of the body with its surrounding environment, hopefully with a proactive ability to change things.  That moment will be a positive phase in tackling this as a global community.  For now, LOHAS in China is perceived as a trend.  A brand or lifestyle that promotes stress-free living and smart, trendy consumer choices (and let’s not forget, you have to consume to be LOHAS here).  A lifestyle that is modern, but about going back to traditional roots of being closer to Nature.  The point at which Chinese consumers understand that much of this personal stress experienced through the pressures of modernization and over-development are intrinsically connected to environmental stresses, is the day that everything clicks.

By Amena Lee Schlaikjer
Independent Wellness Innovator  www.the-wellness-works.com
Shanghai Manager of Asia-Pacific LOHAS   www.lohas-asia.org

Ted Ning is renowned for leading the annual LOHAS Forum, LOHAS.com and LOHAS Journal the past 9 years Ted Ning is widely regarded as the epicenter of all things LOHAS leading many to affectionately refer to him as ‘Mr. LOHAS’. He is a change agent, trend spotter and principal of the LOHAS Group, which advises large and small corporations on accessing and profiting from the +$300 billion lifestyles of health and sustainability marketplace.  The LOHAS Group is a strategy firm focusing on helping companies discover, create, nurture and develop their unique brand assets.  For more information on Ted visit  www.tedning.com

In my leadership work with business owners and executives, I often hear the question: "How can I motivate and inspire my people to perform on a higher level, solve problems more independently, and receive a regular flow of unsolicited ideas to increase my company's level of innovation?"

Here's my response. I have outlined a simple 3-step strategy that you can apply in every situation where you provide feedback or guidance to an employee that will encourage and motivate them to share their new ideas. One thing I want you to know before you start: this strategy only works if you make it a fundamental part of your mindset and continuously apply it. It truly must become a habit and natural response in your repertoire of leadership skills. It simply will not work if it's artificially applied. You must honestly mean it and feel it!

Step 1: See people on the highest level.
This is the basis of the strategy. Put your focus on all the great skills and qualities you can find in the person. Don't stop on a superficial level and think: "… he's doing his job pretty well, he’s a good guy." Go deep. You must be one hundred percent present and specific when you focus on his best talents and highest qualities. Say to yourself, for example, "The way he's speaking and articulating himself is incredible. With his level of clarity and energy he is representing our company in the best possible way." Here, it is important to check your own ego and increase your level of self-awareness. It is often hard to give someone, particularly a team member or employee, a lot of credit and acknowledgement. A brilliant leader steps up to the plate and rejoices in fulling seeing the person’s quality as a big asset for his firm or team.

Apply this view whenever you engage in a feedback conversation with your employee and constantly seek out ways to find and integrate more of his better qualities and skills into his work. I know you might think now that this is a bunch of BS, that this person is not good at this specific thing and he needs to improve it and by me just not focusing on it he will not get better. I totally understand this thought. Not everyone is excellent at everything, but remember one thing - whatever your focus on will expand (positive or negative) - so the more you elicit qualities and skills in people and elevate them, the better the people will become. And here's another big thing, the more you elevate your employees the quicker they will improve on skills they weren't good at before and they better they will perform. And why? It’s because the more you constantly connect them with their inherent resources and talents in what they naturally excel in, the better they will feel, the more confident the will be, and the more inspiration and enthusiasm they will express. The secret of this philosophy is that you will see yourself surrounded by more and more brilliant people who will contribute to your company's success. You will be in GOOD COMPANY ;-)

Step 2: Discover their bright spots and success stories.
Find examples in their work that were exceedingly good. Find situations when they performed on the highest level, did something unexpected that turned into success, contributed with innovative ideas, and solved problems without much advice and guidance from your side. Get curious and find out what they exactly did in these situations. Ask them: "How did you convince this new prospect to partner with us? What exactly did you do, what steps did you follow?" Learn the strategy they followed and the steps they took and give them credit for that. Praise works wonders if you connect it to a specific situation or incident. It will become the resource for your employee to do more of it and to share it so that others can also learn and benefit from his talent and knowledge. Your job as a leader is to discover these bright spots and provide very specific feedback and acknowledgement that will elevate that person.

Step 3: Turn successes into repeatable strategies.
Now you can ask yourself: “How can I support this person to repeat these success stories more often in his work.” Also ask your employee directly and work with him to develop the ideal conditions and circumstances that will enable him to perform on the highest level. Once you understand what he needs you will be much better at creating and providing the resources for success. He will thank you with providing a high level of commitment, outstanding performance, and a flood of new ideas that can contribute to your companies level of innovation.

About Sascha Bosio

I am in a unique position to view various market verticals and get some ideas on what are trends for various elements of LOHAS. Here are a few I think to be on the lookout for in the health and wellness space.

Happiness and Health

More of us will see happiness as key to achieving good health and vice versa. We will increasingly understand that happiness and health go hand in hand. There have been several studies indicating the connection between these two vital factors.

Mindful Living

Just think about the last time you ate your meal in peace. Mindful eating involves savouring every bite without distraction from electronics, whether phones or TVs. But this type of mindful living will also follow us through our everyday errands — mindful shopping, for example, means not overspending and buying only what’s needed to feel fulfilled at that moment.  Mindful Stress Reduction research has shown to be highly effective in teaching responsible in the health management, vitality and healing.

Nature As An Antidote

More people are looking at nature as an escape from noise, pollution and traffic and overall brain fatigue from the numerous stimuli we face daily that lead to stress. A recent study from Scotland claims that you can ease brain fatigue simply by strolling through a leafy park. The premise is that “grounding” the body to the earth’s surface stabilizes natural electrical rhythms and reduces disease-causing inflammation. Footwear companies such as Juil are using this concept for thier products and providing copper pressure points on your feet and ground you to the electromagnetic field of the earth. Its all about remembering to connect with the relaxing and energizing qualities Mother Nature has always provided.

Detoxing the home

For most, a new year means cleansing our bodies and getting rid of junk from our diets and kitchen cupboards. But detoxing in 2013 will also be about detoxing our homes and the environment around us. Consumers and brands are both turning to chemical-free and toxin-free products to use everyday. This means opportunities for green cleaning companies such as Method, Ecover and Seventh Generation.

Fitness Self-monitoring

In the past data was commonly equated with tech nerds. Today data is king and will go mainstream thanks to an increasing number of smartphone apps that help you easily store data on your own behavior via collection of wearable devices, from Nike Fuel to LarkLife, that do all the work for you.

Your Favorite Class Will Go Mobile

Mobile, portable classes are the wave of the future — thanks to the rise of beloved celebrity teachers who can’t be everywhere at once. Set up your iPad for a yoga class with the simulated feeling of individualized attention. Open up your laptop and decide what kind of class you’ll do that day — on your own time.  Providers include MyYogaOnline, GaiamTV and YogaVibes, Hotels, for example, are designing guest rooms to accommodate people doing yoga or cardio, or providing workout videos, while some airports, like San Francisco International Airport, even offer yoga rooms.

Healthy Hotels

In 2013 and beyond, what constitutes a true “vacation” will be redefined and “hospitality” will be rewritten. We’ll see an explosion of new “wellness everywhere” hotel chains and environments becoming more mainstream. In the past, gyms and spas have been positioned as mere amenities, but now these walls are being conceptually (and literally) broken down. Established hotel chains are re-branding around wellness and it’s not just about fitness. Customized food and beverage offerings (gluten-free and vegan menus) are becoming standard fare, and hotels are jumping into the juice-themed vacation frenzy.

Adult Playgrounds

Cities worldwide are trying to tackle obesity and overall inactivity by designing playgrounds for adults. These workout spaces are meant to eliminate cost and accessibility limitations and help adults get more active. In 2012, New York City opened its first adult playground and plans to create two dozen more.

Yoga Continues to Grow

Yoga booming – The latest “Yoga in America” study, released by Yoga Journal shows that 20.4 million Americans practice yoga, compared to 15.8 million from the previous 2008 study*, an increase of 29 percent. In addition, practitioners spend $10.3 billion a year on yoga classes and products, including equipment, clothing, vacations, and media. The previous estimate from the 2008 study was $5.7 billion.

Standing Desks

If research has shown us anything in 2012, it’s that sitting at our desks with poor posture is slowly killing us. As we head into the new year, experts at JWT predict more upright desk features for offices across the country. Companies like Ergotron have already created standing workstations with cart-like features.

Ted Ning is renowned for leading the annual LOHAS Forum, LOHAS.com and LOHAS Journal the past 9 years Ted Ning is widely regarded as the epicenter of all things LOHAS leading many to affectionately refer to him as ‘Mr. LOHAS’. He is a change agent, trend spotter and principal of the LOHAS Group, which advises large and small corporations on accessing and profiting from the +$300 billion lifestyles of health and sustainability marketplace.  The LOHAS Group is a strategy firm focusing on helping companies discover, create, nurture and develop their unique brand assets.  For more information on Ted visit  www.tedning.com

Interested in reading a great case study on a triple bottom-line company? Read my company's blog on Burgerville, where we profile a company that is doing it right.  Their focus on people,  profit and planet has led to the creation of a full-time Chief Cultural Officer.  

Here's the article we posted recently on my website.

I've never been a fan of the fast food restaurant, but after abandoning being a vegetarian in my mid-20's, I just couldn't resist my childhood favorite: an old fashioned hamburger. Today, I find myself regularly buying those gourmet hamburgers from Whole Foods and throwing them on the BBQ for a fast dinner.  But instead of putting them on a bun, I tend to serve them on a bed of wild greens, mache or arugula lettuce. Yum.

On my company's website blog this week, we covered a profile about another restaurant that you've probably never hear of called Burgerville.  It certainly doesn’t have the name recognition or ubiquity of McDonald’s, Burger King, or any other well known fast food joint. But it has something that all the recognition and ubiquity in the world can’t give it: sustainability.

Burgerville got its start  in 1961 in Vancouver, Washington and has since spread to  39 restaurants in the Washington and Oregon area. Their objective isn’t just to expand –  they want to make the world a better place by selling burgers.

They use a number of green practices to do this:

1)      Source food locally. Nearly all of their ingredients are grown nearby and have that local flavor—like Walla Walla onions and Yukon Gold potatoes.

2)      Use seasonal offerings. Depending on the time of year,Burgerville mixes up their menu with seasonal offerings like strawberry milkshakes (from local strawberries) or hazelnut ice cream (from locally grown hazelnuts).

3)      Use alternative energy. In what can only be called a coup against conventional energy thinking, all Burgerville restaurants and their headquarters are completely powered by wind energy. They even let bicyclists use their drive-thru windows.

4)      Support sustainable farming. In 2004 Burgerville made the choice to only use range-fed beef raised without antibiotics.

5)      Support sustainable waste practices. In 2007 Burgerville made another green choice by implementing a composting program at all of their restaurants.

6)      Embrace green menu options. Burgerville makes great hamburgers, but they also have a lot of food offerings that focus on more earth-friendly options. Chicken burgers, fresh fish offerings,  veggie burgers, salads, and even sweet potato and asparagus are all menu items that offer alternative to the traditional beef-heavy fast food menus.

As a result of their conscientious practices, Burgerville continues to grow and expand, and is an asset to every community that has a restaurant.

Henry Ford said, “A business that makes nothing but money is a poor business.” Burgerville isn’t just making money: they are making jobs, strengthening local economies, creating new business models, and keeping the future intact. With a simple company policy of “fresh, local, sustainable” they are making the world a better place, one burger at a time.

For more info on the business case for having a sustainable business read this page of their website: http://www.burgerville.com/sustainable-business/the-business-case/

Shelley Lotz has over 25 years of experience in the spa/wellness/beauty industry as an esthetician, educator, and business owner. She is a major contributing author of Milady’s Standard Esthetics Fundamentals, a core textbook for esthetician students. She started an institute of aesthetics and is also a Certified Sustainable Building Advisor. Contact her at lotz.shelley@gmail.com.

The book will be featured at LOHAS and Ted Ning is one of the book contributors, as the LOHAS philosophy is a key part of the green business movement. 

While most of us are celebrating Earth Day and Earth Week in offices, I invite you to join me in stepping outside.

Plant your feet. Get grounded. Scatter new seeds of intention. And action.

While Earth Day is celebrated just once a year—it is in fact a 365-day holiday.

In 1990, I became one of the first marketers in the U.S. to specialize in green branding and advertising. Then my clients included recycling companies, green lawn care services, green retail stores, organic food companies, non-toxic cleaning products—even musician and icon John Denver, who was a passionate environmentalist.

Today, it seems that not much has changed. And yet everything has. Much that has become mainstream; recycling, buying recycled, organic food, plant-based cleaning supplies and more were once new ideas. This I experienced first-hand, since as a green marketer, my job has been to educate consumers about their power to effect change.

Today will be marked by tree plantings, parades, speeches, news reports and actions big and small. Much will be said about how much more is needed.  I am celebrating Earth Day by looking back. And looking forward.

Looking back, I see that as consumers we have created the demand for hybrid cars, new wind farms, double-digit growth in organic food and energy-saving light bulbs of all kinds—where once these products didn't exist.  And looking forward, I see a galvanizing force of open-hearted, committed people who are passionate about doing all they can to walk lightly on our Earth.

So as you take off your shoes and plant your feet on sand, soil, concrete or snow, remember that today we stand together. It is our collective actions that will continue to create the change we seek. And it is our willingness to pick up our feet, and move one step at a time forward, that is forging a new path for our planet and for generations to come.

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

Having worked in the green marketing space for most of my career, I’ve been called a tree hugger more than once. And I’ve hugged my share of trees. If you haven’t, go outside and grab the first one you see. Mother Nature can always use a bit of love.

So can brands. At firefly180, a Minneapolis-St. Paul based marketing agency that specializes in green marketing, LOHAS (Lifestyles of Health & Sustainability) marketing, wellness advertising and social change promotion—we love brands. If fact, through our brand work, strategy and creative process you could say we hug them daily. Which I guess makes us brand huggers.

Sadly, brands are often taken for granted. They can get a bit dusty. Out of date. Less relevant. And, well, a tad boring. So take a look at your brand. How is it positioned for 2013 and beyond? How is your audience responding? How does it reflect your organization’s growth or evolution? Whether it’s time for a complete make-over, a strategic evolution or simply a hug. Find a parter who will love your brand as much as you do. 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

This is my first blog post for LOHAS and I’m happy to be here. I’ve been reading LOHAS newsletters for over a year now. I nodded in agreement so often that I jumped at the chance to join the conversation.

A focus on green business

While LOHAS covers many topics, my posts will focus mostly on green business. I am an MBA and spent many years in corporate America before leaving to start my own green business in 2011.

I believe that business can and should play a key role in the transition to a greener economy. Traditional big businesses have enormous financial and people resources at their disposal.  When they decide to move in a particular direction, they can do so with an impact that a small business can’t match.

Unfortunately, in my experience, big business's singular focus on quarterly profits conflicts with the vision, courage and patience necessary to reinvent themselves as truly sustainable enterprises.

So while I celebrate all businesses that move in a greener direction, I see smaller (and privately owned) businesses as leading the way for now. They have a nimbleness and a willingness to embrace change that larger businesses often lack. I suspect that until government mandates the changes necessary to move sustainable practices from optional to mandatory, certain business players will remain in the old, unsustainable model. In the meantime the rest of us need to charge ahead.

The sustainable business view from here

I also want to share the view from my current home in Tampa, Florida. Despite its moniker as the “Sunshine State,” Florida lags on policies ranging from renewable power standards to mass transit. One reason I read LOHAS is to keep up with developments in places like California and Colorado that are – ahem – ahead of Florida in this regard.

We have astonishingly beautiful natural resources in Florida. (That's a roseate spoonbill in the picture above.) From the Everglades to the Gulf beaches, there is “natural capital” here that needs to be protected. Not just because it’s pretty – although you’d think a state whose largest industry is tourism would understand its value. But because when the natural environment is healthy, so are the people – physically and economically.

Here are 3 challenges I’ve encountered as a green business owner. Which ones resonate with you?

Lack of awareness – when I say “green”, many people think I am referring to the color, or that I am describing myself as a newbie. (I’m not.) The topic of greener business is generally not on people’s radar here.

The schools educate kids about sustainability issues better than the mainstream media does for adults. Case in point: I asked a local publisher several years ago why his Florida business-focused magazine did not have a regular feature on green business. He replied that his readers (of whom I am one) weren’t interested in that. I find that stories about green business, green jobs and green learning programs are generally under-reported.

Fragmentation of effort – there is tremendous fragmentation and lack of coordination across green businesses, nonprofits and government agencies when it comes to efforts to go green. When I go to EcoFests, green business networking events and climate change conferences,  I am struck at how many well-intentioned people are struggling to do basically the same things. Imagine if all this effort and resource were consolidated and coordinated in an organized fashion. The whole impact could be greater than the sum of the parts.

Under-funding – too many businesses still see sustainable business practices as optional or a PR move. It’s long past time to invest in something more than recycling bins. To me, green business is a money-making venture for everyone.  Did you know that green jobs are the fastest growing sector in the economy?

The Good News

There is a lot going on under the radar. Last week I attended the 5^th Annual Sustainable Business Awards at the University of Tampa. 13 winners collected awards and applause for their “triple bottom line” approach to business. Their businesses ranged from LED lighting to community-supported agricultural farms to recycled air filters. With one or two exceptions, you probably wouldn’t recognize any of their names. But these are the business that will shape the future.

Opportunities in green business are limitless. As a business person, I see the need to reinvent our economy in a more sustainable fashion not just as a daunting challenge, but as a huge opportunity.  To make a good living while helping to save the planet  - what’s not to love?

What do YOU want to hear about?

So that’s LOHAS blog post #1 for me. Let me know your thoughts and tell me what you’d like to hear about in future posts.

About the Author

Alison Lueders is the Founder and Principal of Great Green Editing. She provides writing and editing services to green businesses and social enterprises that value high-quality content. She ensures that their content and communications – their business face to the world – are correct, clear and compelling. She is a graduate of Harvard College and received her MBA from MIT. She earned her Bronze seal from Green America in April 2013 and Platinum-level recognition from the Green Business Bureau in 2012.

She can be reached at info@greatgreenediting.com and at 813-968-1292.

Here at Compass Natural Marketing, a lot of folks ask us about resources for finding jobs and career opportunities in the $300 billion LOHAS market, i.e., the “Lifestyles of Health and Sustainability” market for natural, organic, eco-friendly, and socially and environmentally responsible products and services.

There are a lot of great companies and NGOs in the LOHAS market, from organic food to renewable energy and from yoga to green building. In fact, with significant growth in demand for natural, organic and sustainable products, according to the Organic Trade Association, the organic food industry is creating jobs at a much higher rate than the conventional food industry.

Here are some good resources below for finding jobs in the natural and organic foods and sustainable products industry, and for social and environmental mission based organizations.

Of course, if you identify companies you’d like to work for, check their websites. Often, the larger companies, such as Whole Foods Market, UNFI, Pacific Natural Foods, Earthbound Farm, and other brand leaders will have job postings on their own websites. Do some research of your favorite brands.

We welcome your comments and suggestions to add to the list.

Green Job Resources

Green Dream Jobs. You can search by level and region. Awesome resource presented by our friends at SustainableBusiness.com.
www.sustainablebusiness.com/jobs/

Here’s a great resource for sales, marketing, management and executive level jobs in the Denver/Boulder region, created by our friend and colleague Luke Vernon.
www.lukescircle.com

Also, GreenBiz has a great sustainable jobs board.
http://jobs.greenbiz.com

TreeHugger has green job listings.
http://jobs.treehugger.com

Sustainable Industries posts green jobs across the country.
http://sustainableindustries.com/jobs

Just Means job listings have a social mission and NGO focus.
http://www.justmeans.com/alljobs

Natural and Organic Industry Resources. A good compendium of industry resources.
http://naturalindustryjobs.com/natural-organic-foods.asp

Naturally Boulder is another resource for job listings in the Boulder/Denver region.
http://www.naturallyboulderproducts.com/news/#jobs

World Wide Opportunities on Organic Farms. Wanting a Peace Corps-like volunteer experience, but on an organic farm somewhere around the world where you can learn about organic agriculture? Feeling young and adventurous? Check out WWOOF.
http://www.wwoof.org

Green Career Guide job thread.
http://greencareerguide.jobthread.com

California Certified Organic Farmers, an excellent organization for organic producers, posts job listings.
http://www.ccof.org/classifieds.php#emp

ReWork:  Founded in 2011 by alumni of the Unreasonable Institute in Boulder, ReWork helps people find careers in values-based, socially responsible and sustainable businesses.
http://rework.jobs/talent

Hope this helps get you started. Happy green job hunting!

________________________________________________

Steven Hoffman is Managing Director of Compass Natural LLC, a full service marketing communications, public relations and business development agency serving natural, organic and sustainable business. Hoffman is Co-founder of the LOHAS Forum annual market trends conference, former Editorial Director of New Hope Natural Media’s natural and organic products trade publication division, and former Program Director of Natural Products Expo East and West. A former Peace Corps volunteer and agricultural extension agent, Hoffman holds a M.S. in Agriculture from Penn State University. Contact steve@compassnatural.com.

We all know that the Hispanic population in the US is growing, and that they are changing every market they touch – from politics to grocery to banking – and everything in between.  But, have you considered how this growing demographic affects the LOHAS market, and your brand?

According to NMI’s most recent LOHAS Consumer Trends Database®, Hispanics* share a number of green-minded attitudes and behaviors.  For instance, they are more likely to be active in a number of areas:

• Consumer Packaged Goods: More likely to report using natural products, such as natural home care products and natural personal care products
• Energy:  More likely to state willingness to pay for renewable power, currently use renewable power, and to own an energy meter
• Habits: More likely to take reusable bags to the grocery store, remind others to be environmentally-friendly, and contact their politicians regarding environmental issues

Aside from their above-average engagement, it is notable that these attitudes and behaviors span the gamut of sustainability – a range of product categories and behaviors spike for them.  In other words, they aren’t cherry-picking their involvement, it is more broad-based. 

There are implications for both Hispanic-focused and “green” brands.  Brands targeting Hispanics should be addressing their target consumers’ sustainable interests.  For instance, Dove has worked hard at attracting Latinas.  Unilever also has a very strong sustainability platform.  However, the two efforts seem to work independently, rather than synergistically. 

The flip-side is that “green” brands should ensure their marketing communications resonate with Hispanics.  Expect to tailor your communications to this audience in both copy and creative (not just drop your existing ads in Hispanic media outlets), but if executed well, this demographic could significantly expand your brand’s reach.

Both the Hispanic and sustainability markets are changing rapidly, and this appears to be an opportunistic time to understand how these two cultural forces interact.  NMI will be further exploring this market in collaboration with The Shelton Group in a joint study later this year.  For more information, please contact Gwynne.Villota@nmisolutions.com.

*English-speaking Hispanics only

On June 18th LOHAS will have several pre-event, day long workshops focusing on impact investing, LOHAS marketing, social media and leadership. These workshops provide a deep dive into insights, strategies and best practices that attendees will be able to apply directly to their personal and professional lives. All workshop attendees will also be able to attend the opening sessions and reception of the LOHAS conference. Pricing varies and discounted for LOHAS attendees. Limited space for each.

Impact Investing Collaboratory
The LOHAS Conference in cooperation with The Boulder HUB , will provide a unique opportunity for investors and entrepreneurs to connect, learn and collaborate around the funding challenges and successes in the emerging sector alternately defined as impact investing, social entrepreneurship and sustainable venturing. As the market has matured, and investors are more educated, This workshop provides more sophisticated investors with an experience of unquestionable value, while treating aspiring investors to a dip into the deep end, and supporting qualified entrepreneurs to a rich environment.

What Marketers Need to Know About LOHAS Consumers
This hands-on intensive workshop provides insights for attendees on best marketing and communications practices relating to both conscious consumerism and mainstream markets. Leading edge data will be presented along with case studies of successes and failures on leading LOHAS companies communicating valuable messages including authenticity, transparency and social responsibility. Attendees will gain key insights and ideas to implement into their companies immediately.

High-Impact Digital Marketing for Challenger Brands
For many LOHAS brands, “digital marketing” has become just “marketing” as campaigns increasingly live solely online. Yet many young companies have found it challenging to build a solid digital strategy with limited time, budget and creative resources. This workshop will equip savvy marketers and entrepreneurs with high-impact strategies for best representing their brands on social media along with the trends shaping the way we communicate online. Digital novices and veterans alike will come away with the tools to efficiently drive brand awareness and engage their fans across the major social media platforms.. Get ready to share in a day of digital marketing inspiration!

Breaking the Habit of Being Yourself
Break free from old patterns and emotions, and create a life with creativity, and more happiness, health and abundance, simply by changing how you think. Renowned author, speaker, neuroscientist, researcher and highly-successful chiropractor, Dr. Joe Dispenza combines the fields of quantum physics, neuroscience, brain chemistry, biology and genetics to show you what is truly possible. Now you can access these remarkable techniques in Breaking the Habit of Being Yourself. Rewiring your brain is grounded in scientifically proven neuro-physiologic principles that he explains that is entertaining and easy to understand.

We encourage both LOHAS attendees and other professionals interested in the insights we plan to share to attend one of these events. Register HERE today!

Ted Ning is renowned for leading the annual LOHAS Forum, LOHAS.com and LOHAS Journal the past 9 years Ted Ning is widely regarded as the epicenter of all things LOHAS leading many to affectionately refer to him as ‘Mr. LOHAS’. He is a change agent, trend spotter and principal of the LOHAS Group, which advises large and small corporations on accessing and profiting from the +$300 billion lifestyles of health and sustainability marketplace.  The LOHAS Group is a strategy firm focusing on helping companies discover, create, nurture and develop their unique brand assets.  For more information on Ted visit  www.tedning.com

Check out the iconic sculpture, The Hand, a work of art I saw in Uruguay recently, by Chilean artist Mario Irarrázaba. Installed in Punta del Este in 1982, this sculpture was originally envisioned by the artist as a warning to swimmers about the rough surf just steps away. But to me, this iconic sculpture is more about hope. Humanity. Our connection with nature. And our ability as humans to keep reaching for the sky.

So it goes with art or any creative endeavor.  Meaning and interpretation contain as many layers as we have words to express. The same is true with marketing, messaging and branding. As the head of a global and mobile, Minneapolis/St. Paul-based advertising and marketing agency, I know that messaging that resonates with one person may not with another.

That's the beauty of brands. Part art, part science,  brands that try to be a lot of everything; amount to a lot of nothing. Brands are unique. They speak a language all their own. They are how we connect emotionally to products, services and businesses. And of course, while a luxury brand might convey the quintessential aspiration for one person, the same brand could smack of needless excess to another.

Like art, we all see things a bit differently. And at the end of the day, perhaps branding is fundamentally all about offering a little helping hand. Connecting. Reaching out. Of being held. And holding.

Many small business owners ask this same question, whether they are a plumber, lawyer or landscape architect, they want to know why they need a brand. To them, it seems like a waste of time and money. They are too busy finding customers to focus on building a brand!

In this increasingly crowded business world, it is very difficult to stand out from other companies. Access to the internet coupled with next day shipping has removed most distribution barriers and many products have become commodities.  To the consumer, many companies provide similar products or services, so they just search for the lowest price.

A company's brand ensures their value can stand out out from their competitors. It also helps that the company can "get found" when a customer is shopping. It makes them memorable to the consumer!

In any economy, people buy when they are in pain and have the money to solve that it. Any marketing activity a company does ensures that the business can get found when the customer is ready to buy. If the company can't be found by the customer, they have no chance of being chosen. A consumer has to consider that company (i.e. put them in the “maybe” pile) to get a sale. Most successful companies get chosen over 33% of the time they are considered by a customer. The key to growing a business is to get considered by more shopping customers.

Some small-businesses confuse a brand with a logo. A brand separates the company from their competitor. It is an emotional experience. What will the customer see and feel when interacting with a company?  The brand is what the company is known for, the pain it solves and its values. Alternately, a logo is just a graphical representation of the company's name. While the logo can be recognizable, it is not the brand.

Consumers will pay more for brands that add value. For example, what comes to mind when a consumer thinks of Apple? The company is known for innovative, hip, easy to use, and expensive technology. This is evident in all Apple's products and stores. For consumers, the Apple brand clearly adds more value since Apple is one of the most valuable company in the world. Similarly, the Starbucks' brand is not just about selling coffee, they are seen as a warm and friendly atmosphere where customers can stay awhile.

Brands help companies connect with the consumer's pain. Remember, a valuable service is what a customer seeks, not what the company wants to provide.

Developing a brand is an investment process. Consumers stay loyal to brands they buy and remember.  It makes it harder for them to switch to a competitor. In this social media connected world, eventually satisfied customers will promote the company's brand making it even more powerful.

Article By Barry Moltz - Barry is a nationally recognized expert on small business who has given hundreds of presentations to audiences ranging in size from 20 to 20,000. Barry Moltz gets business owners growing again by unlocking their long forgotten potential.  With decades of entrepreneurial experience in his own business ventures as well as consulting countless other entrepreneurs, Barry has discovered the formula to get stuck business owners unstuck and marching forward.  Barry applies simple, strategic steps to facilitate change. Details on Barry can be found on his website www.barymoltz.com.

Attend the  Get Found and Be Chosen  presented Barry Moltz hosted by Dex Digital on June 19^th during the LOHAS Business Conference in Boulder.  For more information on your business’ findability score please visit: www.HowFindableAreYou.com/LOHAS

Get your Findable Score™. It's fast, free and easy! Learn how consumers search for businesses in your industry and get advice to improve your visibility. Your score is free and so is the marketing insight.

German traditional Dr. Hauschka has been my favorite cosmetic brand for many years due to its fine organic products as well as its philosophy "to support the healing of humanity and the Earth". Its practices reveal how Dr. Hauschka firmly walks its talk. 

While enjoying great popularity of its long established products worldwide, Dr. Hauschka innovates constantly. Their freshly launched Almond, Lavender Sandalwood and Lemon Lemongrass Body Moisturizers are a soothing delight hard to resist. Formulated with biodynamic and organic ingredients, Dr. Hauschka’s invigorating shower and bath natural skin care make one’s shower a blissful ritual, pampering the skin and seducing the mind.

Make-up lovers may indulge in Dr. Hauschka’s limited edition collection, Spring 2013.

Other, what I call European “natural super brands” do not stay behind. Take young Latvian MÁDARA or much older French Melvita.

Although I have been avoiding make-up, MÁDARA’s Moon Flower Tinting Moisturizer seduced me. Tinting fluids are a fresh alternative to traditional foundation make-up that tends to be dense and heavy. Much thinner tinting fluids illuminate the skin and cover imperfections while keeping a natural look. They do not block the skin’s metabolic processes. So before the sun comes up for an all-natural tan, this is a great alternative.

MÁDARA’s novelty is in the use of a birch (Betula Alba) juice instead of water. Juice extracted from the birch tree helps to protect skin against aging, stimulates cell growth and repair. Time Miracle Night anti-aging cream is one of the new products containing birch juice. This all-skin-types cream carries organic cellular repair complex Galium7 with Madara (Galium Verum) extract and active northern plants.

MÁDARA’s new Time Miracle Night Cream contains G7 complex, a rejuvenating northern plant complex. The cream works overnight to rebuild collagen and elastin tissue. This helps to replace old skin cells. The visible effect is that wrinkles and lines look smoother and the skin feels suppler and firmer.

Melvita, on the other hand, has been always calling my attention with men’s products. Soothing and repairing after-shave balm, eye contour or men's woodsy, spicy shower gel that I have used myself, perhaps for its irresistible odor. Besides, any environmentalist will appreciate Melvita's nature-friendly production philosophy. 

Who Cares WIns is a leading CSR Conference in Copenhagen, Denmark April 16^th, 2013 9am – 6pm GMT

I am often asked to share my knowledge and insight regarding the cutting edge of sustainable lifestyle and business practices in the Nordic Countries with my USA LOHAS peers. Particularly Copenhagen is heralded for and mentioned as a case-study for sustainable living worldwide.  I therefore wanted to share with you the opportunity to participate free of charge through a live-stream link, when WHO CARES WINS again opens it’s doors for a full day of keynote speakers, debates, panels and workshops on April 16^th in Copenhagen, Denmark.

“The most significant CSR event in Copenhagen” says CSR Magazine.

The sold out CSR conference Who Cares Wins in Copenhagen wishes to emphasize, once and for all, that CSR and sustainability can lead the direct way to a more solid bottom line.  To debate this controversial subject, Mohan Munashinge, who shared the Nobel Peace Prize in 2007 with former Vice President of the United States Al Gore, the CSR-guru Wayne Visser, Josephine Fairley (founder of one of the world’s first Fairtrade brands and Derek Abell (professor at Harvard Business School) among other interesting guests will be key note speakers at the conference.

FREE LIVE STREAM of the entire conference here. The broadcast will be free for everyone interested, and the event will be streamed in English: http://stream.whocareswins.dk

Timezone Converter here.

Sandja Brügmann is managing partner of Refresh Agency, a leading specialist PR and communications agency focusing on the sustainable lifestyle market [LOHAS – lifestyles of health and sustainability] in the USA and Europe.  She has served leading brands at the cutting edge of the LOHAS phenomenon such as GoodBelly, Crocs, Sterling Rice Group, Ticket to Heaven, Addis Creson, Clementine Art, Vickerey, ITO EN, TEAS' TEA, Neve Designs and Chocolove.  Sandja was born and raised in the fashion-centric and sustainability-minded Denmark. She grew up on the island of Bornholm in the Baltic Sea in a household run mostly on solar power by an entrepreneurial mother and an eco-conscientious father. 

Connect with Sandja Brügmann sandja@refreshagency.com www.refreshagency.com  

Twitter @sandja www.Facebook.com/RefreshAgency  www.Pinterest.com/Sandja  Instagram @sandjabrugmann