Since these substances may interact in unpredictable ways with each other or water additives like chlorine, the LOHAS community may have some legitimate concerns about the trends for increased US prescription drug use. This connects personal health choices and commitments to sustainability and environmental health to what happens when a patient enters a doctor’s office, especially among people looking for options to improve health through non-invasive, natural, and lifestyle oriented solutions. Yet for those who inquire about stress management with the majority of conventional doctors, they may be more likely to receive advice about anti-anxiety prescription options than a suggestion about exercise or styles of yoga to try. Though pharmaceuticals play a key role for some conditions, many people would prefer making lifestyle changes to improve their health when possible.
The result of an exclusively traditional benefit plan may leave people opting for a lack of follow-up or no care at all if they prefer holistic alternatives. For LOHAS companies, ideas are brewing over how to connect cost-effective benefit planning to corporate values by offering benefit plans that provide options to include types of care that employees want and need: care that focuses on preventive medicine and whole person health, like holistic or integrative medicine. Investing in integrative medicine has the potential to capture the best of both fiscal and value-driven goals.
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