That’s no small figure, and that number has generated significant investment in evidence based research on holistic medicine.  While some types of CAM therapies have become available more widely in mainstream health care, there are still differences in access, availability, and type, and the general public may need support in identifying which procedures are best suited for specific concerns.  With so many people turning to integrative alternative medicine options, it's vital to remember that "health care consumers" are patients first.  

There are numerous considerations patients may want to consider before scheduling a visit with a CAM practitioner.  Similar to standard medicine, fields of expertise vary among CAM providers.  Additionally, from state to state, licensure variations impact the scope and availability of a number of alternative medicine practitioner types, making provider selection a matter of exceptional significance.

 In states without licensure for specific fields, for instance, patients are left with limited options and no guidance to confirm that a provider has met appropriate criteria, education, and qualifying exam passage to maintain a practice.  In unregulated fields, a patient may feel like they have little more than word of mouth and a provider's own marketing to find (self proclaimed) integrative medicine services.  Without licensure, a patient may simply look for the best deal rather than the best doctor, and that is probably not a healthy choice.  In fact, the "wrong medicine" may be worse than no medicine since it delays appropriate intervention and risks complications.


To take the guesswork out of integrative medicine provider selection for members, CAM PPO of America, Inc.developed a proprietary credentialing model designed exclusively for holistic alternative medicine.  When considering a holistic therapy, talk to your primary provider, who may be able to refer a qualified CAM professional.  Then learn what you can about the appropriate applications of the CAM treatments that interest you before scheduling appointments.  Check with your CAM providers about their qualifications: look for current licenses to practice, participation in professional associations that offer CMEs (continuing medical education hours), and inquire about their specific experience levels.  Remember that more training and professional expertise helps you make sure that your investment in healthy living is spent wisely.