Like the LOHAS movement itself, integrative medicine is also on the rise despite recent economic trends and challenges.  As Complementary and Alternative Medicine (CAM) becomes more mainstream, skeptics of integrative medicine have also become increasingly vocal.  Thousands of years and countless studies support the efficacy of treatment options within fields like Acupuncture and Traditional Chinese Medicine (TCM), though often critics of holistic medicine focus their attention on newer, less researched, and less regulated fields that remain on the fringe of holistic medicine.  

In response, many CAM users may speak with an unyielding defense, enthusiasm, and "belief" in alternative medicine.  However, bundling the "fringes" of holistic alternative medicine along with more credible CAM options may actually confuse new patients about what is appropriate for their conditions.  Moreover, adamant "belief" of users may misrepresent the science and rigorous training of licensed CAM providers.  

Whether seeking to manage a chronic condition or support to maintain healthy lifestyles, there are a number of CAM alternatives that effectively meet patients' needs.  For companies seeking access to credentialed CAM providers, CAM PPO of America, Inc. offers access to a national network of CAM practitioners.  Because of the emphasis on healthy living through lifestyle management, including non-invasive and non-pharmaceutical alternatives, investing in integrative medicine options offers an innovative addition to an overall green business strategy.