After reviewing the numerous trend articles out there and considering my own perspectives I have put together some that I think are relevant to LOHAS. Here are a few that I feel are relevant for the coming year:

1. Whiskey is for Drinking, Water Is for Fighting Over
The famous Mark Twain quote will become more prevalent in society as new realities of its scarify will become better known to an ever growing global thirst.  Everyone will talk about it but few will do anything. Sadly, it may only start to take off if humanitarian crises hit.  A focus on water use is an admission that climate change is our new reality and it's time to start managing its effects. The material risks associated with increased droughts and flooding will be among the most poignant effects of climate change. You may already be talking about this with the lack of snowfall around the country during the early part of this year.

2. Capitalism as We Know is Changing and it Should
Since the Industrial Age, businesses have built their wealth off of the extraction of natural resources. Unless businesses start to value and protect these resources, this cycle will have a devastating impact on the lives of our children and grandchildren.  Richard Branson echoes this sentiment and also believes it cannot survive in its current model. This can also cause possible ecoflation that was identified in 2008.  Many people are beginning to realize that business as usual is no longer an option. What is an option is to reinvent capitalism to truly be a force for good in the world. Certification groups such as FairTrade and Benefit Corporation are working to use the power of business to solve social and environmental problems.  The current changing economic scene provides unique opportunity for innovation and success in unconventional settings. The sky is the limit as new ways to do better business are taking root everyday.

3. Blurring the Differences Between “For-Profits” and “Non-Profits”
There has been a surge of entrepreneurs providing innovative business solutions with the purpose of “doing good”.   In these tumultuous times where unemployment is high many are turning their backs on the job fairs and putting their efforts into creating new businesses that fill needs such as TaskRabbit, and Viatask.   Non-profits will incorporate more for-profit business models into their programs. There is a strong growth in social entrepreneurialism globally and this will increase with the emergence of new solutions for world issues. Groups like the Social Venture Network, Sansori and Unreasonable Institute will increase to provide resources for start ups. Social enterprises will encompass the very definition of business and 2012 will be an important year.

4. Gamificating Your life
Expect and increase in the game addiction methods to make a world a better place this next year. Game and point system rewards programs such as My Recycle Bank , My Energy and Greenopolis will see newcomers such as Ecobonus that rewards points to green and organic shoppers. More smart apps will be provided for LOHAS shoppers and energy efficiencies for homes and automobiles. 

5. Evidence Based Sustainability
Proof of sustainability will be emphasized more than ever as businesses will seek cost effective measure to reduce bills and be a good environmental citizen. Purchasing departments will be requiring vendors to document how they address sustainability issues within their own businesses will become more commonplace. As facilities and businesses increasingly operate in a more sustainable manner, they will turn to "dashboard" systems to help measure, manage and report progress.

6. We'll All Want to Plug in to Plug-in Hybrids
Hybrids are not new but the latest improvements in technology will allow them to be more affordable to the average consumer. If electric cars like the Nissan Leaf and Chevy Volt are the trail-blazers, plug-in hybrids could be the game-changer the auto industry has been looking for. The prospect of a car than can travel distances of up to 40 miles using electric power before switching to a gas engine for longer journeys promises to overcome the biggest objection to electric cars: the fear the battery will run out mid-journey.  Design also looks exciting. We only need to look into BMW i8 roadster concept and visualize where this might take the car industry in near future. The high profile Vauxhall Ampera and Toyota Plug-in hybrid will create a lot of buzz this year and assuming the cars offer reasonable performance they could quickly become the default option for green-minded motorists and cost-conscious fleet operators

7. More Fun with Sharing Stuff
Sharing will not only be a part of social media but of reality. Considerations of downscaling due to financial, lifestyle reasons or social pressures will increase in sharing the excesses of the past decade as we become more conscious of what we have that we don’t use that others can borrow. Rent Stuff, Loanables andRent Stuff Easy allow you to do exactly what they say to others online.  A while back Sharable listed eight ways to share your stuff. That's about few of those thousands of ways of giving your stuff (or money) away for charity. Couchsurfing connects travelers with people who offer their homes as an economical place to stay. Rising oil costs will put pressure on transportation and the demand for shared and public transportation. Transportation share programs such as Zipcar, Bixi or Bcycle will increase. In four years the number of registered users have gone up from less than one million to more than four million. By Carpooling shared trips have gone up from less than three million to almost eight million.
 
8. Responsible Profitability Attracts Attention
Responsibility has been strongly associated with greater profitability, equity and asset returns, and shareholder value creation. But that’s no longer good enough. Today, the bar is being raised; success is itself changing. Companies are beginning to be judged against a whole new set of criteria by customers, governments, communities, employees, and investors. They’re already saying, so you made a profit. Yawn. Did you actually have an impact? Did what you do have a positive, lasting consequence that was meaningful in human terms? Several studies have provided evidence suggesting that betterness yields greater equity returns, asset returns, and profitability. This not only makes sense for those who are mission oriented but also for risk management.  One recent study found Firms that score strongly in terms of corporate social responsibility (CSR) find that their cost of equity capital financing is consistently lower than firms with weaker CSR track records. Responsibility fuels outperformance because it is risk management: better insurance against adverse future events.

9. Emphasis on Corporate Culture
Successful startup companies such as Method, Zappos and New Belgium Brewery are all preachers of their unique culture developed around their workplace. They preach not to chase the profits but to chase the dream. Engaging employees as a collective of ideas and not compartmentalization is a new form of corporate structure. It is not just about the fun office parties and surroundings but understanding the larger mission of the company and empowering employees. Creative agencies and culture builders have seen the need to train and educate companies on these emerging traits that are attractive for the young new work force.

10. Natural Disasters Will Continue
Expect your homeowners insurance rate to rise in 2012 as weather related damages cost $70 billion in U.S. economic losses in 2011.  All the indicators on climate risk are pointing the wrong way.  The financial and human cost of extreme weather and climate-related disasters is on an unmistakably upward trend. Meanwhile, our energy infrastructure remains as risky as ever with the Fukushima disaster following the BP oil spill in highlighting how fragile our energy supplies really are. It is a safe bet that 2012 will again be marred by a large-scale environmental tragedy of one form or another. Meanwhile, sensible businesses and policymakers will start taking climate adaptation more seriously.

References for these trends are:
Ecopreneurist.com
Taombo.com
Greenbiz.com
Huffington Post
PR Newswire

Are there any missing? Let me know what others trends you forsee for 2012 and LOHAS.

Ironically, the holiday season is usually the most stressful. Imagine you are trying to squeeze some toothpaste out of a tube but you have forgotten to take the top off. What happens? Deb actually did this in one of her most unaware moments and the toothpaste soon found another way out through the bottom of the tube and got all over her. It forces a hole in the side or wherever is the weakest point.

Now imagine that the tube of toothpaste is you, under pressure and beginning to experience psychological or emotional stress. But you don't take your lid off, as it were, by recognizing what is happening and making time to relax or deal with your inner conflicts.

So what happens to the mental or emotional stress building up inside? In her book, Your Body Speaks Your Mind, Deb shows how eventually it has to find a way out and if it can't come out through the top, as it were, by being expressed and resolved, it will come out somewhere else, whether through your digestion, nerves, immune system, behavior, or sleep patterns. Repressed or ignored stress can manifest as depression, addiction, or anxiety; projected outwards it can become hostility, aggression, prejudice or fear.

We have built into our physiology a fight-or-flight response that enables us to respond to danger if, for instance, we are on the front line of a battle or facing a large bear. The battle may be with your teenage son and bears tend to come in a variety shapes and sizes. Seemingly unimportant events can even cause a stress reaction, as the brain is unable to tell the difference between real and imagined threats: if you focus on your concern about what might happen it plays as much havoc with your hormones and chemical balance as it does in a real situation. 

Recent studies show--as if we didn’t know--that job dissatisfaction, moving house, divorce, and financial difficulties are at the top of the list of known stressors. But we all respond differently to circumstances: a divorce may be a big stressor for one but it may be a welcome relief to another. The difference lies in our response, for although we may have little or no control over the circumstances we are dealing with, we do have control over our reaction to them.

 In other words, the cause of stress is not as much the external circumstances, such as having too many demands and not enough time to fill them, as it is our perception of the circumstances as being overwhelming; and our perception of our ability to cope, as when you feel stretched beyond what you perceive yourself to be capable of.

What you believe will color your every thought, word and action. As cell biologist Bruce Lipton says in his book, The Biology of Belief, "Our responses to environmental stimuli are indeed controlled by perceptions, but not all of our learned perceptions are accurate. Not all snakes are dangerous! Yes, perception "controls" biology, but… these perceptions can be true or false. Therefore, we would be more accurate to refer to these controlling perceptions as beliefs. Beliefs control biology!"

 In other words, believing that it is your work, family or lifestyle that is causing you stress and that if you could only change these in some way then you would be fine, is seeing the situation from the wrong perspective. It is the belief that something out there is causing you stress that is causing the stress. And, although changing the circumstances certainly may help, invariably, no matter what you do, it is a change within your belief system and perception of yourself that will make the biggest difference.

Try It Yourself         

If you find yourself feeling stressed, take ten minutes to breathe more deeply. Most people who are tense breathe short, shallow breaths into the upper part of their chest. If you take slower breaths and deepen your breathing into your belly, the stress will dissolve. 

Then find an affirmation that works for you to shift perceptions and belief patterns and to reinforce your strengths, such as: “My mind is at ease and I am capable of doing everything,” or “With every breath I am more relaxed and flowing through my day with ease.”

******

Deb is the author of the award-winning YOUR BODY SPEAKS YOUR MIND, Decoding the Emotional, Psychological, and Spiritual Messages That Underlie Illness.

 Also see our award-winning book: BE THE CHANGE, How Meditation Can Transform You and the World, forewords by the Dalai Lama and Robert Thurman, with contributors Jack Kabat-Zinn, Byrone Katie, Jane Fonda, Marianne Williamson, and many others.

 If there is one book you read about meditation Be The Change should be the one. Hear about some of the cool people who are doing it and why you should do it too. -- Sharon Gannon, founder Jivamukti Yoga.

 Our 3 meditation CD's: Metta—Loving kindness and Forgiveness; Samadhi–Breath Awareness and Insight; and Yoga Nidra–Inner Conscious Relaxation, are available at: www.EdandDebShapiro.com

Ed is a passionate and expert skier. When you sit for meditation and your mind drifts you can just bring it back to your practice and continue. But if you are skiing down a steep mountain and you lose concentration you could hit a tree. Ed teaches this, calling it inner skiing, where our perception is on the edge and we're in tune both within and without. It is a dynamic and relaxing freedom – meditation in action.
To anyone first coming to meditation they can be met with a plethora of advice and techniques that is enough to baffle and confuse. Where to go? What to do? Which is best? How to start? How to chose between mindfulness, TM, mantra recitation, kundalini, vipassana, insight, witness, breath awareness, shamata, visualization, MBSR, metta, and more?
Part of the difficulty is that the word meditation means both the experience and the technique. This is important because the experience is spontaneous, natural, arising from within, while the technique is simply the learnt method that helps you have the experience. And it makes little difference which technique you use. When you drive to Rome you need a car but once you get there you don't. The techniques are designed to help you calm the mind, to bring your attention inward, focused in just this present moment, so that the experience of meditation arises naturally.
We clarify this difference in our book, Be The Change, How Meditation Can Transform You and The World, as it is so easy to get caught up in the technique – mine is better than yours – and forget that it is only a way to something, it is not the something itself. We talked with over 100 meditation teachers and practitioners who all stressed that the experience is far more important than the technique used because what you are really doing is opening yourself to an inner stillness that grows each time you come to sit quietly with yourself. In other words, just shut up, sit still, and see what happens!
The experience of meditation is one of being completely and utterly present. That may sound so simple but it is rare – notice how your normal state of mind is distracted by issues from the past or dealing with issues in the future – anywhere but just right here! When we are fully present all those demanding thoughts begin to drop away, are seen as being far less important, even the anger, resentment, hurt and other negative emotions lose their power. Being fully present we experience the totality of our being and the richness found in stillness and silence.
So, when looking for a meditation technique, it may be worth trying them all. Each one will offer a slightly different take on the same thing, and we each need to find that one that suits us best. As one of Deb's teachers said, there are as many forms of meditation as there are people who practice it.
Just watching the flow of the breath as it enters and leaves very naturally internalizes our attention and is more than enough for many people (mindfulness, breath awareness, shamata --see below). Others have the same affinity to repeating a mantra or sound as the repetition induces greater peace (TM, mantra meditation). We can also purposefully foster positive states of being, such as cultivating greater peace, kindness, and forgiveness, through the repetition of simple phrases or visualization.
However, meditation can appear very boring, especially to beginners. Just sitting and watching our mind can seem so absurd, especially when we are invariably confronted with an endlessly chattering mind: the dramas, fears and neurosis seem to have a picnic, pushing anything meaningful out of the way. It's not that this chatter is new, just that we are now more aware of it, like an endless parade of senseless scenarios. When we were teaching meditation in England Ed was explaining how the mind can create havoc, and how some of the most inane thoughts can arise like: “I want to kill my mother!” The woman he was talking with blurted out, “How did you know?”
Practice
All you have to do is sit comfortably and watch your breathing. Just breathe naturally, in and out, no forced, short or long breathing. Simply watch each movement of breath. If this is hard, then you can also silently repeat, "breathing in, breathing out" with each breath.
Thoughts will come and go. You will probably find yourself getting distracted. The mind is very good at finding reasons not to be still, like a monkey bitten by a scorpion leaping from branch to branch it leaps from or drama to drama. When it does, just come back to watching your breath. The monkey will eventually get quiet and be still.
Make friends with meditation by not pushing yourself. Start with sitting for just 10 minutes a day until you naturally find yourself wanting and doing longer. That way you won't resent it. Sit upright – a bent or slouchy back will bring your energy down.
And as the saying goes, practice makes perfect. Which means that meditation is accumulative – you may not experience anything the first time you do it, but keep at it and you will. And though it may appear as if nothing is happening, in the midst of it all you may have a breakthrough, a moment of insight, and that one moment can change your life.
******
See our award-winning book: BE THE CHANGE, How Meditation Can Transform You and the World, forewords by the Dalai Lama and Robert Thurman, with contributors Jack Kornfield, Jane Fonda, Father Thomas Keating, Marianne Williamson, Ram Dass, and many others.

Our 3 meditation CD's: Metta—Loving kindness and Forgiveness; Samadhi–Breath Awareness and Insight; and Yoga Nidra–Inner Conscious Relaxation, are available at: www.EdandDebShapiro.com

If you do not change direction, you may end up where you are heading. ~ Lao Tzu

At a time of economic downturn, with corruption on the rise and countries at war, we wondered what could bring greater awareness, kindness, and compassion to a world in so much chaos? Could something as subtle and understated as meditation possibly have any affect on business, the environment, conflict, or even politics? Can meditation make a big enough change in consciousness to transform the way we see ourselves, each other, and our world?

We have both been immersed in meditation since we were young. It is the foundation of our lives, and often makes us wonder what life would be like without it when we look around and see the massive chaos and suffering that many people experience. So, for our book, Be The Change, How Meditation Can Transform You and The World, we wanted to paint a more varied picture by including many of the cool people who do it, how it affects them, and why you should do it too!

Meditation has been the main focus of spiritual practice for thousands of years, but it is only in the last few decades that the general population has begun to realize how valuable it really is, regardless of spiritual or religious interests. However, this poses a conundrum. If meditation is so available and as well known as it seems to be, why is it not already an integral part of everyone’s lives? If health reports are saying how good it is as a way to cope with stress, how it makes you feel better about yourself and others, why do we ignore it or find excuses not to do it?
Self-centeredness and selfishness -- hallmarks of the ego -- affect not only our own lives and relationships but also influence the way we behave in the world. There is no limit to the damage a strong ego can do, from the arrogant conviction that our own opinions are the only right ones and everyone should be made to believe in them, to wielding and abusing power at the expense of other people’s lives or liberties. The ego is neither good nor bad, except when self-centeredness dominates our thoughts, feelings, and perceptions of life. A positive sense of self gives us confidence and purpose, but a more negative and selfish aspect of the ego makes us unconcerned with other people’s feelings; it thrives on the idea of me-first and impels us to cry out, “What about me? What about my feelings?”

The ego also makes us believe that we are the dust on the mirror, that we could never be so beautiful as the radiant reflection beneath the surface. Yet how extraordinary to believe that we cannot be free when freedom is our true nature! When we begin to see that such self-centeredness does not lead to happiness and we yearn for something more genuine, when we realize that the pit of meaninglessness and emptiness inside is never truly satiated no matter how much we feed it, or when we have just had enough of chaos and suffering, then the longing for change arises.
This brings us to the importance of contemplation and meditation. Without such a practice of self-reflection, we are subject to the ego’s every whim and have no way of putting a brake on its demands. Meditation, on the other hand, gives us the space to see ourselves clearly and objectively, a place from which we can witness our own behavior and reduce the ego’s influence.

Meditation changes us. From being self-centered, we become other-centered, concerned about the welfare of all equally, rather than being focused on just ourselves. We become more acutely aware of how we affect the planet, how we treat each other and our world, and seek to become a positive presence rather than a negative one. As we find our own peace, we want to actively help others to also be at peace.

Science is now proving that meditation is a genuine way to generate peace by reducing potentially harmful emotions, such as fear and anger. We usually think of such mind states as a fixed part of life, but they do not need to be. Many negative emotions arise from the emphasis we place on success and achievement, which is a left-brain activity. During meditation, we engage the right side of the brain, which encourages us to communicate in a more positive and caring way.

To bring peace to those around us and to our world, we have to change from being concerned with our own needs to reaching out and helping each other. But for kindness and compassion to become a natural expression of who we are, we need tools—help, guidance, and support. Meditation in its many forms is the one tool we have found that does all of this. By getting to know ourselves, discovering that we are more than we thought we were, and by connecting more deeply with our essential self, we find that we have the resources, strength, and wisdom to not only make changes, but to become the change we so long for.

******
See our award-winning book: BE THE CHANGE, How Meditation Can Transform You and the World, forewords by the Dalai Lama and Robert Thurman, with contributors Jack Kornfield, Jane Fonda, Father Thomas Keating, Marianne Williamson, Ram Dass, and many others.
Our 3 meditation CD's: Metta—Loving kindness and Forgiveness; Samadhi–Breath Awareness and Insight; and Yoga Nidra–Inner Conscious Relaxation, are available at: www.EdandDebShapiro.com  

Amidst this fury, I began thinking about Netflix as a customer and as a environmental advocate. My conclusion is that while Mr. Hastings probably needs some brushing up on his bedside manner or maybe should attend charm school, his edict is a blessing for the green world. Alas, Blockbuster, R.I.P., and as much as I like popping a couple of those little red envelopes filled with my favorite films into my brief case so I can view them anytime or anyplace, this practice as well needs to end.

Logic prevails when analyzing the Netflix situation. Think about the amount of fossil fuels burned by thousands upon thousands of SUVs with well-meaning suburban mom and 60 pound kid aboard, driving in traffic to the video store to grab the latest new release of Twilight or Justin Bieber's Never Say Never. Or more recently, the U.S. Postal Service trucks and vans, filled with hundreds of thousands of those red envelopes, transporting them across the nation to the mailboxes of America -- and back. It is impossible to estimate the amount of fuel needed for this logistic. 

Enter video streaming. From a green perspective, this is a brilliant way to save gazillions of gallons of fuel, and deliver movies to Netflix customers in real time. And while I feel badly for our continually shrinking U.S. Postal Service, the elimination of the red envelopes will save untold amounts of fuel and emissions since delivery and pickup is no longer part of the equation. Admittedly, the tens of thousands of computers, servers and televisions that will be used to view the streaming movies still create quite a bit of ambient heat. However, from a sustainability standpoint, the score is streaming one, delivery/pickup zero. Not to mention, Netflix will increase its profit margin by saving many millions on packaging, postage and handling.

A United States Postal Service truck seen in Carson City, Nevada. Photographed by Coolcaesar on December 24, 2005.



A recent story on Gigaom quoted an NRDC study showing that streaming is vastly more energy efficient than other forms of movie watching. Netflix believes in this so deeply that it is splitting the company into two separate entities, probably in secret hopes that the DVD delivery side will be phased out. (The new "hard copy" DVD delivery and return side will be called Quickster.) 

There will be some losses of jobs at both the Netflix warehouses and USPS, which again, I feel badly about. The overall result however speaks for itself: streaming video is way, way greener than any other way to watch a film. So, my sustainable friends, our recommendation is that you forget about the Great Netflix Controversy, cancel your Quickster subscriptions, and take the streaming-only portion of the subscription service. Here is another case where going green is not only the smart and environmentally conscious choice, but also good for the company. We like it, and Netflix will, too.

Yoga has lost its essence, its core meaning, from what it was originally meant to be. It is wonderful that what is popularly known as yoga has reached millions of people, as the physical practices are brilliant in promoting health and well-being, but this is a bit like having a tiny slice of delicious pie and thinking you have the whole pie. There is so much more pie to go, as the vastness of yoga takes us into deepening our understanding of the whole of ourselves.

Unfortunately, yoga's very popularity has led to the loss of the key ingredient: love. Without love, yoga is dry, a physical and mental exercise that doesn't truly touch our inner being. It lacks what yoga is authentically meant to be about, which is a direct way to realize our full potential, our creative nature, our pure understanding and transcendence. We can read all the books and know the teachings, such as the Vedas, yoga sutras, and specifically the Bhagavad Gita, but these just point the way and are not enough to awaken.

With love, yoga comes alive, opening the heart wide with compassion, awakening kindness, joy, generosity, caring and laughter. The real joy, the heart of yoga, is love. Love reveals the way for us to live in truth.
If you are doing it to look better or lose weight then it may be good but it isn’t yoga. If it is a physical exercise class or a social event to have fun then it isn’t yoga. But if it is touching your heart, if it is reaching deep into your being and revealing the goodness of who you are, if it is giving you a glimpse into what is possible, then you are tasting of the beauty of yoga. If you feel joy and peace beyond understanding, that is yoga!

Rather than struggling to perfect awkward-looking postures, we learn to transform our minds and emotions and to connect deeply with our inner selves. Ultimately, this leads to awakening, the discovery of who we really are, free from obsessive ego identification. En route to awakening is the heart.

Opening our heart as wide as the universe is one of life's most powerful experiences. The heart is the core of our being, the place we point to when we refer to ourselves. And it is the center of love. The purpose of yoga is to realize our authentic true self, rather than focusing on the egoistic and superficial self we relate to daily. To do this we have to be in love, we have to be in the heart.

We do not have to go in search of this love, or fear giving away so much that we have none left. We can never lose love; we can only lose sight of it. Love could not happen if it was not already an integral part of who we are. How can we lose what is our nature? How can we be left with nothing when love is the source of all life? This is the fearless embracing of ourselves and all others, enemy and friend alike!

When we complete the journey to our own heart, we will find ourselves in the hearts of everyone else—Father Thomas Keating, from our book, Be The Change

This is seen in the following Native American story of a child learning the lessons of life from his father. “There are two wolves that are fighting each other in my heart," his father says. "The first wolf is angry, jealous, dishonest, bitter, and hateful. The second wolf is kind, caring, compassionate, generous, and honest.” The child asks which of the wolves will win the fight. His father replies, “The one I chose to feed.”

We recently led the Sunday morning service at our local Unity Church. At the end of our talk, over the loud speakers, came the Beatles' famous song: All You Need Is Love! The only way out of political madness and confusion and world suffering is love. Yes, what the world needs now is love.

Do you do yoga from your head or from your heart? Do comment below. You can receive notice of our blogs every Tuesday by checking Become a Fan at the top.

******

See our award-winning book: BE THE CHANGE, How Meditation Can Transform You and the World, forewords by the Dalai Lama and Robert Thurman, with contributors Richard Freeman, Seane Corn, Jane Fonda, Jack Kornfield, Marianne Williamson, Ram Dass, Byron Katie, and many others.

Our 3 meditation CD's: Metta—Loving kindness and Forgiveness; Samadhi–Breath Awareness and Insight; and Yoga Nidra–Inner Conscious Relaxation, are available at: www.EdandDebShapiro.com

I have a dream…

I have a dream that every person in every nation remembers and identifies with their life as a global citizen, each person responsible for the well being of every member of their global tribe.

I have a dream that every child grows up with an awareness of the potential bubbling within their own hearts- all the life waiting to explode forth.

I have a dream that each human looks in the mirror to see the absolute beauty shining back at them- and feels cherished beyond measure.

I have a dream that the symbol of true wealth is the amount of love we generously share, and the depth of wisdom we can articulate in every interaction.

I have a dream that healthcare is universally free- freely given, freely received.

I have a dream that commerce, as we know if, becomes obsolete. Every gift is freely offered, in love…and every creature is respected and gently, tenderly provided for.

I have a dream that true service is being aware of how to encourage people to remember their own magnificence.

I have a dream that artwork and beauty are a cultural extravaganza.

I have a dream that sexuality is expressed with kindness, honesty and joy.

I have a dream that communities dance and sing their visions, evoking the visions of the tribe, for the benefit of all life.

I have a dream that homelessness is fully abolished, put into the realms of an ancient, barbaric distant past.

I have a dream that the overriding passion is ignited in the heart of each human being.

I have a dream that we are not alone, not any of us, ever.

I have a dream that miracles are as near as every breath we take, every sweet creative idea unfolding into forms of beauty, wisdom, tenderness and play.

I have a dream that the intense focus on technology softens and eases its tight grip, and the more receptive fields of art, music, touch and sensual reflections take root in our consciousness, as equally valuable, rewarding and integral to our wellness and health.

I have a dream that guilt, shame and worry are obliterated from all family ancestral lines and from the depths of our being.

I have a dream that sitting in old growth forests becomes a global pastime, and the deep woods share their patient wisdom to each willing journeyer.

I have a dream that theft is no longer a concept, action or within the realm of possibility here. People openly share things, and the idea of ownership becomes antiquated. The ideal of stewardship and councils for the care of shared resources becomes prominent.

I have a dream of an empowered culture based on flow, acceptance of both similarities and differences, and the overriding dedication towards creating peace.

Yoga has lost its essence, its core meaning, from what it was originally meant to be. It is wonderful that what is popularly known as yoga has reached millions of people, as the physical practices are brilliant in promoting health and well-being, but this is a bit like having a tiny slice of delicious pie and thinking you have the whole pie. There is so much more pie to go, as the vastness of yoga takes us into deepening our understanding of the whole of ourselves.

Unfortunately, yoga's very popularity has led to the loss of the key ingredient: love. Without love, yoga is dry, a physical and mental exercise that doesn't truly touch our inner being. It lacks what yoga is authentically meant to be about, which is a direct way to realize our full potential, our creative nature, our pure understanding and transcendence. We can read all the books and know the teachings, such as the Vedas, yoga sutras, and specifically the Bhagavad Gita, but these just point the way and are not enough to awaken.

 With love, yoga comes alive, opening the heart wide with compassion, awakening kindness, joy, generosity, caring and laughter. The real joy, the heart of yoga, is love. Love reveals the way for us to live in truth.

 If you are doing it to look better or lose weight then it may be good but it isn’t yoga. If it is a physical exercise class or a social event to have fun then it isn’t yoga. But if it is touching your heart, if it is reaching deep into your being and revealing the goodness of who you are, if it is giving you a glimpse into what is possible, then you are tasting the beauty of yoga. If you feel joy and peace beyond understanding, that is yoga!

Rather than struggling to perfect awkward-looking postures, we learn to transform our minds and emotions and to connect deeply with our inner selves. Ultimately, this leads to awakening, the discovery of who we really are, free from obsessive ego identification. En route to awakening is the heart.
 
Opening our heart as wide as the universe is one of life's most powerful experiences. The heart is the core of our being, the place we point to when we refer to ourselves. And it is the center of love. The purpose of yoga is to realize our authentic true self, rather than focusing on the egoistic and superficial self we relate to daily. To do this we have to be in love, we have to be in the heart.

We do not have to go in search of this love, or fear giving away so much that we have none left. We can never lose love; we can only lose sight of it. Love could not happen if it was not already an integral part of who we are. How can we lose what is our nature? How can we be left with nothing when love is the source of all life? This is the fearless embracing of ourselves and all others, enemy and friend alike!

When we complete the journey to our own heart, we will find ourselves in the hearts of everyone else—Father Thomas Keating, from our book, Be The Change

This is seen in the following Native American story of a child learning the lessons of life from his father. “There are two wolves that are fighting each other in my heart," his father says. "The first wolf is angry, jealous, dishonest, bitter, and hateful. The second wolf is kind, caring, compassionate, generous, and honest.” The child asks which of the wolves will win the fight. His father replies, “The one I chose to feed.”

We recently led the Sunday morning service at our local Unity Church. At the end of our talk, over the loud speakers, came the Beatles' famous song: All You Need Is Love! The only way out of political madness and confusion and world suffering is love. Yes, what the world needs now is love!

When one has once fully entered the realm of love, the world – no matter how imperfect – becomes rich and beautiful, for it consists solely of opportunities for love. -- Kierkegaard

******

See our award-winning book: BE THE CHANGE, How Meditation Can Transform You and the World, forewords by the Dalai Lama and Robert Thurman, with contributors Jon Kabat-Zinn, Jane Fonda, Jack Kornfield, Marianne Williamson, Ram Dass, Byron Katie, and many others.

 Our 3 meditation CD's: Metta—Loving kindness and Forgiveness; Samadhi–Breath Awareness and Insight; and Yoga Nidra–Inner Conscious Relaxation, are available at: www.EdandDebShapiro.com

Here it is mid August and already I have to start working on my conference attending schedule for the fall of 2011. It seems like I have to do this earlier and earlier each year primarily because there are so many LOHAS oriented conferences being added or are catching my attention that I did not know of before. I have done a post on what events I think are important the past 2 years and here is my 3rd installment of top green/health and wellness/social enterprise/sustainability/leadership conferences worth considering as you plan your conference schedule for the fall.

For those new to the conference scene, there are two seasons – fall and spring. There are associations and organization that provide 1 or 2 events a year usually during those months. This is primarily because summer is a time when many set up personal vacation time and winter has more holiday time and weather issues.

Conference strategy
In determining which event is best for you take a look at the speakers and topics that will be presented. It is also important to look at the sponsors and how the event is presented via the event website. This will give you a feel on the type of companies that will be attending the event and what type of audience the event is trying to attract. By viewing the agenda content you can get an idea on how in depth they plan on going on topics. Also look at the networking opportunities that are in the program. Some events consciously embed them in the program via receptions, meals and outings and others do not. It is really up to you to make the best of the time for your own networking purposes.

On site
I find attending events to be incredibly stimulating. However I also find them to be extremely exhausting. Make sure you eat right, drink plenty of fluids, keep to a good sleep schedule and maintain a steady energy balance. For the large trade shows make sure you wear comfortable and supportive shoes for those hours on the exhibit floor. There are plenty of after party events to attend at which you can have some great business talks. It is up to you to make sure you know what formula works best for you. Set up meetings in advance if you can. That way you have some anchors to build the rest of the day's plan around and not get too lost in the shuffle of things - especially if they are large trade shows.


Leadership
Women in Green - August 30-31st Santa Monica CA
Focuses on women in leadership positions that promote green business. Although all the speakers are women you don’t need to be of the double X chromosome to attend. This is the second year of the event and according to people who attended last year it was about 200 people. This year there should be more.

Conscious Capitalism - OCT 12-14 Austin TX
You need an invite to attend this prestigious event that brings many CEO’s together to discuss conscious leadership within organizations. It is a relatively small event with around 200 attending. John Mackey of Whole Foods co-founded this and has people ranging from the CEO of the Container Store to Jean Houston speaking on how business can drive conscious change.

Green
Green Initiatives Conference Sept 29-30th Ft Lauderdale FL
A new event on my radar that has some interesting presenters and sponsors. The event team that is putting this on look like they have a tech background and may be one of the main focuses of the event. There are larger corporations participating such as DOW, HP and Coca Cola. It looks like they will focus on sustainability within larger companies and case studies from experiences.

SXSW Eco Oct 4-6 Austin, TX
SXSW music festival looks to sing a new green tune this year with the addition of a green event. Former LOHAS speakers who will be presenting include Simran Sethi and Philippe Cousteau. This is thier first year and the B2B event looks interesting. A great idea tagging it onto SXSW.

Opportunity Green Nov 9-10 Los Angeles, CA
OG is in its 3rd year and brings together green business and sustainable design in LA. They have about 800 attendees from all walks of life – corporate, entrepreneurs, media and of course Hollywood. They hold a great green design competition and it is a high energy event with interesting sessions and booths ranging from LED lighting for studios to BMW to water filters.

BSR - Nov 1-4 San Francisco, CA
The big one for the larger corporations that has been around a long time focusing on the corporate responsibility of multi-national corporations. Last year they had over 1000 in attendance. If you are looking to connect with the bigger companies on CSR initiatives this is the one to check out.

Funding and Finance
SOCAP Sept 7-9 Fort Mason, San Francisco CA
A vibrant event focusing on investing into social entrepreneurship. This event brings together large funds and banks with social entrepreneurs. Competitions on business plans are submitted ahead of time for a competition for funding and there is great education on raising capital for the startup and social enterprises.

SRI in the Rockies OCT 2-5 New Orleans, LA
A flagship event for social responsible investing(SRI) that brings SRI funds together with financial advisors. They also bring in a mix of speakers who focus on humanitarian, social and environmental impacts such as Jane Goodall, David Bornstein, Hunter Lovins and Bill McDonough. If you want insights on SRI and where it is headed this is THE event to attend.

Slow Money OCT 12-14 San Francisco, CA
Slow Money is a network of food activists, investors and entrepreneurs who nurture a range of conversations in order to actively develop funding and investment channels for local and sustainable food enterprises. Like Slow Food, they have local gatherings and a larger main event promoting a slow and steady investment into businesses who are seeking an alternative to the conventional Wall Street type investor.  Speakers include David Suzuki, David Orr and Vananda Shiva.

Investor's Circle OCT 26-27 Philadelphia, PA
A membership organization that  support a great entrepreneurs that are addressing social and environmental issues. They look at 10-15 high impact deals that are seeking investment.  They also provide a due diligence process that starts once the event is complete. It is about 200 people in attendance who are angel investors, fund managers, family office managers, foundation executives and trustees, wealth, financial and philanthropic advisers and their clients and other accredited investors.

Industry Specific
EcoTourism and Sustainable Tourism Conference Sept 19-21st Hilton Head SC
With over 30 inspiring sessions, 50 leading industry partners, and impactful and engaging keynote presentations, the ESTC 2011 (Hilton Head Island, SC, USA, September 19-21, 2011) sets the platform for ongoing dialogue promoting innovative ideas and practical solutions, driving change in global tourism.

Expo East Sept 22-24 Baltimore MD
Attended by as many as 25,000 industry professionals and featuring thousands of exhibits, Natural Products Expo East is the largest natural, organic, and healthy products trade show on the East Coast. With the newest and best-selling products and branded ingredients available this show features the best in organic at All Things Organic/Organic Products Expo-BioFach America, offers an extensive retailer training program and provides an advocacy platform through a strategic partnership with Natural Products Association East. Natural Products Expo East is ranked as one of the top 200 tradeshows in the US.

Greenbuild Oct 4-7 Toronto Canada
Greenbuild is the green building industry's can't miss event. It's where we go to learn about what's new in green building practices through the extensive educational sessions, see the latest technology and innovation in the exhibit hall, and perhaps more importantly, where we go to do business.  Greenbuild is a one-stop shop for credential maintenance. From pre- or post-show LEED workshops to sector-specific summits, from green building tours to concurrent educational sessions, you will find the education you need at Greenbuild. Most sessions at Greenbuild will be approved for continuing education credits for LEED and other professional credentials, allowing you to maintain your credential with ease.

Beauty/Wellness
Natural Beauty Summit Oct 6-7 NYC
This is a smaller and formal event for the natural and organic beauty industry that brings together the mission driven companies such as Dr. Bronners and Weleda with the larger corporations such as Este Lauder, L’Oreal and Avon. It is more of a lecture format and a lot of presentation intake. If you are a data hound you will get your fill. If you are a networker you will need to work for it but there are good connections to be made. The group is a bit insular if you are an outsider but if you are seeking to enter the luxury skincare market it may be worth considering.

Green Spa Network - Oct 9-12 Sundance, UT
This event is made up of a group of spa resorts and products that want to go the extra mile in promoting green efforts in the spa industry. The event has about 100 passionate people who want to move the spa world in the direction of holistic and sustainable integration. They are a very open and friendly group that welcomes newcomers (and new members). Plus the events are always at pristine green resorts.

ISPA - Nov 7-9 Las Vegas
If you are in the spa industry you have to go where everyone goes which is the International Spa Association Conference. Every other year they have their annual event in Las Vegas which brings investors, products and service providers, spa techs and directors together. This is THE most well groomed event I have ever experienced with exhibitors providing facials, teeth whitening and massages. There is good data provided on the spa world and great sessions specific to spa owners and employees. ISPA provides great data on the spa market as well. 

Social Venture Network Oct 27-30 Philadelphia, PA
SVN is a membership organization of successful social entrepreneurs ranging from Ben Cohen and Jerry Greenfield, creators of Ben & Jerry’s, to Van Jones, former Green Czar to Obama, to Tom Szaky founder of Terracycle. It mixes sustainability with community building and innovation and a ton of passion. You can’t leave this event without 2-3 bonding hugs. It is a great place to seek mentorship, collect ideas and also potential funding from successful entrepreneurs and community leaders who are interested in helping others. This overlaps with the Investor’s Circle previously mentioned.

Net Impact Oct 27-29 Portland, OR
Net Impact is a large event that brings 2500 students and corporations together. They have chapters associated with Universities all over the country with a large membership and the event focuses on social enterprise, green business strategies, and nonprofit work.

Public Events
Yoga Journal Conference Sept 18-25 Estes Park, CO
For yoga die hards and trainers interested in the business of yoga or just to improve their own yoga practice. Famous yoga instructors such as Rodney Yee, Sean Corn and Shiva Rae have taught classes here. There is a vendor area as well.

Greenfestivals
Greenfests are the creations of Green America and a designed to celebrate green and diversity in various regions. Their flagship event in San Fran pulls in 30,000 attendees and they have some amazing keynote speakers such as Dr. Weil, Deepak Chopra, Amy Goodman, Jim Hightower and many more. Companies large and small mingle together with the public selling their products and services. I think these are great not only to see what is being sold but to see who is buying and the similarities and differences each region has as it relates to green. There is always a colorful audience at Greenfestivals.
New York  10/1-2
Los Angeles  10/29-30
San Francisco 11/12-13

Bioneers San Rafael, CA 10/14-16
Bioneers is where ecology meets activism meets celebration. I could spend hours in the parking lot just reading all the bumper stickers on people’s cars (mostly hybrids). If you are into fighting injustices of the underserved, hearing the wisdom of traditional cultures and the stories of animals and unique journeys of people this is an event for you. There are workshops on business, youth, art, peace and more.  It draws about 3-5,000 who are all there because of the larger mission Bioneers embodies. Networking is great but you will need to be selective on who you connect with since there are so many types of people there.

America will never be destroyed from the outside. If we falter, and lose our freedoms, it will be because we destroyed ourselves. -- Abraham Lincoln

The political arena right now can make any sane person feel sick and angry, because of the few selfish leaders imposing their own egocentric whims. As we have seen in the last few weeks in Washington, politicians appear to enjoy butting heads, creating chaos, and getting close to ruining millions of people's lives while they're at it. Granny may not get her Medicare or Ginger be able to pay her college tuition, but do they genuinely care about this, about the pain and suffering of others? How many lobsters, fancy cars, houses or private jets do they need? The awful horror is that these things can never make anyone happy but they certainly can pay for a hospital bed, overdue bill or foreclosure. We're pretty sure they didn't include such greed in their election campaigns.

It is a man's own mind, not his enemy or foe, that lures him to evil ways. -- Buddha

Seems like the Buddha got this one right as there is no doubt the majority of politicians appear sleazy, selfish, stubborn, and focused only on what they think is right, regardless of anyone else. The late senator Ted Kennedy was one of the few who really cared, but as President John F. Kennedy said: Mothers may still want their favorite sons to grow up to be President, but . . . they do not want them to become politicians in the process.

For example, during his recent TV show Lawrence O'Donnell played a video of Tea Party Rep Joe Walsh saying, "I won't place one more dollar of debt on the backs of my kids" before noting that Walsh owes those kids $117,437 in child support. Banning Walsh from his show, O'Donnell added "He can go tell his lies about his family values and his sense of fiscal responsibility elsewhere."

Dangerous consequences will follow when politicians and rulers forget moral principles. Whether we believe in God or karma, ethics is the foundation of every religion. – The Dalai Lama

However, this is actually a wonderful opportunity to take all politicians, as difficult as it may be, into our hearts – yes, our hearts — as it will free us from negativity. When we hate someone it is in ourselves that hate is felt, the other person feels nothing.

Holding on to anger is like grasping a hot coal with the intent of throwing it at someone else; you are the one who gets burned. -- Buddha

We need to recognize that such selfish behavior arises from ignorance. If politicians genuinely understood we are all equal here and in it together, they could not behave like this. Therefore, we can have compassion for them. Although challenging, caring unconditionally makes us more decent individuals and allows us to open our hearts even more. It is easy to love someone we care about but can we be at peace with someone who may cause us suffering? This is not easy but it is liberating. Only then can we be free. We don’t have to approve or accept their actions but we can care about the being inside.

Despite being a wondering mendicant living without paying a mortgage, without health care expenses, and without having to have a regular job, the Buddha had remarkable insights into the intricacies of human nature and how best to live a more balanced life.

He extoled his followers to tell the truth, to be honest with both themselves and others: There are only two mistakes one can make along the road to truth; not going all the way, and not starting. – Buddha. And: Three things cannot be long hidden: the sun, the moon, and the truth. -- Buddha

He expressed the power of words and the importance to use them wisely: Whatever words we utter should be chosen with care for people will hear them and be influenced by them for good or ill. – Buddha. And: Better than a thousand hollow words, is one word that brings peace. – Buddha. And: Words have the power to both destroy and heal. When words are both true and kind, they can change our world. -- Buddha

He also stressed the need for skilful behavior. Unskilful behavior is harmful, hurtful, creates unhealthy circumstances and suffering. Skilful behavior generates positive outcomes, treats others with respect and dignity, and ensures that all the needs of all are met.

In particular, the Buddha emphasized that it is man's own mind that is at the root of our difficulties: All wrongdoing arises because of mind. If mind is transformed can wrongdoing remain? -- Buddha

The Dalai Lama, often considered to be a modern day Buddha, recently retired from the head of the Tibetan government, while remaining their spiritual leader. In a current article in Rolling Stone Magazine he says, "I often tell people that this century should be a century of dialogue. Peace will not come from thought or from Buddha. Peace must be built by humans, through action. So that means, whenever we face a problem – dialogue. For peace we need inner disarmament. … It will not come immediately but we have to make the effort."

If only a few of the people in a position of power were to follow some of this sage advice, perhaps our country and even the world would not be in the state it is in.

What would you like to say to politicians?
 

******

See our award-winning book: BE THE CHANGE, How Meditation Can Transform You and the World, forewords by the Dalai Lama and Robert Thurman, with contributors Jon Kabat-Zinn, Jane Fonda, Jack Kornfield, Marianne Williamson, Ram Dass, Byron Katie, and many others.

Our 3 meditation CD's: Metta—Loving kindness and Forgiveness; Samadhi–Breath Awareness and Insight; and Yoga Nidra–Inner Conscious Relaxation, are available at: www.EdandDebShapiro.com

For the majority of insured people, illnesses are diagnosed, codified, and approved for treatment through standard medical interventions and insurance protocols.  Since specific illnesses are typically required to qualify most expenses for eligible traditional care benefits, conscious consumers hoping to improve health before illness strikes are often left with few options.

As interest in health living tips employee interest toward complementary and alternative medicine (CAM), the research also suggests that integrative medicine has the potential to improve employee health and meet employee interest. 

Currently, integrative medicine is often paid out of pocket, despite consistent increases in interest and available research to support its effectiveness in preventing and managing whole health.  Surprisingly, even though smoking habits and obesity are linked to the top chronic ailments in the US, only about 9% of employers offer smoking cessation plans and a meager 6% offer weight loss programs within coverage.  To enhance social accountability a trend toward investing in preventive medicine and CAM  is predicted, and already more than 37% of hospitals have some CAM  therapies available.  LOHAS companies, in particular, may start looking for holistic alternatives and seeking socially responsible Investing options that improve employee health and preventive care through CAM  benefit programs.

Awake. Be the witness of your thoughts. You are what observes, not what you observe.

The Buddha

We come from opposite sides of the Atlantic Ocean and couldn't be more different if we tried. Ed is from an over-crowded apartment in the Bronx who became a NYC dance champion; Deb was at a boarding school in the English countryside and was then an art student in London. Yet we both began the spiritual journey at the same time in the late 1960s. When Ed was in India being initiated as a Swami – a yogic monk -- Deb was becoming a Buddhist. So on our honeymoon it was obvious that we should go to India to meet with our respective gurus.

We have previously written about how we can be addicted to a guru, therapist, healer or movie star and how an ego-driven guru can take advantage of his devotees to boost their power and create a 'gurudom' or kingdom. But that was only one side of the story. To put it into perspective we want to share the beauty of what it means to have a guru, someone whose sole purpose in our life is to show us the confusion within ourselves until we wake up and realize our radiant selves.

Who is and what does a guru mean? Simply, it means a teacher, and nowadays is a term used for multiple reasons. According to Wikipedia it is: 'one who is regarded as having great knowledge, wisdom, and authority in a certain area, and who uses it to guide others.' This can be a business leader as much as a schoolteacher, as long as each is an expert in their field and able to impart their understanding. Traditionally in yoga, in the highest sense, the meaning refers to a Satguru, one who is not ego-driven but who removes ignorance and darkness and leads the disciple to self-realization

Due to our chaotic minds it can be difficult to see ourselves clearly -- just as it is difficult to see our own face unless we look in a mirror -- so a genuine guru is a mirror reflecting our inner self. In particular, such a guru can see through our often subtle, mischievous and trickster egos, how we get stuck wading in mentally murky water, caught up in delusions either of grandeur or of insecurity and self-doubt.

The path of personal development never goes in a straight line, there are many detours and it is easy to go astray or even get lost. The deluded ego leads us into believing we are way special and enlightened. The guru has been down this road before us, they've already done the work and got the T shirt and can, therefore, help us to navigate the path more easily.

Spiritual gurus are not all the same – some are like loving mothers or fathers, others are like military captains (we have experienced both) – but each, in their own way, is there to help us open our minds and hearts as they see in us what we cannot see in ourselves, particularly our potential and true nature. The guru reflects a skillful and awakened mind and reveals the same in us. They show us that if one person can do it so can we. As the Dalai Lama said to us when we met with him at his residence, "We are all equal here."

One of India's greatest holy men, Ramana Mahashi, always said that the role of the guru is to push the student from the outside in order to see the guru within – as the true guru is within each and every one of us. However, this does not mean that we must have a guru, particularly as these days they appear to be in relative short supply. The good news is that Ramana was self-realized, without a guru.

Ultimately, as the guru is our true nature and is hidden within each and every one of us, we simply need to deeply trust ourselves. Only from within can we awaken – it is not something someone else can do for us. Through meditation and insight we come to see clearly, beyond a mind that can be as distracted as a monkey bitten by a scorpion, leaping from one thought or drama to the next, to a place of clarity and wisdom. We take responsibility for our actions, recognizing the interdependent and impermanent nature of all things. Life is a precious gift and nothing in this world will make us forever happy, but when we look within we find a radiant reality. The greatest gift is our own wonderful selves.

************

See our award-winning book: BE THE CHANGE, How Meditation Can Transform You and the World, forewords by the Dalai Lama and Robert Thurman, with contributors Jon Kabat-Zinn, Jane Fonda, Jack Kornfield, Marianne Williamson, Ram Dass, Byron Katie, and many others.

Our 3 meditation CD's: Metta—Loving kindness and Forgiveness; Samadhi–Breath Awareness and Insight; and Yoga Nidra–Inner Conscious Relaxation, are available at: www.EdandDebShapiro.com

Written by Renee Hartmann of Hotpot Consulting
US media coverage of China frequently focuses on environmental problems, but rarely investigates how Chinese consumers incorporate environmental concerns, health and nature into their lifestyles.

Chinese consumers crave a sanctuary from daily overdoses of pollution, rampant urbanization, traffic and food safety issues, and are gradually adopting more sustainable lifestyles to cope with the pressure and stress of every day life.

Like Bamboo in the Spring: LOHAS growth bests the West
The convergence of environmental pressures and rising incomes is resulting in a much more rapid ascendance of LOHAS (Lifestyle of Health and Sustainability) in China than occurred in more advanced LOHAS markets such as the United States. 17% of consumers in China’s top five cities -- a combined population of more than 60 million -- describe themselves as LOHAS-focused, versus 19% of American consumers, despite the significant head start of the US market’s LOHAS consciousness.

And China’s LOHAS consumers are not price sensitive – nine out of ten consumers would be willing to pay 20% more on average for sustainable products, and are looking for increased product choices and availability.

Chinese LOHAS consumers are growing in number, are hungry for sustainable products and willing to pay higher prices – so why aren’t all sustainable brands investing like mad in the China market?

Complications
It’s complicated. For some brands, government product approvals and regulations create barriers, for others the lack of existing distribution channels requires exceedingly high levels of investment. Some are concerned with Intellectual Property issues and product quality, while others are just plain intimidated by the China market.

Are these concerns justified? Are they enough to prevent your brand from pursuing the growing China market opportunity, even as opportunities in other countries are shrinking?

The answer is: it depends – on your industry, your product, your positioning and, most of all, your appetite for adventure. 

For example:
- The beauty industry is absolutely booming in China, and has a relatively strong distribution channel already in place. However, government regulations and entry requirements can be onerous.

- Luxury is in. LOHAS products are often associated with luxury in China, which is a good thing for a market that is gobbling up luxury products – both home and abroad. Western tastes like wine and chocolate fall into this category and also take advantage of Chinese customs of gifting and “showing face”.

- Food safety is a huge issue in China. High-income urbanites are actively searching for safe food options that ease anxiety and promote health. Distribution is widespread in this sector, but supply chain issues can often be thorny.

- Children are kings. Literally. Given China’s one child policy, China’s children call the shots, happily emptying the six adult wallets available to them. Toys, bottles, apparel, education, and food – you name it, parents (and grandparents) want the best for their children, and will spend to get it. Chinese shopping habits are ingrained, and will play heavily into your distribution strategy in these industries.

If the brand fits…
Yes, China is complicated. It is a big country, with a widely disparate population going through tremendous changes at a breakneck speed. But, if you play it right, it can be very lucrative for your brand, also providing ample opportunity to give back to the country and enable positive change, which is good for China and good for the world.

How do you navigate all these issues?
HotPot Consulting, Greennovate and The Wellness Works have teamed up to host a LOHAS China Insight Tour this September 20th and 21st to cover issues related to China Market Entry for Sustainable brands. Content will cover legal issues, LOHAS consumer insights, managing supply chain, distribution channels and more. You will hear from experts in many sectors, learn from businesses operating in the market and meet like-minded local distributors and partners. Visit http://goo.gl/bBKz3 for more information or contact renee@hotpotconsulting.com.

The LOHAS China Insight Tour is timed to coincide with China’s largest ECO tradeshow – EcoLifestyles from September 16th – 18th (www.ecolifestyles.cn) which gives sustainable brands an opportunity to meet more than 6,000 business attendees and more than 12,000 LOHAS minded consumers.

www.hotpotconsulting.com
www.greennovate.net
http://www.the-wellness-works.com

A Slam Poet at a Green Business Conference? What's the world coming to?

The title of this article was part of Theo Wilson's poem that tipped me over the edge. Sandwiched in between Friday's session(s) "Greening the Mainstream" and "FutureTopia",  Theo's stand-up routine ended with cheers and tears, hoots and hollers, and in my case, big 'ole goose bumps. In fact, I think I felt a tear drop dribble down my cheek by the end. Not what I expected when I dragged my (slightly hungover) self to "work" that morning. What a delicious surprise.

The annual LOHAS Forum, which just ended yesterday, represents a gathering of minds that really is NOT like the rest. The event directors gather the most eclectic group of luminaries, entrepreneurs, scientists, and non-profits out there, from slam poets and Evolutionaries, to internationally-renown Medicine Hunters and award-winning authors.

Attendees come to learn. But they also come to interact. I think that's what strikes me the most about how the LOHAS conference is unique -- it's a collaborative event. I feel as if I'm amongst my tribe of people here, even though most of them I've never met before. It is a true meeting of the minds -- a place where business and soul intersect. I mean, I challenge anyone to not be just a little intrigued by a panel titled "Liberating the Corporate Soul?"

Throughout the three day event, I was curious, how will  the conversation go between the executive at Coca-Cola and The Medicine Hunter, Chris Kilham? Will the young, hopeful entrepreneur seek out advice from the Non-Profit Executive Director at Pachamama Alliance? It was fascinating to witness lively conversations between folks who seemingly would never otherwise interact.

Good on you LOHAS folks. It's time that we start talking to each other, even if we don't think we want or need to. Thanks for providing us all with a forum to do just that.

Pippa Sorley is co-founder of eConscious Market, one of the Internet’s leading online green retailers. She has 15+ experience working for both nonprofit organizations & corporations within the Natural Products, LOHAS, and Sustainable Business sectors. She lives in the Republic of Boulder, Colorado.

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